Advertisements are seen in many forms of media – In between TV shows, before the movie, on billboards, and even in social media. Companies create ads for their products that launch during certain times. Sometimes businesses even put out an ad about their own product or service (like YouTube advertising YouTube music). Whatever the case may be, advertising is being displayed wherever you go.
And one company is toying with an idea to put advertising in their video games.
Electronic Arts (EA) is looking to put in-game ads in their AAA games. EA CEO Andrew Wilson mentions it is an idea they are looking into and will be careful about how to potentially introduce ads in their games. Even still, it’s already becoming an unpopular business plan.
Now interestingly enough, advertisements have been featured in video games for decades. EA’s Need for Speed: Underground 2 had in-game ads on billboards all over the open worlds. Since then, EA placed in-game ads in games like Burnout Paradise and Battlefield 2142.
Even still, a growing number of audiences are getting tired of how many advertisements they see. Seeing ads in their newest games could only add fuel to the fire. This could be an idea that could crash and burn quickly if it interrupts the gameplay. Games are already expensive to buy (some over $70!) and having in-game ads would only make them worse.
So EA is looking into in-game advertisements. It is an idea that should be worked at carefully as it could potentially ruin the overall gameplay. People are growing frustrated over the bombardments of ads everywhere, so maybe it isn’t the best time to roll this idea out.
The idea to have in-game advertisements could work, if it doesn’t prevent gamers from enjoying the overall gaming experience.