Tag Archives: Brand

Coca-Cola’s CBD-Infused Beverage


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Many businesses these days are looking to dip their toes into the cannabis industry.  Companies, both small and big, see the major potential the cannabis industry has for its audience.  Cannabis is the fastest growing industry in the nation and businesses are giving it a chance.  As more states legalize recreational use, more and more businesses are jumping in on the bandwagon to cash in on their rewards.

As a matter of fact, some major corporations are starting to look towards cannabis as a means of a unique strategy for their business.  One such big corporation, Coca-Cola, is dabbling with the idea of producing…cannabis-infused drinks.

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Image result for Aurora Cannabis

Coca-Cola is in talks with Aurora Cannabis (based in Vancouver, Canada) about producing cannabis-infused drinks for their audience.  Their strategy is to produce drinks infused with CBD in order to relieve pain, rather than infuse them with THC.  The infamous beverage company has been watching the cannabis drink market very closely these days.

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This news comes as Canada prepares to legalize cannabis within their country, following US states that are legalizing for recreational use.  Canada has been adapting the ways paved through legal states in America.  The special partnership between Coca-Cola and Aurora would mark the first entry of a major manufacturer of non-alcoholic drinks into the market.

Image result for Coca Cola

Image result for Coca Cola

It is quite a PR miracle to see a major beverage company like Coca-Cola diving into the cannabis industry.  Not only is the industry paving the way for cannabis businesses, but also for other businesses as well.  Even though not much as been said about what the new drink will be, this is still a major step in the right direction for both companies.  Coca-Cola sees the benefit the cannabis industry has on its audience, so it only makes sense for them to work with Aurora Cannabis to push a unique drink.

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In the end, Coca-Cola is one of many major corporations that will become 4/20 friendly in the near future.  As the cannabis industry continues to take off, other companies will utilize cannabis into their own business plans as well.

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Be on the lookout for a new CBD-infused drink by Coca-Cola, coming to a dispensary near you.

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Bong Spirit Vodka


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Image result for Cannabis Products

There are always new cannabis products being created every day.  Whether it be a new strain or smoking accessory, these products help shape the cannabis industry to what it is today.  Due to conflict of interest, cannabis is rarely mixed in with alcoholic products.

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Image result for Alcohol

Alcohol is one of the biggest competitions among the cannabis industry.  Even as cannabis continues to become more legal nationwide, cannabis prohibition ideas are still being fueled by alcohol companies each day.  That being said, alcohol use has been decreasing since cannabis laws have become more relaxed here in the United States.

But even with this ironic conflict of interest (cannabis and hops ARE related, FYI!), companies are creating innovative ways where cannabis and alcohol come together.  One such company, Bong Spirit Vodka, created a bottle that resembles, well… a bong.

Image result for Bong Spirit Vodka

Image result for Bong Spirit Vodka

That’s right people – a bong-shaped vodka is here.  Bong Spirit Vodka created this bong-shaped Vodka, with the liquid filling up to the neck.  Once you are done drinking through the vodka, you can use it as a bong to consume cannabis with.  The top section is the mouthpiece where you inhale the smoke and the bong slider is attached onto the front of the bottle.

Image result for Bong Spirit Vodka

Image result for Bong Spirit Vodka

Bong Spirit Vodka originated in The Netherlands and was introduced back in 2005.  The spirit is made from the finest Dutch grain, being distilled six times and filtered four times.  It has won numerous awards, even two gold awards at the International Wine and Spirit Competition in London in 2009 as well as 2010.

Image result for Bong Spirit Vodka

Image result for Bong Spirit Vodka

This is a really innovative product idea.  It markets the product as both an alcoholic drink and as a bong to consume cannabis with.  You get the both of two industries in this unique product marketing tactic.  Bong Spirit Vodka is one of those amazing instances where cannabis and alcohol CAN come together in peace.

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Companies like Bong Spirit Vodka are thinking outside the box in terms of product marketing.  They are reaching audiences of both the alcohol and the cannabis industry.  This is the kind of innovation that will drive their business even further.

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Who knows what kind of alcohol-cannabis fusion will be released on the market.  As cannabis legalization reaches further out into the nation, the need for creative cannabis products become more essential than ever.

Trixxie Mattel Slays SKYY Vodka Campaign


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Welcome back folks!  It’s the last full week of June and Summer is here.  Last full week of June means one last week of Pride month.  Many states are setting up their own pride parade, with rainbow flags flying higher than ever.

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But it isn’t just the people themselves celebrating LGBTQ pride; many companies are pulling out their PR and marketing stunts as well.  Businesses are conducting tactics like changing their brand logo with a rainbow-colored background or giving public speeches acknowledging this special time of the year.  Whatever the case may be, it’s a perfect way to capture the oh-so colorful audiences of the LBGTQ community.

Some companies are going above the call of duty by adding endorsements into their strategy.  SKYY vodka recently just did that with the very special queen Trixie Mattel.

Image result for Trixie Mattel SKYY

Image result for Trixie Mattel SKYY

That’s right, RuPaul fans – Trixie Mattel is appearing in SKYY’s latest campaign.  This campaign is known as ‘Proudly American’, featuring diverse Americans from all walks of life.  The video itself features Brian Firkus transforming into the great Trixie Mattel.  Trixie Mattel joins LGBTQ members Dusty Ray Bottoms and Gus Kenworthy while sharing the iconic phrase ‘Home of the Brave’ during the ad.

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This isn’t Trixie’s first stint with television.  RuPaul fans may remember Trixie Mattel from season seven of RuPaul’s Drag Race and winning the third season of RuPaul’s Drag Race: All Stars.  She created the YouTube UNHhhh with Katya, which later became The Trixie & Katya Show on Viceland.

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It’s the perfect PR strategy – feature a famous drag performer (Trixie Mattel) and mix her in with in with a famous vodka beverage like SKYY (which so HAPPENS to be brewed in San Francisco!).  Trixie Mattel was the perfect endorsement for SKYY vodka.  It was a great montage mixed in with her personal message to the audiences.

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What you get in the end is an effective ad campaign celebrating Pride month.  Pride month has been the key phrase these past few weeks, so it’s best to take advantage of the opportunity as much as you can.

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SKYY vodka is an amazing example of a business producing a great ad campaign that reaches out to the LGBTQ community.  Its played in a personal, yet humorous way.  People like Trixie Mattel and Gus Kenworthy will truly give SKYY vodka that competitive edge.

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If there is anything we can reiterate in the end, it’s this – the key word is PRIDE MONTH.

Domino’s Paving For Pizza


Some companies may modify their brands in order to keep up with the current times while other create a nation-wide campaign.  Creating a campaign for your brand helps to bring it more to life.  That campaign will do wonders for the story you are trying to present to your audience.  People always love a good story to hear, so its important to write up a great one to tell.

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Earlier this week, IHOP unveiled their PR stunt with International House of Burgers.  This PR stunt presented a new story for the IHOP brand with some tasty burgers on the menu.  Meanwhile, Dominoes initiated an interesting campaign for their brand.  Domino’s newest brand campaign involves the work of…filling potholes?

Image result for Domino's Paving for Pizza

Image result for Domino's Paving for Pizza

That’s right folks – Domino’s Pizza is paving potholes all across the country.  It’s all under Domino’s newest ‘Paving for Pizza’ campaign that initiated on Monday.  The campaign allows customers to nominate their town for pothole repairs.

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Customers can nominate their town by entering pavingforpizza.com and entering their ZIP code.  If your town gets picked, then you will be notified about your city receiving extra funding to fix the potholes.  While you won’t see the Domino’s branded trucks coming by to do the work, your town will get some much needed essential resources.  So far four towns were provided with the funding which include Bartonville, Texas, Milford, Delaware, Athens, Georgia, and Burbank, California.

Image result for Domino's Paving for Pizza

Image result for Domino's Paving for Pizza

The gist of Domino’s PR campaign is so that pizzas can safely make it from their locations to their destinations.  As simple as this idea seems, it also makes for a great strategy to advertise their carryout service.  By scoping in on one downfall about delivery service (with this case, it’s the potholes!), Domino’s seized this opportunity to highlight the option of carrying it out with you.  So not only did Domino’s create a brilliant campaign, but they also showcased their carryout option during the process.

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This says a lot about American businesses when a pizza company is offering road repairs for certain towns.  It’s a bizarre look into how our society is run.  Politicians usually deal with things like fixing up potholes, yet a popular pizza chain like Domino’s is easily providing the funding necessary to do just that.  Who knew that a pizza chain would be fixing up potholes all across this nation.

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Nevertheless, Domino’s brilliant PR campaign already has a huge following on the internet.  Many customers are taking to the site to have their roads paved, all in the name of pizza.  Your pizza will be saved, but your roads will be improved as well.

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This is the kind of campaign we need here in America.  Businesses like Domino’s are solving some the country’s major annoyances, one day at a time.  They may not be catastrophic problems, but they still need to be fixed in the long run.

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Time to start being like Domino’s and pave for pizza.

IHOB: International House of Burgers


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Brands are being modified every year with unique changes.  Sometimes they merge with other companies or other times they alter their name to introduce something eye-catching for their audience.  Companies must adapt to the ever-changing landscape every year if they want to stay ahead of their competition.  In some cases, these changes revolutionize the brand in an entirely new way; but in other cases, the change falls flat and ends up becoming a PR nightmare for months to come.

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One prime example that happened recently involves the famous breakfast chain restaurant IHOP (International House of Pancakes).  IHOP underwent a major brand change in the past week, changing their iconic brand name to IHOB.  What’s the new name change, you might ask?  International House of Pancakes is being flipped to become… International House of Burgers.

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Image result for IHOP IHOB Tweet

Image result for IHOP IHOB Tweet

IHOP is temporarily changing its brand name to International House of Burgers.  A tweet was released yesterday to reveal the answer to the question that was on every fan’s mind.  Many fans speculated that the ‘b’ would stand for ‘bacon’ or ‘breakfast’.  One user joked about how it should stand for ‘International House of Brunch’ so that they would start serving mimosas.

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The idea was a PR stunt to showcase the line of burgers being released for the menu.  Specifically, the IHOB campaign is for the ‘ultimate steak burger’ product.  Not only that, but a burger-themed IHOP will be opening in Los Angeles this year.  While a new IHOB restaurant will be opening, this PR tactic won’t be applied to all 1,700 IHOP locations.

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Image result for IHOP Lunch Menu

A major reason for this plan was to capture customers for the day and early evening.  Almost half of the customers enter IHOP during breakfast time than any other time.  There is a typical lunch/dinner menu for IHOP, but most customers come in for breakfast.

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Image result for IHOP

As intriguing as some of the fan’s guesses were, International House of Burgers seemed like a great name idea for the PR tactic.  IHOP was always known for their various pancakes and now they are promoting more burgers on their menu.  The company has been in business for 60 years and it was about time they start shaking things up with a funny name change.

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Image result for IHOP Tweet

This right here is a prime example of a company shaking up their brand in an interesting and entertaining way.  IHOP took to social media to create this ‘IHOB’ campaign where users had to guess what the ‘b’ would stand for.  Many users didn’t get the right answer, but they were still impressed with the new roll out happening in the future.  It was an entertaining PR tactic and we even learned about a few releases coming from IHOP.

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If you want to learn about how to revolutionize your brand in unique and entertaining way, look no further than IHOP.  IHOP successfully flipped their branding name all while keeping their audiences in the loop during the process.  All it takes is a fun guessing game and you have thousands of twitter users by storm.

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Whether you are for IHOP or IHOB, one thing is for certain– IHOP flipped many heads through their incredible PR tactic that was launched on their social media.