Tag Archives: Publicity

Denver Opens The Coffee JOINT!


Last Monday was quite a busy day for me.  One major highlight was checking out The Summit Lounge, Worcester’s premiere social cannabis club nestled in water street.  The Summit Lounge is the first and only cannabis club of its kind here in Massachusetts.  While business is just starting to pick up, The Summit Lounge still sets the bar high for what lies ahead in the cannabis community.  It seems as though the cannabis community is starting to pick up here in the east coast.

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Meanwhile in the west coast (WEST COAST=BEST COAST), the cannabis community continues to flourish even further.  Veteran 4/20 legal states like Washington State haven proven that the cannabis community will thrive well in the ever-changing social landscape.  Other than Washington State, Colorado has certainly been reaping the benefits since Amendment 64 passed back in 2012.  Denver residents voted for legal cannabis clubs just four years later.  And now…the city of Denver will be getting its first ever cannabis club!

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Image result for Denver The Coffee Joint

Just last week, Denver approved its first cannabis club within the city.  Denver-based coffee shop The Coffee Joint will open up cannabis use for the public.  You can find The Coffee Joint at 1130 North Yuma Center of the Lincoln Park neighborhood.

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All guests must pay a $5 fee to enter the club.  There is NO smoking cannabis allowed on the premises, but you are allowed to vaporize cannabis or consume cannabis edibles.  While the club won’t be open for cannabis use for at least another week, you can still check out the various accessories featured.

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This is a big political PR win not only for the city of Denver, but also for the state of Colorado as well.  Denver voted to start legal cannabis clubs back in 2016 and business owners have jumped through multiple hoops just to get their business going.  Colorado was the first state to legalize recreational cannabis use back in 2012, setting the stage for what would be a whole new industry sweeping the nation.  The Centennial state continues to make ground-breaking history to this day with the first ever legal cannabis club in Denver.

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With The Coffee Joint allowing cannabis consumption very soon, Denver is setting the bar high for other populous cities on the west coast.  This PR miracle is echoing throughout other big cities like San Francisco or Las Vegas.  Recreational cannabis use is legal all across the west coast, which means that cities are working harder than ever on revitalizing their brand.  More increasing publicity means more audiences will flock towards those cities (whether they are relocating or simply visiting).

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Denver is showcasing a glimpse into a 4/20 future where more cannabis clubs will be opening in the biggest cities of all time.  This will pressure other major cities to go to pot (LITERALLY!) to rake in potential audiences.  Cities like Dallas, Philadelphia, New York City, Atlanta, Boston, and many others will establish these new businesses as part of this branding strategy.

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Cities continue to move like clockwork every year.  Something becomes trendy one day and then soon becomes a thing of the past the next. It’s always a challenging feat to keep up with the rat race happening in a majority of these cities (take Boston, for example!), so the desire for trending business practices become more critical than ever.

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We have FOUR months until recreational dispensaries are open in the state of Massachusetts.  Cities like Denver or Los Angeles are already paving the way for the new 4/20 community in this 21st century.  Its PR miracles like this that prove that cannabis has a place in our American society, especially as a form of entertainment.

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For now, let’s all praise The Coffee Joint for showcasing a unique business practice that allows for recreational cannabis use with other people.

Send in the IT Clowns

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Image result for Fall Horror Films

With fall coming in around the corner, the horror films will be screening in theaters nationwide.  Horror movies are great to watch and they’re extra special around Halloween time.  The summer blockbuster franchise season may be ending soon, but now it’s time to get scared silly with the horror films.  One horror franchise that everyone is excited about this year is Stephen King’s IT.

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Image result for Stephen King IT

IT is set to release in theaters nationwide on September 8th.  Based on the novel Stephen King wrote in 1986, the classic tale follows seven children in Derry, Maine who are terrorized by a creepy clown known as Pennywise.  Pennywise is responsible for the dozens of children that disappeared from the town.  After being terrorized by the traumatic clown, the children face their own demons as they got older.

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Image result for stephen king it 2017

Fans of Stephen King’s novels will definitely be looking forward to the film.  This horror franchise will definitely open up a whole new fear of clowns.   One movie theatre is pushing that clown culture over the edge by hosting a ‘clowns only’ screening.

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You heard me right, people – a CLOWNS-ONLY screening of IT will be taking place in September!  The Alamo Drafthouse in Austin, Texas is hosting the screening just for clowns.  Some activities that will occur before the film starts include raffles, face painting, a photo booth, and some other terrifying events.  Moviegoers are encouraged to dress like a clown for this special screening.

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Image result for women only wonder woman screening

This whole ‘clowns only’ screening idea came about after the Wonder Woman screening controversy.  After holding a screening of Wonder Woman for women only, a lot of men grew angry over the event.  One of those complainers asked if there would be a male-only screening of Thor: Ragnarok or a special screening of IT for the clowns.  Sure enough, The Alamo Drafthouse decided to take his idea of a clown screening.  Other ‘clown only’ screenings will be happening in Brooklyn, Dallas, Omaha, Phoenix, San Antonio, and other places.

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It’s interesting how The Alamo Drafthouse went along with the man’s idea of screening IT just for clowns.  Rather than spark up some political controversy, The Alamo Drafthouse decided to get creative for the upcoming IT film.  This makes for an interesting PR stunt to drum up buzz about the movie.

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Screening events for films like Wonder Woman and IT are great publicity stunts to generate more buzz on franchise.  These kinds of stunts pull audiences from all around the area to check out the latest film hitting the theaters.  Fans of Stephen King’s IT novel will don their best clown outfit to celebrate their favorite story.

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I think this is an incredible PR stunt!  Moviegoers will be even more freaked out with all of these clowns sitting around them.  It’s a shame that there isn’t a ‘clowns only’ screening in Boston because that would’ve made for quite a movie experience!

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Screening events like ‘clowns only’ screening for IT are great examples of publicity stunts for movies.  Publicity stunts will only help the product/service grow higher if it is pulled off correctly.  It’s important to strategize your stunt so that you reach your goals/objectives for the work.  Any errors that happen with the stunt will create a PR nightmare for the company!

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The Alamo Drafthouse showcased a great example of how a publicity stunt like ‘clowns only’ screening of IT will help flourish the franchise.  Not only will this pull more potential audiences into seeing the film, but it will generate some fantastic publicity.  PR pros should take note of this case study for a future reference.

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Last year we had some craziness with the clown sightings around America and now we have a screening event where clowns are encouraged to attend.  All clown enthusiasts should attended the ‘clowns only’ screening of IT in September!

Viceland’s Weed Week on April 17th-20th!

Alrighty then…today marks our LAST day of March (holy shitballs that was fast!).  Even though its currently snowing a bit here in Massachusetts, Spring is already here with its rainy days.  We’re transitioning from the snowy, cold days to days full of rain.  With those April showers on the way comes May flowers.

Speaking of flowers, what’s that special day in April where we celebrate my most favorite flower of all time? 4/20, of course!  Earth Day is commemorative to our earth, but April 20th is where the REAL party happens.  April 20th is less than a month away and brands like Viceland are already rolling out plans for the celebration.

TV network Viceland announced their special ‘Weed Week’ event happening on April 17th-April 20th.  4/20-friendly series will be airing throughout the ‘Weed Week’ event.  Series like Fuck, That’s Delicious and Dead Set on Life will some of many 4/20-friendly shows to check out.  But the best part about ‘Weed Week’?  BRAND-NEW episodes from two of my favorite Viceland series will be airing on April 19th!

My favorite TV shows, Bong Appétit and Weediquette, will kick off their new seasons just a day before April 20th.  It is SO exciting to hear that my favorite series on Viceland will return with new seasons during the event.  I knew that both series would be renewed for a new season, but I didn’t think that it would hit so soon.  Here’s a brief summary of the two shows and what we’ll expect to see in the next season:

Weediquette –  Weediquette is a documentary series hosted by Krishna Andavolu.  Andavolu takes viewers into the economics, culture, and science of the cannabis industry.  From kids using CBD medicine to NFL players combatting CTE with cannabis, each topic takes us into our complicated relationship with cannabis here in the United States.  As we delve further into the cannabis culture, it seems more clear that cannabis is becoming widely accepted into our social norms.

Next season will deal with topics surrounding immigration, driving while stoned, law enforcement, entrepreneurship, and other ideas.  While recreational cannabis has been made legal in more states (CA, MA, NV, and ME), the fight for cannabis legalization is still happening around the country.  Season 3 of Weediquette showcase more further complications that are hindering the legalization process.

Bong Appétit –  For the lighter and more culinary side of cannabis, Bong Appétit will be returning as well.  The show where the fabulicious Laganja Estranja smoked that dank weed is coming back on April 19th (more on that post here).  Bong Appétit stars Abdullah Saeed, Vanessa Lavorato, and Ry Prichard as they showcase cannabis-infused entrées.  From sausages to ice cream, different kinds of food from various cultures use weed as one of the main ingredients.

Not only has the menu changed, but the weed pantry itself has upgraded as well!  No official word on what types of food will be seen next season, but it surely will be mind-blowing to see what they create next.  Who knows what unique terpene flavors will be showcased in the new season (maybe the Ghost Train Haze will be making a comeback!).  You’ll want to get your munchies snacks ready cause Bong Appétit will be opening its doors in just a few weeks!

I’m SO excited for the new seasons of Weediquette and Bong Appétit in April!  These are the only few shows I look forward to on cable television these days.  To see that they’re both airing just a day before 4/20 makes the event even better.

This is a great publicity stunt by Viceland.  Viceland provides shows that take viewers into a look at controversial social cultures that audiences rarely know about.  When it comes to the cannabis culture, Viceland doesn’t get taboo about one of America’s most favorite plant.  It’s widespread approval grows even further with the 4/20-friendly programs.

Here’s to Viceland for hosting this special 4/20 event on April!  Be sure to check out ‘Weed Week’ on Monday April 17th.

Deadpool Teases a Sequel!

On a gloomy Friday evening, there was no better idea than to go check out a movie.  I’ve been dying to see Logan when it came out and some friends have told me that it was amazing.  After eating an early dinner at a sub shop, it was time to head to the theaters to go see Logan.  Even though the film opened a few weeks ago, the theater packed up just mere minutes before the film started.

Logan ended up being an amazing film!  The movie centers around James ‘Logan’ Howlett (Wolverine) and Professor Charles Xavier as they escort 11-year-old Laura to a destination in North Dakota called ‘Eden’.  Along the road, the trio encounter slew of enemies that are looking to kidnap Laura.  It was one adventurous road trip to North Dakota where we got to learn about Laura’s past.

While the film itself was excellent, there was something even more interesting that happened before it started.  After the trailers were finished, there was a new teaser being shown.  It took me a few minutes to realize that it was the teaser for Deadpool 2.  How ironic that they saved the best teaser for last right before Logan was about to be screened!  Ryan Reynolds will be returning as Deadpool once again.

The teaser itself was hilarious.  Wade Wilson is walking down an alleyway when he noticed someone getting robbed at gunpoint.  He dashes into the phonebooth to change into Deadpool.  It took him a minute or two as he struggled to get his gear on.  After fumbling with his costume, Deadpool notices that the guy was already dead before he got there.  In typical Deadpool fashion, he just laid his head onto his chest while sipping coffee.  The screen pans out from the scene to reveal that Deadpool will be coming back.

Other than being a hilarious trailer, it was an interesting publicity stunt that Marvel pulled off.  Marvel’s films are connected in some form or another and it holds true through their teasers (FYI, a poster of Logan can be seen on the brick wall!).  Deadpool and Logan are both titles from the same Marvel universe, so it made sense that Deadpool appeared before the film started.  There will be a lot more Marvel film releasing in the future, so this was great to captivate the audience about their newest title.

Seeing that teaser before Logan was amazing!  I’ve yet to see Deadpool and I’m excited to see that Ryan Reynolds will be reprising his role for the sequel.  Viewing trailers are my favorite part of going to the movies and the Deadpool 2 trailer worked well before the film.  Hopefully we will get more information soon on the Deadpool sequel.

The Color-Changing Dress: A Tale of Fashion and Technology

Heidi Klum’s famous quote on Project Runway is, “As you know in fashion, one day you’re in.  And the next day, you’re out”.  What was hot in fashion one day will be a thing of the past the very next day.  Popular fashion choices change within a blink of an eye.  Ed Hardy clothing was a huge hit almost a decade ago, but now they are a thing of the past.  Nevertheless, there is always a new fashion trend popping up into the mainstream that will turn people’s heads.

Even in 2016, many new fashion trends are still turning heads and making waves on social media.  Statement scarfs, over-the-knee boots, bomber jackets, and man buns are just a few favorable fashion trends that are hot this year.  While some fashion trends seem to be making a comeback, technology has been working to extend creativity within the fashion industry.  One dress utilizes technology in such a way that could become a HUGE game-changer for fashion.

Australian e-retailer Showpo created a brand-new dress…that changes color with a press of a button.  Wavering dressers, rejoice!  People may no longer have to fret over what color dress to wear for their special occasion.  We have now gotten to a breakthrough in technology where we will see color changing clothes.

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Showpo is an online boutique retailer for women’s fashion.  They conduct their business over at the headquarters office in Sydney, Australia.  The retailer company sells fashion products such as dresses, bathing suits, play-suits, skirts, shorts, coats, and many other clothing necessities.  Jane Lu, Showpo’s CEO, released a video earlier showing off the color-changing dress on Youtube.

A model dons a flowy white dress with a high-low skirt, high neck, and cinched waist.  Jane Lu’s colleague touched a color wheel on his iPad and the dress becomes pink.  With just a touch of a button on the color wheel, the model’s dress suddenly turns pink while everyone screams with excitement.  Lu then remarks that she wants the dress to be blue and – with a touch of a button on the color wheel – the dress turns blue!  The dress is finally changed to purple, with everyone’s jaw dropping to the floor.

So what’s going on in the video?  Was there truly a breakthrough in fashion technology?  Or was this some advanced camera trick that made the dress look like it changed color?  I can tell you right now that this was NOT a camera trick or silly publicity stunt from Showpo.

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Here’s how the idea works: the dress was stitched together with a special fabric that could reflect different light frequencies.  That fabric is linked to a device (an iPad, in this case) that can communicate with the fabric, changing the frequency of light that the fabric reflects on.  So there’s the science behind that video: a unique fabric that links to an electronic device, communicating on a specific color choice.  This technological breakthrough could break new grounds within the fashion industry for years to come.

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This video was truly jaw-dropping to watch!  We have definitely come a long way with technology since I was a kid, but this has become a serious game changer for fashion.  I would love to see color changing t-shirts hitting the shelves soon (preferably one with skulls or psychedelic designs!).  Color-changing dresses could be the pinnacle fashion trend combining fashion creativity with advanced technology.  It’s so amazing to see fashion and science going to work to design something spectacular for the female demographic.

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This color-changing dress prototype would be the product extension that extends the mere creativity that goes with designing a dress.  When working in a creative environment, you always have to ‘think outside the box’ for that light bulb to light up within your head.  It wasn’t what was ON the dress, but more about how it could interact with the people around you.  Wearing this dress will surely turn lots of heads at that popular cocktail party with your friends.  Showpo’s color-changing dress truly set the stage for what will be trending in the future.