Tag Archives: Sports

Bong Appetit’s Toasted Touchdown


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One of my favorite things about the fall are the football Sunday events I do with my family.  I love hanging out with my family to watch the Patriots while snacking on wings, chips, potato skins, and other tasty game day snacks.  Nothing like spending your day off watching your favorite football team in action!

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After seeing the Patriots win against the Saints, it occurred to me that I haven’t checked out the season premiere of Bong Appetit!  With that in mind, I clicked right onto the On-Demand section for the episode titled ‘Ganja Game Day’.  I sat through the season premiere and…WOW.  What a ‘ganja game day’ indeed!

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This special episode featured typical game day appetizers infused with the finest cannabis products.  The menu featured Gochujang-whiskey glazed chicken wings, sweet potato skins, and peanut-butter chocolate footballs (all infused with cannabis, of course!).  Definitely a great way to kick-off another baked meal during the beginning of football season!

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The guests included NFL pros Todd Herremans (Philadelphia Eagles), Eugene Monroe (Jacksonville Jaguars & Baltimore Ravens), and Eben Britton (Jacksonville Jaguars & Chicago Bears).  All players are currently retired and are now playing their part in the expanding cannabis industry.  Does the name ‘Eugene Monroe’ sound familiar to any Viceland fans?  It should, because Monroe appeared in season 2 episode 2 of Weediquette titled ‘Gridiron Ganja’!  Monroe returns to the silver screen advocating for cannabis use yet again, but this time he joins other NFL players as they munch through cannabis-infused appetizers.

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What made the episode so intriguing (other than the delicious appetizers!) was the strong advocacy for medical cannabis.  Three former NFL players from various teams joined together in one house to discuss medical cannabis use among other players.  Chronic Traumatic Encephalopathy, also known as CTE, is the controversial topic flying around the sports community.  With more retirees being diagnosed with CTE every year, there is a growing amount of scrutiny behind the disease.  There are no final results written up about how to combat this illness, but cannabis advocates like Todd or Eugene are out to prove that cannabis provides better treatment.

Who knew it took three retired NFL players to come together under the Bong Appetit house to discuss CTE?  Whatever the case may be, it’s something that needs to be talked about more as the years go on.

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After enjoying some cannabis-infused game day appetizers, the boys lit up a ‘super bowl’ for some after-dinner entertainment (the NFL pros deserve the SUPER BOWL for working so hard to try to make it to the Super Bowl!).  It was quite a ‘super bowl’ that lit up, with tons of cannabis packed onto the pipe.  The ‘Super Bowl’ was the perfect ending to a special football-themed episode of Bong Appetit.

That was just only the first episode of the newest season.  Check back each Thursday night at 10:30 PM to see what the Bong Appetit crew has in stores next.

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Boston’s GOT Night at Fenway Park!


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While I’ve been finishing up the newest season of Scandal on Netflix, a lot of people have been raving over the newest season of Game of ThronesGame of Thrones is the most popular HBO series that has won the highest amount of Emmy awards so far.  George R.R. Martin’s famed series has taken off since its start and fans are still reading his novel to this day.  Game of Throne (GOT) fans can’t get enough of the amazing fantasy series since it began in 2011.

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It’s no secret that the GOT brand has been sweeping the stores.  Promotional products such as apparel, calendars, mugs, toys, posters, blankets, games, and many other items have been popular among its audience.  To think that all of this genius marketing promotion stemmed from Martin’s novel A Song of Fire and Ice that became a hit series on HBO.  Not only has the show gained so much popularity, but the GOT brand itself has spread to other marketing platforms.  One of those platforms hit one of the most famous landmarks of Boston.

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Brace yourself folks – Game of Thrones night is coming to Fenway Park tonight!  Fenway Park is promoting a GOT theme in honor of the latest season dropping on Sunday.  The Red Sox are facing off against the Toronto Blue Jays at 7:10 PM in this epic GOT them night.

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For an added promotional bonus, each ticket package through the special offer will include a Ser Andrew Benintendi bobble-head.  Other than the bobble head, fans will have the chance to sit on the infamous Iron Throne for a photo opportunity (which runs from 5 PM-5:40 PM).  The opportunity will be offered on a first-come, first-serve basis only.  Serious GOT who are in the Boston area should check out this awesome Red Sox game tonight!

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As a Boston PR pro, I have to say that this idea is GENIUS.  This event we have going on is what is known as a cross-marketing technique.  Cross-marketing is a unique form of cross-promotion where companies include extra appeals to the product or service they offer.  In short, it’s when one company works with another company to promote each other in one single marketing strategy.  The trick is searching for a product/service that would complement your work as well.

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One great example I can think of were the Mortal Kombat X franchise beers that were released last year.  Sound Brewery in Poulsbo, Washington released three limited edition craft beers based on some popular characters from Mortal Kombat.  Raiden, Scorpion, and Sub-Zero were the main characters from the game Mortal Kombat X that was coming out soon; Sound Brewery cross-marketed their brews with the Mortal Kombat brand for an ingenious marketing tactic (you can read up more about that marketing miracle here).

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Today we have the popular HBO series Game of Thrones teaming up with the Boston Red Sox for an epic GOT theme night at Fenway Park.  The Ser Andrew Benintendi bobblehead and Iron Throne photo-shoot add to the interactive experience fans will have at the game.  This bold marketing move crosses the Boston Red Sox audience with the GOT audience together for one epic themed night.  It’s marketing ideas like this that help business reach a deeper connection with their audiences.  Boston is truly proud of the Red Sox, but some long for the Game of Thrones series once baseball season is over.

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I really like where Fenway Park is going with these theme nights!  While I’m not the biggest GOT fan nor do I have the time to check out a Red Sox game, I do appreciate these awesome marketing promotions they are hosting.  Sports marketing was a great class to take at Salem State University and I really got a lot out of the course (even though sports isn’t my major specialty!).  This is one of those instances where the skills and knowledge you learn in the communications classes apply to real world situations.

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Kudos to the Boston Red Sox for showcasing a great example of cross-marketing!  It’s nights like this that show where the true Sox fans are around Boston.

My last message to end this would be…GO SOX!

 

Best Boston-themed Cannabis Strains


 

With all of the excitement happening over 4/20, I forgot to mention that yesterday was the Boston Marathon.  Held every year in April, the Boston Marathon is an event where people compete in a huge race.  Runners from all across the country gather together to compete in this annual race each year.  Whether you are competing against other runners or wanting to become a part of the event, the Boston Marathon is a race for everyone.

The Boston Marathon is one of many great things that make Boston an amazing city to live in.  This historic city was home to some of the most notorious events that happened during the Revolutionary War (Boston Tea Party, Paul Revere’s Ride, Boston Massacre to name a few).  It’s been over 300 years since these violent events occurred and some of the historic buildings are still open to this day.

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With question 4 being passed in the state of Massachusetts, Boston is now one of the new U.S. cities working to bring in the cannabis industry.  There’s already a handful of medical dispensaries open around the city and plans for recreational dispensaries will be ready by next year (July 2018, to be precise).  Now that the cannabis community is spreading more within New England, it’ll be interesting to see what the Boston cannabis culture will look like.

What kind of strains will we see inside Boston’s new recreational dispensaries?  Would there be popular strains from the West Coast flying over to the East Coast?  Are there enough popular strains in New England that will provide enough variety for customers to choose from?  Could growers produce strains that were influenced by Boston’s culture?

To discuss some of these ideas, MakeSandcastlesNotWar decided to list a few cannabis strains that would fit perfectly within the Boston community.  After scrolling through each cannabis strain, a handful of strains have been selected based their resemblance towards Beantown.  Here are the top strains that reminds you of the great city of Boston:

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Green Monster:  Opening day for the Red Sox was two weeks ago and Wally the Green Monster is back at it!  It’s only fitting that we start this list off with Green Monster.  Green Monster is a sativa-dominant hybrid strain that provides a nice cerebral high when smoked.  This strain will keep you happy and relaxed during the day.  The strain has a woody and earthy scent, giving off a nice flavor when used.  Consume some Green Monster before catching a game Fenway Park and be sure to find Wally around (as well has his sister Tessie!).

Golden Goat:  While we’re on the subject of New England sports, we have to get into the Patriots.  Every football team may have their secret weapon, but our ringer is Tom Brady a.k.a The GOAT (Greatest of All Time!).  Consuming Golden Goat won’t make you the next Tom Brady, but it’ll definitely get you uplifted for game day.  Golden Goat is another sativa-dominant hybrid strain that will keep you happy and euphoric for the day.  This strain is perfect for relieving the stress and depression some patients feel (how can you feel depression when you got the GOAT back for game day, kid?).  If Tom Brady ever considers getting into the cannabis community, Golden Goat would certainly suit him well!

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Dr. Grinspoon:  Most cannabis connoisseurs would know of Dr. Lester Grinspoon, the legendary scientist that corrected misinformed science about cannabis in the 1970s.  Dr. Lester Grinspoon conducted his work at Harvard (cause all of our college students are wicked smaht in Boston, especially Hah-vard University!).  This sativa strain provides creative and happy effects after consumption, which is great for fighting depression or stress.  Dr. Grinspoon has a spicy, citrus flavor within each nug.  Wicked smaht college students in Boston should pick up Dr. Grinspoon for those long nights of studying (especially those at Hah-vard University!).

Jillybean:  A common nickname for Boston is ‘Beantown’, so it’s only fitting that Jillybean makes the list (Jillybean, Beantown…yeah, you get the idea).  Jillybean is an indica-dominant hybrid strain that is known for being a happy and upbeat hybrid.  The strain is most popular for creative minds and social butterflies searching for imaginative euphoria during the day.  Anyone residing around Beantown should consume some Jillybean for some daytime fun!

Moose and Lobsta:  Boston is known for having amazing seafood dishes around the city.  Oysters, clam chowder (chowdah!), and even lobster (lobstah!) rolls can easily be found.  Moose and Lobsta would be the perfect strain when chowing down on a lobster roll.  This sativa-dominant hybrid provides a pungent odor of tropical fruit and skunk.  Consuming this strain will leave you uplifted and happy during the day, making it the go-to strain to ease pain and depression.  While there are no moose roaming around Boston, there are plenty of lobster rolls to go around!

New England Patriots Parade 2017


On February 5th, 2017, the New England Patriots won the 51st Super Bowl.  It was a close game by the end of the 4th quarter as the Patriots were coming back from a rough 1st half.  By the end of the 4th quarter, the Patriots and Falcons were tied up in the end, leading to the first overtime game ever in Super Bowl history.  Both teams were tied 28-28 when they went into overtime and the stake were higher than ever.  In less than 4 minutes, James White dived into the end zone for the final 6 points.  TOUCHDOWN!!!


It was one of the most amazing comebacks in Super Bowl history.  The Patriots were down by 28 points, only to rake in the last 6 points while they were in overtime.  Even when they were down and out, the Patriots pushed harder than ever to grab their 5th Super Bowl win.

So how did New England celebrate their triumphant victory on Sunday?  By holding a parade, of course!  Mayor Marty Walsh announced that the Patriots Parade would take place in Boston on February 7th, just mere hours after their victory.  Since I was free on Tuesday, I had the golden opportunity to become a part of an incredible and victorious celebration.

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The streets of Boston ran red, white and blue as the Patriot fanatics entered the city.  Hundreds of people cut school (and work!) to become a part of the celebration here in Boston.  Even the snowy, cold weather wasn’t going to stop New Englanders from attending the parade!

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Their route started at Boylston street and would end at City Hall Plaza.  The parade itself would begin at 11:00, but the floats didn’t actually start moving until 45 minutes later.  Regardless of the late start, fans cheered on the Pats as they were heading their way.

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With my body shivering out in the cold, I stood within the barriers in City Hall Plaza with my friend Andrew to witness the amazing celebration (shout-out to my friend Andrew Carr for attending this awesome event with me!).  Colorful confetti shot from cannons, scattering around the streets as fans cheered on for their favorite football team.  Even though the weather was crappy, the overall atmosphere brightened up with positivity around the city.  Patriot fans from all walks of life were here to celebrate their 5th Super Bowl win.

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All of the hard-working Patriot players and staff danced around their floats as they passed through different areas of Boston.  Tom Brady, Rob Gronkowski, Julian Edelman, Jimmy Garoppolo, LeGarrette Blount, Stephen Gostkowski, and other players celebrated their 5th world Championship (Bill Belichick even got in on the party as well!).  Our hard-working players deserved to party, especially after that incredible comeback near the end of the 4th quarter!

This was such an incredible event to be a part of!  Thousands of fans cheered every minute as their favorite players partied down the streets of Boston.  I have seen more positive vibes around Boston today than I ever have this past month.  So many people cheered and high-fived me as I wandered around City Hall Plaza.  Even those that were working near the parade got in on the fun as well!

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With all of the commotion happening around the streets, I realized that it was so much more than about the Patriots winning their Super Bowl.  Seeing Patriot fans come together on a cold and snowy day really showed what Boston is all about.  Boston is a city that embraces the underdogs, cheering on those that work harder than ever to get to where they are now.  This is a city where people work diligently to prove how worthy they are to society.

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If we find something that doesn’t fit right with our city culture, then we work our asses off to fix the situation!  Boston is actually one of the most liberally-progressive cities in the United States.  With Massachusetts being the first state to legalize gay marriage in 2004, it’s no wonder that Boston is one of the most liberal cities in New England.  And with that note, I have to point out again that cannabis was made legal in Massachusetts BEFORE California during the elections!

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Even when facing such uncertainty and anxiety in the world, Bostonians don’t back down from a challenge.  Just like the Patriots winning the 51st Super Bowl, Bostonians fight each day to solve their personal dilemmas from all aspects of life.  It’s times like this where we realize that we can overcome any obstacles that stand in our way.  Nothing will ever get in the way of our personal ambitions that we strive for in this city.

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And with that, I must give a special thanks to the New England Patriots: thank you Patriots for showing the world what Boston is all about.  A special thanks to all Patriot players for playing as hard as they could to clinch their 5th Super Bowl win in the nation.  I have to also thank Tom Brady, the true GOAT that helped lead an incredible team to another Super Bowl victory.  Thank you for claiming another win, helping us walk even taller in this complex world.