Category Archives: 4/20


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#MAVapingPRNightmare


Image result for MA Fall

Image result for MA Fall

As we move into the last day of September, a number of sweeping changes start hitting around the nation.  Fall is a season of change, most especially when it comes to the temperature.  A new season means new PR nightmares will soon unfold.

Unfortunately, Massachusetts is already in the midst of its own PR nightmare that kicked in recently.  It has to do with one of the most popular products out on the market.  This was a nightmare that started so suddenly and is still sending shock waves everywhere.

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Ladies and gentlemen… all vaping products are TEMPORARILY BANNED in Massachusetts.  This includes tobacco, THC, and CBD vape oil.  The news comes after a string of mysterious illnesses, even deaths, from vape use.  Vaping products are set to be banned for four months.  The ban is expected to be lifted on January 25th.

Image result for Vaping

Image result for Vaping

This PR nightmare poses serious problems for the state of Massachusetts.  For one thing, this ban will push customers into the illicit market.  People who routinely vape won’t stop vaping just because it is banned.  With vape products now being illegal, audiences will turn to the black market to get the desired product they are looking for.

Image result for Vaping

Image result for Vaping

And then there’s the places themselves that provide the vaping products for their customers.  These specialty businesses were raking in thousands (even MILLIONS!) in finances for selling vaping products every day.  Vaporizers, e-juice, batteries, chargers, and other accessories have been provided for audiences into the vaping culture.

Image result for Vaping

Image result for Vaping

Only less than a week since the vaping ban started and businesses are already fighting back.  Employers know that this ban will ruin their business.  If nothing is done, their business will soon be smoked out.

Image result for Vaping

Image result for Vaping

The vaping ban is already hurting both audiences and businesses here in Massachusetts.  What’s even more shocking is that cannabis is being thrown into the mix as THC is one of the common elements being discussed in vaping.  It couldn’t come at a worse time, what with the holidays quickly approaching over the next few months.  Looks like the young men and women of America won’t be getting their vaping presents this year.

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Only way to go shopping for vape products in Massachusetts is through the black market.

Gronk Spikes Into CBD Health


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Welcome back folks!  This is the first full week of the 2019 NFL season.  The New England Patriots are in full swing, ready to take on their opponents over the next few months.

Image result for New England Patriots Rob Gronkowski

Image result for New England Patriots Rob Gronkowski

One famous Patriot tight end, Rob Gronkowski, is officially retired as of this year.  After eight amazing seasons, Gronkowski announced his retirement back in March.  Gronkowski is moving on to a bigger venture after his incredible season.

Amazingly enough, Gronk’s newest venture just so happens with… the cannabis industry.

Image result for Rob Gronkowski CBD

Image result for Rob Gronkowski CBD

Rob Gronkowski is officially advocating for CBD products.  He will be partnering with Abacus Health to create a line of health products with CBD.  Gronk revealed that he has become much healthier with the CBD products he has been using.

Image result for Rob Gronkowski CBD

Image result for Rob Gronkowski CBD

The cannabis industry is the perfect venture for a football star like Rob Gronkowski.  He obviously has that colorful personality on and off of the field, but he also sustained many injuries during his career.  All of those seasons took a serious toll on Gronk’s mental and physical health.  CBD would be the perfect medicine to help heal many of those injuries throughout the years.

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With that, Rob Gronkowski is the latest athlete to enter the cannabis industry with his lineup of CBD health products.  CBD will beneficial for both his physical as well as mental health.  This new career move will only propel his brand further even after his retirement.

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And with the best CBD medicine at his disposal, maybe then, and only then, there could be a chance Rob Gronkowski could be back into playing football again.

Unique Water Products Philosophy


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We looked at two unique water products this week, CBD water and hydrogen water.  CBD water is infused with cannabidiol.  Hydrogen water contains extra hydrogen molecules.  Both products offer their own unique benefits to the audiences.

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To take something so simple, like water, and modernize it with some other ingredient is truly outstanding.  This concept has been done before with other beverages (like Coca-Cola or alcohol!) as a means to reach out to other consumers.  Some people like vanilla added to their sodas or dragonfruit mixed into their tea.  They ask for things such as flavored sodas, beers mixed with fruits, various protein shakes.  It’s all about catering the food/drink experience based on the ongoing trends in the nation.

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CBD is trending high in the nation, so it only makes sense to add it into waters for those 4/20-friendly consumers.  Some athletes want something to help out with their workout recovery, so hydrogen water would be the right choice for them.  The right type of waters will help out those niche audiences in need.

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As the years go on, there will be even more trends in bottled water products.  We can find the solutions for more unique concepts by looking at what our audiences want in their beverage experience.  It’s about creating that beverage experience for the niche audience.

Cooling Off with Hydrogen Water


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I gotta tell you folks – that CBD water really hit the spot last week.  Its combination of CBD into alkine 9+ph water truly quenched my thirst.  This water has much more health benefits, especially when its packed with CBD.

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Drinking that CBD water got me thinking – water, or rather, the product of water, has truly changed over the years.  Companies have been adding various ingredients into water to create a more innovative concept.  Electrolytes, mineral, coconut, and vitamins are a few of many ingredients being infused into water these days.  Each and every ingredient helps present water as a hip, modernized beverage item in this ever-changing society.

Interestingly enough, I recently came across yet another modern trend in water.  It’s a simplistic, yet ingenious approach to one of our most sought after beverages.  This beverage is known as Hydrogen Water.

Image result for Hydrogen water

Image result for Hydrogen water

Hydrogen Water speaks for itself – it is basically water with extra hydrogen molecules added.  The extra hydrogen helps with things such as athletic performance or overall mood.  It’s the type of water that would be great before or after your workout.

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Water is created when hydrogen and oxygen through electrolysis, as in, the splitting of molecules.  All that is different are the additional hydrogen molecules being added into hydrogen water.  Its no different than the concept of adding such things or coconut or caffeine; and yet, this simple idea creates a new line of bottle water products.

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We continue to revolutionize water every day and hydrogen water is just one of many examples of that.  Water is one of our most basic needs in life.  It is a product we truly cannot live without.

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Trends like hydrogen water will always live on now and in the future.  Water is a food item that will never go out of style.