Tag Archives: Advertisement

MakeSandcastlesNotWar Turns 3!


On this day, March 14th, a new type of blog surfaced WordPress.  The blog combined many elements of entertainment from different spectrums.  Television, movies, music, video games books, fashion, social media, cannabis, and other forms of entertainment were discussed throughout the course of the blog.  Slowly but surely, new features of entertainment would be added on throughout the years.  In some cases, those forms of entertainment would even mash up with various concepts of business.  This blog is currently known as… MakeSandcastlesNotWar.

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MakeSandcastlesNotWar – The PR blog funneling you into the world of entertainment.  Every category of entertainment is mentioned yearly here at MakeSandcastlesNotWar.  There is always much being discussed on a weekly basis.

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Today’s post is truly a special one.  This day marks the third year (that’s right, THIRD YEAR) since the creation of MakeSandcastlesNotWar.  The very post was published back in March 14th, 2016.  Since then, it was the beginning of one wild ride.

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Here we are… three years later.  Three years of PR nightmares, PR miracles, marketing tactics, daily adventures, quotes, philosophy passages, TV criss-crosses, Summer Reading Series, product reviews.  Public relations, marketing, advertising, branding – all of it covered within a span of just THREE years here at MakeSandcastlesNotWar.  Whatever news is sweeping the nation, both the good and bad, it always ends up making for a great entry.

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And to think that this whole blog kicked off with a look at Jonathan Blow’s The WitnessThe Witness was a complex puzzle adventure game that had so much to offer.  There were so many mysteries to be found while roaming among every area of the game.

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Just like the game itself, MakeSandcastlesNotWar featured its own mysterious posts waiting to be read every week.  Every week presents itself a new story, a new agenda for the type of flow you can expect to see.  Maybe there will be a slew of PR nightmares or various philosophy posts that will magically string itself somehow.  There’s always some new exciting adventure happening each moment of the blog.

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The journey continues even further just three years later.  More exciting adventures are on the horizon.  New PR nightmares will resurface into the media.  Other TV/movie criss-crosses are yet to be discovered.  There are even more intriguing books that need to be discussed in the future.  As we delve into the third year at MakeSandcastlesNotWar, you won’t be seeing this blog slowing down anytime soon.

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When you stop and think about how much has happen over that span of time, you realize how tremendous this creation has become.  What started as a small blog pertaining to typical trends ran itself into new and exciting territories.  There is no telling what form of entertainment will pop up next.

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It’s the readers, readers like YOU, that help make this happen.  Thank you for your interest in reading posts from MakeSandcastlesNotWar.  Your interests helped propel the blog even further, reaching new grounds as time goes on.

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With that, it’s time for next chapter as we dive into the third year here at MakeSandcastlesNotWar.  You can expect the typical category of posts and even MORE.  More PR nightmares, philosophy, reviews, TV criss-crosses, and other adventures are sure to come real soon.

All that is left to say is… Happy three years to MakeSandcastlesNotWar!

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How The Grinch Modernized Christmas


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One of my favorite Christmas stories is Dr. Seuss’s How the Grinch Stole Christmas!  The Grinch was the ferocious monster that hated Christmas every year.  He glared towards the Whos down at Whoville whenever Christmas was coming around.  Throughout the story, he manages to figure out what the true meaning of Christmas is all about.

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Image result for how the grinch stole christmas

This book was published by Random House in 1957 and was adapted into a 1966 animated TV series starring Boris Karloff.  The story was adapted into a live action film over 30 years later with Jim Carrey starring as The Grinch.  Eighteen years later, The Grinch is now out in theatres nationwide.

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The Grinch adapts from the original story, with Benedict Cumberbatch as The Grinch in the newest film installment of the franchise.  The film ended up grossing over $91 million in the box office.  This was Illumination’s second Dr. Seuss film adaptation after The Lorax back in 2012.

But what’s intriguing about this adaptation isn’t so much the milestones it achieved this year; rather, it’s the clever advertising placements that was created for The Grinch.

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Image result for universal studios The Grinch Campaign

Image result for universal studios The Grinch Campaign

Universal had an interesting challenge for their marketing — how to convince consumers to see a Christmas-themed movie based on a familiar tale from Dr. Seuss.  One of their key components was creating snarky billboard campaigns tailored for individual locales and designed to separate The Grinch from other fall offerings.  In other words, The Grinch would mock events happening within the local town/city the advertisement was being placed.  Whether it was on a YouTube teaser or television ad, this modernized version of The Grinch was seen everywhere.

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In the end, the campaign was a major success.  Eighteen percent of ticket buyers were between 18-24.  There were more audiences that saw The Grinch than Despicable Me 3 on Summer 2018.

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It was another brilliant marketing and advertising campaign that worked wonders for America.  All Universal had to do was teach an old dog new tricks in order to have a wider audience range.  This movie was intended mostly for families, but they also wanted to target young adults as well.  There have already been a film and animated TV series created in the past, so this was something to really think about in this 21st century.

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Universal truly slayed it with their campaign, making The Grinch the number one movie in the box office this month.  They modernized The Grinch, as well as his characteristics, to fit into this digital age.

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If you are still seeing The Grinch all around your area, you can thank Universal for their amazing campaign.

Trixxie Mattel Slays SKYY Vodka Campaign


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Welcome back folks!  It’s the last full week of June and Summer is here.  Last full week of June means one last week of Pride month.  Many states are setting up their own pride parade, with rainbow flags flying higher than ever.

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But it isn’t just the people themselves celebrating LGBTQ pride; many companies are pulling out their PR and marketing stunts as well.  Businesses are conducting tactics like changing their brand logo with a rainbow-colored background or giving public speeches acknowledging this special time of the year.  Whatever the case may be, it’s a perfect way to capture the oh-so colorful audiences of the LBGTQ community.

Some companies are going above the call of duty by adding endorsements into their strategy.  SKYY vodka recently just did that with the very special queen Trixie Mattel.

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Image result for Trixie Mattel SKYY

That’s right, RuPaul fans – Trixie Mattel is appearing in SKYY’s latest campaign.  This campaign is known as ‘Proudly American’, featuring diverse Americans from all walks of life.  The video itself features Brian Firkus transforming into the great Trixie Mattel.  Trixie Mattel joins LGBTQ members Dusty Ray Bottoms and Gus Kenworthy while sharing the iconic phrase ‘Home of the Brave’ during the ad.

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This isn’t Trixie’s first stint with television.  RuPaul fans may remember Trixie Mattel from season seven of RuPaul’s Drag Race and winning the third season of RuPaul’s Drag Race: All Stars.  She created the YouTube UNHhhh with Katya, which later became The Trixie & Katya Show on Viceland.

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It’s the perfect PR strategy – feature a famous drag performer (Trixie Mattel) and mix her in with in with a famous vodka beverage like SKYY (which so HAPPENS to be brewed in San Francisco!).  Trixie Mattel was the perfect endorsement for SKYY vodka.  It was a great montage mixed in with her personal message to the audiences.

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What you get in the end is an effective ad campaign celebrating Pride month.  Pride month has been the key phrase these past few weeks, so it’s best to take advantage of the opportunity as much as you can.

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SKYY vodka is an amazing example of a business producing a great ad campaign that reaches out to the LGBTQ community.  Its played in a personal, yet humorous way.  People like Trixie Mattel and Gus Kenworthy will truly give SKYY vodka that competitive edge.

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If there is anything we can reiterate in the end, it’s this – the key word is PRIDE MONTH.

Harambed: The Bed of your Memes


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It’s been more than a year since Harambe’s untimely death (#RIPHarambe).  Harambe was shot in the Cincinnati Zoo, in what would follow as one of the most bizarre PR nightmares in entertainment history.  The scene made nationwide news everywhere, with many bold responses from professionals in the environmental industry.

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Years later and Harambe is still remembered in the internet.  He is a lovable meme brand that got his own song (#DicksOutForHarambe), t-shirt designs, and even an emoji.  It was shocking PR nightmare that was brought to better light by the social media community.

What’s most surprising for Harambe (and his global brand) is his newest product line – a bed.

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Image result for Harambed

That’s right, Harambe fans – the HARAMBED has arrived!  Harambed: The Bed of Your Memes.  It’s the newest product line released by the Harambe brand.

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Image result for Harambed

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The Harambed features 10 inches of ‘meme-ory’ foam that is covered by 100% faux fur.  You can snuggle up with the realistic life-sized arms; it also includes a matching pillow and sleep mask as well.  This meme-sensationalized bed can be yours for the price of… $1,000,000!

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Only a cool million dollars for a bed from one of the most notorious brands from the internet.  This bed will truly help you be the bed of your memes.  If you feel as though your losing your primal instincts, take a walk on the wild side with the Harambed.  You’ll surely feel like a true ‘King of the Jungle’ in both the morning AND night!

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Seriously guys…this idea is just pure GOLD.  The ad slogan alone sells it – the Bed of your MEMES.  It’s the perfect word twist for selling a relaxing bed to your audiences.  Every audience (including the Harambe fans) are going to flock to this product; not just because of its sheer comfort, but also because of the notorious internet reference.  Harambe’s brand was already flourishing within the social media community, which will definitely be a major help for this colorful product.

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This is the kind of products that turn heads – its new (yet references a classic meme), got a catchy slogan, and provides some interactive accessories to use.  I’m not one of the Mad Men like Don Draper, but I definitely see how it ties in well with advertising the product.  Catchy slogans like ‘The Bed of your Memes’ will go help you go far, in terms of selling it to your audiences.

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And so, Harambe’s brand lives on years later.  The genius ad campaign for the Harambe only flourishes the PR miracle of his brand.  Public Relations and adverting bounce off of each other in the business world – public relations tinkers with the product or service’s reputation while advertising caters towards its image.  Thanks to good PR and advertising, Harambe is still remembered around the world.

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But the most special (and most ironic) thanks goes towards the PR nightmare of Harambe’s death.  Harambe’s legacy still lingers on years after that tragic tale.

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If you’re still reminiscing about Harambe, it’s time to get The Harambed.  Harambed: The Bed of your Memes.

HIGH Quality Sign Advertising


Before I get into this topic, I’d like to start with a story (STORY TIME!).  After a long day of work, I stopped by the dispensary to grab some medicine.  While heading close, I drove RIGHT past the turn I was supposed to go.  “Damn it!”, I thought.  I was too excited about checking out the new place that I didn’t make the right turn.  It wasn’t until heading back the right way that I noticed these two small signs dug into the ground.

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These signs were decorative in their colorful advertising, but they barely caught my eye at all.  I’ve passed by millions of billboards and sign advertisements in my life because of their magnificent size and intriguing messages.  Signs need to have some important message plus a decorative background if they ever want to capture the audience’s attention (Drivers BARELY have a minute to even look at your sign let alone understand the message!).

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This was something I had to ask about.  After finishing up my purchase, I casually asked if they thought about creating bigger signs for their store.  Their response?  The sign can’t increase in size due to town/state regulations for advertising cannabis.

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Let’s take a minute to process this answer – town/state regulations, not due to lack of creativity or productivity, are what preventing audience’s awareness of the medical dispensary.  We can provide lots of billboards or sign advertising for alcohol, yet cannabis still gets shooed away from the spotlight.  Looks like Rudolph can’t be joining any reindeer games (too early for Christmas, I KNOW!).

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But seriously folks, this poses a serious problem for the advertising community.  All the Don Drapers and Peggy Olsons won’t be able to create the best signs and billboards for the cannabis industry.  I’m not saying we need a huge billboard sign over the highway, but it has to attract the most attention in the best way possible.  Here’s some recommendations that other signs should follow:

10 Feet Per Inch Rule

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A good rule of thumb for letters in signs is 10 feet per inch of letter height.  One letter that is 9 inches would be readable for drivers seeing it at 90 feet.  The higher the letter inch, the more distance it will tap into within its designated area.  More distance means more foot traffic will become aware of your billboard or sign.  How else can you expect potential customers to check out your so-called “strain of the week” if they don’t see the sign while driving?

Color the Sign

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Signs need to be COLORFUL and utilizing the right colors will attract drivers’ attention.  Whether it’s a basic white and black combo or a combination of primary colors, presenting the message with a nice background will make it much more appealing.  Put in the wrong color mix for your messages and your audience will be completely turned off because they can’t even read it.  Coloring that white space of nothing the right way determines whether your sign or billboard advertisement was successful.

HIGH Height

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Patients are looking for where the HIGH-quality medicine is, so the sign needs to be HIGH enough for them to find (get it? Signs HIGH enough to find HIGH quality cannabis?).  If they don’t see the sign or billboard, then no attention has been caught and they will keep driving.  Driving requires a lot of hand-eye coordination and attention, so audiences barely even have time to even see your sign let alone actually stop and read it.  Rather than having it dug onto the cold cemented ground, your sign has to spring HIGH enough so that the driver sees it through their window (I can’t stop with these weed puns today!).

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Image result for Cannabis Billboard

So there you have it — correct letter size, colorful backgrounds, and a tall height are some tips for creating a great sign or billboard advertising.  Attracting driving audiences can be very tricky since they are too busy driving to their next destination.  Capturing potential audiences during their daily errands is a clever advertising tactic that works IF you create the right sign! With these helpful tips, I’m sure you’ll create your own magnificent sign/billboard for your cannabis dispensary or whatever role you play in this booming industry.