Tag Archives: Business

Pride Month Brand Philosophy


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Pride month has been quite eventful so far for both audiences and businesses alike.  Businesses, whether they be big or small, are showcasing their true pride colors everywhere.  Gilead Sciences, the pharmaceutical company responsible for Truvada, is sponsoring the New York City Pride march once again.  LGBT-themed shows like Pose are returning for yet another season.  Literary classics like Armistead Maupin’s Tales of the City are making a splash on Netflix, with new and old audiences seeing yet another chapter of the story.

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Rather than marvel over this range of corporate social responsibility, now is the time to stop and think about how far we have come in this world.  Its shocking to think that there used to be a world where very little or no companies would adhere to the LGBT community.  That kind of support only grew within the first few years of the 21st century.  It only flourished further, with the help of social media.

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Nowadays, there is no turning back.  That rainbow flag is flying higher than ever with the help from both businesses and its audiences.  Even when pride week concludes in one city, another weekly celebration begins.  That corporate support spreads throughout the nation.  Boston, New York City, Seattle, San Francisco, Dallas, Los Angeles, and Denver are just some of many cities that celebrate their own pride week each year.  It’s through the help of businesses, both local and national, that help get pride month in full swing.

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As support for the LGBT community grows even further, so does the need for bigger and better pride events.  This is the sort of public relations that not only benefits businesses, but also strengthens the world in the long run.  We live in a completely different world that we would have never imagined back in the 20th century.  No one would have thought that a beer company like Bud Light would be selling rainbow-colored beer cans at pride events.

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This is truly a PR miracle for both businesses and its LGBT audiences.  Pride month will only get even bigger and better as time goes on.

All with the help of the audiences and the businesses they choose to support.

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CBD-Infused Toothpicks


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Pride month has been the latest theme around MakeSandcastlesNotWar these past few weeks.  Many cities across the nation are kicking off their pride celebrations during the month of June.  All of this colorful excitement is getting me more pumped for the beginning of summer.

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Speaking of pride, its time to discuss another topic we are most prideful about using in America – CBD.  CBD (Cannabidiol) continues to be utilized in the most unique ways possible.  Vape oils, tinctures, edibles, and topicals are just some of many instances CBD is being consumed.  Audiences are drumming up more creative examples of how they use it in their daily life.

During a random search within the World Wide Web, I dug into something that totally blew my mind.  It’s a completely different way of infusing CBD imaginable.  Ladies and gentlemen… allow me to introduce… CBD-infused Toothpicks.

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You heard me right folks – CBD-infused Toothpicks.  Small, wooden toothpicks packed with CBD.  Ignite CBD sells six different types of these toothpick, each with their own flavor.

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They each contain one of three effects: lucid, calm, and recharge.  Menthol and cinnamint will provide a lucid effect.  Both mango mint and lemongrass help you to keep calm.  The coffee or passion fruit orange flavors are great for recharging throughout the day.  Each toothpick contains 25mg of CBD, containing up to 45 minutes of active release.

These special toothpicks don’t come cheap.  Each pack contains ten toothpicks and the packs cost over $30 each.

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CBD-infused toothpicks are truly a genius product.  It combines the modern, trending cannabinoid CBD with a convenient item such as a toothpick.  We see toothpicks all around us (grocery stores, restaurants, restrooms), yet we never stop to think of how convenient they are in our lives.  Maybe the answer to creative products is thinking about products we use every day.

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A toothpick doesn’t just become some random item found in the front desk of the restaurant.  It now becomes part yet another product of the booming cannabis industry.  CBD-infused toothpicks are just one of many ingenious designs that is further modernizing the use of CBD.

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With that, CBD’s popularity is only growing further through CBD-infused toothpicks.  Toothpicks are the latest convenient item that is getting a modernized makeover with the use of CBD.  The toothpick is just one of many convenient items that has been infused cannabis.

We are now in a world you can use a CBD-infused toothpick after a delicious meal.

Business-Branded LGBTQ Pride


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Pride week is officially over in Boston.  After a mere week of rainbow flags and parades all across the streets, Boston concludes yet another successful event.  Parties were held all across the neighborhood, with lots of people dancing the night away.

While pride week may be over in Boston, other cities within the nation are starting up their pride events as well.  Some are just concluding their pride month celebrations while others will be starting within the next week or so.

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What’s interesting is that it isn’t just the people within the community that celebrate pride month.  Businesses, both big and small, are showcasing their true pride colors for their audiences.  IBM, Microsoft, McDonald’s, Nike, Nordstrom, and Absolut are a few of many companies that are proudly displaying their pride within various communities.

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There is this unique corporate social responsibility happening within businesses during pride month.  Diverse groups of audiences within the LGBTQ community have been doing businesses with companies for decades.  As the community grows bigger every year, the need to cater towards that niche audiences becomes more critical than ever.

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In this case, this corporate social responsibility also acts as a PR miracle for audiences nationwide.  Businesses celebrate pride month each June as part of their strategy; in return, their niche audiences continue to come back to them for their products or services offered.  There is this healthy competition spurring among nations, encouraging each other to promote pride month.

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And that healthy competition has only help pride month grow even further as a special holiday.  Any competition, whether it be healthy or not, can sometimes help both parties in the long run. Weeks before summer starts and pride month has only gotten people more excited about the new season.

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With that, pride month is a special holiday celebrated by both businesses and audiences alike.  The modern-day consumer either recognizes pride more often or they may also know someone who is celebrating as well.  The increase of pride month awareness only fuels more creative strategies among businesses to keep their audiences and gain new ones in the process.

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Kudos to both small and big businesses who help support pride month each year.  It is this kind of help that paves the path for more niche audiences.

Quid pro quo Philosophic Passage


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This week’s biggest life lesson was about quid pro quo, the infamous Latin phrase meaning ‘something for something’.  We have seen this business tactic popping up in two intriguing instances.  The first was through Sonic the Hedgehog’s PR nightmare over that laughable new live-animation for his new movie.  A day later, the strategy was found through Mondelēz’s announcement of CBD-infused cookies and snacks.

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Both parties heard what their audiences want in these ever-changing times.  They want a better design of Sonic the Hedgehog.  CBD-infused cookies and snacks made from one of the most popular food brands in the nation.  The audience asks the for the favor to make these ideas happen.

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That right there is the quid.  The businesses create the pro quo – something in exchange for something particular to happen.  Animators will work even harder to fine tune Sonic the Hedgehog before his movie releases in November.  In return, those audiences should watch Sonic the Hedgehog when it comes out.

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Circling back to the CBD cookies and snacks, Mondelēz will perform their own quid pro quo deals with their audiences as well.  They create their line of CBD-infused products for them; in exchange, they buy such cookies and snacks as well as communicate with their close ones about how amazing they are.

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While the two sources of entertainment may be different in various ways, the quid pro quo scenario are very similar.  Both required help from their audience to keep operations running smoothly.  They do this through meeting important demands from their audiences, no matter how preposterous or superficial the criticism becomes.

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Quid pro quo.  Something for something.  Nothing cannot be merely done without the exchange happening in return.

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It’s connections like these that strings this blog along other distinctive, philosophical topics.  The scenarios played out this week serve as great examples for the simplistic, yet deep marketing tactic that is easy to follow.  All of this is just part of the amazing journey here at MakeSandcastlesNotWar.

Marvelous Marketing Instances


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When I am conducting marketing or PR work, I am always brainstorming of various places to spread awareness.  Whether it is for my part-time job or promoting my blog MakeSandcastlesNotWar, I think of unique scenarios where people would be interested in my work.  I have promoted my work in trade shows, singles mixers, conferences, and other networking-related events.  There are always events happening around the Boston area, which means there’s always opportunities to connect with other people.

Lately I have been conducting marketing work during some interesting scenarios.  Some events featured lots of people while others were one-on-one consultation instances as well.  Here are a few stories of successful and intriguing marketing instances:

Drag Bingo Night

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The first instance took place while hanging with a friend for Drag Bingo Night in Boston.  As the group next to us were about to take off, one of the gentlemen gave away their bingo cards to us before leaving.  Since he was so kind enough to donate his cards, I decided to return the favor by handing out my business card to him.  This act of kindness really got his attention to the point where he reached out to me via LinkedIn asking to meet for coffee or beers sometimes.

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Paying it forward is a great way not only to connect with another person, but it will also get them even more interested in the work you do.  Since he gave me more bingo cards, I payed it forward by providing him my business card to return the favor.  That act of kindness got me a new connection who wants to meet me for drinks in the future.

Muscle Nutrition Store

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Part of my job is searching for various places to spread promotional materials around Massachusetts.  One of those places I found was a nutritional store in Saugus.  What caught my attention was the fact that they sold CBD products in the store.  That was my angle for handing out promotional materials for him.  Not only did the trick work well, but I found a great nutritional shop to find foods high in protein.

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In this case, there are things that will catch your eye that you can work with for your marketing strategy.  Seeing that the store was selling CBD products was exactly what I needed.

Pizza Delivery

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One afternoon at work, I got pizza and soda delivered to the office.  The pizza man came earlier than anticipated and the food was absolutely delicious.  Since he did such a great job with delivering the food, I decided to give out some fliers as a reward.

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Again, paying it forward is a great hook for connecting with your audiences.  I gave out some fliers as a gift for doing such a wonderful job with delivering the pizzas.  Even something typical like a pizza delivery would make for a great marketing opportunity.

Elevator Pitch

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On my way back into the office, I entered an elevator with a group of strangers.  It was then that I pitched my work to these people that were running their daily errands.  Even though they left for their appointment, it still made for a great scenario.

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It was there that I conducted an ELEVATOR PITCH inside an ELEVATOR with a group of strangers.  You may have heard of the term ‘elevator pitch’ but I bet you never heard of someone ACTUALLY conducting a pitch in an elevator!  This simple, yet unique strategy was great for capturing that 30-40 seconds of attention from my audience while I was heading back into the office.  Nothing came about, but it still made for a great idea.

That is just some of many marketing instances that happened over the past few weeks.  The lesson here is that marketing can happen almost absolutely anywhere.  Whether it is at Drag Bingo Night or in an elevator full of people, there is always opportunity for promoting your work.  You can find promotional opportunities wherever you go.

With that, keep promoting your own creative works where ever you are.  You never know where the next opportunity can be found in your stage of life.