Tag Archives: Cannabis

Cannabis-Infused Chocolates for Valentine’s Day


Image result for Valentine's Day Cupid

Image result for Love

Valentine’s Day is here and the time of love is upon us.  Cupid has his arrows of love ready for the unsuspecting soon-to-be couples.  In this chaotic world we live in, it’s time to spread some of that good loving again.

Image result for man giving flowers gif

Flowers are always the perfect choice of gifts for Valentine’s Day (and we DEFINITELY covered you with some great ‘flowers’ to use last year *wink wink*).  If you’re growing tiresome of the same route with a boutique of flowers, chocolate is always another excellent choice.  You can’t go wrong with chocolate; there’s nothing more entertaining than receiving a gift you can eat with your significant other.

Image result for Chocolate gif

MakeSandcastlesNotWar is here for ENTERTAINMENT purposes, so it’s time we discuss the best CANNABIS-INFUSED chocolates out on the market.  We covered you last year with the cannabis strains for Valentine’s Day last year (read up again here) and now we are talking about chocolate today.

If you are looking to stock up on cannabis chocolates this year, here are some companies that produce some of the best chocolates in the legal states:

Kiva Confections

Image result for Kiva Confections

Our first stop is Kiva Confections.  Known as one of the most famous cannabis companies in California, Kiva Confections creates amazing cannabis-infused chocolates.  They are known for their Kiva Bars that come in many flavors such as dark chocolate, milk chocolate, ginger dark chocolate, tangerine, and others.  Kiva Confections also sells products such as Terra Bites, Petra Mints, and Kiva Minis.  Definitely pick up one of these Kiva Confections chocolates for your special Valentine.

Altai

Image result for Altai Cannabis

Altai is another California-based chocolate company that is a little more on the artisan side.  They feature things like chocolate bon-bons and pips.  If you want a little greed in your chocolates, get some chocolate coins that are marked at 10 mg of THC each.  Not in the mood for chocolates?  Chew on some fruit gummies or have a soother.  This is where you want to go if you want some gorge on some fancy chocolate this year.

Coda Signature

Image result for Coda Signature

Next on the list yet another artisanal chocolate company, with this one being based in Colorado.  Coda Signature is most known for their colorful assortment of truffles that feature unique flavors in each one.  One unique truffle is the passion truffle from The Forté Collection that is a light caramel filled with tart passion fruit and just a hint of Szechuan pepper.  Colorado citizens should definitely go to Coda Signature for some delicious truffles.

Kaneh Co. 

Image result for kaneh co 24 karat brownie

Sometimes you’re just in the mood for a brownie on Valentine’s Day – a brownie with 24K GOLD that is!  That’s one of the special products that San Diego-based company Kaneh Co. offers.  They offer edible cookies, but it’s the brownies that are the main stars of this 4/20 show.  Other brownie flavors include triple chocolate, s’mores, peanut butter fudge, and chocolate chip.  San Diegans should definitely shop at Kaneh Co. for some unique brownies.

BlueKudu

Image result for Blue Kudu

Last on our list of cannabis-infused sweets is BlueKudu.  BlueKudu not only features delicious chocolates in unique flavors, but they also have really creative packaging.  Each flavor (like orange or coffee!) ties in with an intriguing background featured on the box.  They feature products for both recreational and medicinal use; only difference is the higher amount of THC content in the medicinal bars.

Image result for Valentine's Day Couple

Image result for Valentine's Day Gay Couple

Image result for Valentine's Day Lesbian Couple

And that is a few of many companies presenting some of the most delicious chocolates out there.  Any 4/20 couples living in these legal states should definitely pick up one of these cannabis-infused edibles.  They will only make your Valentine’s Day much sweeter.

Happy Valentine’s Day Everyone!

Advertisements

California’s HIGH GDP Growth PR Miracle


Happy Monday readers!  We’re almost half-way through February, with the last few weeks of winter coming our way.  It won’t be long now before we get outside more and watch the green grass growing.

Speaking of grass, it’s time to start the week with yet ANOTHER 4/20 topic!

Image result for gross domestic product

Image result for Goods and services

Each state here in the country brings in a certain amount of Gross Domestic Products (or GDP) every year.  Gross Domestic Product is the monetary measure of market value of all final goods and services produced during each period of time.  Usually the measurement is a quarterly or yearly rate.  This measurement doesn’t reflect differences in inflation rates of cost of living within each county.

Every year, each state is ranked based on how much profit is being fueled into the economic system.  The data is compiled together to determine which state has the highest Gross Domestic Product.

Image result for California

The numbers are in…the state with the HIGHEST GDP (again!) is…California.

Image result for California

That’s right people – California currently has the highest GDP in the nation.  California brings in the most profits for the nation’s economic system.

Image result for California GDP 2017

Image result for California and New York City GDP 2017

How high is California’s GDP?  California’s economy is SO big that it is ranked the 6th largest in the world.  The Golden State is making twice as much as New York City every year.  Over a third of the GDP is produced within the Los Angeles and Orange counties (which isn’t surprising being that this is where the entertainment capital is located!).

Image result for US Map of California

Ok…at this point, you’re probably wondering what ANY of this has to do with the 4/20 community.  Let me explain – California leads as the state with the most exported products within the nation.  They produce the most goods and services for their audiences; not only that, but they ship those goods all across the states.  When California’s economy grows, so do the surrounding states as well.  It’s as if the United States was tied together under this secure web that was bundled together by the state of California.

Image result for US Map of California

With cannabis being legal since January, California’s GDP will only grow that much higher.  What’s also intriguing about California’s economic PR miracle is that it will benefit the other 49 states as well.  California’s GDP boom will help through:

Image result for California Exportation

Image result for California Ships goods

  • Exportation – With so much cannabis products being manufactured within California, there is such a large demand from the audiences; other than Californian citizens, citizens from other states want the product as well. California has always been a leader of exportation and adding cannabis products/services to the list would be tremendous help.  States (mostly the 4/20 friendly ones!) will be able to sell high-quality cannabis goods that was made from California.  Many states still suffer from conservative laws that prevent high-scale manufactured cannabis goods from being made.  With California producing lots of cannabis products, many states will receive their slice of the pie by exporting their goods.

Image result for California PR

Image result for California Cannabis

  • Reputation – Being that California is already generating MILLIONS of dollars through cannabis, their economic reputation will surely be flourishing. That economic boom will echo all across the nation, making waves for years to come.  This PR miracle will start conniving other states to go to pot (LITERALLY!) for more funding.  That funding could help states with improving roads, public schools, homelessness, and other social-economic problems they face.  California struck gold once again and audiences from all across the nation want to get in on this 21st century Gold Rush that is happening.

 Image result for California in US

And with that, California being the leader in Gross Domestic Product is definitely a great thing for the United States.  California will continue to export their high-quality cannabis goods across the nation and their economic boom will surely be a PR miracle to keep track of.  Each state (whether 4/20 legal or not) will benefit from California’s growing economy through cannabis products and goods.

Image result for Map of US Cities

This is right here is what success looks like.  Boston should pay attention to economic PR ideas like this one if they are looking for GDP growth of their own.

 

If we want to figure out economic growth, we should stat from taking a page from The Golden State.

Girl Scout Cookie Marketing Tactic #420


Image result for boy scouts of america popcorn

Image result for boy scouts of america popcorn

Back when I was in elementary school, I joined the Boy Scouts of America.  I learned many skills while on the team such as making a fire, understanding general direction, folding the flag properly, and other things.  One of my main tasks was selling popcorn to potential customers.  It was one of my first instances of learning about the business world by going door-to-door and selling popcorn for people.  There were many times where people didn’t buy anything from me, but I did learn some good lessons about business.

Image result for girl scouts cookies

Image result for girl scouts cookies

While Boy Scouts had the popcorn drive, the Girls Scouts sell cookies for their organization.  Girl Scouts all across the country promote the famous Girl Scout Cookies around their neighborhood.  The types of cookies that they feature are S’mores, peanut butter, and even thin mint.

Image result for girl scouts cookies

Image result for girl scouts cookies

Like the popcorn sales, the Girl Scout Cookie drive is the perfect way of teaching young girls about the business world.  Girl Scouts are learning useful skills that would help them prepare for such career paths like advertising, public relations, marketing, journalism, and other fields of communication.  These types of skills will be necessary if girls need a leg up in the competition.  One Girl Scout went above and beyond her call of duty with her marketing strategy of selling her cookies near… a CANNABIS DISPENSARY.

Image result for Urbn Leaf San Diego

Image result for Urbn Leaf San Diego

A Girl Scout decided to set up her wagon near Urbn Leaf, a recreational cannabis dispensary located in San Diego.  The results?  Over 300 boxes of cookies sold in just SIX hours!

Image result for Urbn Leaf San Diego

What makes this even better was that she was still following the organization’s rules.  The girl scout set up her wagon with her father and technically she was off of the property, so no rules were broken.  It may have been a bold strategy, but she made out very well in the end.

Image result for Urbn Leaf San Diego

Image result for Urbn Leaf San Diego

Urbn Leaf is a medical and recreational dispensary located on 1028 Buenos Avenue.  It is one of many recreational dispensaries currently open in San Diego.  The recreational shop sells an assortment of flowers, capsules, topicals, edibles, concentrates, vape cartridges, and other cannabis accessories.  Another location is open at Golden Hill/South Park area at 3385 Sunset Street and another shop is set to open downtown at 3500 Estudillo Street.

Image result for Urbn Leaf San Diego

This marketing strategy is absolutely GENIUS.  It’s simple, yet clever at the same time – set up a table near a cannabis dispensary to sell cookies for potential customers.  Customers get the munchies after consuming some cannabis, so they will stop by a table to buy a box (or more) of some delicious Girl Scout Cookies.  People will enjoy some Girl Scouts Cookies after purchasing some GIRL SCOUT COOKIES at Urbn Leaf!

Image result for Urbn Leaf Girl Scout Cookies

That marketing strategy will take her very far in life.  The Girl Scout Cookie and Boy Scouts popcorn drive teaches kids the very basics of business.  They may not know it now, but those days of going door-to-door to sell products will come very handy in the future.  Kids will learn about the true meaning of entrepreneurship (both the good and bad parts!).

Image result for Urbn Leaf Girl Scout Cookies

Take a close look, communications professionals – THAT girl will be the one brainstorming amazing ideas for many businesses.  She hasn’t even started middle school yet (let alone high school!) and she is already demonstrating incredible skills in marketing.  This is the kind of competition we got going on from our future generation.

Image result for Urbn Leaf Girl Scout Cookies

Who knows what the future holds for the brilliant girl scout in San Diego.  Hopefully she pursues a career in marketing because she would make an incredible business woman.

If any boy scout or girl scout is having trouble selling their products, learn a lesson from the girl scout in San Diego and sell your cookies/popcorn near a cannabis dispensary.

Giving the Gift of Cannabis


Image result for Cannabis Products

Image result for Cannabis Products

As of right now, millions of Americans are able to buy legal cannabis.  With a wide range of dispensaries selling various merchandise, customers are purchasing more cannabis than ever.  The passages of laws such as Amendment 64 (Colorado) and Question 4 (Massachusetts) have made it much easier for businesses to provide cannabis for their audiences.  It was easy enough to get audiences riled up and ready for legal cannabis to purchase; only problem were the legal roadblocks preventing us from providing safe access to cannabis.

Image result for Gift

But there’s one aspect of the cannabis industry that’s rarely been discussed about.  It seems to be, dare I say, a HIDDEN GEM discovered within the written law.  Cannabis can not only be sold, but it can also present itself as a GIFT.

Image result for Cannabis Gift

Image result for Cannabis Gift

That’s right – it’s LEGAL to give cannabis as a GIFT to someone.  Cannabis products can be used as a gift item for another person.  The gift aspect applies to all festivals – Christmas, Valentine’s Day, Birthdays, Bachelor/Bachelorette parties, weddings, anniversaries, and especially for 4/20!  Now that cannabis can legally be gifted for someone else, the creative possibilities are ENDLESS.

Image result for Duuber

Image result for HighSpeed Juice

Oh…I forgot to mention something else – businesses are ALREADY cashing in on this aspect of the law.  Businesses all around are utilizing this as their hidden marketing strategy.  Juice delivery service HighSpeed delivers expensive bottles of juices, but their products come with free sample of cannabis. Boston-based company called Duuber is presenting their ‘gift’ through cannabis-themed T-shirts.

Image result for Duuber Shirt

Image result for HighSpeed Juice

Get the gist yet?  Businesses are not SELLING cannabis; rather, they are adding it as an accessory to their main products.  Duuber is selling the T-SHIRTS, but their cannabis treats build on their brand awareness.  HighSpeed is juicing up their sales on juices, NOT on the cannabis.  Cannabis becomes like an accessory piece, serving as a subtle function for the product.

Image result for Marketing Mix

Image result for Price of product

There are different ways to market cannabis and this unique tactic is certainly one of them.  By utilizing the Price and Product of the marketing mix, brands like Duuber and HighSpeed will succeed in targeting new audiences.  Cannabis is a very interesting product that has so much potential to flourish in the business world (most especially with marketing in this case!).  There’s so much creativity to put into this product and so much more potential audiences to tap into.

Image result for Cannabis Gift

Image result for Cannabis Gift

With that, there’s more than one way to present a product or service.  Hidden gems like being able to gift cannabis provide the answers we need to provide better work marketing this product.  There’s so much more creativity we have yet to tap into; nothing should ever prevent us from unlocking the secret answers we have been yearning for.  These are the answers that will help drive cannabis even further.

Image result for Cannabis Law

If we want to push cannabis further out of prohibition, maybe the secret lies in digging deeper into the laws.

BAKED Potato Skins = 4/20 Touchdown


Image result for super bowl pats vs eagles

Happy TGIF readers!  Only two more days left until the 52nd Super Bowl.  The New England Patriots will face off the Philadelphia Eagles at the U.S. Bank Stadium in Minneapolis, Minnesota.  Which team will become the winner of this year’s event?

Image result for super bowl Spread

Image result for super bowl Spread

Now that the work day is finally over, it’s time to prepare for the traditional Super Bowl party.  You’re family/friends will be coming over that night and you got to create various dishes for them to pig out on.  Some typical staple dishes include nachos and dip, chicken wings with dressing, jalapeño poppers, chili, and the infamous submarine sandwich loaded with meat and/or veggies.

Image result for Potato Skins

Image result for Potato Skins

One of my favorite finger foods I enjoy are potato skins.  Potato Skins are a fantastic snack that go amazing with sour cream.  It’s the perfect combination of cheese melting along a potato packed with bacon, scallions, green onions, and other toppings.  If I got enough of the munchies at a restaurant, I’ll order some potato skins for an appetizer; they also make for excellent pub food with a cold beer!

Image result for Potato Skins

Image result for Cannabis

For those who are throwing a 4/20-friendly Super Bowl party, there’s a way to get those potato skins EXTRA baked…with CANNABIS!

Image result for Potato Skins

Cannabis-infused potato skins can be created in your very own home.  This simple recipe can make your Super Bowl party much more amazing.  Heck, you may even consume a ‘Super Bowl’ of fine medicine while you’re at it!

Here’s how to make these EXTRA baked potato skins:

Ingredients

  • 4 large russet potatoes
  • Canola oil (for coating the potatoes)
  • 4-7 grams of cannabis already grounded to a fine powder
  • 3 tablespoons of vegetable oil
  • 1 tablespoon of grated Parmesan cheese
  • ½ teaspoon kosher salt
  • ¼ teaspoon garlic powder
  • ¼ teaspoon paprika
  • 1/8 teaspoon peer
  • 8 bacon strips all cooked and crumbled
  • 1 ½ cups of shredded Cheddar cheese
  • ½ cup sour cream
  • 4 sliced green onions

Directions

Image result for Potatoes baking in oven

Baking the potatoes-  Heat up your oven to 350 degrees and position the rocks in top and bottom thirds.  Wash the potatoes with cold running water and a stiff brush.  After the potatoes dry, use a fork to poke a few holes around so that the moisture will escape during the cooking process.  Place your potatoes in a bowl and coat them lightly with oil.  Sprinkle them with kosher salt and place directly on the rack in the middle of the oven.  Put in a baking sheet in the lower rack to catch all of the drippings.  Bake the potatoes for 1 hour; after they are done, allow them to cool for 30 minutes.

Image result for Cannabis decarbing in oven

Cannabis Decarbing- Reduce the oven heat to 275 degrees.  Spread out the powdered cannabis on a cookie sheet and bake it for 20 minutes.  Remove from the oven after they are done and allow them to cool.

Image result for Potato Skins before cooked

Baking the Potato Skins- Cut each potato in half lengthwise and scoop out the pulp, leaving 1/4 in the shell.  Place potato skins on a greased baking sheet.  Combine salt, Parmesan cheese, oil, pepper, paprika, and garlic powder.  Brush the mixture on both sides of the skins.  Sprinkle the powdered cannabis inside as well.  Bake them at 300 degrees Fahrenheit for 35 minutes.  Put in some cheddar cheese and bacon.  Set the timer for 5 more minutes longer until all of the cheese is melted.

Image result for Potato Skins before cooked

Top it all off with sour cream and onion.  And voila!  Time to thrown down with these EXTRA baked potato skins.

That right there is how you create a tasty treat for your 4/20 Super Bowl party.  It’s classic pub food being extra baked with that mix of cannabis.  You and your party will enjoy the baked sensation from the flavorful baked potato skins.

Image result for Potato Skins before cooked

If you’re looking for a unique appetizer for Sunday, these EXTRA baked potato skins are sure to be a touchdown at your party.  Check out this fantastic recipe and be ready for the 52nd Super Bowl February 4th at 6:30 PM.

Oh yeah… GO PATS!!