Tag Archives: Sports

Social Media Superstar McKenna Meets Timberlake!

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Image result for super bowl 2018 Eagles Win

Here we are at the beginning of February and another Super Bowl has ended.  It was a tough game, but the New England Patriots lost to the Philadelphia Eagles 41-33.  The Patriots may have lost, but the amount of delicious food I had was definitely a WIN in my book.  We’ll have to wait months later for the 2018-19 season to start.

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Other than the insane number of amazing appetizers, there was another WIN that was entertaining for me during the Super Bowl.  This event took place during Half-Time Show that Justin Timberlake was showcasing.  During Timberlake’s music number, he walked over to a section of the seats to sing near the people.  One lucky teen took a snapshot of the moment, only become the newest viral sensation.

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

Meet Ryan McKenna – Thirteen-year-old seventh grader from Hingham, Massachusetts.  McKenna was the lucky teen seen trying to capture the epic moment on his phone.  He was seen on the Jumbotron busy fiddling with his phone (which it turned out, he was trying to get the camera going!).  After capturing the moment, McKenna sent out his picture to his friends and family.

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

And just like that…Ryan McKenna’s phone exploded with messages.  Messages from friends, families, acquaintances, and other people continue to flood his phone.  He became the talk of the town, even making an appearance on Good Morning America.

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

Both parties of this fun PR story got something out of it – Ryan McKenna got his famous snapshot with Justin Timberlake and Timberlake helped McKenna with that picture.  On a random note, it amazes me that thirteen-year-olds still know who Justin Timberlake is (Fun Fact: McKenna would have been at least 1 year old when ‘SexyBack’ was released!).  NSYNC may not have reunited during the Super Bowl, but we got this cool PR story out of it instead!

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

I’m usually not a fan of the Half-Time Shows during the Super Bowl, but this was definitely interesting to catch!  It’s always fun to see random people gain their share of fame within the social media realm.  Better yet, social media is being used more and more to spread awareness of what is happening in your life; that’s not really surprising, being that this has been going on for quite a while.  Nevertheless, it still makes for a great sports/music PR story.

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Ryan McKenna is one of many personas hopping in on the social media fame craze.  He is just one of many notorious social media stars here in America.  Social media stars come in all forms and each one presents something amazing.

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That’s all for today’s sports PR story.  For now, it’s time for the New England Patriots to prepare during the off-season.


BAKED Potato Skins = 4/20 Touchdown

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Happy TGIF readers!  Only two more days left until the 52nd Super Bowl.  The New England Patriots will face off the Philadelphia Eagles at the U.S. Bank Stadium in Minneapolis, Minnesota.  Which team will become the winner of this year’s event?

Image result for super bowl Spread

Image result for super bowl Spread

Now that the work day is finally over, it’s time to prepare for the traditional Super Bowl party.  You’re family/friends will be coming over that night and you got to create various dishes for them to pig out on.  Some typical staple dishes include nachos and dip, chicken wings with dressing, jalapeño poppers, chili, and the infamous submarine sandwich loaded with meat and/or veggies.

Image result for Potato Skins

Image result for Potato Skins

One of my favorite finger foods I enjoy are potato skins.  Potato Skins are a fantastic snack that go amazing with sour cream.  It’s the perfect combination of cheese melting along a potato packed with bacon, scallions, green onions, and other toppings.  If I got enough of the munchies at a restaurant, I’ll order some potato skins for an appetizer; they also make for excellent pub food with a cold beer!

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For those who are throwing a 4/20-friendly Super Bowl party, there’s a way to get those potato skins EXTRA baked…with CANNABIS!

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Cannabis-infused potato skins can be created in your very own home.  This simple recipe can make your Super Bowl party much more amazing.  Heck, you may even consume a ‘Super Bowl’ of fine medicine while you’re at it!

Here’s how to make these EXTRA baked potato skins:


  • 4 large russet potatoes
  • Canola oil (for coating the potatoes)
  • 4-7 grams of cannabis already grounded to a fine powder
  • 3 tablespoons of vegetable oil
  • 1 tablespoon of grated Parmesan cheese
  • ½ teaspoon kosher salt
  • ¼ teaspoon garlic powder
  • ¼ teaspoon paprika
  • 1/8 teaspoon peer
  • 8 bacon strips all cooked and crumbled
  • 1 ½ cups of shredded Cheddar cheese
  • ½ cup sour cream
  • 4 sliced green onions


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Baking the potatoes-  Heat up your oven to 350 degrees and position the rocks in top and bottom thirds.  Wash the potatoes with cold running water and a stiff brush.  After the potatoes dry, use a fork to poke a few holes around so that the moisture will escape during the cooking process.  Place your potatoes in a bowl and coat them lightly with oil.  Sprinkle them with kosher salt and place directly on the rack in the middle of the oven.  Put in a baking sheet in the lower rack to catch all of the drippings.  Bake the potatoes for 1 hour; after they are done, allow them to cool for 30 minutes.

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Cannabis Decarbing- Reduce the oven heat to 275 degrees.  Spread out the powdered cannabis on a cookie sheet and bake it for 20 minutes.  Remove from the oven after they are done and allow them to cool.

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Baking the Potato Skins- Cut each potato in half lengthwise and scoop out the pulp, leaving 1/4 in the shell.  Place potato skins on a greased baking sheet.  Combine salt, Parmesan cheese, oil, pepper, paprika, and garlic powder.  Brush the mixture on both sides of the skins.  Sprinkle the powdered cannabis inside as well.  Bake them at 300 degrees Fahrenheit for 35 minutes.  Put in some cheddar cheese and bacon.  Set the timer for 5 more minutes longer until all of the cheese is melted.

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Top it all off with sour cream and onion.  And voila!  Time to thrown down with these EXTRA baked potato skins.

That right there is how you create a tasty treat for your 4/20 Super Bowl party.  It’s classic pub food being extra baked with that mix of cannabis.  You and your party will enjoy the baked sensation from the flavorful baked potato skins.

Image result for Potato Skins before cooked

If you’re looking for a unique appetizer for Sunday, these EXTRA baked potato skins are sure to be a touchdown at your party.  Check out this fantastic recipe and be ready for the 52nd Super Bowl February 4th at 6:30 PM.

Oh yeah… GO PATS!!

The GOAT Vs. Time – By Facebook Watch

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With all this talk about game (The Guy’s weed game and Nintendo’s Labo game idea), I completely forgot to mention the most important game happening soon – the Super Bowl!  It will be just FOUR days until the New England Patriots face off against the Philadelphia Eagles.  All of the 2017-2018 football season comes down to this final showdown.

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Every Patriot team member is preparing themselves, both physically and mentally, for the 52nd Super Bowl.  Each team member is building up their strength for the big game; Tom Brady on the other hand has been revving up the audiences with his special six-part documentary.

Image result for Tom Vs. Time

Image result for Tom Vs. Time

Facebook released a six-part documentary series called Tom Vs. Time on January 25th.  Dubbed in social media as ‘Patriot Porn’, Tom Vs. Time chronicles the life of Tom Brady.  The six episodes takes viewers into the life of one of the greatest New England Patriots quarterbacks of all time.  Hailed as the greatest of all time (#TheGOAT), Tom Brady continues his winning streak five rings later.

Image result for Tom Vs. Time Facebook Watch

Image result for Tom Vs. Time Facebook Watch

Each part chronicles a different aspect of his game plan.  Other than his football strategy, Tom Vs. Time focuses on his personal life as well.  It’s definitely the kind of ‘Patriot Porn’ that Patriot fans can enjoy.

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Tom Brady’s brand has been flourishing since his winning streak with the New England Patriots.  He endorses many various brands (Aston Martin, Uggs, Movado), launched his own brand of vegan snacks, voiced in shows like The Simpsons and Family Guy, made a guest appearance in Entourage (both the show and movie!), and was even a cameo on Ted 2.  Brady’s legacy continues to flourish in the social media universe even when he’s off the field.  Even though the New England Patriots is one of the most hated brands of the sports business, fans all across the country still can’t get enough of Tom Brady.

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Audiences only get to see Tom Brady when he plays for the Patriots, but this documentary shed a humanistic side of the Brady brand.  You get to see the Tom Brady off of the Gillette Stadium field and into his home/office.  It’s the kind of sports documentary where Brady looks back at his winning seasons and reflects upon his football career.  He’s come so far since starting with the New England Patriots and he isn’t slowing down anytime soon.

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So far I have been enjoying this documentary series.  I love Tom Brady as a Patriots player and it was great to see another side of him.  This is one mini-series I will follow while waiting for the Super Bowl.

If you can’t wait for the Super Bowl this Sunday, check out Brady’s new documentary series Tom Vs. Time.  You will get a glimpse inside Brady’s personal world.

And with that… FOUR days left until the 52nd Super Bowl!

Bong Appetit’s Toasted Touchdown

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One of my favorite things about the fall are the football Sunday events I do with my family.  I love hanging out with my family to watch the Patriots while snacking on wings, chips, potato skins, and other tasty game day snacks.  Nothing like spending your day off watching your favorite football team in action!

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After seeing the Patriots win against the Saints, it occurred to me that I haven’t checked out the season premiere of Bong Appetit!  With that in mind, I clicked right onto the On-Demand section for the episode titled ‘Ganja Game Day’.  I sat through the season premiere and…WOW.  What a ‘ganja game day’ indeed!




This special episode featured typical game day appetizers infused with the finest cannabis products.  The menu featured Gochujang-whiskey glazed chicken wings, sweet potato skins, and peanut-butter chocolate footballs (all infused with cannabis, of course!).  Definitely a great way to kick-off another baked meal during the beginning of football season!





The guests included NFL pros Todd Herremans (Philadelphia Eagles), Eugene Monroe (Jacksonville Jaguars & Baltimore Ravens), and Eben Britton (Jacksonville Jaguars & Chicago Bears).  All players are currently retired and are now playing their part in the expanding cannabis industry.  Does the name ‘Eugene Monroe’ sound familiar to any Viceland fans?  It should, because Monroe appeared in season 2 episode 2 of Weediquette titled ‘Gridiron Ganja’!  Monroe returns to the silver screen advocating for cannabis use yet again, but this time he joins other NFL players as they munch through cannabis-infused appetizers.


What made the episode so intriguing (other than the delicious appetizers!) was the strong advocacy for medical cannabis.  Three former NFL players from various teams joined together in one house to discuss medical cannabis use among other players.  Chronic Traumatic Encephalopathy, also known as CTE, is the controversial topic flying around the sports community.  With more retirees being diagnosed with CTE every year, there is a growing amount of scrutiny behind the disease.  There are no final results written up about how to combat this illness, but cannabis advocates like Todd or Eugene are out to prove that cannabis provides better treatment.

Who knew it took three retired NFL players to come together under the Bong Appetit house to discuss CTE?  Whatever the case may be, it’s something that needs to be talked about more as the years go on.




After enjoying some cannabis-infused game day appetizers, the boys lit up a ‘super bowl’ for some after-dinner entertainment (the NFL pros deserve the SUPER BOWL for working so hard to try to make it to the Super Bowl!).  It was quite a ‘super bowl’ that lit up, with tons of cannabis packed onto the pipe.  The ‘Super Bowl’ was the perfect ending to a special football-themed episode of Bong Appetit.

That was just only the first episode of the newest season.  Check back each Thursday night at 10:30 PM to see what the Bong Appetit crew has in stores next.

Boston’s GOT Night at Fenway Park!

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While I’ve been finishing up the newest season of Scandal on Netflix, a lot of people have been raving over the newest season of Game of ThronesGame of Thrones is the most popular HBO series that has won the highest amount of Emmy awards so far.  George R.R. Martin’s famed series has taken off since its start and fans are still reading his novel to this day.  Game of Throne (GOT) fans can’t get enough of the amazing fantasy series since it began in 2011.

Image result for Game of Thrones Promotional products

Image result for Game of Thrones Promotional products

It’s no secret that the GOT brand has been sweeping the stores.  Promotional products such as apparel, calendars, mugs, toys, posters, blankets, games, and many other items have been popular among its audience.  To think that all of this genius marketing promotion stemmed from Martin’s novel A Song of Fire and Ice that became a hit series on HBO.  Not only has the show gained so much popularity, but the GOT brand itself has spread to other marketing platforms.  One of those platforms hit one of the most famous landmarks of Boston.

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Brace yourself folks – Game of Thrones night is coming to Fenway Park tonight!  Fenway Park is promoting a GOT theme in honor of the latest season dropping on Sunday.  The Red Sox are facing off against the Toronto Blue Jays at 7:10 PM in this epic GOT them night.

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For an added promotional bonus, each ticket package through the special offer will include a Ser Andrew Benintendi bobble-head.  Other than the bobble head, fans will have the chance to sit on the infamous Iron Throne for a photo opportunity (which runs from 5 PM-5:40 PM).  The opportunity will be offered on a first-come, first-serve basis only.  Serious GOT who are in the Boston area should check out this awesome Red Sox game tonight!

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Image result for Cross-marketing Mountain Dew

As a Boston PR pro, I have to say that this idea is GENIUS.  This event we have going on is what is known as a cross-marketing technique.  Cross-marketing is a unique form of cross-promotion where companies include extra appeals to the product or service they offer.  In short, it’s when one company works with another company to promote each other in one single marketing strategy.  The trick is searching for a product/service that would complement your work as well.

Image result for Mortal Kombat X Beers

Image result for Mortal Kombat X Beers

One great example I can think of were the Mortal Kombat X franchise beers that were released last year.  Sound Brewery in Poulsbo, Washington released three limited edition craft beers based on some popular characters from Mortal Kombat.  Raiden, Scorpion, and Sub-Zero were the main characters from the game Mortal Kombat X that was coming out soon; Sound Brewery cross-marketed their brews with the Mortal Kombat brand for an ingenious marketing tactic (you can read up more about that marketing miracle here).

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Image result for Boston Red Sox

Image result for Game of Thrones

Today we have the popular HBO series Game of Thrones teaming up with the Boston Red Sox for an epic GOT theme night at Fenway Park.  The Ser Andrew Benintendi bobblehead and Iron Throne photo-shoot add to the interactive experience fans will have at the game.  This bold marketing move crosses the Boston Red Sox audience with the GOT audience together for one epic themed night.  It’s marketing ideas like this that help business reach a deeper connection with their audiences.  Boston is truly proud of the Red Sox, but some long for the Game of Thrones series once baseball season is over.

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I really like where Fenway Park is going with these theme nights!  While I’m not the biggest GOT fan nor do I have the time to check out a Red Sox game, I do appreciate these awesome marketing promotions they are hosting.  Sports marketing was a great class to take at Salem State University and I really got a lot out of the course (even though sports isn’t my major specialty!).  This is one of those instances where the skills and knowledge you learn in the communications classes apply to real world situations.

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Kudos to the Boston Red Sox for showcasing a great example of cross-marketing!  It’s nights like this that show where the true Sox fans are around Boston.

My last message to end this would be…GO SOX!