Tag Archives: Boston

Boston Red Sox – 2018 PR Miracle Champs


Image result for Boston Red Sox

Well folks, its time to end this week on a positive note… a TRULY positive note that is.  After a few weeks of horror-themed posts, we start this month on the right foot. I mentioned this blurb back on Monday and its time to say it again – The Boston Red Sox are the 2018 World Champions.

Image result for Boston Red Sox

Image result for Boston Red Sox

That’s right – the Red Sox won the world series.  They won their final game on Sunday October 28th, winning by 4 (final score: 5-1).  After a grueling and tiresome few weeks, the Red Sox finally won the championship once again.  It truly is a great start for the city of Boston.

But a PR miracle happened a mere week before they won the world series.  This miracle happened after the second home game, involving a famous outfielder and his love for delivery food.

Image result for Boston Red Sox Mookie Betts

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Red Sox outfielder Mookie Betts went by the Boston Public Library around 2:00 AM to deliver Dominican food to the homeless.  After wandering around the area with hot plates, about a dozen or so people went up to get food from him.  It was quite a miraculous scene over at the Boston Public Library, with many of the homeless thanking him for his generosity.

Image result for Mookie Betts

Image result for Mookie Betts

Interestingly enough, this PR miracle wasn’t even a publicity stunt to begin with – Mookie Betts and his companions just wanted to give food to the homeless.  It’s that simple act of kindness that makes Boston so amazing.  Even after working their hardest on their season (whether its making baskets or scoring touchdowns), Boston athletes always think of the real citizens that live in the city.  These small acts of charity humanize Boston’s sports brands, becoming more relatable to their audiences.

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Not only did Mookie Bett’s brand shine through this generous act, but he made the Boston Red Sox brand better as well.  Betts is just one of many examples where Boston athletes do real work for the community.  Why rely on complicated politics to solve the homeliness issue in Boston when you have superstar athletes like Mookie Betts pitching in to help.

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In the end, Mookie Betts is what Boston is all about.  Not only did Betts pay it forward by delivering food to the homeless, but he helped flourish his brand (as well as the Boston Red Sox brand) even further.  If you want to look for an incredible sports PR miracle, look no further than Mookie Betts.

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And with that, Boston gets bragging rights for the next two months.  Boston Red Sox are the 2018 world championships and Mookie Betts hit a home run with that PR miracle during the world series.

Who knows what other PR miracles/PR nightmares are in stores for the Boston Red Sox next year.  Hopefully we will see another world series in the near future.

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Paul Pierce Dunks Into the Vape Business


Well folks, November is here.  Another Halloween has come and gone.  It was quite a spooky month here at MakeSandcastlesNotWar.  But even with Halloween being over, there is still no shortage of PR nightmares that are soon to come.  The month of November only brings us more PR/marketing-related news, especially with the elections happening very soon.

Image result for Mike Tyson Cannabis

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Image result for Ricky Williams Cannabis

For now, it’s time to go from spooky back to pot…LITERALLY.  These days, many retired athletes are cashing in on the cannabis industry.  Mike Tyson bought land to grow cannabis, Eugene Monroe went on Bong Appetit eating edibles as well as smoking from a super pipe (more on that here), and Ricky Williams even launched his own line of cannabis products (read up here).  Many athletes enjoy cannabis not only for its incredible business opportunity, but also for treating their own injuries.  After competing for years out on the field, these athletes are now consuming cannabis during their off seasons; better yet, some are even bringing it to light.

Ricky Williams is not the only retired athlete who started his own cannabis business.  One famous player is making a slam dunk in… the vape pen business.

Image result for Celtics Paul Pierce

Image result for Celtics Paul Pierce CBD Oil

Former Celtics player Paul Pierce is in the business of creating his own vape pen company for CBD oils.  He tweeted the news last week, announcing his new company called Vape Vesper.  Pierce listed himself as the co-founder and CEO of the company.

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Paul Pierce is an avid cannabis user, vaping CBD oil to deal with his anxiety and chronic pain.  He advocates on how he uses CBD oil instead of pain pills.

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As recreational cannabis use becomes increasingly popular in sports and society, athletes have been turning to CBD as an alternative medicine for dealing with pain and stress relief.  Paul Pierce is one of many athletes turning to cannabis for their own personal and professional use.  It goes to show that cannabis has a place for every source of entertainment, including sports.

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This is also one of many PR miracles happening for retired athletes.  It’s the same story, but with different characters – the athlete retires after years of competing in the major leagues.  All of those aches and bruises start to catch up as time goes on.  That athletic superstar (in this case, Paul Pierce) turns to cannabis as a way of dealing with his personal injuries and illnesses.  Not only that, but he establishes his own business venture to help other people as well.  The cannabis business acts as a perfect PR strategy for famous athletes nationwide.

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Kudos to athletes like Paul Pierce for turning to cannabis.  He played fifteen seasons with the Boston Celtics (helping them win the NBA championship in 2008!) and now he will be making slam dunks with his new cannabis venture.  Hopefully his CBD oils will help other athletes who are dealing with their own chronic illnesses.

Be sure to look out for Paul Pierce’s new CBD oil in the near future.  It will be yet another PR miracle for the city of Boston.

#420BostonPatioEvents


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Happy Hump Day readers!  We’re only just a mere week away until Summer starts.  Summer solstice is happening on the earth, creating longer days and shorter nights here in the country.  Longer days means more time spent heading to amazing events around your area.  Cities like Boston are rolling out outdoor vendor events so that many audiences can enjoy the beautiful summer weather.

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On Monday we dived into cannabis-themed LGBTQ events that were happening in San Francisco.  While Boston will have to wait a while until LGBTQ events start mixing with cannabis, there are other ways the city could cash in on that PR gold.  And the key tactic for this opportunity can happen right outside.

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Rooftop bars are all in the rage here in Boston, providing cold beers and magnificent views.  People come up after their work day to soak up the last few hours of sunshine before heading back home.  With cannabis legal in Boston, the next step in the strategy would be to create 4/20-themed rooftop events (which you can dive back into here).

But why stop there?  Are rooftop events the only marketing tactic for cannabis?  Why not further expand the marketing mix of opportunities that are presented to us?

And ironically enough, these answers were right in front of us the entire time.  They were there before you make it up the rooftop, even before you step onto the elevator.  Cannabis events should open within…patios.

Image result for Boston Patios

Image result for Boston Patios

Image result for Boston Patios

Patios make for a perfect spot for events outdoors.  Now that the warm weather is here, people will want to be served at a table on the patio.  They want to enjoy their food and cold beers outside with their friends or family.  It makes for a simple, yet entertaining event for everyone.  After spending three months escaping the bitter cold winter, now is the time to soak in this amazing weather.

Image result for Boston Patios

Image result for Boston Patios

These events on the patio are great and throwing cannabis into the mix will provide for a HIGHER positive experience.  You can’t really smoke cannabis indoors in many places, so having a designated smoking area is a must for this to happen.  Providing a special designated area will keep people around longer without feeling paranoid.

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Think about this – you got a cannabis-themed networking event out on the patio.  Many of these professionals want to enjoy their cannabis during the event.  Why not make it easier by mixing cannabis and networking right on this special area.

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In other words, let the people have their cake and eat it too.  Let them meet up to discuss things happening in the cannabis industry all while consuming the very product they enjoy.  They spent their time and energy planning to attend the event, so it’s only fair that they spend that time wisely.  It may seem complicated, but the ending results would be incredible.

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This may take a while to figure out the legality kinks throughout this process, but it’s something that CAN be done.  Cannabis-themed patio events are something we should definitely look into in the near future.  Recreational shops are opening in almost a month and these will present a lot of magnificent ideas for the city of Boston.

Image result for Human Beings Nature

Image result for Human Beings Nature

Patios, as well as rooftops, are some of a few places we could utilize within the marketing mix.  As human beings, we owe it to ourselves to become closer with nature.  Having cannabis-themed events indoors is great but providing them outdoors makes for a more monumental experience.

Let’s start brainstorming 4/20-themed patio events for a HIGHER experience.

Rooftop Recreational Cannabis Events


Image result for rooftop bars boston

Image result for rooftop bars boston

Image result for rooftop bars boston

We are just a few weeks away from summer, being that the rooftop bars are opening.  Rooftop bars provide patrons with drinks up on the roof of a restaurant.  Once the weather gets warmer, employees open up the rooftop or patio area for the season.  This marketing tactic rings in tasty beers, more audiences, heavier foot traffic, and even some entertainment along the way.  It’s the perfect way to get the crowd together to drink some tasty brews all while enjoying the beautiful weather outside.

Image result for rooftop bars boston

Image result for rooftop bars boston

Days are getting much longer, so it’s a perfect time to take advantage of the rooftop bars.  But besides the minor benefits, the obvious one is the fact that you can consume alcohol outside.  While you can’t consume in public around the city of Boston, you can enjoy your drink on the rooftop deck of a restaurant.  That’s the intriguing loophole that helps both restaurants and patrons alike.  Customers want to drink outside on a lovely summer day and businesses want to offer those drinks as well.

But alcohol isn’t the only product we can offer for entertainment on a rooftop; with recreational cannabis dispensaries opening this summer, it’s definitely HIGH time to add cannabis to the mix of rooftop events.

Image result for rooftop bars boston

Image result for rooftop bars boston

Rooftop cannabis bars would make for an incredible and entertaining idea.  It would be a great social event where cannabis enthusiasts come together to consume cannabis out on a rooftop or patio.  Audiences from around the Boston area could come together to network about all things cannabis.

Image result for rooftop events Boston

Image result for rooftop events Boston

Best part about this tactic?  Patrons are able to consume OUTSIDE…on a glorious summer day while the sun is still out.  Whether it’s a pipe or pre-rolled joint, cannabis enthusiasts will appreciate the benefit of consuming cannabis within a confined space.  Consuming in public is still illegal in MA, but these rooftop cannabis events would create a safe and designated area for consumption as well as provide some outdoor entertainment.

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You are practically getting the best of both worlds with this nifty idea.  Add some cornhole toss or other activity into the mix and you got yourself a successful event.  Even when the sun goes down later on at night, there’s still some time to roam around the city.

Image result for Boston Rooftop

Image result for Boston Rooftop

This would make for an amazing idea.  I certainly would love to see cannabis-related events on a rooftop or patio area.  The weather is getting much nicer, so I would definitely take advantage of these outdoor events when possible.  Rooftop bars with alcohol are one thing, but cannabis-themed rooftop events would be a whole other level of entertainment.

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If we want to do more for the cannabis industry, we should definitely consider holding events on a rooftop or patio area.  Being outside is one of many components of the place within the marketing mix.  Rather than establish events taking indoors, we can hold them outside on a nice day during the summer.

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Let’s start establishing cannabis events on the rooftop for a HIGHER entertaining experience for everyone.