Monthly Archives: February 2019

PR Nightmare Week Philosophy


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This week has been flooded with PR nightmares.  Robert Kraft, Jussie Smollett, and even the alcohol industry itself has landed in hot waters recently.  While Kraft and Smollett watch their nightmares unfold before them, the growing rise of the cannabis industry will make the nightmare last even longer.

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Two notorious celebrities, one popular vice that has been used for centuries.  All three-falling prey into their own PR nightmares.  Smollett’s publicity stunt only landed him flat on his face and pushed far away from his own show.  Robert Kraft got caught in the prostitution ring over in Florida, which puts a bit of damper on his team’s recent victory.

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For the alcohol industry – well, that nightmare would eventually start once recreational cannabis became popular.  More consumers (most especially millennials) have been purchasing more cannabis than alcohol these days.  That PR nightmare will continue even further with the rise of dispensaries and cannabis lounges within the nation.  The PR miracle of recreational cannabis has been tipping the scales, initiating the spark of alcohol’s worst PR nightmare.

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What makes this particular nightmare so disturbing is that it becomes a competition among one growing industry rather than various companies.  This won’t be the first time we will run into this particular PR nightmare.  Over time, the rise of recreational cannabis will have a major impact on the alcohol industry.

Robert Kraft and Jussie Smollett will deal with their own troubles.  As for the alcohol industry… well, their PR nightmare is only just beginning.

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As we approach the month of March, we will enter into Spring soon.  This shift towards the new season will present us more exciting and adventurous stories in the world of public relations.  PR nightmare or not, we will discover more shocking revelations happening in the field of entertainment.  New characters will come into play, packed with more twists and turns in their story.

Let’s welcome the new month (and pretty soon, new season) with open arms.  We could certainly use some good PR miracles in the future.

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Recreational Cannabis = Alcohol’s PR Nightmare


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I got to tell you folks — these whirlwind of PR nightmares that have been happening lately have been downright CRAZY.  Jussie Smollett staged his own vicious attack in Chicago, only to have him completely out of the hit FOX series Empire.  While the New England Patriots are celebrating their sixth ring, Robert Kraft got caught in the crossfire of a prostitution ring happening down in Florida.  Two infamous celebrity brands, cut from the same clothe of entertainment, dealing with their own PR nightmares.

Lately these PR nightmares have been occurring within certain celebrities and their brands.  This next nightmare deals with two most popular vices in the nation, with one of them growing faster than ever.  Interestingly enough, cannabis isn’t the victim in the nightmare.  The next victim on the list – alcohol.

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As cannabis continues to be legalized nationwide, that PR miracle will create a long-term risk for the alcohol industry.  A growing number of consumers, especially millennials, have been using both cannabis and alcohol here in America.  The older generations have been using more alcohol, but the scales are now starting to tip towards the favor of cannabis.

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Recreational cannabis is legal in 1/10th of the country, with many more consumers using cannabis in their life.  Interestingly enough, there is still money being invested into alcohol.  Even still, that growing number creates a grim future for the alcohol industry.

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This PR nightmare acts as a small dark cloud growing every day, looming over the alcohol industry.  As the years go by, there could be more consumers (especially millennials!) using more cannabis than alcohol.  Companies will have to be much more creative in their marketing tactics when facing off against the cannabis industry.  The cannabis industry has been looming over for years and now it is making a huge mark in the nation.

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Here we are at our third PR nightmare of the week, affecting one of the biggest industries of the nation.  It’s like the saying goes – one industry’s PR miracle is another industry’s PR nightmare.  The increase of consumers using cannabis over alcohol will cause some serious competition.  As more states legalize cannabis, many alcohol companies will see the PR nightmare hitting close to home.

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The alcohol industry has now become the next victim of this week series of PR nightmares.  This nightmare was caused by the growing PR miracle of the cannabis industry.

That concludes for today’s PR nightmare.  Remember this – one industry’s PR miracle is another industry’s PR nightmare.

Kraft’s Prostitution PR Nightmare


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The New England Patriots have been celebrating yet another Super bowl champion this year.  More than three weeks ago, the Patriots beat the Los Angeles Rams 13-3.  Things were quiet at first, but it quickly kicked into high gears as the game went on.  That makes it six rings for superstar quarterback Tom Brady.

It’s time like this that you know the year kicked off great so far when your home team wins yet another Superbowl.  All of the New England Patriots get to live in the glory until the next season starts.  Hopefully we can start thinking about clinching yet another ring for 2019-2020 football season.

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But while the Patriots have been celebrating their PR miracle, chief executive officer Robert Kraft dealt with his own PR nightmare this past week.  Last week, Robert Kraft was charged in connection with a prostitution sting in Florida.  Kraft had a driver take him to The Orchards of Asia Day Spa (which he was a regular customer at) on two different occasions last month.  The Orchards of Asia Day Spa was one of 10 massage parlors that was shut down amid a wide-spread crackdown on human trafficking.  This particular spa was about 20 miles north of Kraft’s luxury home of Breakers Resort in Palm Beach.

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No charges have been filed yet, but one thing’s for certain – Robert Kraft has quite a PR nightmare on his hands.  Even with his team’s latest Superbowl win, this latest snafu will put a damper on the team.  His latest actions got him roped into a major human trafficking crackdown happening around Florida.

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Even during the off-seasons, PR nightmares can still happen in the sports world.  Athletes, agents, managers, and other figures of the sports industry get caught up in their own wild games that it ends up hurting themselves in the long run.  Not only does it hurt them, but it seeps into the industry as well.  Kraft’s latest notorious excursions landed him in hot water, generating bad buzz for him and the New England Patriots.

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With that, Robert Kraft now has to play the PR game the right way if he wants to generate good publicity.  He needs to spread the buzz to flourish him, as well as the New England Patriots, even further.  It is only then that they can start scoring even more touchdowns with their brand.

An Empire Crumbles in Hollywood


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Here we are at the last week of February and there has just been a SLEW of PR nightmares going on.  These PR nightmares have been coming in from every major angle of the entertainment industry.  It was like watching one bad train wreck after another.  You know you want to look away, but you can’t help but peak through your fingers as a PR nightmare unfolds.

Our first PR nightmare caused one of the most bizarre blow backs in his career.  We all thought that it was another shocking Hollywood victimization story happening in the beginning; but in the end, it turns out that we were all wrong.  This is the recent PR nightmare of Jussie Smollett.

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Here’s the story – on January 29th, Jussie Smollett (A.K.A. creator of FOX’s Empire) was attacked at his Chicago apartment.  Two men approached him around 2 a.m., shouting homophobic and racial slurs as well as pouring some unknown chemical on him.  They even went as far as wrapping a noose around his neck.

That was the shocking story being talked about most of February.  But then this PR nightmare took a COMPLETELY bizarre turn for the worst.

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Image result for Jussie Smollett Attack

About a month after the incident, it turns out that the whole event was STAGED.  That’s right folks – Jussie Smollett’s alleged attack was a complete hoax.  Smollett actually choreographed the fight with two brothers (who were actually extras on Empire).  The brothers got $3,500 to target him at his apartment, wearing masks and attacking him on the premises.  Smollett’s reason for this publicity stunt was because of his dissatisfaction with his salary on the show.

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Oh, yeah – Jussie Smollett’s PR nightmare is just getting started.  The executive producers of Empire took out his scenes in the season’s final two episodes.  Empire is still in its fifth season so far.  There is no word as to whether or not Smollett will be returning for the next season.

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This PR nightmare came with many bizarre twists and turns.  No one got anything good out of this horrific publicity stunt gone wrong.  Jussie Smollett’s scenes are cut from the series and it sends out a terrifying message for the people of Empire as well.  The PR nightmare will swell around for quite a bit.

That concludes the first of this week’s PR nightmares happening lately.  Jussie Smollett created a bizarre publicity stunt, all for the sake of a higher salary for his series.  His salary, as well as his brand, just ended up flopping over time.

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Jussie Smollett tried to cheat the publicity game.  But it was he himself that lost in the end.