Tag Archives: Fashion

Prehistoric Payphones in Boston


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Image result for City of Boston

Whenever I roam around Boston, I always stumble upon something truly eye-catching.  Some intriguing things I have seen include flashy billboards, artistic statues, a pop-up event, and other things of the sort.  Within the hustle and bustle of the city, there is always something amazing happening each day.  You have to really observe your surroundings in order to find things that would capture your attention.

Just this week, I randomly spotted something that caught my attention near Downtown Crossing.  A mere block away from the big Walgreens on Washington Street was something I haven’t seen in a long while – pay phones.

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I happened to spot not one, but THREE payphones nestled onto the sidewalk.  Each payphone was back-to-back within each other in working order.  Not only did they work, but there were free numbers to call for either a job search or a bank.

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Here we are in 2019 and payphones STILL exist around Boston.  Payphones are still around even as mobile technology continues to skyrocket in popularity.  It was rather odd to see three deserted payphones being bolted onto the sidewalk while thousands of people walk by using their smart phone.  Seeing these payphones was a step back into much simpler times.  You can see the shift of technological trends already changing in this scenario.

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It is easy to get caught up with what the world will offer next rather than what has already been created.  Walking past a payphone while using your mobile phone is a true sign of how much times have changed since the 20th century.  Surprisingly enough, people still use payphones during their time of need.

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The central point is this – when you lift up your head to observe the world around you, you stumble upon so many amazing things.  Through mindful observations, you are able to discover a small trinket of treasure right nearby.  It could be a payphone or a pop-up event or a newly constructed statue.  Any of these hidden things can be found once you see the world before you.

By looking up into the world, you may discover something you haven’t seen or used in merely years.

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Corporate CBD Cookie PR Miracle


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CBD is being infused within many snack items these days.  Gummies, chocolates, and even honey sticks are some of many tasty treats that can be found here in Massachusetts.  With cannabis laws becoming more relaxed around the nation, CBD products have been popping up in many places.  Businesses have been real creative with their line of products by adding CBD to the mix.

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One such company that is looking to get into the CBD market is responsible for products such as the Nutter Butter, Oreo, Cadbury Chocolate, and even Chips Ahoy.  That company is none other than Mondelēz.

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Mondelēz is looking to add cannabidiol (CBD) into some of their cookies and snacks.  They will release a new line of cookies with CBD as one of their key ingredients.  While you won’t find any CBD-infused Oreos or Chips Ahoy anytime soon, other CBD cookies and snacks are in the talks.

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Here we are in 2019 and a big food company like Mondelēz is looking to add CBD into their line of cookies and snacks.  CBD has really become more and more mainstream, with various companies looking to get their share of the pie.  Whether it be big or small, every business has been looking into the cannabis industry for further innovation.  In this case, CBD is the hottest ingredient being infused into many food products.

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This is the start of yet another amazing chapter for the cannabis industry here in America.  Through companies like Mondelēz, CBD continues to be become more mainstream in our society.  Different audiences are discovering the rise of cannabis in their own ways.  CBD-infused cookies or snacks are just some of many ways cannabis is becoming more normalized in our ever-changing societal landscape.

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It is then that we can only hope that we will be consuming CBD-infused Oreos made by Mondelēz in the near future.

Sonic the Hedgehog’s Classic Movie Makeover


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Truth be told, I am a fan of video games that are adapted into a movie.  Video games like Super Mario Bros, Tomb Raider, Street Fighter, and Mortal Kombat are just a few video game-adapted films I have seen as a kid over the years.  As badly as some of them were made (and they REALLY were that bad), I still appreciate the concept even happening.

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Hollywood utilizes concepts from all sorts of media, including video games, for their niche audiences.  Various franchise video game series become either a TV series or movie to drive brands even further.  Even in 2019, famous video game characters reappear on both the silver and big screen here in America.

One of those characters will be featured in its own film this fall.  Interestingly enough, he is entangled in his own PR nightmare months before the movie is even released.  Today’s PR nightmare is none other than SEGA’s Sonic the Hedgehog.

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Image result for sonic the hedgehog SEGA

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Sonic the Hedgehog will be featured in his own live-action film titled Sonic the Hedgehog.  The trailer dropped earlier last week, gaining shocking criticisms from gamers nationwide.  One of the biggest jaw-droppers was the look of Sonic the Hedgehog himself.

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Whatever this…THING is, it did NOT look like Sonic the Hedgehog.  Ladies and gentlemen, THIS is Sonic the Hedgehog:

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It is then that Sonic the Hedgehog is now entrapped in his own PR nightmare.  The beloved SEGA mascot got a bad makeover for his live-action film and audiences really aren’t happy about it.  Sonic the Hedgehog was a classic mascot for 90s gamers alike; like Mario was to Nintendo, Sonic was the quintessential character for SEGA in the early years of gaming.

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Image result for sonic the hedgehog Movie tweet

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But in a true MakeSandcastlesNotWar first, this PR nightmare is already due to being fixed.  A few days later, Sonic the Hedgehog director Jeff Fowler tweeted to the fans about immediate changes being made to Sonic himself.  The trailer dropped less than a week ago and Sonic is now getting yet another makeover.

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And just like that, a PR nightmare will turn into a PR miracle.  Sonic the Hedgehog will be freshly tuned up for his newest films.  Audiences spoke loud and clear that changes were to be made for Sonic the Hedgehog.

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While I wasn’t the biggest Sonic the Hedgehog fan (being that I was team Nintendo!), I definitely appreciate the PR miracle happening.  As a true 90s gamer, I would want the franchise films to utilize the original designs rather than rejuvenate it with a modern makeover.  Mario should always have his plumber outfit, mustache, and be fighting Bowser to rescue Princess Toadstool.  Anything even remotely out of the ordinary won’t make it work at all.

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With that, Sonic the Hedgehog will be getting made over to his traditional form.  His new transformation should be ready for when the film releases on November.

Mindfulness Through The Witness


Life can get quite hectic sometimes.  I’ll admit that juggling between work, blogging, networking events, a social life, and whatever free time I have can be a lot to deal with.  There are always so many things happening within such a short amount of time each day.

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It is then that I do mindful activities to keep myself grounded and levelheaded at times.  Keeping myself busy with various activities, such as reading or hiking, is the key to enjoying the most out of my life.  They do not involve PR or blog work whatsoever; rather, the gist is to enjoy them as they are.  One of my favorite mindfulness activities is playing The Witness.

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Jonathan Blow’s The Witness is one of the most meditative puzzle games I enjoy playing.  You wander around an enormous deserted island solving various puzzles you find along the way.  Throughout the journey, you discover other items such as audio logs and triangle puzzle boards.  Everywhere you go, you find some hidden surprise featured within the island.

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Image result for The Witness Game

The Witness is unlike any other video game I have ever played before.  This game has no enemies, no lives, no ‘game over’, no items.  You have no recollection of how you got to the island in the first place.  There is very little concept in the gameplay, yet it provides such a deep and complex meaning behind it.  It is the kind of game that keeps my hyper-focused on solving the task at hand.

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Image result for The Witness Game

And this is where things get interesting.  Playing The Witness has caused me to become more mindful of the task I have at hand.  I observe each puzzle, imagining different scenarios that would fit with the rules present on the board.  Nothing is withholding me or rushing me from solving the puzzle any sooner.  With no outside pressures added, I am simply left with solving the answer.

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Image result for The Witness Game

Even while doing work in the fast-paced city of Boston, The Witness still educates me on taking time to really understand each puzzle.  This isn’t simply a game to pick up that can be mastered in a short period of time.  It’s a game where you have to slow down in order to find every feature within the island.  You must play at a slower pace or else you won’t be able to find the answers you are looking for.

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Image result for The Witness Game

Playing The Witness is truly a mindful activity for me.  This is my time where I can actually slow down and think about task at hand.  I truly feel a real sense of accomplishment after solving each puzzle.

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If you are looking for a unique mindfulness activity, definitely start playing The Witness.

Avengers: Endgame Box Office PR Miracle


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Just last Friday Avengers: Endgame released in theaters worldwide.  After months of waiting for the newest sequel since Avengers: Infinity War, Marvel fans are finally getting to see the latest film in the Avengers series.  Millions of movie theaters have been packed the past couple of days since the latest Avengers film dropped.  In fact, the movie has already been so popular that spoilers are already being dropped around social media.

Luckily there are no spoilers from Avengers: Endgame that will be dropped here at MakeSandcastlesNotWar, but one exciting news that we CAN drop here is the PR miracle that happened with the film.  When it dropped in theaters, Avengers: Endgame made a ton of money in sales…as in A. TON. OF. MONEY.

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Since releasing last Friday, Avengers: Endgame already raked in $1.2 billion worldwide.  Not only that, but the film grossed $60 million in preview sales.  Both of these box office records were reached in less than a week.

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Avengers: Endgame was one of the most highly anticipated films of this year.  The film showcases the surviving members of the Avengers that work to reverse the damage caused by Thanos back in Avengers: Infinity War. It featured a large ensemble cast including Chris Evans, Robert Downey Jr, Mark Ruffalo, Chris Hemsworth, Jeremy Renner, Scarlett Johansson, Paul Rudd, Don Cheadle, Karen Gillan, Brie Larson, Josh Brolin, Danai Guirira, and Bradley Cooper.

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Months of patience and audiences worldwide finally got to see the latest Avengers sequel.  All of that marketing (about $200 million in campaign) was all for the greater good to showcase another amazing movie by Marvel, just in time for the Spring.

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Here we are in the midst of Spring and the blockbuster films are in full swing.  Summer is just around the corner, so we will see more films like Avengers: Endgames.

With that, I have no actual spoilers to reveal from the film.  I can only tell you that $1.2 billion in the box office is quite a PR miracle to behold.

            Be sure to check out Avengers: Endgame from Marvel!