Welcome back folks! It’s the last full week of June and Summer is here. Last full week of June means one last week of Pride month. Many states are setting up their own pride parade, with rainbow flags flying higher than ever.
But it isn’t just the people themselves celebrating LGBTQ pride; many companies are pulling out their PR and marketing stunts as well. Businesses are conducting tactics like changing their brand logo with a rainbow-colored background or giving public speeches acknowledging this special time of the year. Whatever the case may be, it’s a perfect way to capture the oh-so colorful audiences of the LBGTQ community.
Some companies are going above the call of duty by adding endorsements into their strategy. SKYY vodka recently just did that with the very special queen Trixie Mattel.
That’s right, RuPaul fans – Trixie Mattel is appearing in SKYY’s latest campaign. This campaign is known as ‘Proudly American’, featuring diverse Americans from all walks of life. The video itself features Brian Firkus transforming into the great Trixie Mattel. Trixie Mattel joins LGBTQ members Dusty Ray Bottoms and Gus Kenworthy while sharing the iconic phrase ‘Home of the Brave’ during the ad.
This isn’t Trixie’s first stint with television. RuPaul fans may remember Trixie Mattel from season seven of RuPaul’s Drag Race and winning the third season of RuPaul’s Drag Race: All Stars. She created the YouTube UNHhhh with Katya, which later became The Trixie & Katya Show on Viceland.
It’s the perfect PR strategy – feature a famous drag performer (Trixie Mattel) and mix her in with in with a famous vodka beverage like SKYY (which so HAPPENS to be brewed in San Francisco!). Trixie Mattel was the perfect endorsement for SKYY vodka. It was a great montage mixed in with her personal message to the audiences.
What you get in the end is an effective ad campaign celebrating Pride month. Pride month has been the key phrase these past few weeks, so it’s best to take advantage of the opportunity as much as you can.
SKYY vodka is an amazing example of a business producing a great ad campaign that reaches out to the LGBTQ community. Its played in a personal, yet humorous way. People like Trixie Mattel and Gus Kenworthy will truly give SKYY vodka that competitive edge.
If there is anything we can reiterate in the end, it’s this – the key word is PRIDE MONTH.