Tag Archives: Business

Legal Pot Shop? Not In My Backyard!


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Image result for MA Cannabis

A lot of excitement has been brewing around MA, what with recreational shops soon to be opening up this summer.  MA residents voted for legal recreational cannabis almost two years ago and the shops will be opening up before you know it.  However, there was a significantly lower amount that will be opening up than anticipated.

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But we’ll cross that second part of this topic another day; right now, our focus is on an interesting turn of events that has been happening lately.  Within the state of Massachusetts, many towns and municipals have been voting to ban recreational shops from coming into their area.  Recreational cannabis shops are still being dampened by bad publicity even after being voted legal almost two years ago.

So what exactly is going on here?  How is it that recreational cannabis shops are being shooed away from many areas of Massachusetts?  What sort of trickery is this?

Well folks – this string of events just so happens to stem from a PR term called NIMBY.

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Image result for NIMBY

NIMBY – formerly known as Not In My Back Yard – refers to an opposition of an undesirable development on a piece of land.  A resident (or residents) of an area reject a certain project due to the negative effects it could bring.  There are projects that could be for the environment (like a wind turbine or solar panels) or even for entertainment purposes (i.e. a shopping mall or porn shop).  Some reasoning that gets brought up include increase in crime, environmental pollution, harm to local small businesses, loss of the community’s ‘small-town’ feel, and other logical arguments.

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Whatever the example may be, NIMBY happens in every type of community.  Towns, municipals, and even big cities all deal with the residents discussing what they want in their backyard.  And that kind of discussion is what’s happening all across MA these days.

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The people may have spoken, but then the reality kicks in – recreational cannabis shops will be entering their neighborhood.  Legal cannabis shops will be opening up in THEIR community that they grew up in for so long.  A whole new change is coming and they must comprehend how to adapt to the new surroundings.

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It seems as though we have ourselves a double-edged sword here.  On the one hand, the people voted for legalized cannabis almost two years ago.  And yet, those very same residents of MA now have to make the decision about having recreational shops in their community.  That right here is where things get interesting – the idea becomes more personal, hitting close to home for many folks.

Image result for Colorado Cannabis Shops

Image result for Colorado Cannabis Shops

To be honest, I expected to see NIMBY in action here in Massachusetts.  The same event happened years ago when states like Colorado and Oregon voted to legalize cannabis shops.  Recreational cannabis shops still opened up, but not without dealing with NIMBY.

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This isn’t meant to highlight something good or bad; but rather, what kind of reality is happening here.  We are seeing NIMBY in action, with more towns and municipals deciding whether to open up cannabis shops.  Many residents are still holding discussions with their community to this day.

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Even still, one thing remains clear – recreational cannabis shops WILL open up here in Massachusetts this summer.  There may not be as much operating at first, so we will just have to keep watch on the ones that are open.

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Selling Your Best Self


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Selling a product or service isn’t that easy to do.  Entrepreneurs and salesman alike have their fair share of success, but that success happened after waves of failure.  There is always some strategy that needs be improved over time or some time to brainstorm other tactic as well.  Whatever the case may be, there is always some intriguing idea to sell your product or service to a particular audience.

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So how do you make your goals?  What is an important aspect of selling your product or service?  How exactly do you capture your audience’s interest in the product or service you are offering?

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Image result for salesman selling a product

Well folks – the answer DOESN’T have to do with the product or service you are offering, but rather, HOW you present it to your customer.  It is more so about working with your pitch for those potential buyers.  How you present your product or service plays a major role in how they will react.

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Image result for salesman selling a product

Think about it – human beings are known to be very social creatures.  We love being around people and we want to feel as if we belong within a certain group.  If we like who we are talking with, then we will become interested in what he or she has to say.  Once we are interested, then we complete the plan of action that they want us to do.

Image result for salesman selling a product

Image result for salesman selling a product

When it comes to sales, audiences generally go for the person selling such product rather than the item itself.  If they enjoy being around that particular person, then they will become more interested in what they are offering.  Not only will they seem interested, but they will spread the word around to their friends and family.  Your reputation will flourish over time as you meet more customers.

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Image result for salesman selling a product

This is the kind of strategy I use to promote MakeSandcastlesNotWar.  Before I pitch my blog out to a potential reader, I delve into a bit of conversation with them.  Sometimes I will talk about a new place I have never been to before or some event that just happened recently.  I want to have some friendly discussions with the person so that they enjoy being around me.  After a few bouts of conversation and introductions, I then discuss that I write an entertainment PR blog on a daily basis.  The pitch comes after the friendly conversation so that they become interested in learning more about me as a person.

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With this situation, you can’t put the cart before the horse.  Your potential customer has to enjoy your company first before you start selling any ideas.  Start off the conversation with a discussion about your product or service and your audiences is already turned off in minutes.  Let’s face it – who would want to buy something from someone they just met a few seconds ago?  Gaining that trust is the most important thing in sales.

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In the end, the key strategy in selling your product or service is to sell yourself as a person.  People easily connect with other people, so gaining that trust from them is important in the promotional process.  Start by selling yourself as a person in order to gain that trust from the customer as well as their friends and family.

Stop focusing so much on the product or service and start focusing on yourself as the seller. Only then will you become more successful in your business.

Cannabition – Opening July 1st


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Image result for California Cannabis 2018

While cannabis businesses got the green light to operate in Boston, many more business ideas are being introduced out in the west coast.  More and more unique services are being offered for the 4/20 friendly audiences.  Yoga studios, dinner parties, and even VR experiences are just some of many activities being associated with cannabis.  There is always someone sprucing up some intriguing idea about how to further spread this industry.

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Image result for Cannabis activism

With all of this growth happening in such a short amount of time, it’s always important to remember how this all got started.  So much work was involved to get things up and running that we need to treasure it for everyone to see.  Its always important to remember our history in order to not make the same mistakes in the future.  That’s why Las Vegas plans to open up a museum dedicated to all things cannabis this summer.

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Cannabition will open up in Neonopolis on July 1st.  The museum will feature a 360-degree theater showcasing visuals that will appeal to cannabis fans.  One of the major attractions at the museum is the world’s largest glass-blown bong that stands over 22 feet high.  Ironically enough, the museum opens during a year after recreational sales were made legal in Las Vegas.

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Guests of the Cannabition will not be able to consume cannabis and they must be 21 or older to enter.  No THC products will be made available, but there will be CBD products instead.  Tickets start at $4.20 and will go on sale starting on April 20th.

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Image result for Las Vegas Cannabis

Las Vegas is on the cutting edge of the cannabis industry and Cannabition will definitely further their brand as a city.  Millions of tourists enter Las Vegas every year and many of them will be checking out Cannabition when it opens this summer.  Since legalizing recreational sales last year, the cannabis industry has been taking the city by storm.  Legal cannabis presented a whole new wave of audiences for the city.

This was definitely a great event to hear about.  I enjoy going into museums once in a while and I would certainly check out Cannabition when it opens this summer.  It is definitely another great attraction for Las Vegas.

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States like Nevada are definitely doing it right when it comes to expanding the cannabis industry.  Things like Pot Yoga or cannabis-themed museums will definitely capture more audience’s interest.  These are just some of many intriguing entertaining attractions that will be sprucing up around the legal states.

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We always learn about what our future looks like through our history.  People will see the world’s biggest bong in the museum and realize how far we have come in this battle.  It will be exciting to introduce this colorful history for the world to see.

With the world’s biggest bong being part of a museum attraction, you know that times have definitely changed since cannabis prohibition.

Boston Cannabis Business — APPROVED


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Image result for 4/20 Massachusetts

April 20th is only a few days away and cannabis businesses are snatching up applications to start operating.  Hundreds upon hundreds of businesses are obtaining their licenses so they can bring their cannabis products or services over to their audiences.  Besides the highly-anticipated recreational dispensaries, other types of cannabis businesses will be operating in various towns and cities in Massachusetts.

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Towns are always great to set up but setting up cannabis businesses in the cities would be a MAJOR win-win situation.  Cities provide all kind of attractions for various demographics, generating that foot traffic prompting people to keep coming back for more.  There are already a few cities that plan to open up recreational dispensaries in July.

One of those popular cities that will definitely dispensaries operating will be – SURPRISE SURPRISE – Boston.

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Image result for City of Boston

It’s official – Boston will have recreational cannabis dispensaries operating this summer.  The Boston Massachusetts Zoning Commission recently approved the regulations that will allow retail cannabis businesses to operate.  These businesses are not allowed to open within a half-mile of each other or within 500 feet of schools.  Word has it that there could be as many as 56 recreational dispensaries operating around Boston.

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Count it folks…56 DISPENSARIES operating within the Boston area.  When you add in the miscellaneous shops that aren’t dispensaries, you are looking at over 100 cannabis businesses operating in the city.  Those businesses will be able to bring in HUNDREDS of THOUSANDS of potential jobs in the city.  And the amount of profit being brought in will be in the MILLIONS if not billions.

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This PR miracle is just absolutely perfect.  It’s as if we were given the key to unlock a whole new world for Massachusetts.  All of that advocating, drafting, marketing, planning, and executing are finally worth it in the end.  Cannabis businesses can now move in on their territory and start their operations.

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For the record, I did mention ‘SURPRISE SURPRISE’ when announcing the news because I just KNEW that Boston would be providing recreational dispensaries in the city.  Boston is the perfect city to have this kind of industry coming to life, especially during the tourist season.  Think about it — you have thousands of tourists flocking every summer to the city.  It would only make sense being that Boston has:

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  • A high population of young professionals aged 25-40
  • Thriving industries around the neighborhood (technology, health, sports, entertainment)
  • Trending restaurants, especially those specializing in Irish/Italian cuisine
  • Legendary sports teams

With these attributes, Legalizing cannabis businesses in Boston should be a no-brainer.  Providing these operations will add only add more amazing buzz for this thriving city.

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I got real excited for this industry when I heard this news.  Cannabis businesses will now be able to operate all around Boston just in time for the summer.  There will definitely be marketers, advertisers, and PR pros flocking more towards this booming industry.  It would be amazing if agencies even started taking clients from cannabis businesses.  This is definitely the start to an amazing adventure for Massachusetts.

Getting that approval was one of the few final steps to finally making this happen.  Boston is only one step closer to opening a whole new industry for its audiences.

For now, let’s celebrate this as another victory for the cannabis industry.  Looks like cannabis businesses won’t be going up in smoke anytime soon.

Nipton, CA by Delta International Oil & Gas


Well folks, looks like there is some troubling news to share.  Remember the PR miracle about the ghost town of Nipton, California that was supposed to be made into a pot paradise?  If you didn’t read that story, you can catch up on it here.

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For those who remember the story from back in January, its unfortunate to say that things took a drastic change in ownership.  Cannabis technology company American Green Inc. sold the land to another company for a deal worth $7.7 million.  American Green Inc. struggled to raise enough money necessary to rejuvenate the old desert town.  Instead, the town was sold to Delta International Oil & Gas, an independent oil and gas company based in Scottsdale, Arizona.

Image result for Nipton, CA

Image result for Nipton, CA

But not all hope is lost — selling the property of Nipton includes the provision that it will continue its business plan to transform the ghost town into a thriving cannabis oasis.  Even with this shift in ownership, American Green signed a contract to continue developing the town for the next 5-10 years.  Maybe this project won’t go up in smoke after all.

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This move may come as a shock to many, but maybe this PR miracle can still happen.  American Green Inc. still has ties to the land, meaning they are still obligated to work on the project they were set out to complete.  If the two companies work together on their personal agenda for the ghost town, then we could still create a thriving pot paradise for Nipton.

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Nipton is a small abandoned town that sits on the edge of the Mojave Desert.  Since nothing has been operating within the town, there is a lot of opportunity for rejuvenation.  Businesses can spruce it up into be another attraction for the state of California.  Only then will tourists stop by Nipton during their visit to The Golden State.

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In the end, the shocking business move from American Green Inc. doesn’t prove to be all that bad.  Delta International Oil & Gas can work with American Green Inc. to create something truly amazing for the ghost town of Nipton.  Nipton can thrive again through the green rush happening in the west coast.  All we can hope now is that it doesn’t pan out to be a horrifying PR nightmare.