Tag Archives: Boston

#420BostonPatioEvents


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Happy Hump Day readers!  We’re only just a mere week away until Summer starts.  Summer solstice is happening on the earth, creating longer days and shorter nights here in the country.  Longer days means more time spent heading to amazing events around your area.  Cities like Boston are rolling out outdoor vendor events so that many audiences can enjoy the beautiful summer weather.

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On Monday we dived into cannabis-themed LGBTQ events that were happening in San Francisco.  While Boston will have to wait a while until LGBTQ events start mixing with cannabis, there are other ways the city could cash in on that PR gold.  And the key tactic for this opportunity can happen right outside.

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Rooftop bars are all in the rage here in Boston, providing cold beers and magnificent views.  People come up after their work day to soak up the last few hours of sunshine before heading back home.  With cannabis legal in Boston, the next step in the strategy would be to create 4/20-themed rooftop events (which you can dive back into here).

But why stop there?  Are rooftop events the only marketing tactic for cannabis?  Why not further expand the marketing mix of opportunities that are presented to us?

And ironically enough, these answers were right in front of us the entire time.  They were there before you make it up the rooftop, even before you step onto the elevator.  Cannabis events should open within…patios.

Image result for Boston Patios

Image result for Boston Patios

Image result for Boston Patios

Patios make for a perfect spot for events outdoors.  Now that the warm weather is here, people will want to be served at a table on the patio.  They want to enjoy their food and cold beers outside with their friends or family.  It makes for a simple, yet entertaining event for everyone.  After spending three months escaping the bitter cold winter, now is the time to soak in this amazing weather.

Image result for Boston Patios

Image result for Boston Patios

These events on the patio are great and throwing cannabis into the mix will provide for a HIGHER positive experience.  You can’t really smoke cannabis indoors in many places, so having a designated smoking area is a must for this to happen.  Providing a special designated area will keep people around longer without feeling paranoid.

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Think about this – you got a cannabis-themed networking event out on the patio.  Many of these professionals want to enjoy their cannabis during the event.  Why not make it easier by mixing cannabis and networking right on this special area.

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In other words, let the people have their cake and eat it too.  Let them meet up to discuss things happening in the cannabis industry all while consuming the very product they enjoy.  They spent their time and energy planning to attend the event, so it’s only fair that they spend that time wisely.  It may seem complicated, but the ending results would be incredible.

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This may take a while to figure out the legality kinks throughout this process, but it’s something that CAN be done.  Cannabis-themed patio events are something we should definitely look into in the near future.  Recreational shops are opening in almost a month and these will present a lot of magnificent ideas for the city of Boston.

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Image result for Human Beings Nature

Patios, as well as rooftops, are some of a few places we could utilize within the marketing mix.  As human beings, we owe it to ourselves to become closer with nature.  Having cannabis-themed events indoors is great but providing them outdoors makes for a more monumental experience.

Let’s start brainstorming 4/20-themed patio events for a HIGHER experience.

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Rooftop Recreational Cannabis Events


Image result for rooftop bars boston

Image result for rooftop bars boston

Image result for rooftop bars boston

We are just a few weeks away from summer, being that the rooftop bars are opening.  Rooftop bars provide patrons with drinks up on the roof of a restaurant.  Once the weather gets warmer, employees open up the rooftop or patio area for the season.  This marketing tactic rings in tasty beers, more audiences, heavier foot traffic, and even some entertainment along the way.  It’s the perfect way to get the crowd together to drink some tasty brews all while enjoying the beautiful weather outside.

Image result for rooftop bars boston

Image result for rooftop bars boston

Days are getting much longer, so it’s a perfect time to take advantage of the rooftop bars.  But besides the minor benefits, the obvious one is the fact that you can consume alcohol outside.  While you can’t consume in public around the city of Boston, you can enjoy your drink on the rooftop deck of a restaurant.  That’s the intriguing loophole that helps both restaurants and patrons alike.  Customers want to drink outside on a lovely summer day and businesses want to offer those drinks as well.

But alcohol isn’t the only product we can offer for entertainment on a rooftop; with recreational cannabis dispensaries opening this summer, it’s definitely HIGH time to add cannabis to the mix of rooftop events.

Image result for rooftop bars boston

Image result for rooftop bars boston

Rooftop cannabis bars would make for an incredible and entertaining idea.  It would be a great social event where cannabis enthusiasts come together to consume cannabis out on a rooftop or patio.  Audiences from around the Boston area could come together to network about all things cannabis.

Image result for rooftop events Boston

Image result for rooftop events Boston

Best part about this tactic?  Patrons are able to consume OUTSIDE…on a glorious summer day while the sun is still out.  Whether it’s a pipe or pre-rolled joint, cannabis enthusiasts will appreciate the benefit of consuming cannabis within a confined space.  Consuming in public is still illegal in MA, but these rooftop cannabis events would create a safe and designated area for consumption as well as provide some outdoor entertainment.

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You are practically getting the best of both worlds with this nifty idea.  Add some cornhole toss or other activity into the mix and you got yourself a successful event.  Even when the sun goes down later on at night, there’s still some time to roam around the city.

Image result for Boston Rooftop

Image result for Boston Rooftop

This would make for an amazing idea.  I certainly would love to see cannabis-related events on a rooftop or patio area.  The weather is getting much nicer, so I would definitely take advantage of these outdoor events when possible.  Rooftop bars with alcohol are one thing, but cannabis-themed rooftop events would be a whole other level of entertainment.

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If we want to do more for the cannabis industry, we should definitely consider holding events on a rooftop or patio area.  Being outside is one of many components of the place within the marketing mix.  Rather than establish events taking indoors, we can hold them outside on a nice day during the summer.

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Let’s start establishing cannabis events on the rooftop for a HIGHER entertaining experience for everyone.

The Handmaids Tale Comes to Boston


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Boston has become a popular city to filming TV series and movies for quite some time.  Movies such as The Town, Ted 2, Fever Pitch, and American Hustle were all filmed in and around the city.  Actors like Mark Wahlberg helped bring the Hollywood magic over to New England.

Years later and Boston is still a popular destination for filming.  Other than movies, tv series have been filming in Boston as well.  Just recently, it was used for filming season two of The Handmaid’s Tale.

Image result for The Handmaid's Tale

Image result for The Handmaid's Tale

             The Handmaid’s Tale is derived from the 1985 novel by Margaret Atwood and stars Elizabeth Moss (Peggy Olson in Mad Men) as June Offred, a woman who was captured while trying to escape to Canada with her husband Luke and daughter Hannah.  Offred is trapped in the dystopian future where fertility rates dropped due to environmental pollution and sexually transmitted diseases.  She is one of many women known as ‘Handmaids’ who are forced into sexual and child-bearing servitude.  These women are not allowed to handle money, work, own property, or even read.

Image result for The Handmaid's Tale Fenway Park

Image result for The Handmaid's Tale Fenway Park

Season two of Hulu’s The Handmaid’s Tale featured various iconic spots in Boston.  The season premiere takes the characters right into Fenway Park.  As seen from the picture, the group of handmaids are thrust into the center of the ballpark’s weeding lawn.  All of the stadium lights are bright enough to illuminate the Green Monster; you can even see the lighting shining upon a long row of nooses as well.

Image result for The Handmaid's Tale Boston Globe

Image result for The Handmaid's Tale Boston Globe

The next iconic location is in episode two where June Offred in the safe house, which is the former headquarters of The Boston Globe on Morrissey Boulevard in Dorchester (FUN FACT: the former office was also used to film Spotlight).  June roams around the offices of the deserted building, watching Friends and creates a memorial out of cubicle decorations.  Some of the decorations included candles, assorted postcards, a Red Sox hat, and even a Boston Globe mug.  Besides the former office of The Boston Globe, the second episode also showed the Logan Airport mobbed with ICE agents and passengers looking to flee the country.

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Image result for The Boston Globe

This is a great way of promoting Boston.  Filming a series like The Handmaid’s Tale is a unique marketing tactic to showcase some of Boston’s greatest landmarks.  While the Red Sox weren’t playing on the field, Fenway Park was still used in an interesting (and chilling) way.  The creepy photos have been drawing up a strong reaction all across social media.  Either way, its just drumming up more awareness of places like Fenway Park and the former office of The Boston Globe.

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Hollywood continues to head out to New England for filming.  Whether it is a movie or TV series, Boston continues to be used as the setting for the story.  While New York City was always popular for many productions, Boston continues to grow strong in the entertainment industry as well.

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Image result for The Handmaid's Tale Fenway Park

TV series like The Handmaid’s Tale prove that Boston makes for a perfect city setting.  Its amazing how a little Hollywood magic can transform Fenway Park into such a chilling image.  If The Handmaid’s Tale can pull off something like that, who knows what other ideas can come out of Boston.

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In the meantime, be sure to check out The Handmaid’s Tale on Hulu.  Be sure to look out for Fenway Park and Boston Logan Airport!

Boston Cannabis Business — APPROVED


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Image result for 4/20 Massachusetts

April 20th is only a few days away and cannabis businesses are snatching up applications to start operating.  Hundreds upon hundreds of businesses are obtaining their licenses so they can bring their cannabis products or services over to their audiences.  Besides the highly-anticipated recreational dispensaries, other types of cannabis businesses will be operating in various towns and cities in Massachusetts.

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Towns are always great to set up but setting up cannabis businesses in the cities would be a MAJOR win-win situation.  Cities provide all kind of attractions for various demographics, generating that foot traffic prompting people to keep coming back for more.  There are already a few cities that plan to open up recreational dispensaries in July.

One of those popular cities that will definitely dispensaries operating will be – SURPRISE SURPRISE – Boston.

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Image result for City of Boston

It’s official – Boston will have recreational cannabis dispensaries operating this summer.  The Boston Massachusetts Zoning Commission recently approved the regulations that will allow retail cannabis businesses to operate.  These businesses are not allowed to open within a half-mile of each other or within 500 feet of schools.  Word has it that there could be as many as 56 recreational dispensaries operating around Boston.

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Count it folks…56 DISPENSARIES operating within the Boston area.  When you add in the miscellaneous shops that aren’t dispensaries, you are looking at over 100 cannabis businesses operating in the city.  Those businesses will be able to bring in HUNDREDS of THOUSANDS of potential jobs in the city.  And the amount of profit being brought in will be in the MILLIONS if not billions.

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This PR miracle is just absolutely perfect.  It’s as if we were given the key to unlock a whole new world for Massachusetts.  All of that advocating, drafting, marketing, planning, and executing are finally worth it in the end.  Cannabis businesses can now move in on their territory and start their operations.

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For the record, I did mention ‘SURPRISE SURPRISE’ when announcing the news because I just KNEW that Boston would be providing recreational dispensaries in the city.  Boston is the perfect city to have this kind of industry coming to life, especially during the tourist season.  Think about it — you have thousands of tourists flocking every summer to the city.  It would only make sense being that Boston has:

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  • A high population of young professionals aged 25-40
  • Thriving industries around the neighborhood (technology, health, sports, entertainment)
  • Trending restaurants, especially those specializing in Irish/Italian cuisine
  • Legendary sports teams

With these attributes, Legalizing cannabis businesses in Boston should be a no-brainer.  Providing these operations will add only add more amazing buzz for this thriving city.

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I got real excited for this industry when I heard this news.  Cannabis businesses will now be able to operate all around Boston just in time for the summer.  There will definitely be marketers, advertisers, and PR pros flocking more towards this booming industry.  It would be amazing if agencies even started taking clients from cannabis businesses.  This is definitely the start to an amazing adventure for Massachusetts.

Getting that approval was one of the few final steps to finally making this happen.  Boston is only one step closer to opening a whole new industry for its audiences.

For now, let’s celebrate this as another victory for the cannabis industry.  Looks like cannabis businesses won’t be going up in smoke anytime soon.

MakeSandcastlesNotWar Press Release #1


MakeSandcastlesNotWar

350 Revere Beach Boulevard Apt. #3-3T

Revere, MA 02151

Jon Carey

                                                                                                                                        April 9th, 2018

 

 

MakeSandcastlesNotWar Creator Featured on Tal Rimoni Show

MakeSandcastlesNotWar creator Jon Carey will be featured on the Tal Rimoni Show.  Carey will be joining Salem State University student Tal Rimoni on the series tonight at 7 PM.  Some of his discussions for the episode include his experience networking in the cannabis industry, how he got his start, where the idea for MakeSandcastlesNotWar came from, and other juicy topics.  PR enthusiasts alike won’t want to miss out on this colorful topic about public relations going to pot (LITERALLY!).

This idea was pitched through Jon Carey, sole creator of the thriving entertainment PR blog MakeSandcastlesNotWar.  MakeSandcastlesNotWar covers the latest and greatest in the field of entertainment; many stories come with its own PR twist, providing a bigger lesson hidden beneath the actual story.  Carey covers a wide range of categories such as fashion, movies, TV, music, cannabis, and many others.  Each new topic is covered daily Monday-Friday with a series of special quotes on the weekend.

“Massachusetts has become a gold mine ever since they voted to legalize cannabis”, said creator Jon Carey.  “A lot of college students, especially those in the communications field, are graduating during such an exciting time where a whole new industry awaits them.  Cities like Boston and Salem will grow even bigger.  The possibilities for these ambitious students are endless.”  Carey also says he looks forward to reuniting with his Alma Matter Salem State University.  He was a Communications major focusing on Public Relations as well, but now Carey will be the one providing the scoop on this flourishing industry.

The Tal Rimoni Show airs on WMWM 91.7 FM during Mondays from 6-8 PM.  Creator Tal Rimoni is a junior Communications major focusing on public relations at Salem State University.  He enjoys movies, music, TV, politics, and sports.  Some of his featured guest included up and coming rapper DaVinci.  Rimoni will feature Jon Carey starting tonight at 7 PM.