Tag Archives: Fashion

Pose: Stan Bowes vs. 1980s America


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Image result for FX Pose

Image result for FX Pose

As of now, there is just one episode left of Ryan Murphy’s Pose.  Pose chronicled life in the ball culture happening in New York City during the 1980s. For weeks, Blanca’s and Elektra’s team has been battling it out to be the best House.  After seven episodes left, we will see what season finale holds for the House Abundance and House Evangelista.

While the main storyline dazzled audiences with some fantastic battles, there is another battle happening on the side.  This battle involves Stan Bowes, his family, Angel Evangelista, and the Trump-era Universe of the late 80s.

Image result for FX Pose Stan

Image result for FX Pose Stan

Stan Bowes (played by Evan Peters) works at Trump Tower for his kingpin boss Matt Bromley (James Van Der Beek).  He comes home to his wife Patty (Kate Mara) and his children in New Jersey.  Even in this perfect life, Stan is unhappy with his current conditions.

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Throughout the story, Bowes keeps one secret from everyone – his love of transgendered women.  On the side, he starts seeing Angel Evangelista.  Bowes works diligently to keep his secret from getting out.  His plans fall flat when his wife meets Angel after one of the shows.

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Both Stan and Angel had this unique connection for each other that was rarely seen in the late 80s.  It wasn’t just Angel that was missing from his life; rather, it seemed as though he didn’t find meaning in this ego-driven era he was in.

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What exactly was his motive for Stan to pursue Angel?  Was it his personal fascination for transgendered women?  Or could it possibly be that he de-taches himself from the societal norms of the late 1980s?  Better yet, it could even be a combination of both.

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Image result for Pose Stan Bowes

You’ve heard of this story before – man is tethered to typical American lifestyle of being married with wife and have two kids.  Behind all of this is a tattered and beaten man who longs for his own personal goals.  Pose comes with this kind of side-story but presented in a unique way. Stan Bowes looks to leave typical American life to chase after Angel, a transgendered woman who competes in balls every week.

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There is the main battle going on between House Evangelista and House Abundance; but on the side, you have the battle between Stan Bowes and the 1980s Trump-era Universe.  Will Stan Bowes have the guts to go against American societal norms and be with his true love Angel?  Or will social pressures tether him from having life he always wanted?

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Tune into the season finale Sunday July 22nd to see how it all goes down.  A lot is about to go down in the end.

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Domino’s Paving For Pizza


Some companies may modify their brands in order to keep up with the current times while other create a nation-wide campaign.  Creating a campaign for your brand helps to bring it more to life.  That campaign will do wonders for the story you are trying to present to your audience.  People always love a good story to hear, so its important to write up a great one to tell.

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Earlier this week, IHOP unveiled their PR stunt with International House of Burgers.  This PR stunt presented a new story for the IHOP brand with some tasty burgers on the menu.  Meanwhile, Dominoes initiated an interesting campaign for their brand.  Domino’s newest brand campaign involves the work of…filling potholes?

Image result for Domino's Paving for Pizza

Image result for Domino's Paving for Pizza

That’s right folks – Domino’s Pizza is paving potholes all across the country.  It’s all under Domino’s newest ‘Paving for Pizza’ campaign that initiated on Monday.  The campaign allows customers to nominate their town for pothole repairs.

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Customers can nominate their town by entering pavingforpizza.com and entering their ZIP code.  If your town gets picked, then you will be notified about your city receiving extra funding to fix the potholes.  While you won’t see the Domino’s branded trucks coming by to do the work, your town will get some much needed essential resources.  So far four towns were provided with the funding which include Bartonville, Texas, Milford, Delaware, Athens, Georgia, and Burbank, California.

Image result for Domino's Paving for Pizza

Image result for Domino's Paving for Pizza

The gist of Domino’s PR campaign is so that pizzas can safely make it from their locations to their destinations.  As simple as this idea seems, it also makes for a great strategy to advertise their carryout service.  By scoping in on one downfall about delivery service (with this case, it’s the potholes!), Domino’s seized this opportunity to highlight the option of carrying it out with you.  So not only did Domino’s create a brilliant campaign, but they also showcased their carryout option during the process.

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This says a lot about American businesses when a pizza company is offering road repairs for certain towns.  It’s a bizarre look into how our society is run.  Politicians usually deal with things like fixing up potholes, yet a popular pizza chain like Domino’s is easily providing the funding necessary to do just that.  Who knew that a pizza chain would be fixing up potholes all across this nation.

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Nevertheless, Domino’s brilliant PR campaign already has a huge following on the internet.  Many customers are taking to the site to have their roads paved, all in the name of pizza.  Your pizza will be saved, but your roads will be improved as well.

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This is the kind of campaign we need here in America.  Businesses like Domino’s are solving some the country’s major annoyances, one day at a time.  They may not be catastrophic problems, but they still need to be fixed in the long run.

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Time to start being like Domino’s and pave for pizza.

#420BostonPatioEvents


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Happy Hump Day readers!  We’re only just a mere week away until Summer starts.  Summer solstice is happening on the earth, creating longer days and shorter nights here in the country.  Longer days means more time spent heading to amazing events around your area.  Cities like Boston are rolling out outdoor vendor events so that many audiences can enjoy the beautiful summer weather.

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On Monday we dived into cannabis-themed LGBTQ events that were happening in San Francisco.  While Boston will have to wait a while until LGBTQ events start mixing with cannabis, there are other ways the city could cash in on that PR gold.  And the key tactic for this opportunity can happen right outside.

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Rooftop bars are all in the rage here in Boston, providing cold beers and magnificent views.  People come up after their work day to soak up the last few hours of sunshine before heading back home.  With cannabis legal in Boston, the next step in the strategy would be to create 4/20-themed rooftop events (which you can dive back into here).

But why stop there?  Are rooftop events the only marketing tactic for cannabis?  Why not further expand the marketing mix of opportunities that are presented to us?

And ironically enough, these answers were right in front of us the entire time.  They were there before you make it up the rooftop, even before you step onto the elevator.  Cannabis events should open within…patios.

Image result for Boston Patios

Image result for Boston Patios

Image result for Boston Patios

Patios make for a perfect spot for events outdoors.  Now that the warm weather is here, people will want to be served at a table on the patio.  They want to enjoy their food and cold beers outside with their friends or family.  It makes for a simple, yet entertaining event for everyone.  After spending three months escaping the bitter cold winter, now is the time to soak in this amazing weather.

Image result for Boston Patios

Image result for Boston Patios

These events on the patio are great and throwing cannabis into the mix will provide for a HIGHER positive experience.  You can’t really smoke cannabis indoors in many places, so having a designated smoking area is a must for this to happen.  Providing a special designated area will keep people around longer without feeling paranoid.

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Think about this – you got a cannabis-themed networking event out on the patio.  Many of these professionals want to enjoy their cannabis during the event.  Why not make it easier by mixing cannabis and networking right on this special area.

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In other words, let the people have their cake and eat it too.  Let them meet up to discuss things happening in the cannabis industry all while consuming the very product they enjoy.  They spent their time and energy planning to attend the event, so it’s only fair that they spend that time wisely.  It may seem complicated, but the ending results would be incredible.

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This may take a while to figure out the legality kinks throughout this process, but it’s something that CAN be done.  Cannabis-themed patio events are something we should definitely look into in the near future.  Recreational shops are opening in almost a month and these will present a lot of magnificent ideas for the city of Boston.

Image result for Human Beings Nature

Image result for Human Beings Nature

Patios, as well as rooftops, are some of a few places we could utilize within the marketing mix.  As human beings, we owe it to ourselves to become closer with nature.  Having cannabis-themed events indoors is great but providing them outdoors makes for a more monumental experience.

Let’s start brainstorming 4/20-themed patio events for a HIGHER experience.

IHOB: International House of Burgers


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Brands are being modified every year with unique changes.  Sometimes they merge with other companies or other times they alter their name to introduce something eye-catching for their audience.  Companies must adapt to the ever-changing landscape every year if they want to stay ahead of their competition.  In some cases, these changes revolutionize the brand in an entirely new way; but in other cases, the change falls flat and ends up becoming a PR nightmare for months to come.

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One prime example that happened recently involves the famous breakfast chain restaurant IHOP (International House of Pancakes).  IHOP underwent a major brand change in the past week, changing their iconic brand name to IHOB.  What’s the new name change, you might ask?  International House of Pancakes is being flipped to become… International House of Burgers.

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Image result for IHOP IHOB Tweet

Image result for IHOP IHOB Tweet

IHOP is temporarily changing its brand name to International House of Burgers.  A tweet was released yesterday to reveal the answer to the question that was on every fan’s mind.  Many fans speculated that the ‘b’ would stand for ‘bacon’ or ‘breakfast’.  One user joked about how it should stand for ‘International House of Brunch’ so that they would start serving mimosas.

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The idea was a PR stunt to showcase the line of burgers being released for the menu.  Specifically, the IHOB campaign is for the ‘ultimate steak burger’ product.  Not only that, but a burger-themed IHOP will be opening in Los Angeles this year.  While a new IHOB restaurant will be opening, this PR tactic won’t be applied to all 1,700 IHOP locations.

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Image result for IHOP Lunch Menu

A major reason for this plan was to capture customers for the day and early evening.  Almost half of the customers enter IHOP during breakfast time than any other time.  There is a typical lunch/dinner menu for IHOP, but most customers come in for breakfast.

Image result for IHOP

Image result for IHOP

As intriguing as some of the fan’s guesses were, International House of Burgers seemed like a great name idea for the PR tactic.  IHOP was always known for their various pancakes and now they are promoting more burgers on their menu.  The company has been in business for 60 years and it was about time they start shaking things up with a funny name change.

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Image result for IHOP Tweet

This right here is a prime example of a company shaking up their brand in an interesting and entertaining way.  IHOP took to social media to create this ‘IHOB’ campaign where users had to guess what the ‘b’ would stand for.  Many users didn’t get the right answer, but they were still impressed with the new roll out happening in the future.  It was an entertaining PR tactic and we even learned about a few releases coming from IHOP.

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If you want to learn about how to revolutionize your brand in unique and entertaining way, look no further than IHOP.  IHOP successfully flipped their branding name all while keeping their audiences in the loop during the process.  All it takes is a fun guessing game and you have thousands of twitter users by storm.

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Whether you are for IHOP or IHOB, one thing is for certain– IHOP flipped many heads through their incredible PR tactic that was launched on their social media.

Cannabis + LGBTQ Pride at The Stud


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Image result for San Francisco Pride

Pride week may be over in Boston, but many other cities are still celebrating or getting their celebrations started as well.  Popular cities like San Francisco don’t have their parade starting until near the end of June.  Being that San Francisco is the heart of many progressive sub-communities, LGBTQ residents get a lot more creative in their pride celebrations.  Celebratory events are about to get a lot more unique now that the recreational cannabis industry is booming around California.

When pride events and recreational cannabis mix together, you create something truly fantastic.  And ironically enough, that is just what is happening here in San Francisco nightclub The Stud.

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Image result for San Francisco The Stud Puff

June 14th is PUFF – A queer cannabis appreciation/drag pride party.  The event celebrates cannabis consumers within the LGBTQ community.  It’s a combination of a pride event all while celebrating legalized cannabis in San Francisco.

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DJ Sergio Fedasz spins your favorite 420-themed tunes as everyone meets and greets before the show.  After that, DJ Dank hosts a drag show featuring some of the best performers in the city.  There is also a stoner raffle that takes place throughout the event as well.  This event is held every 2nd Thursday from 7-10 PM.  While this event celebrates all things queer and cannabis, there is no cannabis consumption and distribution in or around Stud.

Image result for San Francisco The Stud 1966 Folsom Street

Image result for San Francisco The Stud

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The Stud has been open since 1966 and remains as the heart of San Francisco’s LGBTQ culture.  It was formerly located at the western end of Folsom Street, but eventually moved to the corner of Harrison and Ninth street in 1987.  Some famous icons that have entered the doors include Bjork, RuPaul, Charo, Etta James, and even Lady Gaga.  Fifty years later and the Stud continues to be an iconic bar for pride events.

Image result for The Stud Puff

Image result for The Stud Puff

Ok folks, I have heard of pride events all around Boston and this right here takes pride to a WHOLE other level.  Think about it – the LGBTQ audiences come together to the Stud to celebrate recreational cannabis use in San Francisco.  You basically have this incredible combination of sub-communities forming together under one legendary bar in one of the most iconic cities of all time.  To date, this is the only cannabis-themed LGBTQ appreciation event anywhere in America (better, yet anywhere in the WORLD!).

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Image result for San Francisco Cannabis Lounge

San Francisco continues to push the envelope with their bold pride celebrations every year.  Its things like the Folsom Street Fair and Amsterdam-style cannabis lounges that flourishes the city’s reputation even higher.  Surprisingly enough, it still remains as the top LGBTQ friendly city here in America.

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What we are left is two PR miracles meshed together into one amazing sandwich.  The cannabis industry is in full swing in California and is even helping businesses as well as other industries.  San Francisco was a historic town for both the LGBTQ and cannabis community, so it only makes sense to mix them together in one special occasion.  This is definitely one sandwich that will be easy to swallow for years to come.

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This is the time to celebrate not just LGBTQ pride, but also cannabis pride as well.  Whether you are a trans female who enjoys smoking joints or a gay masculine man who is an avid dabber, every audience of the LGBTQ community should enjoy some cannabis.  Cannabis touches all colors of the psychedelic rainbow.