Tag Archives: Public Relations

Smokin’ Hot Surgeons Calling the Kettle Black

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Image result for Heart Surgeon

To start today’s post, I have an interesting story to share:  I was staffing for an event at the Hynes Convention Center this past weekend.  The event was catered to the American Association for Thoracic Surgery (in English, heart surgery).  My role at the event was line monitor, which was to monitor the pre-registration line to make sure things were running smoothly.

Once the line quieted down, I got to take a 15-minute break.  With my CBD vaporizer at hand, I went for a stroll outside.  What I saw outside was absolutely baffling to me.  I went out the doors to see members of the event…smoking cigarettes.

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Image result for Nurse Smoking Cigarette

Seriously guys…I was watching PROFESSIONAL heart surgeons smoking cigarettes outside of the Hynes Convention Center.  Some members smoked typical cigarettes while others smoked a cigar.  I couldn’t believe my eyes when I witnessed surgeons having a smoke before heading back to their class.

Image result for Nurse Smoking Cigarette

Image result for Nurse Smoking Cigarette

Think about this for a minute:  these are licensed surgeons that work fixing the human heart to prevent it from stopping.  They were admitted into medical school for over TEN years studying everything they needed to know about heart surgery.  Ten years of studying, labs, homework, papers, and other school work and yet some of them smoke cigarettes during their break.  Cigarettes are the #1 cause of many heart problems in America and there are actually heart surgeons who smoke.  This observation was absolutely MIND-BLOWING to witness.  How do we have heart surgeons smoking cigarettes?  What happened?

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What happened?  AMERICA happened!  But in all seriousness, this is an interesting topic to discuss.  Employees in the medical field always caution us about smoking cigarettes every year.  Doctors and nurses ask us things like how much alcohol we drink, how much cigarettes do we smoke, do we smoke cannabis (if so, how much), and if we consume any other drugs.  Our doctors can only inform us about what’s causing the problem (there WERE doctors that advertised cigarettes on television, but that’s for another discussion!).

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In a surprising study, less than a quarter of doctors smoke cigarettes while nurses smoke twice as much.  While these numbers aren’t so high, it’s still alarming to hear of medical professionals smoking cigarettes during their break time.  The irony around this is that doctors/nurses advise us against smoking cigarettes, yet there are some that smoke during their free time.

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If we want to better understand this strange phenomenon, let’s shift gears from cigarettes to the obesity crisis.  Over two-thirds of Americans are considered overweight and about a quarter of people are obese.  Doctors and nurses always advise us to exercise on a daily basis as well as eating healthy food each week.  In a surprising twist, some of these doctors/nurses are overweight themselves (FYI, there are MORE overweight nurses than doctors!).  So not only do we have medical professionals smoking cigarettes, but now there’s some that are overweight or obese!

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Public Relations deals with the reputation of a company or businesses.  Medical professionals have a serious moral/ethics code to abide by and keeping a clean record is a serious deal.  One misstep and they could jeopardize their entire careers to the point where they lose their medical license.  Are cigarette smoking and weight issues part of the moral and ethics code that doctors/nurses abide by?  If not, then those destructive behaviors should definitely be added into the list.

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Image result for Grey's Anatomy McSteamy gif

I’m not saying that every doctor needs to look like McSteamy or McDreamy from Grey’s Anatomy (although that would be a perfect world to live in!), but they should consider what kind of example they are setting for their patients.  Patients will learn through EXAMPLES set by doctors or nurses that tell them how they can lose weight or what steps to take on quitting cigarettes.  If I were an overweight/obese patient coming in for a physical check-up, I wouldn’t be motivated to lose weight if my doctor or nurse wasn’t physically healthy.  How can doctors/patients expect us to be healthy if they can’t take care of themselves?

Image result for Police Cop smoking weed

Image result for Police Cop doing coke

Here’s another analogy to consider:  police cops are always advising us against drunk driving or doing drugs in this country.  They come into grammar schools to teach kids the dangers of drugs (cocaine, meth, alcohol, heroin, etc) and how they destroy your life.  It would be EXTREMELY unprofessional if those cops were to snort some blow or inject heroin after the lessons.  Kids aren’t going to listen to you once they catch you with that joint or needle you were about to use.  Doctors/nurses who smoke that advise us against smoking is the same as cops doing drugs while telling people to not do coke or smoke crystal methamphetamine.

Image result for Obese America

Image result for Obese America

Image result for Obese America

One last thing to consider with this ironic tale:  what if the problem was us?  What if the overall health in America has gone so downhill that medical professionals have turned to smoking to combat the stress of treating their patients?  Could the stress of so many unhealthy patients have created a snowball effect where doctors/nurses have given up on teaching us how to stay healthy?  Have we lowered the bar so far down that doctors have to smoke a pack (or two) of cigarettes to get through the day?  Is this what American healthcare has come to?  If doctors/nurses can’t set the right example for living a healthy lifestyle, than who can?

Image result for Healthy man

Image result for Healthy man

As a human being, I have very little health problems I deal with.  I eat right each week and I exercise every now and then (when I’m not at the gym, I am walking around Boston or doing some cardio exercise).  While I don’t smoke cigarettes myself, I do consume cannabis as well as vape CBD oil on a daily basis.  My doctor isn’t overweight/obese and I’m unsure if he smokes cigarettes during his free time.  I wouldn’t consider myself overweight (although I could lose some of that belly fat!), but I am well aware of many health problems going on in America.

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With that, hearing about doctors/nurses smoking cigarettes sends an eerie message to us patients.  If the rate of medical professionals consuming cigarettes or are overweight is increasing, then we really need to do a double-take on America’s healthcare system.  We don’t need to force every doctor to look like something out of General Hospital, but they should consider what kind of message they are sending to us.  An overweight doctor won’t motivate me to cut back on the pizzas and fried calamari if that’s all he eats every week.

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And as far as people’s health goes, maybe we need to stop our bitching and do the hard work necessary to live a longer life.  You and ONLY you can take the steps necessary to be healthier.  No doctor/nurse will provide you with some magic pill that will make you become just like them.  They follow the same diet/exercise routine just like everyone else.  Here are some tips if you want to look like McSteamy/McDreamy:  cut back on smoking cigarettes, exercise daily, and eat healthier every day.

Legal Cannabis + Airbnb – Public Consumption Rule = WIN-WIN

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We’re at over five months after Question 4 passed in Massachusetts and so far we are operating on a legal grey area.  Massachusetts citizens can consume legally, yet there are no recreational dispensaries open at the moment.  It’ll be quite a while before the first shop opens up, but that isn’t stopping audiences from getting the products they need.

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Even with the dispensaries opening, there’s a bigger problem revolving around WHERE customers can consume their products.  Smoking cannabis in public is still illegal and there are no licensed businesses that provide safe havens for places to smoke.  Edibles are easier to consume discreetly, but there are customers that prefer smoking their herbs.  And to add insult to injury, those potential customers are hesitant to purchase cannabis because they wouldn’t be able to find anyplace to consume.  This situation can be summed up by Samuel Taylor Coleridge’s phrase:

Water, water, everywhere,

            And all the boards did shrink;

            Water, water, everywhere,

            Nor any drop to drink.”

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            In this case, it would be ‘pot, pot, everywhere, nor a single location to smoke’.  Cannabis can easily be found around Massachusetts (especially around Boston), BUT there are no legal public places for customers to smoke.  No public place for consumption means customers will flock from Boston and head to a more 4/20-friendlier city (like Denver or Portland).

How do we go about solving this issue?  What’s the temporary solution we have now that we could use for the next few years?  Is there a hidden answer within Coleridge’s riddle that we’re not looking at?

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Well folks, I managed to figure out a solution to this riddle that made a light-bulb go off inside my mind.  The answer for public 4/20 places is…Airbnb.

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Airbnb is the answer that’s been around before cannabis became legal in Colorado and Washington State.  Founded on August 2008 in San Francisco, Airbnb is an online hospitality service that enables people to lease or rent short-term lodging.  Such lodgings that can be found within Airbnb include apartment rentals, vacation rentals, hostel beds, home-stays, and even hotel rooms.  It provides similar hospitality services within hotels, but Airbnb connects people on a personal level.

Image result for Airbnb 4/20-friendly

Image result for Airbnb 4/20-friendly

Rather than just provide a place to sleep in for the night, Airbnb hosts can answer any questions/concerns about the place guests are staying at.  But the real kicker with Airbnb?  Some choices feature rooms where the hosts are 4/20-FRIENDLY.  That’s right people, there ARE 4/20-friendly options available on Airbnb!  4/20-friendly options can already be found within Colorado, Oregon, Washington State, and especially in California.

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Not only is Airbnb bringing in more foot traffic because of the 4/20-friendly states, but the costs are less expensive than hotel rooms.  Cheaper options to stay at means customers will have more spending money to use for exploring the cannabis culture.  For example, John and Jane will have more money to spend on a half-ounce of Grandaddy Purple in Colorado because they saved money on an Airbnb option rather than hotel room that is $150/night.  Dropping more coins on the cannabis products rather than the hospitality services means customers will travel BACK to that destination again (and will probably bring family/friends to the mix!).

Image result for Boston Airbnb

Image result for Boston Airbnb

Going back to Beantown, there are plenty of Airbnb rentals within the Boston area.  Dispensaries are hitting the streets next year and customers will be flocking to Massachusetts (better yet, GRASSACHUSETTS!) for the greens.  Airbnb will hold the key for solving the ‘pot, pot, everywhere, not a single location to smoke’ dilemma.

Image result for 4/20-friendly Hotels

Image result for 4/20-friendly Hotels

But wait, it gets even better!  With companies like Airbnb thriving in the 4/20-friendly states, the competition in tourism will be MASSIVE among the hospitality services.  Customers will steer away from traditional hotels and flock to the modern options that allow them to smoke cannabis publicly without the fear of being arrested.  In turn, hotel companies will provide 4/20-friendly options to keep business afloat.  Airbnb serves as the primary domino that will knock down the barriers cannabis prohibition created with public consumption.

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To recap, let’s do the math real quick:  A legal cannabis market in Boston (1) plus legal public consumption through Airbnb (1) minus the rule where public consumption outside is illegal (0) equals a WIN-WIN situation for the cannabis/tourism industry (1+1-0=2).  Coleridge’s riddle of where to use can be solved through Airbnb.  We are quite a way until we provide 4/20-friendly hotels in Boston, but 4/20-friendly Airbnb has already been happening before cannabis was made legal.

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Massachusetts is still operating under a grey area when it comes to legal cannabis.  To pull ourselves out of the quirky situation, we need to discuss the problem from every angle to figure out the right solution for the industry to thrive.  People are enthusiastic about cannabis making airwaves in Boston, but we have to solve the problem from every angle in order to make this work.  There’s always going to be new and unique problems arising in this industry and that’s why we have to keep searching for more interesting ideas to go about solving it.  It’s companies like Airbnb that serve as the golden key towards unlocking the treasure chest full of gold.  In this case, it’s green gold.

MakeSandcastlesNotWar visits the New England Cannabis Convention!

It’s been days since 4/20, yet the cannabis celebration continues around Boston.  This year was Boston’s first 4/20 celebration after passing Question 4, the measure to legalize recreational cannabis use in Massachusetts.  Hundreds of cannabis consumers flocked to the Boston Commons (a.k.a. the most popular spot in Boston to consume cannabis) on April 20th to light up on this special day.  Passing Question 4 sent shockwaves for the state of Massachusetts, opening up a unique industry that was already booming in the West Coast.

With Question 4 passing last year, what kind of businesses will we see around Massachusetts?  What kind of cannabis culture will we see here in Boston?  Could Boston’s cannabis culture be different than the culture seen in Colorado or California?


To get a sense of how the cannabis culture fits into the city of Boston, I took a trip to the New England Cannabis Convention.  This event was located at the Hynes Convention Center on Boylston Street in Boston; now in its 3rd year, it is the biggest convention dedicated to companies/organizations doing business for the cannabis industry.  A wide variety of businesses met with consumers to discuss what kind of work they conduct on a daily basis.  From growing supplies to consulting, every type of product or service was featured in one building.


After scoping out the convention for the past few days, I found some inspirational companies looking to make it big here in Boston.  Some businesses had a unique take on the cannabis culture while others stood out for their interesting product that would make the cannabis experience much better.  Here were some notable moments I had to share about my experience at the New England Cannabis Convention:



Charlotte’s Web:  For the first vendor, I went to check out Charlotte’s Web.  Charlotte’s Web is the name for a high-CBD strain that was created by The Stanley Brothers.  The Stanley Brothers’ created the strain specifically for a young epileptic patient named Charlotte.  Charlotte is a young girl who uses CBD medicine to treat her ongoing seizures due to epilepsy.  Since using the CBD oil, Charlotte has experienced much less seizures than she did before.  This brand of CBD can be used as oil or capsules, depending on what works best for you.

CannaKorp:  My next stop was to CannaKorp, known for being the world’s first pod-based cannabis vaporizing system.  CannaKorp is manufactured in Stoneham and currently a patent-pending vaporizer that allows people to indulge with cannabis through efficient vapor.  You can choose from a variety of indica, sativa, hybrid, and CBD strains to vape with.  Each pod contains pre-ground cannabis flower that is sealed to lock in the flavor, freshness, and aroma for an amazing experience.


AngryBuds:  When I passed by Angry Buds, I immediately thought of the game Angry Birds that was released more than 7 years ago.  Ironically enough, the company is releasing the game Angry Buds that is similar to Angry Birds (except that it’s with buds rather than birds!).  Other than the interesting Angry Birds reference, Angry Buds sells a wide range of products for a greater smoking experience.  Such products include grinders, vaporizers, papers, bud stuffers, containers, and other accessories.  The Angry Buds game won’t be released anytime soon and hopefully we will hear more of the game’s release sometime this year.

Kushley:  Kushley features organic products that eliminate the cannabis odor from the room.  Just a few sprays of the product and you can keep your room smoke-free.  Cannabis may be recreationally legal here in Boston, but not everyone is looking to join the Boston Pot Party!  Whether it is a conservative friend that doesn’t like the smell or keeping the odor away from kids, Kushley is available for any kind of situation.

Lifted:  Located in Santa Monica, Lifted looks to help businesses create mobile apps for the iOS, Android, or the web.  With cannabis prohibition slowly becoming a thing of the past, building a strong brand with a passionate following is crucial for cannabis companies.  Having a strong brand is critical for surviving the business world and Lifted looks to build up a long-lasting brand that consumers will remember.  This was a unique company that worked on cannabis brands rather than the actual product itself.


Maine Green Scene:  Even though Massachusetts legalized recreational use last year, Maine has already been paving the way for the cannabis industry. Maine Green Scene is a business showcasing a directory of the cannabis culture in Maine.  From dispensaries to medical doctors, Maine Green Scene provides all the information you need to snag the best cannabis products.  Legal dispensaries won’t be opening their doors until early 2018, but you can still find a handful of medical products within the state.


ProVerde Laboratories:  ProVerde Laboratories is one of a few medical cannabis testing labs here in Massachusetts.  It’s the company where science, technology, and cannabis all meld together under one business.  Testing for cannabis includes tests for THC, CBD, CBN, CBC, terpene profiles, and other data about the product.  This was a great company to check out because testing labs are so important in revealing what’s inside your cannabis flower or edible that you are consuming.



Skunk Magazine/Linzy Heartwork:  While wandering through the last lap of the exhibit hall, I noticed the name ‘Shona Banda’ on the cover of the book Live Free or Die.  It took me a minute to realize that Shona was featured on Viceland’s show Weediquette last year.  Shona was interviewed for the episode titled ‘Stoned Parents’ where Shona discussed how her kid was taken away because he mentioned the term ‘cannabis’ while in school.  I was excited to talk with Shona Banda about her experience with cannabis and how she is paving for the fight against prohibition here in America.  It’s figures like Shona Banda that help push the fight for recreational cannabis use all across the country.


Other than the vendors, I walked through an art gallery that featured some infamous art work surrounding the cannabis culture.  Some featured pictures of the cannabis/hemp plant itself while other works revolved around the history of cannabis prohibition.  Here were some notable pictures I found within the art gallery:


You heard it from the man himself, George Washington!


‘The New Billion-Dollar Crop’: A headline that would’ve revolutionized the hemp industry had it been released in the 1930s.


The man, the myth, the Harvard Professor himself – Dr. Lester Grinspoon!


America’s most famous stoner duo…Cheech and Chong!


A Marijuana Tax Act of 1937 – the stamp needed to grow cannabis/hemp, yet none were given out.


Samuel R. Caldwell – America’s first victim of cannabis prohibition who was incarcerated in 1937.


Famous ‘Reefer Madness’ posters that initiated the PR nightmare that destroyed cannabis’s reputation for decades!


Harry Anslinger and Richard Nixon – two different political figures with the same goal to eradicate cannabis in the country.


That was my infamous journey around the New England Cannabis Convention.  I had an amazing time meeting with people from different companies/organizations and learning about what they have to offer for the cannabis industry.  Recreational dispensaries haven’t opened up yet, but business will be BOOMING in Boston by summer 2018.  It has been a long road up until Question 4 passed, but all of our hard work will pay off once the cannabis culture is in full bloom.

A CHRONIC-le History of Cannabis Prohibition 101

Happy 4/20 everyone!  I hope you’ve been enjoying Weed Week here at MakeSandcastlesNotWar so far.  Earlier this week we dived into a tour of the most common terpenes found in cannabis, discussed some Boston-themed strains (Golden Goat weed for the GOAT Tom Brady!), and even talked about the legendary godfather of cannabis legalization Dennis Peron.  It’s been quite a long and hazy journey and April 20th is finally here.

For this special holiday, I saved the best topic for last – the history of cannabis prohibition.  The complex history of cannabis prohibition is one of my favorite PR nightmares of all time, a nightmare initiated from a web of lies coming from figures in all walks of life.  What started out as a drug propaganda initiative has now become a heavily damaged plant that people are reluctant to touch.  What we learned in the D.A.R.E. program at grammar school was completely different from what we figured out as adults.

So how did this PR nightmare start?  What notable figures caused prohibition to happen and what was their initial purpose?  Why was cannabis/hemp made illegal in the first place?  And what does the future hold for cannabis prohibition now that recreational cannabis use is legal in 1/10 of the country?

Well folks, it’s time to start the lesson that will be known as Cannabis History 101.  Sharpen those pencils and crack open the notebooks, because it’s time to dive in what will be the most confusing and shocking PR nightmare of all time.  It’s complex, shocking, and will leave you scratching your heads for quite a while.  Get your pencils ready, because the history lesson is about to begin!

Cannabis History 101

Our history lesson takes us back to the 1930s – the Great Depression was hitting hard around America.  World War I ended a decade ago, but the rising debt was too much for America to handle.  More than half of the nation’s citizens became unemployed, with many people committing suicide during these hard times.  Many men lost their job, prompting to become desperate for any position they could take.  Most families barely ate enough, to the point where they almost died of starvation.

One successful man, William Randolph Hearst, was reaping in profits through his newspaper business.  His newspaper was the first to introduce the term ‘Marihuana’ (spelled with ‘h’ rather than a ‘j’) into the English language.  Marihuana was used as a Mexican slang term to confuse the general public that this ‘devil weed’ was very different from industrial hemp.  Hearst sold lots of newspapers containing stories that depicted African-Americans manipulating white women through marijuana.  These ‘dangerous’ marijuana users carried knives and would run rampant at any provocation.  Racism ran high during the 1930s, which explained why people took the bait and followed along with these manipulating stories.

For the record, William Randolph Hearst KNEW that marijuana/hemp wasn’t harmful at all!  Hearst knew that hemp could substitute for paper, thus the paper mills could be replaced with hemp mills.  Replacing paper with hemp would have ran him out of business, so running these racist stories was crucial for keeping business alive.  This strategy was what initiated the PR nightmare surrounding cannabis and hemp.

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While Hearst damaged the reputation of cannabis and hemp through his newspaper stories, another anti-pot figure was making waves as well.  On 1931, former prohibition commissioner Harry J. Anslinger was appointed as head of the Federal Bureau of Narcotics.  He was reluctant at first to extend his powers over marijuana, even though he thought it was evil and thought it was impossible to enforce prohibition of a plant that would grow wild ‘like dandelions’.  Instead, Anslinger encouraged for State laws and anti-drug propaganda.

By 1935, Harry Anslinger promoted a federal law that the Federal Bureau of Narcotics could enforce.  All positive evidence of cannabis was suppressed during the Congressional hearings.  Organizations like the Oil Seed Institute and American Medical Association opposed the law, but were ignored.  Anslinger would quote press cuttings as proof that cannabis would be ‘the most violence-creating drug on the planet’.  The Marijuana Tax Act was initiated on October 1st 1937, which made it illegal to grow or transfer any forms of cannabis without a tax-paid stamp (which were NEVER made available for any private citizen!).

With the new Marijuana Tax Act put into place, Harry Anslinger utilized this opportunity to expand his bureau.  His new target was jazz musicians through an ugly campaign against this ‘demon dope’.  Through posters and films, Anslinger associated demon dope with jazz music, inter-racial sex, madness, and even death.  A film titled Reefer Madness released in the late 1930s, which showcased average Americans consuming cannabis and running rampant.  His theory was that jazz musicians were smoking the devil’s lettuce and manipulating white women into a life of madness.

African-American jazz musicians were smoking cannabis during the 20s/30s.  It was called ‘jazz’ because the music would prompt shrieking women (known as jazz babes) to dance to the music.  Jazz was known as ‘voodoo music’ because its tunes had this voodoo magic that would cause women to be swept off their feet.  This PR tactic would be later used for rock N roll music where teenagers would be warned that rock music causes teen pregnancy and drug use.

Up until the 1960s, Harry Anslinger’s propaganda reigned the nation.  Cannabis was an important plant during the counterculture movement and wouldn’t receive any more negative backlash until the 1970s when President Nixon came into play.  President Nixon entered the oval office, shutting down the pot party and initiating what is known as ‘The War on Drugs’ (which has been a COMPLETE failure from the start).  Nixon called for a war against public enemy one, a.k.a. marijuana.  The proceed was to go after other drugs (cocaine, LSD, heroin, etc), but the main focus was to eradicate all cannabis plants in America.

Even after Nixon’s term was up, the ‘War on Drugs’ mindset reigned on in the 80s and so forth.  Nancy Reagan continued the fight with her ‘Just Say NO’ campaign, especially after crack-cocaine was introduced to the public.  From that point on, cannabis’s stigma was still heavily damaged and approval for cannabis legalization was low.

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And there you have it – cannabis prohibition got its start through ingenious public relations tactics.  Fear and ignorance fueled the PR nightmare that damaged cannabis’s reputation in society.  These so-called ‘facts’ about things like cannabis destroying your brain cells were just simple pseudo-science that people believed in.  Notable people like William Randolph Hearst and Harry Anslinger were pioneers in fueling the ‘reefer madness’ propaganda that is lingering on today.  Even as cannabis legalization becomes a reality for most of this country, its reputation still needs to be salvaged before business starts booming.

It’s been decades since Nixon’s War on Drugs and so far drugs have been winning (FUN FACT: an aide of Nixon released a statement last year that the drug war purposely targeted hippies and African-Americans).  This ‘War on Drugs’ has brought in more crimes, more violence, a shocking increase in prison construction, a huge rise in prison populations (with California’s prisons being dangerously overcrowded!), and more drug use.  In this 21st century, the dominoes continue to fall and cannabis is continually becoming accepted in American society.

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That my friend, is the PR nightmare that is cannabis prohibition here in America.  I hope you have a glorious 4/20 celebration.  It’s 4/20 somewhere!

PR-Nightmare Trifecta!

Ladies and gentleman…it has been QUITE a month so far for PR nightmares these days.  Three different businesses from three unique industries have created such horrid PR nightmares.  These nightmares are SO horrid that they’ll be suffering for quite a while before customers want to work with again.  We have someone being dragged off a plane, a god-awful commercial from a popular soda brand, and a political statement SO idiotic that we have made America DUMBER again.  These 3 PR nightmares have merged together to become what is known as…the PR Nightmare Trifecta!

The PR Nightmare Trifecta, consisting of three PR nightmares occurring around the same month, is what we have flying around social media these days.  One PR nightmare wasn’t enough in Trump’s America, so now we got THREE nightmares happening (ONE of the businesses is STILL suffering from a nightmare that happened almost a month ago!).  We will be revealing these three PR nightmares together in order because the shock waves they made were SO big that they couldn’t be discussed individually.  These PR nightmares of the PR Nightmare Trifecta include Pepsi’s latest ad featuring Kendall Jenner, the doctor being physically thrown off an United Airline plane, and Sean Spicer’s most preposterous statement that will make even the youngest of children face palm.  I hope you guys are ready, because the PR Nightmare Trifecta is about to begin!

Kendall Jenner’s Pepsi Ad:  Pepsi thought they were being smart by utilizing Kendall Jenner as part of their new televised ad campaign.  It shows the opulent Kendall Jenner walking past a group of protesters in order to hand a Pepsi to a police officer.  A young Muslim woman smiles with glee, taking snapshots of the police officer quenching his thirst.  The crowd cheers as the situation becomes less hostile and they are happy once again.

This may have seemed like an interesting idea for their audience, right?  WRONG!  Right after the ad aired, Pepsi was criticized for its trivial portrayal against Black Lives Matter.  Thousands of upsetting consumers flocked to social media, ranting on about how it belittled the whole Black Lives Matter movement.  Due to the controversy, Pepsi pulled the ad from TV shortly thereafter.

Pepsi may have cleaned up part of the mess by pulling their ad, but they still got some serious work to complete in order to salvaged their sinking reputation.  In the growing PC-world, that shit just doesn’t fly with people these days.

I do believe that this was in such bad taste, but the real offensive part of this commercial?  Knowing that Pepsi sunk so low on the celebrity endorsement concept that they chose Kendall Jenner out of all of the celebrities.  How did we go from seeing gracious and sophisticated Joan Crawford as the face of Pepsi (true story!) to seeing “popular” celebrity Kendall Jenner, who is part of a Hollywood dynasty that made MILLIONS out of nothing?  To this day, I have NO idea how or why this Kardashian Dynasty is still flourishing around Hollywood after being on TV 10 years ago (if someone has a concrete reason for WHY they’re so famous, PLEASE tell me!).

         United Torture Airlines:  Ah, yes… UNITED AIRLINES.  Remember last month when those two girls were forced to don a dress before boarding one of their planes (which you can read about here)?  Well now United Airlines has a bigger PR nightmare to wrestle with.

It was like something out of a ‘torture porn’ horror film:  A United Airline plane was overcrowded with too many passengers.  Airline representatives selected four random passengers to get off the plane when people refused to leave.  What do the United Airline staff decide to do?  Physically throw people off the plane, of course!

One of the four passengers David Dao (who was a DOCTOR that needed to see his patients the next day) refused to leave after being threatened of security being called.  Three officers yanked him off as he screams of terror as his head bangs on the armrest.  If that wasn’t sadistic enough, they grabbed his wrist and dragged him down the aisle on his back (while bleeding the ENTIRE time!).  Passengers watched in horror as this beaten man (who was a DOCTOR, for God sakes!) get dragged around like some weak rag doll.

In response to this PR nightmare, United Airlines CEO Oscar Munoz released a formal statement apologizing for the incident.  He is now working with his team to formally address the situation at hand, even meeting with the victim that suffered through this ordeal.  To give some insight to his customers, a united spokeswoman remarked that all passengers will receive compensation that would be equal to the cost of their plane ticket.

Even though passengers will be compensated for the shocking incident, United Airlines customers (including David Dao) are looking to sue the company for what just happened.  People may be getting their compensation, but that won’t be enough to fix what is MAJORLY broken at United Airlines.  So not only are they disciplining women on what to wear on the plane, but now they are physically removing random passengers off of the plane.  United Airlines has some SERIOUS work to complete on their PR part!

Sean Spicer Said WHAT?!?:  Alright folks, the last (and most idiotic) PR nightmare is here.  After the recent attacks occurring in Syria, White House Press Secretary Sean Spicer set off a horrific backlash afterwards.  In his recent statement, he claims (NOT EVEN KIDDING when I say this) that President Bashar al-Assad of Syria was guilty of acts worse than Hitler and that Hitler had not used any chemical weapons years ago.

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 eye roll duh brian kinney GIF

Oh my sweet Jesus…I need a minute right now.  Just…the amount of STUPIDITY within that state is SO strong it’s physically hurting my insides.  For the love of God, America…just…WHY?!?  WHY?!?

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Ok people… Adolf Hitler DID in fact use chemical weapons for the gas chambers at the concentration camps.  What were those gas chambers a part of over 70+ years ago?  THE HOLOCAUST.  Ah, yes… one of the most sadistic events of the mid-20th century in Nazi Germany.  It was those chemicals that were used as part of the nation-wide Nazi propaganda agenda during World War II.

And on a somewhat-related note, the US Army was studying chemicals that were related to mustard gas to develop more effective agents for war and defensive measures.  The army discovered a unique compound called nitrogen mustard, which was discovered to have other unique chemical properties.  Many other discoveries led to the beginning of CHEMOTHERAPY (the therapy we use now to treat cancer!).  So yes Sean Spicer, Adolf Hitler DID use chemical weapons for his agenda during Nazi Germany.

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There’s my scientific rant about chemicals.  I am still dumbfounded that our White House Press Secretary would be that ignorant.  If he’s the White House Press Secretary, then that should make me CEO of a Fortune 500 Company (like MakeSandcastlesNotWar!).

Either way, these businesses really need to clean up the mess they caused.  Three companies, three PR nightmares, and many problems have risen.  They pretty much made their bed and now they must lie on it.  My advice for these companies would be to wait for their BS to blow over and start anew.  Even though these PR nightmares were horrific, they CAN come back to fix things.

That concludes my discussion of the PR-Nightmare Trifecta.  Who knows what other PR nightmares will be bubbling up to the surface in the near future?  Let’s hope for a PR miracle here in America!