There are millions of apps to discover in the app store. Whether you are Team Android or Team Apple, there’s sure to be lots of apps to download for your phone or smart device. Apps are being released out into the market every day for audiences to download. These apps cater around aspects such as food, movies, games, health/wellness, shopping, weather, sports, literature, music, and many other forms of entertainment. Whatever you are looking for, there is sure to be an app for that.
As the cannabis culture flourishes around the United States, various apps are being created for the community. With more unique services being created for the cannabis industry, there is a high demand for marketing through an app. That high demand of digital marketing will benefit both the cannabis industry and the app market, which means they will get the best of both worlds.
To better explain this amazing marketing tactic, let’s use Leafly as our prime example. Leafly is the world’s largest informational resource about cannabis where users can read up on the latest dispensaries around their area, medical doctors nearby who license medical cannabis, certain strains that would help with various ailments, and even catch up on the latest news stories. Millions of users visit the site daily for their own personal reasons. Whether you are searching for cannabis strains that help combat migraines or reading up on the latest cannabis politics, there’s always something intriguing to discover on Leafly.
Besides providing their social media handles, Leafly created a mobile app for their audiences. The Leafly app provides all of the bells and whistles from the website, but now these resources are condensed into one entertaining app. Now you check back on the site right from your phone! You could read up on the latest cannabis news while killing some time or read up on the latest strains that are being offered on your way to the dispensary. Its all of the beneficial conveniences from the website that are now into a popular app in the Android or Apple market.
Businesses like Leafly are shaking up the competition with their new mobile apps. Cannabis was made legal during the digital era, which means it has become more essential than ever to conduct some digital marketing for your marketing plan. We have been using cannabis for centuries, but we only started the mobile market just years ago. This is one of those instances where we can teach an old dog new tricks.
Cannabis has been around for a very long time, yet we continue to discover more unique ways on marketing it. The mobile market is only drawing up more modern services being made available for audiences all across the country. Leafly is just one of many businesses that created an app to showcase their business on the mobile market.
More and more apps are being released into the mobile market every day, with each app having some unique selling point for their users. Having cannabis become legal will only help the mobile market by providing more apps.
With cannabis use becoming more acceptable in our American society, we will see more intriguing and entertaining apps from other cannabis businesses.