Tag Archives: Party

Public Relations = Party Planning Pros!

Image result for Opening Day 2017

A few weeks ago, I had an intriguing conversation with someone about how public relations work.  He was unfamiliar with the industry and was curious to see why it is becoming a growing business tactic.  We got into the idea of people gathering together for an event that provided food, drinks, guest, and other entertainment.  It was then that I brought up the opening day event for the Red Sox all around Boston.

Image result for Liberty Mutual Post Office Square

This was where things got interesting.  I discussed an example of Liberty Mutual having a spread of hot dogs, popcorn, Cracker Jacks, and other ball park food to celebrate the opening day of Fenway Park.  It was then that he grew confused as to why the food and drinks were necessary for the event.  After seeing his confusion, I clarified to him that the food and drinks were just an asset for the event itself.  He was still puzzled during our discussion, but he was still interested in this topic.

Image result for business gathering

During our deep discussion, I thought about the importance of holding publicity events.  Every now and then a major public event happens within the area; whether it is directly related to the company/organization or not, these businesses will hold an event to celebrate.  This is where the PR work comes in – businesses need all of the communications help they need to pull off their special event.  Whether it is a gala or a major CEO stepping down, companies work their hardest to showcase a memorable night.

Image result for business gathering

But what exactly happens at these events?  What makes them so significant that companies have to blow them up so big?  Who reaps the most benefit at the end?

Image result for Hollywood Rooftop Party

Think about the last time you attended a party with your friends.  Some of the typical things you see is a spread of food, alcohol being served, a DJ spinning some mad tracks, some people sharing a joint (if the party is 4/20-friendly!), groups of friends playing lawn games, and other entertainment happening.  All of these aspects help make it a great party, but the most important reason for why people attend parties?  To get together with other people and meet new friends!

Image result for Young Adults hanging out

That right there is the big connection with all of these social gatherings – people gathering together to celebrate the special occasion.  Human beings are the most social creatures on earth.  As much as say we can’t stand people sometimes, we actually LOVE being around people all of the time (Aristotle referred to us as ‘social animals’).  We get together with people for parties, funerals, sporting events, weddings, and even small things like sharing a joint together (sharing is caring!).  People have gathered together for events since the dawn of time.

Image result for Business Party

Image result for Business Party

Moving back to the idea of publicity events, blowing it up big is vital for getting people CONNECTED with one another.  Connection is the key word when it comes to company/organization events.  When a CEO is stepping down to retire from the company, all acquaintances connect with each other about the him or her.  The high-priced liquor and caviar spread is wonderful, but the main thing is about connecting people together.

Image result for Liberty Mutual

Let’s go back to the ‘Opening Day’ event in Boston back in April.  Liberty Mutual had that ballpark food spread for a reason.  It wasn’t so much to raise awareness of their brand, but rather to connect people together about the Red Sox playing at Fenway Park (FYI, Red Sox won against the Pirates that day.  GO SOX!).  Opening day is a MAJOR event here in Boston, so Liberty Mutual really hit it out of the ballpark with their event!  Other companies threw their own parties, thus connecting with their own social groups about opening day.

Image result for Business Party

And there you have it folks — publicity events are CRITICAL for increasing connecting among each other.  Whether it is casual networking among people or businesses throwing parties for retirees, connection is the key idea at the end.  Businesses throw parties to gain closer connections to their audiences or employees.  Not only do brands reap the benefit of increased awareness, but customers also gain the benefit of closer connection with their employees as well as the overall audience.

Image result for Business Party

All of these ideas are tied with the idea of human beings being ‘social animals’.  We don’t just socialize with other human beings for the fun of it, but rather for the sense of belonging in this crazy world we live in.  As silly as some of those office parties can be, it’s a great way for connecting people together for whatever reason necessary.

Image result for Business Party

To those that are baffled on the importance of public relations, THAT is one of the essential reasons why PR is critical for any company/organization.  Public relations is what will blow up your reputation sky high!


Rob Gronkowski’s Kanjam Party Slam!

It seems as though Rob Gronkowski’s PR stunts can be heard of everywhere – a party bus, a book, his own flavor of Monster Energy, a photo shoot with cute kittens, and even singing tunes with David Ortiz about Dunkin Donuts Iced Coffee.  As one of the most favorable players of the NFL, Gronkowski continues to extend the story of his personal brand.  Earlier he released his Instagram account to connect with millions of his followers on social media.  His next brand story involves a different kind of sport – Kanjam.

That’s right folks!  Rob Gronkowski released his own version of the popular partying game called Kanjam Gronk.  Gronkowski released a Kanjam Gronk game set on the website kamjamgronk.com.  The kanjam Gronk game set features 2 official goals, 2 custom designed Kanjam flying discs, a commemorative Gronk locker nameplate, and instructions for how to play the game.

Kanjam is one of the most popular partying games among college kids in the United States.  The object is to score points by throwing your flying disc and hitting or entering into the goal.  Your opponents will try to deflect the disc from entering the goal.  Players must get exactly 21 points in order to win the game.  Any throw that takes a team over 21 points would be subtracted from their score.

As mentioned earlier, this is just one of many ways Gronkowski’s brand continues to flourish.  He connects with his fans any way possible and now he dipped his toes into one of the most popular party games in America.  Rob Gronkowski is more than just an incredible football player; his ‘box of rocks’ personality makes him one of the most relatable athletes of the NFL.  Whatever stunts he pulls during his off-season schedule, he is sure to reel in another niche audience that will love Gronkowski even more.

Rob Gronkowski continues to be my favorite athlete of the New England Patriots.  Other than being one of the best tight ends of the NFL, his silly antics makes him more than just another great athlete.  While I don’t watch football as much as the next guy, it is always hilarious to watch what Gronkowski does off of the football field.  I am always eager to see what humorous PR stunt Rob Gronkowski will be involved with in the future.  Props to Gronk for branching out his brand into another product line!  If Kanjam was his latest product launch, who knows what’s in store for us Patriots fans?  We’ll just have to sit and wait for the next chapter of Rob Gronkowski’s life.

My Adventures at Game Over! Boston/Gronk’s Party Bus

After a long day of work at the office, it’s always great to wander around Boston.  Happy hours start at the bars, bands are playing free concerts in the Commons, and people are out searching for fun activities.  I spent my Tuesday night heading towards South Boston to hang out at Laugh Boston.  What was so special happening at my destination?  Game Over! Boston.


Game Over! Boston was an event for adults to play classic video games with their buddies.  The event happened at Laugh Boston in 425 Summer Street within the Westin Hotel at the Seaport district.  People could choose from thousands of video games to play with from various consoles.  Such consoles included the Nintendo Entertainment System, SEGA, the Super Nintendo Entertainment System, Nintendo 64, PlayStation, and many other gaming systems.  Other than video games, there were various board games laying out on a table.



All of these games were run through emulators, a special program utilized to play nostalgic games right off of your computer.  People can search for emulators online that cater to certain console games that they haven’t played in years.  About 10-12 screens were hooked up with gaming controllers by the table and a big screen TV was put in the center as the focal point of the room.



There were food and drinks for people who get wiped out from all of that gaming fun.  Other than the typical beers on draft, special cocktails were designed based off of things within the video game atmosphere.  One notable cocktail was called Luigi’s Fireball, a drink mixed together with different ingredients to resemble the fireball from Super Mario Brothers.  Each of these cocktails ranged from $9-$30, with the expensive drink being Hadouken’s Fishbowl.

After being wiped out from gaming with the other patrons, I sat down to have my beer.  I spoke with Lance, one of the employees that was running the show.  Lance remarked that Game Over! Boston has been running since last September and they have pop-up shows two times a month.  I told him that I am excited to see more events like this around Boston.

Once I got tired from gaming, I walked out of the Westin Hotel only to see this huge bus in the front.  The bus was advertising Rob Gronkowski’s Monster Energy and it just so happened to be used for Gronk’s partying tour!  Gronkowski has been known for touring around Boston with his fans inside the party bus.  Two employees I spoke with worked for Monster Energy, driving around Boston and selling the popular beverage.



Last night was a lot of fun!  I am grateful that Boston hosts these unique events around the city.  Video games will always be ingrained into our American culture and we should continue to bring this culture outside of our basements.  Playing new titles that are out are always fun, but the best times are going back to the classics.  Millennials grew up playing the Super Nintendo or SEGA system, only to wander into a bar and play their favorite game with their friends.  We have always been connected through video games and events like Game On! Boston only brings us closer than ever.  Sure we’re playing games through our smartphones when riding the T, but nothing will ever come close than sitting down with that Super Nintendo controller in our hand.