Tag Archives: Sports

Captive Markets – High Prices, High Experience


Image result for Boston Bruins 2019

Image result for TD Garden

That Bruins game three weeks ago made me ponder about some things.  For one thing, I was hoping that the Bruins are doing well this season (GO BRUINS!).  The other was the shocking increase of food and drink prices showcased on the menus.  I have not caught a Celtics or Bruins game in the TD Garden in a long while, so it was amazing to see how modernized everything looked.  What I wasn’t intrigued about were the ‘modern’ prices set around the area.

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For the record, it wasn’t just the alcohol that was up-scaled.  Burgers, pizza slices, hot dogs, chicken tenders, French fries, and even bags of peanuts were being sold at wildly outrageous prices.  I could purchase these items for half (even more) the prices at other places in Boston.

It wasn’t until a week later that I discovered a term that made all this complete sense to me.  What was going on at the time was simply known as a captive market.

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Captive markets are markets where the consumer face a severely limited number of competitive suppliers.  Their only choices are to purchase what is available or make no purchase at all.  This marketing tactic provides higher prices and less diverse options for the consumer.

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Being that the consumer is captive within a designated area, he/she is forced to choose from what is available to them.  Even with the higher price ranges, the consumer will still make a purchase based on what is available.

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This term right here describes best as to what happened at the TD Garden earlier.  Because there were very limited options to choose from for food and drinks, I was forced to purchase what was available at the TD Garden.  You aren’t able to bring in any outside food or drinks with you since they sell products during the event.  Every type of business was in full swing when the Boston Bruins were playing the Philadelphia Flyers.

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Rather than dwelling on the outrageously high prices, I found this concept quite fascinating.  It’s a perfectly reasonable marketing tactic aimed for the consumer to get the most out of their experience.  Whether it is a sports game or a rock concert, captive markets are always happening to provide the best experience necessary.

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With that, captive markets were happening during the Boston Bruins game I attended a few weeks ago.  At this point, I can only be intrigued by this unique marketing concept.  It is always great to discuss another marketing concept here at MakeSandcastlesNotWar.

Captive markets may cause for higher prices, but you’ll get a much higher sporting experience in the long run.

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Superbowl Touchdown Philosophy


Image result for New England Patriots Superbowl LIII Champions

Image result for New England Patriots Superbowl LIII Champions

This week we have seen some major wins as well as major losses.  First and foremost, the New England Patriots won the Superbowl this year.  Tom Brady won his SIXTH Superbowl in his career with the Patriots.

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But that’s just one of few touchdowns scored this week.  CBD products have been stocked in shelves all across Massachusetts these days.  Smoke shops, gas stations, and even porn shops are carrying CBD-infused items for its customers.  Legalized recreational cannabis sparked the PR miracle of shifting the CBD market across different businesses.  With more dispensaries opening up this year, there will be much more CBD products to go around.

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It wasn’t all a win here at MakeSandcastlesNotWar this week.  John Barnaby replaced Tom in Midsomer Murders, which didn’t make for a good mix at all.  Tom was calm, intelligent, and dealt with real facts to conjure up the real story of the murders.  With Tom Barnaby gone, the flow is now completely different from its previous seasons.  No matter what the case may be, Tom Barnaby remains to me as the best detective in the show.

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There was also a major loss for restaurants and its patrons alike.  Full-service dining is expected to increase further this year.  Restaurant prices alike rose to .5% since December, the biggest gain since March 2011.  It may be a small percentage increase, but it makes for a BIG financial PR nightmare for future.  Many Americans may be thinking twice about eating out with their friends and family.

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When it comes to public relations, not everyone can be a winner.  Some will be the Patriots while others will be the LA Rams.  Every PR miracle and nightmare flows among the stream of buzz around the nation.  There is no such thing as bad publicity because even bad publicity will gets pushed into the mainstream media.  Its times like this where you can have both things happening in one week.  CBD products may be flying off of more shelves, but restaurant prices will be increasing this coming year.

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But that’s just the way life is sometimes.  There are always wins and losses just like there are always PR nightmares and miracles.  One thing has to give over the other.  What used to be so convenient is now becoming less convenient due to financial burdens and vice-versa.

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In the end, there were many winners and losers this week here at MakeSandcastlesNotWar.  The New England Patriots ring in another Superbowl win, yet the world still goes on.  Who knows what other wins and losses will happen in the future?

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We will just have to watch the web of PR miracles and nightmares streaming around the world every day.

 

Joe Montana’s 4/20 Touchdown


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Image result for 53rd Super bowl Pats vs. Rams

The Patriots have been the talk of the town this week after beating the Kansas City Chiefs and moving onto the Superbowl.  It was a real nail-biter in the end when the game went into overtime.  After a few minutes in, the Patriots scored their last touchdown and won the game at 37-31.  Only five more days until they face off against the Los Angeles Rams in Atlanta.  It all goes down this Sunday to see who will be the 53rd Superbowl champion.

While Brady and Gronkowski are set to play in this year’s Superbowl, other former Superbowl champions have been busy with their own business ventures.  One of those infamous Superbowl champions is shifting his careers from football games to the cannabis game.

Image result for Joe Montana

Image result for Joe Montana

Image result for Caliva

Former San Francisco 49ers Quarterback Joe Montana is investing into a cannabis company in California.  He is investing millions of dollars into a company called Caliva, a cannabis dispensary in San Jose.  Caliva plans to utilize the funding for a farm, delivery service, distribution center, and even a delivery service.  This is Montana’s second major investment into the cannabis industry after investing in cannabis media company Herb back in 2017.  His main purpose for the large investment to provide relief to people and even make in impact in the country’s growing opioid epidemic.

Image result for joe montana san francisco 49ers

Image result for joe montana san francisco 49ers

Montana is the latest and one of the most prominent, professional athletes to publicly endorse cannabis use.  He is one of many NFL stars investing into the cannabis industry after many years of his football career.

Image result for joe montana san francisco 49ers

Image result for joe montana san francisco 49ers

Joe Montana entering the cannabis game is a PR miracle for both the cannabis industry and sports industry as well.  He was an amazing athlete when playing for the San Francisco 49ers during the 1980s.  Even when he was traded to the Kansas City Chiefs in the early 90s, Montana still remained a prominent figure in the NFL.  San Francisco really had an incredible football team during that time.

Image result for joe montana Caliva

Image result for joe montana Caliva

Decades later and Joe Montana is still making an impact in California with his latest venture into Caliva.  Even though he will remain retired, Montana’s brand still lives on off the football field.  He is one of many NFL players breaking the stigma about cannabis use in sports.

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Kudos to Joe Montana for joining many other NFL players in his new adventure in the weed market.  No matter what new business venture he lands on, many San Francisco 49ers fans still remember the glory days of Joe Montana winning the Superbowl during the mid-80s.

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His jersey may be retired, but Joe Montana’s legacy will live on as he gets his gear ready for his new game with the cannabis industry.

2018 Year in Perspective


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Image result for Never ending road

Here we are on the LAST day ever of 2018.  2019 is quickly approaching, bringing in a whole new year of adventures.  We may traverse back to familiar places or even discover new destinations we haven’t even reached yet.  So many noteworthy events happened on this very blog here at MakeSandcastlesNotWar.

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Image result for Never ending road

We kicked off the year with the recreational cannabis countdown in the wake of recreational dispensaries becoming legalized in July.  It actually wasn’t until NOVEMBER that the shops actually opened.  Then again, it’s better late than never.  In the meantime, Vermont passed a law to make cannabis legal this year.  Over time, famous figures like Bill Nye the Science Guy and the so-called ‘weed moms’ started to branch out into the ever-growing cannabis industry as well.

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Image result for Never ending road Sunset

While consuming such cannabis products on the side, we got to look at the bizarre, trippy anime series Devilman Crybaby as well as a teaser for American Crime Story: The Assassination of Gianni Versace (which was also discussed numerous times!).  But it wouldn’t be a cannabis kickoff without HBO’s High Maintenance.

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But in the midst of viewing TV series, we went deep into the rabbit hole with some philosophy on products.  Speaking of products, I’m still dreaming of sleeping in the Harambed every now and then.

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PR nightmares, miracles, and other bizarre tales made their way every now and then.  Hollywood is in the midst of their biggest scandal yet, which sparked lots of bad publicity among the area.  Harvey Weinstein and Kevin Hart were some of many that are caught within their own PR nightmares.

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And yet, there were still other great TV series and movies to watch.  Every now and then, we had some exciting video game titles that were out this year.  Some of the great games include PUBG, Kingdom Hearts III, and Fortnite.

            In retrospect, all forms of media played their parts over the year.  During the slow summer season, I found some of the most magnificent novels to read.  Even as I create this blog now, I am finishing up another mind-blowing book (which you will find out about in 2019!).

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Like the past few years on MakeSandcastlesNotWar, it wouldn’t be Halloween without American Horror StoryAmerican Horror Story: Apocalypse was quite an eruptive chapter this season, bringing together both old and new characters from the AHS universe.  The season was SO good that each episode had to be discussed every week.  Here’s to hoping the next chapter becomes even better.

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With that, MakeSandcastlesNotWar looks forward to what 2019 brings to the world.  Whether it’s a random TV Criss-Cross or another horrendous PR nightmare, any topic can be featured for the week.  During the weekend, there will sure to be even more quotes up to ponder about.  The journey to 2019 is sure to begin.  All that and so much more is sure to come in the new year.

See you all in 2019.