Tag Archives: Brand

Gilead for NYC Pride 2019


Image result for Boston Pride

Image result for Boston Pride

Another year, another successful pride week has come and gone in Boston.  Audiences around the city attended the various parades, block parties, and other fun events the city of Boston had to offer.  It wouldn’t have happened without the help of many sponsors from both local and national businesses.

Boston’s pride celebrations may be over, but New England’s most popular city is gearing up for its big pride weekend.  I’m talking about the Big Apple a.k.a. New York City.

Image result for NYC Pride 2019

Image result for NYC Pride 2019

New York City pride march is coming up in just a few short weeks.  Sponsorship from various industries help make for the biggest pride celebration yet.  Many famous brands (especially in entertainment!) will be playing their part in holding an amazing event for their audiences.

One intriguing brand that is sponsoring the event isn’t even within the realm of entertainment.  In fact, this brand is within the world of pharmaceuticals.  This brand is Gilead Sciences, Inc.

Image result for gilead sciences inc. logo

Image result for gilead sciences inc. logo

Image result for Truvada

Image result for Truvada

Gilead Sciences, Inc. specializes on antiviral drugs that treat HIV, hepatitis B, hepatitis C, and other influenza.  Here’s where it gets interesting – Gilead is known for making Truvada, the pill that helps to reduce the risk of HIV by over 90 percent.  Truvada is known for slowing the disease progress and prolonging life.

Image result for Gilead

Image result for truvada commercial

While the LGBT community has been gaining more positive mainstream attention through the entertainment industry, it’s the attention from pharmaceutical company Gilead where things get even more interesting.  Gilead publicly supported LGBTQ rights at one of the biggest celebrations last year.  It would only make sense for them to serve the audiences that uses their products the most.

Image result for truvada commercial

HIV/AIDS hasn’t been a major epidemic since the 80s, yet these diseases are still around today.  Companies like Gilead could help make a major impact in combating one of the most sought-after diseases.  Audiences, both in the straight and gay community, would surely benefit from any help businesses can offer.

Image result for New York City Pride June 30th

Image result for Gilead Pride Logo

New York City Pride march starts on June 30th.  Gilead Sciences, Inc. is one of many companies that is showing major support through products like Truvada.  Any company, through whatever industry they serve, helps to spread pride month one way or another.

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Corporate CBD Cookie PR Miracle


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Image result for CBD Gummies

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Image result for CBD Honey Sticks

CBD is being infused within many snack items these days.  Gummies, chocolates, and even honey sticks are some of many tasty treats that can be found here in Massachusetts.  With cannabis laws becoming more relaxed around the nation, CBD products have been popping up in many places.  Businesses have been real creative with their line of products by adding CBD to the mix.

Image result for Nutter Butter Cookies

Image result for Cadbury Chocolate

Image result for chips ahoy cookies

One such company that is looking to get into the CBD market is responsible for products such as the Nutter Butter, Oreo, Cadbury Chocolate, and even Chips Ahoy.  That company is none other than Mondelēz.

Image result for Mondelez

Image result for CBD

Mondelēz is looking to add cannabidiol (CBD) into some of their cookies and snacks.  They will release a new line of cookies with CBD as one of their key ingredients.  While you won’t find any CBD-infused Oreos or Chips Ahoy anytime soon, other CBD cookies and snacks are in the talks.

Image result for Mondelez

Image result for Cannabis

Here we are in 2019 and a big food company like Mondelēz is looking to add CBD into their line of cookies and snacks.  CBD has really become more and more mainstream, with various companies looking to get their share of the pie.  Whether it be big or small, every business has been looking into the cannabis industry for further innovation.  In this case, CBD is the hottest ingredient being infused into many food products.

Image result for Cannabis

Image result for Mondelez

This is the start of yet another amazing chapter for the cannabis industry here in America.  Through companies like Mondelēz, CBD continues to be become more mainstream in our society.  Different audiences are discovering the rise of cannabis in their own ways.  CBD-infused cookies or snacks are just some of many ways cannabis is becoming more normalized in our ever-changing societal landscape.

Image result for Oreos

It is then that we can only hope that we will be consuming CBD-infused Oreos made by Mondelēz in the near future.

Sonic the Hedgehog’s Classic Movie Makeover


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Image result for tomb raider movie

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Image result for Street Fighter Movie

Truth be told, I am a fan of video games that are adapted into a movie.  Video games like Super Mario Bros, Tomb Raider, Street Fighter, and Mortal Kombat are just a few video game-adapted films I have seen as a kid over the years.  As badly as some of them were made (and they REALLY were that bad), I still appreciate the concept even happening.

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Image result for Legend of Zelda Show

Hollywood utilizes concepts from all sorts of media, including video games, for their niche audiences.  Various franchise video game series become either a TV series or movie to drive brands even further.  Even in 2019, famous video game characters reappear on both the silver and big screen here in America.

One of those characters will be featured in its own film this fall.  Interestingly enough, he is entangled in his own PR nightmare months before the movie is even released.  Today’s PR nightmare is none other than SEGA’s Sonic the Hedgehog.

Image result for sonic the hedgehog SEGA

Image result for sonic the hedgehog SEGA

Image result for sonic the hedgehog movie poster

Sonic the Hedgehog will be featured in his own live-action film titled Sonic the Hedgehog.  The trailer dropped earlier last week, gaining shocking criticisms from gamers nationwide.  One of the biggest jaw-droppers was the look of Sonic the Hedgehog himself.

Image result for sonic the hedgehog movie poster

Image result for sonic the hedgehog movie

Image result for sonic the hedgehog movie

Whatever this…THING is, it did NOT look like Sonic the Hedgehog.  Ladies and gentlemen, THIS is Sonic the Hedgehog:

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Image result for sonic the hedgehog TV Series

It is then that Sonic the Hedgehog is now entrapped in his own PR nightmare.  The beloved SEGA mascot got a bad makeover for his live-action film and audiences really aren’t happy about it.  Sonic the Hedgehog was a classic mascot for 90s gamers alike; like Mario was to Nintendo, Sonic was the quintessential character for SEGA in the early years of gaming.

Image result for sonic the hedgehog Movie tweet

Image result for sonic the hedgehog Movie tweet

Image result for sonic the hedgehog

But in a true MakeSandcastlesNotWar first, this PR nightmare is already due to being fixed.  A few days later, Sonic the Hedgehog director Jeff Fowler tweeted to the fans about immediate changes being made to Sonic himself.  The trailer dropped less than a week ago and Sonic is now getting yet another makeover.

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And just like that, a PR nightmare will turn into a PR miracle.  Sonic the Hedgehog will be freshly tuned up for his newest films.  Audiences spoke loud and clear that changes were to be made for Sonic the Hedgehog.

Image result for Super Mario Brothers

Image result for Sonic the Hedgehog first game

While I wasn’t the biggest Sonic the Hedgehog fan (being that I was team Nintendo!), I definitely appreciate the PR miracle happening.  As a true 90s gamer, I would want the franchise films to utilize the original designs rather than rejuvenate it with a modern makeover.  Mario should always have his plumber outfit, mustache, and be fighting Bowser to rescue Princess Toadstool.  Anything even remotely out of the ordinary won’t make it work at all.

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With that, Sonic the Hedgehog will be getting made over to his traditional form.  His new transformation should be ready for when the film releases on November.

Stop & Shop Strike PR Nightmare Ends


Image result for Stop & Shop

Image result for Stop & Shop

Over a week ago, Stop & Shop workers went on strike.  Tens of thousands of employees marched out of their stores, picketing their company for the next few days.  High health insurance premiums and unfair wages were a few of many issues that employees protested about.  This news got so big that Stop & Shop stores were closed in areas of Massachusetts, Connecticut, and Rhode Island.

The Stop & Shop PR nightmare hit hard in various ways.  Both employees and customers alike pondered if a solid deal would ever be negotiated… until now.

Image result for Stop & Shop

Image result for Stop & Shop

This past weekend, about 30,000 Stop & Shop Workers reached a final agreement that met their demands for better pay and health care coverage.  The other benefits that were provided include maintaining time-and-a-half pay on Sunday and retirement benefits as well.  After protesting for over a week, employees will now get what they picketed for and more.

Image result for Empty Stop and Shop

Image result for Empty Stop and Shop

It was great to see that this PR nightmare blew over so quickly.  Visits by the local Stop & Shop customers declined by about 75%, losing more than half of their audiences.  Stop & Shop stores also lost thousands upon thousands of dollars in the midst of the protests.  The PR nightmare may be over now, but the damage was still done in the process.

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Alas, another frightful PR nightmare finally put to an end.  Stop & Shop employees across New England got their demands at last.  Not only that, but the stores will be fully up and running for the week.  Both parties got a win for solving the PR nightmare.  All it took was for some meaningful negotiations to meet the various demands.

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With that, the Stop & Shop PR nightmare has finally come to an end.  Stop & Shop has been fully operating since Monday and customers all around have been doing their daily shopping.  Solving this PR nightmare was a win for Stop & Shop, its employees, and their local audiences.

Hemp-Flavored Four Loko


Image result for 4/20

Image result for 4/20

April 20th (a.k.a. 4/20) is coming up in just two days and many companies are gearing up for the celebration.  Dispensaries, smoke shops, hydroponics stores, other cannabis businesses are showcasing their latest marketing deals for their audiences.  4/20 is a big day for the cannabis community, so this is the chance for businesses to present the best of what they have to offer.

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Image result for CBD Infused Cocktail

There are more and more businesses getting into the cannabis industry these days.  Pharmacies such as CVS and Walgreens are rolling out their own CBD topicals.  Restaurants are offering CBD infused cocktails to celebrate the special occasion.  Even if they are not directly related to the cannabis industry, various businesses are still looking to jump in on the bandwagon.

This year, Four Loko is getting a modern makeover with an added flavor that contains… hemp.

Image result for Four Loko Hemp

That’s right folks – Four Loko will release a hemp-flavored malt beverage.  The new Four Loko will contain 12% alcohol by volume.  It will come in a green camo color with a label declaring that it’s ‘best paired with junk food’.  Interestingly enough, this line of Four Lokos won’t contain hemp in them; rather, it will contain a hemp-flavor instead.  These beverages will be released just in time for 4/20 this year.

Image result for Four Loko Hemp

Image result for CBD Infused Cocktail

Four Loko is following the latest marketing trend of CBD infused alcoholic drinks.  Mixologists across the country have been utilizing CBD into their infused cocktails for quite a while now.  It isn’t just the legal states that are pushing CBD-infused alcoholic drinks.  Restaurants in New York City and Florida have been offering drinks infused with CBD.

Image result for Four Loko

With that, Four Loko is one of many alcohol beverage companies that is tapping into the CBD market.  As cannabis continues to grow in popularity, many businesses are brainstorming unique ways to use it for their own convenience.  It won’t be long until other alcohol companies infuse CBD into their own beverages.

Be sure to check out hemp-flavored Four Lokos at your nearest convenience store this year.