Tag Archives: Public Relations

Animal Crossing’s Gender-Neutral World

Image result for electronic entertainment expo 2019

Image result for electronic entertainment expo 2019

Image result for electronic entertainment expo 2019

So other than pride month, another major event happened in the entertainment industry – the 2019 Entertainment Electronic Expo, also known as E3.  E3 is the big celebration where cutting-edge video games are introduced.  Video game hardware, titles, and everything in between are presented by the biggest gaming companies all across the world.  Companies like Sony, Microsoft, Nintendo, Activision, Alienware, and many others attend the special event to drop their latest entertaining product or service.

One interesting title that is making a comeback in the future takes place in an area that involves human beings and animals coming together in the village, taking place in real time.  Better yet, you could even say they are CROSSING with each other.  The latest series that will be dropping a new game is… Animal Crossing.

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Brace yourself folks – Animal Crossing: New Horizons is coming to the Nintendo Switch!  This new installment takes your villager to a deserted island, all thanks to Tom Nook’s vacation package.  Just like the previous series, you roam around interacting with other animals in the game.  Players decorate their own house through furniture they buy or find within the area.  As you collect more money in the game, you can use that to purchases things (even a bigger home!).  Animal Crossing: New Horizons will be released on March 20th, 2020.

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Image result for Animal Crossing New Horizon

Here’s where it gets interesting – Animal Crossing: New Horizons will allow you to choose gender-neutral hairstyles.  Both facial hair and hairstyles are gender-free to customize your villager.  Other than that, Players can also choose their own skin tone as well.  Even better, the Nintendo Switch will also allow you to change up your character any time you want.  This will be the first game in the Animal Crossing series that allows for that much flexibility in character customization.

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This is quite an interesting and coincidental PR miracle for the Animal Crossing series.  Animal Crossing first came out on the GameCube in April 14th, 2001.  Six more Animal Crossing games have been released over the last eighteen years.  Providing more flexibility with customizing your character will be a really interesting feature for players alike.

Image result for Animal Crossing New Horizons

Image result for Animal Crossing New Horizons

But this PR miracle becomes more than just another unique element in the game.  Nintendo is really keeping up with these modern times with the gender-neutral hairstyles for Animal Crossing: New Horizons.  Gender has become a completely unique concept for many people, which is making a major impact within the video game world.  Modern gamers want things like gender-neutral hairstyles in nostalgic franchises like Animal Crossing.

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And ironically enough, this news was released during the middle of Pride Month.  LGBT gamers will be thrilled to have more customization options in the next Animal Crossing installment.  This is the kind of gaming features that will attract a wider range of audiences.

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With that, Nintendo was real smart to incorporate gender-neutral hairstyles for Animal Crossing: New Horizons.  Gamers all across the world will be able to create the villager that reflects their true self.


Gilead for NYC Pride 2019

Image result for Boston Pride

Image result for Boston Pride

Another year, another successful pride week has come and gone in Boston.  Audiences around the city attended the various parades, block parties, and other fun events the city of Boston had to offer.  It wouldn’t have happened without the help of many sponsors from both local and national businesses.

Boston’s pride celebrations may be over, but New England’s most popular city is gearing up for its big pride weekend.  I’m talking about the Big Apple a.k.a. New York City.

Image result for NYC Pride 2019

Image result for NYC Pride 2019

New York City pride march is coming up in just a few short weeks.  Sponsorship from various industries help make for the biggest pride celebration yet.  Many famous brands (especially in entertainment!) will be playing their part in holding an amazing event for their audiences.

One intriguing brand that is sponsoring the event isn’t even within the realm of entertainment.  In fact, this brand is within the world of pharmaceuticals.  This brand is Gilead Sciences, Inc.

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Image result for gilead sciences inc. logo

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Image result for Truvada

Gilead Sciences, Inc. specializes on antiviral drugs that treat HIV, hepatitis B, hepatitis C, and other influenza.  Here’s where it gets interesting – Gilead is known for making Truvada, the pill that helps to reduce the risk of HIV by over 90 percent.  Truvada is known for slowing the disease progress and prolonging life.

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While the LGBT community has been gaining more positive mainstream attention through the entertainment industry, it’s the attention from pharmaceutical company Gilead where things get even more interesting.  Gilead publicly supported LGBTQ rights at one of the biggest celebrations last year.  It would only make sense for them to serve the audiences that uses their products the most.

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HIV/AIDS hasn’t been a major epidemic since the 80s, yet these diseases are still around today.  Companies like Gilead could help make a major impact in combating one of the most sought-after diseases.  Audiences, both in the straight and gay community, would surely benefit from any help businesses can offer.

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Image result for Gilead Pride Logo

New York City Pride march starts on June 30th.  Gilead Sciences, Inc. is one of many companies that is showing major support through products like Truvada.  Any company, through whatever industry they serve, helps to spread pride month one way or another.

Business-Branded LGBTQ Pride

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Pride week is officially over in Boston.  After a mere week of rainbow flags and parades all across the streets, Boston concludes yet another successful event.  Parties were held all across the neighborhood, with lots of people dancing the night away.

While pride week may be over in Boston, other cities within the nation are starting up their pride events as well.  Some are just concluding their pride month celebrations while others will be starting within the next week or so.

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What’s interesting is that it isn’t just the people within the community that celebrate pride month.  Businesses, both big and small, are showcasing their true pride colors for their audiences.  IBM, Microsoft, McDonald’s, Nike, Nordstrom, and Absolut are a few of many companies that are proudly displaying their pride within various communities.

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There is this unique corporate social responsibility happening within businesses during pride month.  Diverse groups of audiences within the LGBTQ community have been doing businesses with companies for decades.  As the community grows bigger every year, the need to cater towards that niche audiences becomes more critical than ever.

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In this case, this corporate social responsibility also acts as a PR miracle for audiences nationwide.  Businesses celebrate pride month each June as part of their strategy; in return, their niche audiences continue to come back to them for their products or services offered.  There is this healthy competition spurring among nations, encouraging each other to promote pride month.

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And that healthy competition has only help pride month grow even further as a special holiday.  Any competition, whether it be healthy or not, can sometimes help both parties in the long run. Weeks before summer starts and pride month has only gotten people more excited about the new season.

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With that, pride month is a special holiday celebrated by both businesses and audiences alike.  The modern-day consumer either recognizes pride more often or they may also know someone who is celebrating as well.  The increase of pride month awareness only fuels more creative strategies among businesses to keep their audiences and gain new ones in the process.

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Kudos to both small and big businesses who help support pride month each year.  It is this kind of help that paves the path for more niche audiences.

Gaming Disorder? GAME OVER

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There are lots of amazing video games to play through these days.  From old school classics like Donkey Kong Country to trending titles on the mobile platform such as Fortnite, all kinds of games are available in this day and age.  It’s always easy to pick up a new title you have not tried before, only to experience a whole new digital world that awaits you.

Video games can be fun and all, but sometimes that fun can get a little too much at times.  There is the unfortunate trend of ‘gaming addiction’ that has been happening across the world.  But these days, gaming addiction is now being known as a mental illness called Gaming Disorder.

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Through the latest revision of the World Health Organization’s International Classification of Diseases released last year, Gaming Disorder is now officially a thing.  Gaming Disorder involves instances that involve impaired control over gaming, increased priority given to gaming, and continuation or escalation of gaming despite occurrence of negative consequences.  This revision comes into effect on January 1st, 2022.

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The number of active gamers has skyrocketed since the video game industry began.  There are currently over 2.47 billion gamers in the world and that figure is projected to increase by the millions over the next few years.  More and more gamers are entering the video game market.

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While video game popularity has been flourishing faster than ever, it doesn’t cause much of a PR nightmare.  Sure, there are lots of people getting into video games either through home consoles or their mobile device; but the increase of players only means that there are more audiences getting into this growing form of entertainment.  All audiences from various walks of life are grabbing the controller and playing the latest games available.

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With that, Gaming Disorder is something to be watchful of in the future.  Even still, it doesn’t produce enough of a spark to create a PR nightmare for the video game industry.  Video games will continue to be a popular form of media, producing franchise brands for audiences alike.

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Hopefully this research won’t spell ‘GAME OVER’ for the video game industry.

Provincetown Sashays into Pot Cafes

Welcome back readers!  It’s been merely half a week and I am back here at MakeSandcastlesNotWar.  I am just slowly stretching out my fingers for my writing work after a great few days of rest and relaxation.  Memorial Day Weekend is already over and we are slowly creeping into Summer.

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It’s time to kick off the new week with today’s story – lately there has been much discussions about cannabis being consumed at public cafes and concerts around Massachusetts.  Two types of licenses would be granted for businesses.  One would allow facilities specifically for recreational cannabis consumption (as in, a cannabis café) while the other would be for holding public events.  Five locations were selected for a pilot program that would allow for the social consumption licenses.  One of them just happen to be where I was vacationing this past weekend – Provincetown.

Image result for Provincetown MA

Image result for Provincetown MA

Provincetown was selected as one of the areas for the special pilot program.  The town would be automatically accepted for the pilot program if they wanted to participate.  If the town agrees, Provincetown could have a cannabis café in the near future.

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This town is most famously known as the premier vacation destination in the Cape Cod area that has been a longtime haven for artists, lesbians, and gay men alike.  Other than Fire Island in New York, Provincetown is one of the most popular vacation destinations within the LGBTQ community here in New England.

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Providing a cannabis café in Provincetown would do wonders for the resort town.  After staying there this past weekend, I can definitely see a café or two selling cannabis products to its customers.  While there are no medical or recreational dispensaries within the area, Provincetown does provide cannabis accessories in some of its shops.  The cannabis culture is slowly blooming within the radiant, colorful town of Provincetown.

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Image result for Fire Island, NY Gay

Opening up a cannabis café would really put Provincetown on the map.  Both Fire Island and Provincetown are two of the most popular LGBTQ vacation destinations here in New England.  They both have a rich history of provocative culture throughout the 20th century.  What Fire Island is to New York is what Provincetown is to Massachusetts.  Two of the trendiest vacation destinations, with Provincetown being the first to receive licenses for cannabis café.

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Massachusetts and New York have always been competitive in the New England region in terms of food, sports teams, hospitality, tourism, and even gay-friendly resorts.  These two states push to raise their own brand awareness higher than any states within New England.  They are two of the most popular (and EXPENSIVE!) cities in the area.

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In the end, Provincetown only raised their rainbow flag higher by being involved with discussions about cannabis cafes before Fire Island.  This PR miracle will flourish brands in both the cannabis and the LGBTQ community of Provincetown.  Tourists may soon be able to wave their rainbow flag all while puffing on a good pre-rolled joint at a nearby café.