Happy Hump Day folks! Today marks the very last ‘hump day’ of 2017 and they’ll be plenty more to come next year.
Yesterday we kicked off our memory lane trip with some memorable TV series over the year. Some were original series that started airing on Netflix while other franchises rolled out their newest season. TV was one of the more popular entertainment categories.
But one major category has been surging since last year – that category is CANNABIS. Ever since cannabis became legalized in Massachusetts on November 2016, many advocates were excited about what is to come. A whole new industry will be sweeping around the country, providing many exciting business opportunities for all.
I was so excited to see cannabis finally become legal in the state of Massachusetts; so excited that I released the special ‘4/20’ category on December 16th when the law went into effect (remember the ‘secret’ category that you had to figure out through three clues? Good times…). Nevertheless, so much has happened since cannabis became legal. Recreational dispensaries haven’t even opened for business, yet a lot of exciting things have been happening within the cannabis industry.
MakeSandcastlesNotWar wanted to celebrate some notable milestones that have happened since the blog went to pot (LITERALLY!). There were PR miracles that introduced more unique concepts surrounding cannabis while others diminished DECADES of prohibition propaganda.
Let’s dive into the most 4/20-friendly PR stories of the cannabis industry:
Laganja Estranja’s Most Fabulous Weed!
Bong Appetit never ceases to amaze me with their incredible concoctions. From the apple-shaped pipe cocktail where you smoke the cannabis afterwards to the Christmas tree blunt, Bong Appetit always push the boundaries for what can be done with cannabis.
The most unique moment was on season one episode six titled ‘Marijuana Murder Mystery’ where Abdullah threw a murder-mystery masquerade dinner for his guest. One of guests he invited was Laganja Estranja, a notable contestant on RuPaul’s Drag Race. Laganja Estranja is a cannabis advocate in Los Angeles, California and he has his own line of ice water hash cannabis joints called ‘LAhepburns’ with San Francisco-based company The Hepburns. Not only does he have his own line of cannabis joints, but he was the first LGBTQA individual to be featured on the cover of DOPE magazine back in September 2015.
Kudos to Laganja Estranja for leading the way of recreational cannabis use for the LGBTQA community! Just goes to show that cannabis is acceptable for all people and doesn’t limit itself of sexual orientation. Keep those beautiful ganja flowers fresh girl!
Since legalization hit Massachusetts, Weedmaps has been advertised on billboards everywhere. Revere, Lynn, Salem, Saugus, and even Topsfield featured some of the Weedmaps signs during the first few months of 2017. No dispensaries have been opened, but Weedmaps is already ahead of the curve with these brilliant billboard ads.
With legalization underway, we’ll definitely be seeing more cannabis-themed advertisements around the state. Be on the lookout for more signs whenever you are in Boston next year!
Canine-Abis: CBD for Pets
Cannabis is something that can be enjoyed not just by human beings, but for pets as well. Dogs and cats can enjoy CBD through Canine-Abis, a CBD extract oil made for cats and dogs all around. British-based hemp company Love Hemp released the product earlier in the year so your pet can join in on the fun.
CBD contains NO psychoactive effect, so your cat or dog won’t get stoned off of the oil. It’s exciting to see a world where even our own pets can enjoy the miraculous benefits of cannabis.
DEA PR Miracle
It’s no secret that the Drug Enforcement Agency (DEA) is one of the biggest opponents against legalization, so this little PR miracle came in as a big surprise. After months of dealing with public and legal pressures, the DEA removed all misleading information about cannabis. Some of these ‘facts’ that were erased included ridiculous claims about cannabis becoming a gateway drug, cannabis causing irreversible decline in adults, and that it was a primary contributor to lung cancer.
This was a MAJOR deal earlier because we are slowly erasing the negative stigma surrounding cannabis. Public relations is REJUVENATING the cannabis culture rather than demonize it. You know that the world is changing when the DEA is now expunging preposterous claims about cannabis.
There are many planned destinations for where you can get your cannabis in and now you can get it at a Drive-Thru. Tumbleweed Express of Parachute, Colorado opened up the first cannabis Drive-Thru where customers can grab their products on the go. This made it the first Drive-Thru store in Colorado this year.
Drive-Thru options are just as American as apple pie or baseball. Throw some cannabis into the mix and you have one beautiful American country.
Mary Jane, CEO of Cannabis
In the male-dominant business world, women are leading the cannabis business. Mary Jane enthusiasts are making their mark in the industry, showcasing what woman can offer for the industry. Many women are flocking to the 4/20 club, while others have become CEOs of their own business.
Not only is cannabis being consumed by people of all sexual orientations, but its providing women with flourishing business opportunities. Cannabis really is paving the way for a more equal and greener future for everyone.
Las Vegas Gets LIT
Las Vegas was one of many states that legalized cannabis last year and they opened up their dispensaries back in July. The results have been absolutely STAGGERING. Legal cannabis has raked in millions of dollars in sales, generated lots of foot traffic around the Las Vegas Strip, and demand has been so high that many dispensaries ran out of supply after just TWO WEEKS!
We can certainly say that Las Vegas got LIT after opening their dispensaries. Las Vegas may be ahead of the curve, but it’ll have to compete with California once dispensaries open in January 2018.
Hotel Cannabis Shop
Other than Drive-Thru options, there are plans to open up cannabis shops in hotel gift shops. The Standard Hotel of West Hollywood could open up a gift shop featuring various cannabis products. Cannabis products planned to be sold include flowers, edibles, concentrates, topicals, and other amazing gifts.
Just goes to show you how cannabis can be sold in other types of buildings. Place is one of the four P’s of the marketing mix and this is definitely a great way of utilizing the place. Hopefully we’ll see some cannabis gift shops opening up next year!
Nipton, California – Cannabis Town
Nipton is one of many ghost towns within California that lies deep in the border of Las Vegas in the San Bernardino county. The ghost town plan to becomes a pot capital city in order to attract more tourists. American Green Inc. purchased the town for $5 million as part of the plan to turn it into a cannabis-friendly hospitable town.
While Nipton becomes a pot-friendly ghost town, it’ll also start bottling up cannabis-infused water from Nipton’s aquifer. Nipton is surely going to pot (LITERALLY!) in order to attract more of its tourists.
Cannabis Advent Calendars
Advent calendars are all in the rage for the Christmas season and now there’s even a calendar for cannabis connoisseurs everywhere. Canadian company Coast to Coast Medicinals is releasing cannabis-themed calendars that go for $200-$230 ($150-$170 US). There are three sets of calendars to choose from and each one contains special surprises in each day.
So not only is ‘place’ being utilized from the marketing mix, but now ‘product’ is being used as well. Cannabis advent calendars are one of many cannabis-themed products that are flourishing. It’s not so much about reinventing the wheel, but rather the CONCEPT of the wheel. Coast to Coast Medicinals is certainly reinventing the concept of the wheel with their advent calendars.
That concludes the 4/20 highlights of 2017. Who knows what exciting cannabis-related topics will be discussed next year (especially when more recreational dispensaries open up around America!).
Whatever the case may be, 2017 was certainly LIT for the cannabis culture hitting the nation.