Tag Archives: Marketing

The Handmaids Tale Comes to Boston


Image result for The Town

Image result for Ted 2

Image result for Fever Pitch
Boston has become a popular city to filming TV series and movies for quite some time.  Movies such as The Town, Ted 2, Fever Pitch, and American Hustle were all filmed in and around the city.  Actors like Mark Wahlberg helped bring the Hollywood magic over to New England.

Years later and Boston is still a popular destination for filming.  Other than movies, tv series have been filming in Boston as well.  Just recently, it was used for filming season two of The Handmaid’s Tale.

Image result for The Handmaid's Tale

Image result for The Handmaid's Tale

             The Handmaid’s Tale is derived from the 1985 novel by Margaret Atwood and stars Elizabeth Moss (Peggy Olson in Mad Men) as June Offred, a woman who was captured while trying to escape to Canada with her husband Luke and daughter Hannah.  Offred is trapped in the dystopian future where fertility rates dropped due to environmental pollution and sexually transmitted diseases.  She is one of many women known as ‘Handmaids’ who are forced into sexual and child-bearing servitude.  These women are not allowed to handle money, work, own property, or even read.

Image result for The Handmaid's Tale Fenway Park

Image result for The Handmaid's Tale Fenway Park

Season two of Hulu’s The Handmaid’s Tale featured various iconic spots in Boston.  The season premiere takes the characters right into Fenway Park.  As seen from the picture, the group of handmaids are thrust into the center of the ballpark’s weeding lawn.  All of the stadium lights are bright enough to illuminate the Green Monster; you can even see the lighting shining upon a long row of nooses as well.

Image result for The Handmaid's Tale Boston Globe

Image result for The Handmaid's Tale Boston Globe

The next iconic location is in episode two where June Offred in the safe house, which is the former headquarters of The Boston Globe on Morrissey Boulevard in Dorchester (FUN FACT: the former office was also used to film Spotlight).  June roams around the offices of the deserted building, watching Friends and creates a memorial out of cubicle decorations.  Some of the decorations included candles, assorted postcards, a Red Sox hat, and even a Boston Globe mug.  Besides the former office of The Boston Globe, the second episode also showed the Logan Airport mobbed with ICE agents and passengers looking to flee the country.

Image result for Fenway Park

Image result for The Boston Globe

This is a great way of promoting Boston.  Filming a series like The Handmaid’s Tale is a unique marketing tactic to showcase some of Boston’s greatest landmarks.  While the Red Sox weren’t playing on the field, Fenway Park was still used in an interesting (and chilling) way.  The creepy photos have been drawing up a strong reaction all across social media.  Either way, its just drumming up more awareness of places like Fenway Park and the former office of The Boston Globe.

Image result for City of Boston

Hollywood continues to head out to New England for filming.  Whether it is a movie or TV series, Boston continues to be used as the setting for the story.  While New York City was always popular for many productions, Boston continues to grow strong in the entertainment industry as well.

Image result for The Handmaid's Tale Boston

Image result for The Handmaid's Tale Fenway Park

TV series like The Handmaid’s Tale prove that Boston makes for a perfect city setting.  Its amazing how a little Hollywood magic can transform Fenway Park into such a chilling image.  If The Handmaid’s Tale can pull off something like that, who knows what other ideas can come out of Boston.

Image result for The Handmaid's Tale Hulu

In the meantime, be sure to check out The Handmaid’s Tale on Hulu.  Be sure to look out for Fenway Park and Boston Logan Airport!

Advertisements

Nickelodeon Revives Double Dare


Image result for double dare

Image result for double dare

One of my favorite game show series on Nickelodeon was Double DareDouble Dare first aired on October 6th, 1986, with Mark Summers as the host of this wacky and messy game show.  Contestants had to answer trivia questions to rack up money.  If the contestants couldn’t figure out the answer quickly, they could answer go with a dare where they have to complete the physical challenge.  These physical challenges tested the contestants of their agility, strength, and even intelligence through some of the messiest set-ups ever.

Image result for double dare obstacle course

Image result for double dare obstacle course

The best highlight comes when the winning team faces the obstacle course.  Teammates had 60 seconds to traverse through eight obstacles.  Prizes were won based on how far the teammates got to before the timer ran out.  Whether or not the teammate got all the way through the end, every episode was a winner in this hilarious game show.

Image result for double dare

Image result for double dare 2000

Double Dare ended its run on February 6th, 1993 with repeats airing on TV up until January 1999.  The show had a great run and it wasn’t long until they revived the series with Double Dare 2000.  Jason Harris hosted the show for 67 more episodes.  It’s been almost 18 years since Double Dare ended and many people want the show to return.

Well folks… your answers have been HEARD.  Get ready – Double Dare is coming back!

Image result for double dare

Image result for double dare

Nickelodeon announced that Double Dare will be coming back as a brand-new series.  The iconic 90s game show will return summer 2018 with 40 new episodes.  Audiences can expect appearances from long time fans of the series, celebrities, and even people from the original show (fingers crossed for Marc Summers to return!).

Image result for double dare obstacle course

Image result for double dare obstacle course

Fans can expect the same set up from the previous show – two teams compete to win prizes by answering questions or completing messy physical challenges.  The obstacle course will return, featuring many of the original stunts as well (and YES, the giant nose will even be returning too!).  There will even be prizes teams will be competing over during the course of the show.

Image result for clarissa explains it all

Truth be told, Double Dare isn’t the only 90s nostalgic series returning to Nickelodeon.  90s teen sitcom Clarissa Explains It All is slated to return as well.  Melissa Joan Hart is reprising her role as Clarissa Darling.  The reboot will showcase Clarissa as a mother in her 30s.  Clarissa Explains It All is one of many TV series planned for a reboot in the future.

See all of this excitement right here?  That’s the nostalgia talking.  Nickelodeon heard what the 90s kids all wanted and now they are finally delivering it.  This is the marketing strategy that will take them far as a TV network.

Image result for Double Dare

Image result for clarissa explains it all

            Double Dare was real exciting to hear about, but I’m also pumped for Clarissa Explains It All coming back too.  To be honest, I am excited about this huge wave of 90s nostalgia coming my way.  There are a lot of amazing series returning that came back better than ever.

Image result for Nick Arcade

Image result for legends of the hidden temple

If Double Dare is planning to air again, who knows what game show will be coming back.  Maybe we’ll see more kids collecting coins in Nick Arcade or more temple runs on Legends of the Hidden Temple.  Either way, Nickelodeon is truly crushing it with these planned reboots.

Keep up the discussion about 90s reboot, folks – Companies like Nickelodeon are hearing you loud and clear.

Selling Your Best Self


Image result for entrepreneur

Image result for Salesman

Selling a product or service isn’t that easy to do.  Entrepreneurs and salesman alike have their fair share of success, but that success happened after waves of failure.  There is always some strategy that needs be improved over time or some time to brainstorm other tactic as well.  Whatever the case may be, there is always some intriguing idea to sell your product or service to a particular audience.

Image result for Salesman

So how do you make your goals?  What is an important aspect of selling your product or service?  How exactly do you capture your audience’s interest in the product or service you are offering?

Image result for Salesman

Image result for salesman selling a product

Well folks – the answer DOESN’T have to do with the product or service you are offering, but rather, HOW you present it to your customer.  It is more so about working with your pitch for those potential buyers.  How you present your product or service plays a major role in how they will react.

Image result for salesman selling a product

Image result for salesman selling a product

Think about it – human beings are known to be very social creatures.  We love being around people and we want to feel as if we belong within a certain group.  If we like who we are talking with, then we will become interested in what he or she has to say.  Once we are interested, then we complete the plan of action that they want us to do.

Image result for salesman selling a product

Image result for salesman selling a product

When it comes to sales, audiences generally go for the person selling such product rather than the item itself.  If they enjoy being around that particular person, then they will become more interested in what they are offering.  Not only will they seem interested, but they will spread the word around to their friends and family.  Your reputation will flourish over time as you meet more customers.

Image result for salesman selling a product

Image result for salesman selling a product

This is the kind of strategy I use to promote MakeSandcastlesNotWar.  Before I pitch my blog out to a potential reader, I delve into a bit of conversation with them.  Sometimes I will talk about a new place I have never been to before or some event that just happened recently.  I want to have some friendly discussions with the person so that they enjoy being around me.  After a few bouts of conversation and introductions, I then discuss that I write an entertainment PR blog on a daily basis.  The pitch comes after the friendly conversation so that they become interested in learning more about me as a person.

Image result for salesman selling a product

With this situation, you can’t put the cart before the horse.  Your potential customer has to enjoy your company first before you start selling any ideas.  Start off the conversation with a discussion about your product or service and your audiences is already turned off in minutes.  Let’s face it – who would want to buy something from someone they just met a few seconds ago?  Gaining that trust is the most important thing in sales.

Image result for salesman selling a product

In the end, the key strategy in selling your product or service is to sell yourself as a person.  People easily connect with other people, so gaining that trust from them is important in the promotional process.  Start by selling yourself as a person in order to gain that trust from the customer as well as their friends and family.

Stop focusing so much on the product or service and start focusing on yourself as the seller. Only then will you become more successful in your business.

Sega MegaDrive Mini VS. NES Classic Edition


Image result for Nintendo NES Mini

Image result for Nintendo NES Mini

A little over a year ago, Nintendo released the Nintendo NES Classic Edition.  This popular home console was a miniature-style of the Nintendo Entertainment System.  It had 30 games to choose from.  From Balloon Fight to The Legend of Zelda, every popular title was built into the machine.  Unfortunately, the product was discontinued for a while (being that they sold out like HOT CAKES within five months!); but Nintendo plans to relaunch the console this summer.

Image result for Super Nintendo Classic

Image result for Super Nintendo Classic

Nintendo truly made an incredible move with their marketing strategy.  By adding consoles like the Nintendo NES Classic Edition and Super NES Classic Edition, Nintendo roped in a lot more audiences into their brand.  Young professionals that grew up playing Super Nintendo or NES can choose to play through those games again.  Nintendo is still introducing new titles for the Nintendo Switch, yet they continue to produce content for the older generation as well.  This console sent shock-waves out to other gaming companies.

While those Nintendo NES Classic Editions have been on hiatus, Sega has been working on their own plans.  This year, Sega plans to release… The Sega MegaDrive Mini.

Image result for Sega MegaDrive Mini

The Sega MegaDrive — almost 30 years later after its initial release and a mini version of it will be released this year.  It introduced controversial games such as Mortal Kombat and Night Trap; we were also introduced to Sega’s mascot Sonic the Hedgehog.  Sonic was to Sega as Mario was to Nintendo.

Image result for Sega MegaDrive Mini Twitter

No word yet about what titles will be released or when the console will be released in America, but It will first be released in Japan this year.  After that, the Sega MegaDrive Mini will be distributed all around the world later on.  Either way, we can look forward to another Sega Genesis console coming out.

Image result for 90s Console War

Image result for 90s Console War

The 90s console war just got real interesting – after learning about Nintendo’s success, Sega is now jumping in on the nostalgic bandwagon.  Nostalgia is the key idea that is generating a lot of profit, being that businesses are seeing a lot of success happening for them.  Sega wants to reap in those profits through this winning marketing strategy as well.

Image result for 90s Console War

Two decades later and we still have the most popular video game companies competing against each other.  Nintendo and Sega are working harder than ever to further their business, all in the name of healthy competition.  Both companies have come so far, so it will be interesting to see which one is voted the better console in the future.

Image result for 90s Console War

In the end, its just another round between Nintendo and Sega.  Nintendo NES Classic Edition VS. Sega MegaDrive Mini – let the games begin.

Take Your Pills…To Become The Best


Image result for Wild Wild Country

After watching that bizarre documentary Wild Wild Country on Netflix, I was thirsty for more crazy PR nightmares.  Usually I bounce back to one of my various Netflix series, but I was craving for something more educational this past weekend.  I searched around for any more interesting documentaries about cannabis only to stumbled upon some popular title about pills.  It was time to learn about America’s Adderall addiction in Netflix’s Take Your Pills.

Image result for Netflix Take Your Pills

Image result for Netflix Take Your Pills

Image result for Netflix Take Your Pills

Take Your Pills hit the Netflix shelves on March 9th 2018.  The series looked at how people are seeking a performance edge through Adderall, Ritalin, as well as other prescription stimulants.  From professional athletes to college students, many people are taking stimulants like Adderall for that extra boost in their work.  In the hypercompetitive nation of America, people from all walks of life look to prescribed stimulants in order to gain the upper hand.

Image result for Netflix Take Your Pills

Image result for Netflix Take Your Pills

College students were a major focus for the film.  Rather than consume psychedelic substances like cannabis or LSD, young adults are ‘tuning in’ to substances like Ritalin and Adderall.  Students are taking in that one Adderall before working on their final term paper, art project, video, or even studying for their final exams.  Its great that they are working hard for their grades and all that, but it also sparks a dangerous message about our nation’s working environment.

Image result for Netflix Take Your Pills

Image result for Netflix Take Your Pills program

Image result for Silicon Valley Adderall

Recreational use of Adderall or Ritalin isn’t just something people partake in during their time in college – young professionals working in highly competitive job fields are also takings stimulants as well.  These young professionals use stimulants to gain a boost in their careers (the documentary featured examples such as software programming and even finances).  There’s a joke from Silicon Valley where Richard Hendricks tries to score Adderall from kids after finding out that half of the kids use it in Palo Alto.  As funny as the joke is, it definitely rings true to reality in Silicon Valley.

Image result for netflix take your pills

At the end of the day, the question becomes what kind of society have we created where Americans everywhere are increasingly using stimulants like Adderall to get ahead?  When we did start accepting the idea of giving children medicine just so that they can pay attention in class?  How exactly did this nation become so hypercompetitive where aspiring professionals are using (even abusing!) stimulants to get ahead?

Image result for netflix take your pills

People back in the 1960s would have never imagined giving their children pills ever in their life; we now live in a world where not only is it the new norm in society, but now find it crucial to have children taking stimulants just to do good in school. What exactly is that ultimate reward they reach in the end?  More money?  Fame? A higher position in the company?

Image result for netflix take your pills

Imagine what kind of effect this has in the communications industry, especially in the high-stakes career of public relations.  Is this where PR professionals are heading towards?  Taking Adderall or Ritalin daily just to get through thousands of emails for the week?  What’s most disturbing is that its probably happening in agencies right now.

We need to step back for a moment and think about what kind of society we are creating.  There has been so much advancement in technology over the past decades that Americans are finding it harder and harder to keep up.  This competition is being mirrored all the way back to elementary education where parents are fighting to get their children into the best preschools possible.

Image result for netflix take your pills

If you want to learn more about this disturbing rise of stimulants, then definitely check out Take Your Pills on Netflix.  It’s the kind of documentary that makes you wonder – what would you take to be the best?