Tag Archives: Brand

Boston’s GOT Night at Fenway Park!


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While I’ve been finishing up the newest season of Scandal on Netflix, a lot of people have been raving over the newest season of Game of ThronesGame of Thrones is the most popular HBO series that has won the highest amount of Emmy awards so far.  George R.R. Martin’s famed series has taken off since its start and fans are still reading his novel to this day.  Game of Throne (GOT) fans can’t get enough of the amazing fantasy series since it began in 2011.

Image result for Game of Thrones Promotional products

Image result for Game of Thrones Promotional products

It’s no secret that the GOT brand has been sweeping the stores.  Promotional products such as apparel, calendars, mugs, toys, posters, blankets, games, and many other items have been popular among its audience.  To think that all of this genius marketing promotion stemmed from Martin’s novel A Song of Fire and Ice that became a hit series on HBO.  Not only has the show gained so much popularity, but the GOT brand itself has spread to other marketing platforms.  One of those platforms hit one of the most famous landmarks of Boston.

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Brace yourself folks – Game of Thrones night is coming to Fenway Park tonight!  Fenway Park is promoting a GOT theme in honor of the latest season dropping on Sunday.  The Red Sox are facing off against the Toronto Blue Jays at 7:10 PM in this epic GOT them night.

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For an added promotional bonus, each ticket package through the special offer will include a Ser Andrew Benintendi bobble-head.  Other than the bobble head, fans will have the chance to sit on the infamous Iron Throne for a photo opportunity (which runs from 5 PM-5:40 PM).  The opportunity will be offered on a first-come, first-serve basis only.  Serious GOT who are in the Boston area should check out this awesome Red Sox game tonight!

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Image result for Cross-marketing Mountain Dew

As a Boston PR pro, I have to say that this idea is GENIUS.  This event we have going on is what is known as a cross-marketing technique.  Cross-marketing is a unique form of cross-promotion where companies include extra appeals to the product or service they offer.  In short, it’s when one company works with another company to promote each other in one single marketing strategy.  The trick is searching for a product/service that would complement your work as well.

Image result for Mortal Kombat X Beers

Image result for Mortal Kombat X Beers

One great example I can think of were the Mortal Kombat X franchise beers that were released last year.  Sound Brewery in Poulsbo, Washington released three limited edition craft beers based on some popular characters from Mortal Kombat.  Raiden, Scorpion, and Sub-Zero were the main characters from the game Mortal Kombat X that was coming out soon; Sound Brewery cross-marketed their brews with the Mortal Kombat brand for an ingenious marketing tactic (you can read up more about that marketing miracle here).

Image result for Game of Thrones Red Sox

Image result for Boston Red Sox

Image result for Game of Thrones

Today we have the popular HBO series Game of Thrones teaming up with the Boston Red Sox for an epic GOT theme night at Fenway Park.  The Ser Andrew Benintendi bobblehead and Iron Throne photo-shoot add to the interactive experience fans will have at the game.  This bold marketing move crosses the Boston Red Sox audience with the GOT audience together for one epic themed night.  It’s marketing ideas like this that help business reach a deeper connection with their audiences.  Boston is truly proud of the Red Sox, but some long for the Game of Thrones series once baseball season is over.

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I really like where Fenway Park is going with these theme nights!  While I’m not the biggest GOT fan nor do I have the time to check out a Red Sox game, I do appreciate these awesome marketing promotions they are hosting.  Sports marketing was a great class to take at Salem State University and I really got a lot out of the course (even though sports isn’t my major specialty!).  This is one of those instances where the skills and knowledge you learn in the communications classes apply to real world situations.

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Kudos to the Boston Red Sox for showcasing a great example of cross-marketing!  It’s nights like this that show where the true Sox fans are around Boston.

My last message to end this would be…GO SOX!

 

Get Your Craft on at DIY Bar!


Image result for Boston Bars

Image result for Boston Bars

One of the things I love most about Boston is the eclectic choices of bars around the city.  Some bars specialize on craft beers (my personal favorite kind of brews!) while others shift their focus towards a product strategy.  Either way, there’s always some random spot I haven’t drank at that I have to check out.

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With so many choices to choose from, the intriguing part is discovering what makes them tick.  Just a few nights ago I went into this awesome place called Four Winds Bar & Grill that had that neighborhood feel where the people would remember you.  Not only was the food amazing, but the bartenders were so friendly that I stayed a few more minutes after finishing my meal!  On a random note, I’ll post up a list of neighborhood bars around Boston if I find more.

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Image result for Boston Bars

Back to my point, cities like Boston or Salem have those unique restaurant or bars that customers remember.  Whether it is simply rotating drinks or having live music, there’s always some unique selling point that will keep your customers staying longer.  Audiences stay longer when there is an interesting theme within the bar.  Boston sure has some vivid bar themes, but a Portland, Oregon has a bar with a DIY theme.

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Nestled on 3522 North Vancouver Avenue is DIY Bar, a joint specializing in beers and craft projects.  DIY Bar opened in Spring 2017, a place where customers can choose from a variety of craft projects to work on while sipping on their favorite wine, cider, or beer.  Projects range from easy to hard and take about 1-3 hours to complete.  It’s the perfect joint to get your craft on while sipping on your favorite brew!

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DIY Bar definitely has a great unique selling point here!  The USP of providing fun crafts to do will pull audiences into the establishment, having them stay longer and drink more.  Other than the drinks, it’s a great craft place to socialize with other patrons about their work as well.  While the price may be high ($39 for each project!), it would definitely be worth checking out.

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We need more places like DIY Bar around this country.  What makes it so special is the USP of doing craft projects while drinking with your friends.  This is definitely a place I could see myself going with my friends in the future.

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Image result for Bitbar Salem

This sounds like an awesome place!  I’ve been to bars that had arcade games (BitBar Salem and A4cade in Cambridge!), but this idea sounds really captivating.  Not sure if something like this is around Boston, but this would definitely fit well with the city.  As a matter of fact, Boston should think about establishing a bar with a writing theme to it (lots of famous writers started in Boston, FYI!).

Image result for Unique Bar

Image result for Unique Bar

There’s always some grand idea that’s part of the USP for a bar.  Sometimes you have to think outside the box to pinpoint your main theme for your audiences.  A bar or restaurant isn’t nothing without some USP that would distinguish itself from the competition (otherwise it’ll become another monotonous chain restaurant!).

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With that, I’m so grateful to stumble upon this awesome gold I dug up in the internet.  DIY Bar is definitely something to check out if you enjoy completing DIY craft projects.

Viva Pot Vegas!


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           Hope you folks have been having a great week so far!  Summer is here and we’re just a few days away from entering July (almost six months have passed, damn does time fly!).  Either way, it’s just the beginning of another beautiful summer month.  July 1st is also very special day for the stoners over in Nevada.

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On July 1st, Nevada will open up their recreational cannabis shops.  About 17 shops will be opening on Saturday and almost 40 could be approved to sell as well.  Some outlets are planning a grand midnight opening while one in Las Vegas is having a barbecue with some raffle drawings.  Not only will recreational shops open, but medicinal dispensaries will go recreational as well.  And the best part?  There will be dispensaries around the Las Vegas Strip.

Image result for Las Vegas Nevada

Image result for Las Vegas Strip

Ok let’s back up for one goddamn second…RECREATIONAL CANNABIS…will become legal to purchase in a few days what’s known as ‘America’s Playground’.  This is the city where you can legally carry your booze around the street while hitting the casinos with your bros.  Not only that, but prostitution is still legal in some Nevada counties (brothels are STILL open in this 21st century folks!).  All I can say now is that Sin City is about to get a WHOLE lot better!
Let’s recap on what will now be accessible on sin city:

  • Gambling
  • Booze (carrying it around the strip as well!)
  • Prostitution
  • CANNABIS

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Just…WOW.  What a time to be alive in this progressive 4/20-era!  Las Vegas is about to get a lot more interesting in the years to come (please excuse me while I send hundreds of resumes to PR companies there — #420NevadaLife).

Image result for Las Vegas Hotel

Image result for Las Vegas Hotel

Now that I got my 4/20 mindgasm out of the way, here is what I’m so damn excited about.  Las Vegas receives a majority of profits through tourism/hospitality (it’s known as ‘The Entertainment Capital of the World’, FYI!).  A majority of people travel to Nevada just for Las Vegas to do some gambling, stay at a pampering hotel, and eat some magnificent food on the strip.  Nevada voted to legalize recreational cannabis last year and now the dispensaries are opening up in just THREE DAYS!  More than half of the dispensaries sales are expected to be from the 40 million tourists visiting Sin City.  If you do the math real quick (2-3 dispensaries plus 40 million tourists roaming around the Las Vegas strip) then you’ll know that Nevada will be hitting some MAJOR profits!

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So besides the amazing marketing miracle that the dispensaries will be bringing to Las Vegas, The state of Nevada will hit the financial jackpot with the cannabis sales.  Nevada is expecting to hit sales much farther than Colorado or Oregon during the first week (the population is much greater BECAUSE of its bolder reputation!).  It will also be such a great PR move for Nevada being that they’ll receive more profits, attract more tourists, and even extend their branding tools to rejuvenate themselves for the years to come.

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Image result for Gold Nug

There is a whole new gold rush happening in the Wild Wild West folks and the Golden Nugget could be replaced by the Golden Nug (weed pun, hah!).  Seriously though, this is major news for Las Vegas as well as the state of Nevada.  It’ll be interesting to see how Nevada fares with recreational sales for the next six months until California enters the market (when the Golden State legalizes in January 1st, 2018).  Would Las Vegas be able to hold up against their competitions a year later?

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Let’s not jump to far ahead though.  Instead, we should be psyched that Sin City will become much more sinful once cannabis hits the shelves.  We should be all be ecstatic over Las Vegas hitting another jackpot this summer.

In the end, always remember this  — what happens in Vegas, stays in Vegas!

Super Nintendo Entertainment System…Classic Edition!


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Image result for Donkey Kong Country

The Super Nintendo Entertainment System (SNES) was my favorite console as a kid.  I was so fortunate to play some of the greatest games Nintendo ever created during the 90s.  Games like Super Mario Bros. All Stars Edition, Donkey Kong Country, Super Mario Kart, The Legend of Zelda: A Link to the Past, and Mega Man X were what made the SNES such a timeless console.  Some of these games are so good that they are even better than some of the new titles out now (I’d bring out my SNES over playing games on the PS4 ANY day!).

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Lately Nintendo has been riding the wave of success with the Nintendo Switch released in March.  The Nintendo Switch has been selling out like crazy and they’re expecting to hit major sales during the holiday season.  As an added bonus, that’s just one of many surprises Nintendo has up their sleeves for this year.

Image result for SNES Classic Edition

Image result for SNES Classic Edition

Nintendo recently announced that a SNES Classic Edition is coming out this fall!  The SNES Classic Edition, similar to the NES version, will feature over 21 titles pre-installed inside the console.  Some of the nostalgic titles being pre-installed include EarthBound, Donkey Kong Country, Star Fox, Super Punch-Out, Yoshi’s Island, and much more.  90s gamers will have to be patient because the SNES classic edition hits the shelves on September 29th at $79.99.

Image result for Star Fox 2

Image result for Star Fox SNES

As an added bonus, Nintendo will include the unreleased title Star Fox 2 to the mix.  Star Fox 2 was the sequel to Star Fox that was created for the console, but was never released to the public.  So not only will 90s gamers get to replay the nostalgic title on the SNES, but they’ll FINALLY get to play Star Fox 2 this fall!

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What’s intriguing is that this isn’t the first time Nintendo pushed this branding strategy out to their audience.  Nintendo saw major success with their NES Classic Edition (read more about that here) during the holiday season last year.  80s/90s nostalgic gamers rushed to the stores to snag their NES Mini console.  It was a brilliant strategy to keep Millennial/Gen X gamers back into the mix.

Image result for SNES 1990s

Image result for SNES 1990s

This was so exciting to hear!  I loved playing games on the SNES and it’s going to be so great to be able to play them again.  It’s been hard to pencil in time to play some video games (what with my busy schedule and all!), but I would definitely go back to playing the system again.  The SNES console was what made Nintendo take off as an amazing video game brand.  Sure, the Nintendo Switch has been doing fantastic so far this year, but I always think back to the golden years with the SNES.

Image result for SNES Classic Edition

Image result for SNES Classic Edition

I consider myself a 90s gamer and am really looking forward to seeing the SNES Classic Edition in stores this fall.  Hopefully I’ll find the time and money to get the console to relive the golden years of video gaming.  The Nintendo Switch may be out now, but I’m holding off for the Super Mario Odyssey game coming out in the winter (it’s pretty much one of the ONLY reasons for why I’d get the Nintendo Switch!).  Either way, we can all look forward to playing the nostalgic 90s titles once the SNES Classic Edition hits stores everywhere.

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Be sure to look out for the SNES Classic Edition when it releases on September 29th!