Tag Archives: Marketing

Positive Connections Through Quid Pro Quo


Image result for Marketing Outreach

Image result for Marketing Outreach

One of my favorite tasks of my part-time job, when I am not busy running the show here at MakeSandcastlesNotWar, is conducting marketing around the area.  It’s a freeing and fun task where I roam around a city or town in Massachusetts to talk with other businesses.  Sometimes these business discussions don’t come through right away or they get shut down within minutes (which is part of the risk of marketing!).  When the talks end up going well in my favor, I exchange the promotional materials for business cards and build the connections from there.

Marketing is my favorite aspect not only because I have gotten good at it over the years, but also because it subtly teaches me to push other angles in the process.  Every new business, whether directly or indirectly related to my line of work, can be utilized in the process.  There are always different ways to captivate new audiences from other forms of businesses or industries.

Even still, there is one common tactic I work with throughout each marketing outreach trip.  That special tactic is simply known as quid pro quo.

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Image result for Quid pro quo

Quid pro quo is a Latin phrase meaning ‘something for something’.  In business terms, it involves an exchange of goods or services whereas one transfer is contingent upon the other.  One business conducts a favor for another business for exchange to help them in the process.

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With my case, quid pro quo starts through educating audiences about my line of work.  Rather then jump into my ideas, I ask about general information about the place itself.  I search for something eye-catching, something I could fixate my beginning conversation on.  It doesn’t have to be within the place itself; rather, the discussion could start with ARRIVING to the destination as well.

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Asking about the audiences’ business first sparks genuine interesting in learning about what we have to offer.  They will most likely respond positively when they discuss they line of work first rather than being bombarded with overwhelming information on your end.  That’s where the benefit of quid pro quo happens – they will most likely accept the connection when they learn how it will enhance both businesses in the long run.

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In the end, quid pro quo is the business tactic that helps out most when conducting marketing outreach.  Quid pro quo is great for sending positive connections (and vibes) among other businesses.  Helping out other businesses will help your business in the long run.

You can all send positive connections through quid pro quo.

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Hemp-Flavored Four Loko


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Image result for 4/20

April 20th (a.k.a. 4/20) is coming up in just two days and many companies are gearing up for the celebration.  Dispensaries, smoke shops, hydroponics stores, other cannabis businesses are showcasing their latest marketing deals for their audiences.  4/20 is a big day for the cannabis community, so this is the chance for businesses to present the best of what they have to offer.

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Image result for CBD Infused Cocktail

There are more and more businesses getting into the cannabis industry these days.  Pharmacies such as CVS and Walgreens are rolling out their own CBD topicals.  Restaurants are offering CBD infused cocktails to celebrate the special occasion.  Even if they are not directly related to the cannabis industry, various businesses are still looking to jump in on the bandwagon.

This year, Four Loko is getting a modern makeover with an added flavor that contains… hemp.

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That’s right folks – Four Loko will release a hemp-flavored malt beverage.  The new Four Loko will contain 12% alcohol by volume.  It will come in a green camo color with a label declaring that it’s ‘best paired with junk food’.  Interestingly enough, this line of Four Lokos won’t contain hemp in them; rather, it will contain a hemp-flavor instead.  These beverages will be released just in time for 4/20 this year.

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Image result for CBD Infused Cocktail

Four Loko is following the latest marketing trend of CBD infused alcoholic drinks.  Mixologists across the country have been utilizing CBD into their infused cocktails for quite a while now.  It isn’t just the legal states that are pushing CBD-infused alcoholic drinks.  Restaurants in New York City and Florida have been offering drinks infused with CBD.

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With that, Four Loko is one of many alcohol beverage companies that is tapping into the CBD market.  As cannabis continues to grow in popularity, many businesses are brainstorming unique ways to use it for their own convenience.  It won’t be long until other alcohol companies infuse CBD into their own beverages.

Be sure to check out hemp-flavored Four Lokos at your nearest convenience store this year.

Emerging Professionals Meeting Write-Up


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Image result for Crowd cheering gif

What’s up, fellow readers?  Boy do I have some REAL exciting stories to share this week.  A lot of new surprises have been happening within the entertainment industry these days.  Some good (PR miracles!), some bad (PR nightmares!), and all in between.  This is has truly been an eventful week, especially for yours truly.

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Let’s kick things off – every now and then I leap off from my blog MakeSandcastlesNotWar in order to write for other blog pages.  Ever since creating the blog back in 2016, I have received a wide range of readers from across the nations.  Friends, family members, and mutual acquaintances alike have enjoyed my blog so much that they ask me to get involved in their work.  It’s at this point where I dive into a new topic for their blog page about their special line of work.  One of those special projects was for USGBC MA.

The USGBC Massachusetts Chapter is a membership-based community that advocates for green buildings at both the state and local level.  They provide green building networking, education, advocacy, and even leadership opportunities for the sustainable practitioner community as well as others.  There are over 600 people that are members and active volunteers for the community.

Half a month ago, I attended one of their Emerging Professionals Meeting.  Emerging Professionals Meetings are where members of young professionals come together to provide professional support, advocacy tools, and development.  They do this through monthly programming, active networking, and community events.  The Emerging Professionals hold meetings every 3rd Monday of the month from 6:00-7:30.

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My write-up was about the presentation on the LEED certification for the lab and biotech facility on 828 Winter Street in Waltham.  The presentation was given by Roland Jenkins, assistant project manager of B.W. Kennedy & Company in Arlington.

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This facility measured at 144,000 sq. ft. and would come with a four-tier parking garage that would cover over 155,000 sq. ft.  It would seat over 500 cars total.

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For this write-up, I chose to cover all aspects of the process.  Rather than just provide the LEED score, I wanted to create the story of what the process actually entails.  There were lots of steps taken so that each and every phase ran smoothly.  Documents, security, regulations, and many other things were involved in completing the construction of the building.

After the construction phase was over, the final phase was the LEED verification and certification.  Again, lots of steps were involved during the process to ensure that the design would be complete.  All these steps were necessary for the best LEED score possible.

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At the end of the day, the building scored a total of 51/110 for LEED certification requirements.  The Waltham lab and biotech facility earned a Silver LEED certification for the building.  Many sustainable materials and tactics were utilized to make this happen.  This kind of unique creativity will truly make the building stand out more.

That right there is one of my various side projects I worked on besides MakeSandcastlesNotWar.  A special thanks to Roland Jenkins as well as the Emerging Professionals for making this happen.  The meeting was absolutely entertaining and the material was just enough to craft this brilliant story.  It was truly an honor to craft a blog piece about the lab and biotech facility in Waltham.

Be sure to check out my blog post on the USBGBC Massachusetts website at https://usgbcma.org/blog/epma-presentation-recap-bringing-sustainability-to-life/

Video Games Streaming into the Future


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Before the internet took off, I had to purchase video games at various retail stores.  Best Buy, Game Stop, Funcoland, Target, and other places were where you usually bought various video games and consoles.  Rows of video games were laid out on various shelves to check out. I went into the stores to buy the video game console, a few games, and the controllers (which were included with the console, of course).

Image result for CRT TV Video Game

Image result for CRT TV Video Game

After the exciting trip to the store, I would rush home to set everything up on the TV.  It was then that I would spend long hours playing lots of video games.  This was the usual method of getting the latest video games that were hot on the market.  The Super Nintendo, Nintendo 64, PlayStation 2, and Nintendo Wii were just a few of many video game consoles I owned throughout the years.  All of these consoles, as well as the games themselves, had to be purchased in the stores themselves.

But these days, the video game industry is entering a new frontier.  Many games, especially one created in the past, can be streamed or played for free.  Better yet, you can stream them over the internet for your phone or TV.  More games are increasingly being easier to stream or play on the internet these days.

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Image result for Google Stadia

Image result for Google Stadia

Tech companies like Google are entering the video game industry with their own ideas in mind.  Google recently announced Stadia, a console-free gaming service due to be released this year.  This platform will allow gamers to store game-playing sessions in the cloud and be able to jump across various platforms as well.  You can play through Google’s selection through laptops, phones, and even its browsers.

Image result for Apple Arcade

Image result for Apple Arcade

Apple announced their own subscription service called Apple Arcade where users can choose from over 100 games to choose from.  It is currently being known as the ‘Netflix for Games’.  Games can be downloaded and played offline on your iPhone, iPad, Apple TV, and Mac.  The Apple Arcade is expected to launch this fall.

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The place aspect of the marketing mix is increasingly expanding for the video game market.  There are more options to play video games than just purchasing them at your local GameStop.  Google and Apple are continuously modifying the way we play video games.  This is the biggest shift in the video game industry since mobile gaming started surging a decade ago.

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As more companies release plans of their own gaming console, it will be interesting to see where this shift in the video game industry will take us.  Streaming services are affecting not only stores where you purchase/rent movies and TV series (like Blockbuster), but now they are affecting places where you buy video games as well.  This may be the beginning of the end for stores like GameStop.

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In the meantime, be sure to keep watch of the video game market within the coming years.  Google and Apple have some major plans that will truly shake up video games in the near future.

Walgreens Enters CBD Market


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Over the past week, CVS announced that they will be selling CBD products for their customers (this is NO April Fool’s joke, they REALLY are selling them!).  CVS will be rolling out their own skin and body care essentials that are infused with CBD.  Lotions, roll-ons, and even sprays are a few of many health care items that you will soon find in various CVS stores.  While this will only apply to eight states at first (California, Colorado, Illinois, just to name a few), this marketing strategy will open up to other states as well.

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Image result for CBD

This may be one of the best PR miracles to happen for the cannabis community.  CBD is becoming more mainstream as it starts becoming a key ingredient in various health care products.  Common health items such as body lotion will include CBD, making them even more convenient than ever.  Health care products have become the key in showcasing the myriad of benefits cannabis has to offer for its audiences.

But the PR miracle doesn’t stop there as another drugstore chain is looking to push CBD products of their own.  That other store is none other than CVS’s competitor Walgreens.

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Image result for Walgreens

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Walgreens is entering the CBD market this year as they will be selling CBD patches, sprays, and creams in over 1,500 of their stores.  Customers will be able to purchase CBD products in Colorado, New Mexico, Oregon, Vermont, Kentucky, Tennessee, Illinois, and South Carolina, and Indiana.  Just like CVS, Walgreens will be selling sophisticated medical items that contain CBD.  You won’t be able to find any CBD flowers to smoke at Walgreens anytime soon.

Nevertheless, two intriguing things are happening with this scenario.  First off, another PR miracle happened for cannabis as CBD becomes even MORE mainstream in Walgreens.  CBD is really becoming a hot trend in health care, becoming included in even more health products than ever.  Not only that, but they are even becoming more convenient as well.

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Image result for Walgreens

And the second part of this is where it gets interesting.  Just a mere week after CVS made their announcement to dive into the cannabis market, Walgreens joined in with their CBD supplies as well.  Two major drugstores utilizing CBD as part of their new marketing strategy.  As cannabis’s popularity skyrockets even HIGHER (pun intended), many businesses are looking to utilize that for their own tactics.  Both Walgreens and CVS are utilizing CBD into their convenient health care essentials now that their audiences have been using it for their own personal use.

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Things couldn’t look any brighter for the cannabis industry here in America.  CBD’s popularity among the mainstream media has created unique healthy competition within the healthcare industry.  CVS and Walgreens will be carrying health care essentials infused with CBD as part of their unique marketing strategy.

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CBD really is the hottest ingredient out in both the cannabis and health care market.