9/21 Thirsty Thursday Quote!


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Doubt is a pain too lonely to know that faith is his twin brother.

~Kahlil Gibran

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Welcome Home, Chip & Joanna!


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Image result for Martha Stewart Home Collection

Home collections are just one of many product trends these days.  Whether it is sets of plates or bedding sheets, people enjoy purchasing home products from notable brands.  Some brands are basing their strategy around a particular celebrity.  For example, Martha Stewart collaborated with Macy’s to launch her Martha Stewart Home Collection for her audience.  The audiences that enjoy watching Martha Stewart will follow her brand and that includes purchasing goods from the Martha Stewart Home Collection catalog.

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But it isn’t just Macy’s that is collaborating with celebrities for product launches.  Businesses such as Walmart, Home Depot, Petco Store, Kmart, and even Target are working alongside with celebrities for their marketing strategy.  This marketing tactic is useful for two reasons – one is that it raises more awareness of the brands and two is that it increases their daily profits.  What’s also interesting about this strategy is how the two types of brands are flourishing in the long run (Martha Stewart’s collection brings awareness and raises profits for Macy’s and vice-versa!).  Martha Stewart is helping to bring more attention towards Macy’s department stores while Macy’s is drawing consumer’s attention towards Stewart’s brand.

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Image result for Department Store Closing

It’s this kind of idea that help department stores thrive in the 21st century.  Department stores are losing hundreds of thousands of dollars and most brands are losing their business to the point where they have to declare bankruptcy.  With more consumers of the millennial generation shopping online and as retail shopping becomes an idea of the past, department stores are scouting for any game plan to drive in more business.  Target’s newest marketing strategy involves two celebrities from HGTV.

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Fixer-Upper stars Chip and Joanna Gaines are collaborating with Target to launch their new product line called Hearth & Hand with Magnolia.  The and Hearth & Hand collection will feature over 300 products designed by the home-flipping duo.  Some notable items featured include tables, gifts, pitchers, vases, and other common household items.  Chip and Joanna’s newest home collection will release on November 5th.

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Image result for HGTV Fixer-Upper

Chip and Joanna Gaines star in HGTV’s Fixer-Upper, a real-estate series where the duo ‘flip’ undesired homes into beautiful pieces of art.  Joanna acts as lead designer of the process while Chip manages the realty and construction aspect of the company.  With their powers combined, Chip and Joanna salvage undesired homes and showcasing them as how they always intended to be.  These flips help revitalize whole neighborhoods within the area.  The duo operates under their company Magnolia Homes, a design and remodeling business in Waco, Texas.

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Hearth & Hand with Magnolia is another perfect case study where celebrities are utilized to further the company’s business agenda.  Target is driving more consumers into their stores by working alongside with Chip and Joanna Gaines to create a profitable home collection.  This home collection will definitely be more affordable (especially for millennials!) than their competitors are offering.

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I thought this HGTV+Target home collection collaboration was a fantastic idea!  I always liked the concept of businesses working with celebrities about endorsement deals.  Celebrities bring about tons of attention from the audience and they can certainly steer them towards another particular brand.  Target is definitely on the right path as far as driving more business goes.

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While I don’t watch Fixer-Upper too much, I do think Target is working with an intriguing marketing strategy for their business.  Consumers are much more different now than they were in the 20th century now that social media came into play.  Social media sites introduced consumers into a whole new way of conducting business.  For example, the concept of delivery services only applied to pizza places; nowadays, you can get all kinds of products delivered right to your door (including cannabis!).

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We’ve entered the digital age, with the brick-and-mortar concept slowly dying off.  Retail shopping is becoming a thing of the past and department stores are now being replaced by online sites.  It’s marketing strategies like Target’s collaboration with HGTV that shine the light of hope for the brick-and-mortar concept in this digital world.

Bong Appetit’s Toasted Touchdown


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One of my favorite things about the fall are the football Sunday events I do with my family.  I love hanging out with my family to watch the Patriots while snacking on wings, chips, potato skins, and other tasty game day snacks.  Nothing like spending your day off watching your favorite football team in action!

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After seeing the Patriots win against the Saints, it occurred to me that I haven’t checked out the season premiere of Bong Appetit!  With that in mind, I clicked right onto the On-Demand section for the episode titled ‘Ganja Game Day’.  I sat through the season premiere and…WOW.  What a ‘ganja game day’ indeed!

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This special episode featured typical game day appetizers infused with the finest cannabis products.  The menu featured Gochujang-whiskey glazed chicken wings, sweet potato skins, and peanut-butter chocolate footballs (all infused with cannabis, of course!).  Definitely a great way to kick-off another baked meal during the beginning of football season!

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The guests included NFL pros Todd Herremans (Philadelphia Eagles), Eugene Monroe (Jacksonville Jaguars & Baltimore Ravens), and Eben Britton (Jacksonville Jaguars & Chicago Bears).  All players are currently retired and are now playing their part in the expanding cannabis industry.  Does the name ‘Eugene Monroe’ sound familiar to any Viceland fans?  It should, because Monroe appeared in season 2 episode 2 of Weediquette titled ‘Gridiron Ganja’!  Monroe returns to the silver screen advocating for cannabis use yet again, but this time he joins other NFL players as they munch through cannabis-infused appetizers.

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What made the episode so intriguing (other than the delicious appetizers!) was the strong advocacy for medical cannabis.  Three former NFL players from various teams joined together in one house to discuss medical cannabis use among other players.  Chronic Traumatic Encephalopathy, also known as CTE, is the controversial topic flying around the sports community.  With more retirees being diagnosed with CTE every year, there is a growing amount of scrutiny behind the disease.  There are no final results written up about how to combat this illness, but cannabis advocates like Todd or Eugene are out to prove that cannabis provides better treatment.

Who knew it took three retired NFL players to come together under the Bong Appetit house to discuss CTE?  Whatever the case may be, it’s something that needs to be talked about more as the years go on.

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After enjoying some cannabis-infused game day appetizers, the boys lit up a ‘super bowl’ for some after-dinner entertainment (the NFL pros deserve the SUPER BOWL for working so hard to try to make it to the Super Bowl!).  It was quite a ‘super bowl’ that lit up, with tons of cannabis packed onto the pipe.  The ‘Super Bowl’ was the perfect ending to a special football-themed episode of Bong Appetit.

That was just only the first episode of the newest season.  Check back each Thursday night at 10:30 PM to see what the Bong Appetit crew has in stores next.

2017 Emmy Awards!


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Afternoon folks!  Another weekend flew by in the middle of September with Autumn starting in just FOUR days.  I certainly enjoyed munching on game day appetizers while watching the Pats kick ass yesterday (36-20 baby!).  Other than watching my favorite football team, I also checked out the 69th Prime-time Emmy Awards.

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Image result for 69th primetime emmy awards

Ah yes, the Primetime Emmy Awards – a glitzy and glamorous night celebrating the very best in television.  It’s the one night where all the trending series battle it out for the Emmy Award.  27 categories were featured in last night’s event, with awards ranging from outstanding writing to outstanding lead actor.

Here were some of the major winners of the 69th Primetime Emmy Awards:

The Handmaid’s Tale

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Image result for 69th primetime emmy awards Elisabeth Moss

Racking up five Emmy wins was Hulu’s The Handmaid’s Tale.  Elizabeth Moss (Peggy Olson in Mad Men!) won for lead actress in a drama series while Ann Dowd won for supporting actress for her role as Aunt Lydia.  Not only did The Handmaid’s Tale win awards for outstanding writing and directing for a drama series, but it also won for overall drama series as well.  It’s interesting to note that The Handmaid’s Tale was on Hulu, a popular streaming service among television viewers.  Hulu is one of few streaming services that is slowly dominating the list of Emmy nominations.

Big Little Lies

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Another major winner was HBO’s Big Little Lies.  The limited series dominated their competition with five Emmy wins (even beating Feud: Betty and Joan, which racked up ten Emmy nominations!).  Nicole Kidman and Laura Dern took home awards for their roles as well as Alexander Skarsgård for lead actor.  HBO’s newest show even took home the award for outstanding limited series.  Even as streaming services like Netflix continue to climb up the ladder, HBO continues to be the most dominating network to win the most awards.

Feud: Betty and Joan

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Even though Feud: Betty and Joan didn’t take home any awards this year, it’s interesting to point out that the limited series received ten nominations.  FX series did take home Emmys in the past (for American Horror Story and American Crime Story: The People vs. O.J. Simpson), but they were up against some heavy hitters up there.  Hopefully Ryan Murphy’s next series will stand out more towards its competition for the next award show.

Black Mirror: San Junipero

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Image result for netflix black mirror san junipero

Going back to the subject of streaming services, Netflix snagged some Emmys as well.  The fourth episode of Black Mirror titled ‘San Junipero’ won two awards – outstanding writing for a limited series and outstanding television movie.  As dark as Black Mirror can be, ‘San Junipero’ was one of the more optimistic episodes that featured a beautiful love story between Yorkie and Kelly.  It was one of the most praised episodes of the season and now it took home Emmy awards.  This is just another instance where streaming services (Netflix, Amazon, Hulu) are dominating the list.

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That’s the highlight for some of the biggest winners/nominations for the 69th Primetime Emmy Awards.  Netflix and Hulu are gaining more recognition for their popular series, yet primetime networks like HBO continue to dominate the competition.  We’ll definitely have to keep watch of what surprises the streaming services have in store for us next year.

Who knows, Netflix and Hulu could become the dominating TV networks in the future!

9/17 Sunday Funday Quote!


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The truly creative mind in any field is no more than this: A human creature born abnormally, inhumanely sensitive. To them… a touch is a blow, a sound is a noise, a misfortune is a tragedy, a joy is an ecstasy, a friend is a lover, a lover is a god, and failure is death. Add to this cruelly delicate organism the overpowering necessity to create, create, create — so that without the creating of music or poetry or books or buildings or something of meaning, their very breath is cut off. They must create, must pour out creation. By some strange, unknown, inward urgency they are not really alive unless they are creating.

~ Pearl S. Buck