Tag Archives: Entertainment

Rooftop Recreational Cannabis Events

Image result for rooftop bars boston

Image result for rooftop bars boston

Image result for rooftop bars boston

We are just a few weeks away from summer, being that the rooftop bars are opening.  Rooftop bars provide patrons with drinks up on the roof of a restaurant.  Once the weather gets warmer, employees open up the rooftop or patio area for the season.  This marketing tactic rings in tasty beers, more audiences, heavier foot traffic, and even some entertainment along the way.  It’s the perfect way to get the crowd together to drink some tasty brews all while enjoying the beautiful weather outside.

Image result for rooftop bars boston

Image result for rooftop bars boston

Days are getting much longer, so it’s a perfect time to take advantage of the rooftop bars.  But besides the minor benefits, the obvious one is the fact that you can consume alcohol outside.  While you can’t consume in public around the city of Boston, you can enjoy your drink on the rooftop deck of a restaurant.  That’s the intriguing loophole that helps both restaurants and patrons alike.  Customers want to drink outside on a lovely summer day and businesses want to offer those drinks as well.

But alcohol isn’t the only product we can offer for entertainment on a rooftop; with recreational cannabis dispensaries opening this summer, it’s definitely HIGH time to add cannabis to the mix of rooftop events.

Image result for rooftop bars boston

Image result for rooftop bars boston

Rooftop cannabis bars would make for an incredible and entertaining idea.  It would be a great social event where cannabis enthusiasts come together to consume cannabis out on a rooftop or patio.  Audiences from around the Boston area could come together to network about all things cannabis.

Image result for rooftop events Boston

Image result for rooftop events Boston

Best part about this tactic?  Patrons are able to consume OUTSIDE…on a glorious summer day while the sun is still out.  Whether it’s a pipe or pre-rolled joint, cannabis enthusiasts will appreciate the benefit of consuming cannabis within a confined space.  Consuming in public is still illegal in MA, but these rooftop cannabis events would create a safe and designated area for consumption as well as provide some outdoor entertainment.

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You are practically getting the best of both worlds with this nifty idea.  Add some cornhole toss or other activity into the mix and you got yourself a successful event.  Even when the sun goes down later on at night, there’s still some time to roam around the city.

Image result for Boston Rooftop

Image result for Boston Rooftop

This would make for an amazing idea.  I certainly would love to see cannabis-related events on a rooftop or patio area.  The weather is getting much nicer, so I would definitely take advantage of these outdoor events when possible.  Rooftop bars with alcohol are one thing, but cannabis-themed rooftop events would be a whole other level of entertainment.

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If we want to do more for the cannabis industry, we should definitely consider holding events on a rooftop or patio area.  Being outside is one of many components of the place within the marketing mix.  Rather than establish events taking indoors, we can hold them outside on a nice day during the summer.

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Let’s start establishing cannabis events on the rooftop for a HIGHER entertaining experience for everyone.


High Times PR Nightmare #420

Image result for Massachusetts 4/20 Cannabis

Image result for Massachusetts 4/20 Cannabis

Another year, another 4/20 celebration has come and gone.  It was a great weekend to celebrate cannabis use here in the United States.  Recreational dispensaries are in full swing to open this summer here in Massachusetts, so there is a lot to be excited about this year.  Its only a matter of time before Massachusetts catches up with the other legal states.

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Even still, the legal states have been facing their share of problems over the years.  Legality issues have only been causing more roadblocks for the thriving cannabis industry here in the United States.  One incident sparked a PR nightmare involving a High Times event in San Bernardino.

Image result for San Bernardino High Times Event 2018

Image result for San Bernardino High Times Event 2018

By a vote of 6-0, San Bernardino City Council denied High Times’ application. The High Times Cannabis Cup was not allowed any sales of cannabis products during the three-day event.  Participants were able to consume cannabis at the event, but they weren’t able to purchase any of it from the vendors.  Per order of the California Board of Cannabis Control, local governments had to approve events two months in advance.  Only problem was that San Bernardino never had a system to issue such permits until earlier in April.  This last-minute move only angered many participants.

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Due to this sudden change, High Times offered the option to refund your ticket.  Tickets ranged from $60-$420 for those that wanted a refund.  It was definitely a smart PR move of High Times to satisfy those who were looking to purchase cannabis at the event.

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Ironically enough, legalization of recreational cannabis has only made it MORE difficult for High Times to hold the Cannabis Cup.  Cannabis is fully legal in California, but businesses have little to no system put in place to hold public events.  It’s a shocking PR nightmare that highlighted the amount of work cannabis businesses still have.

Image result for High Times Cannabis Cup 2017 Las Vegas

This wasn’t the first PR nightmare High Times had to deal with when planning an event.  High Times ran into a problem last year in Las Vegas when they held the event on Native American land (more on that previous PR nightmare here).  Even in the face of legal cannabis, businesses like High Times are finding it hard to promote cannabis products at their events.  It doesn’t have to do with the fact that cannabis is illegal; rather, the problem lies in the fact that many businesses do not have set plans for how to carry out events like the Cannabis Cup.

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So the good news is this – recreational cannabis sales are legal in California.  Bad news is that there is still so much work to be done in allowing businesses to sell cannabis products in major events.  We have fought long and hard to allow cannabis to be sold recreationally, yet there are still many legality roadblocks we have to push through.

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California was able to make recreational cannabis shops legal and they can definitely work to allow cannabis products to be sold at The High Times Cannabis Cup.  All it takes is just a little more creativity and they can finally feature products in other events.

For now, we have a lot of work to get through in order to prevent companies like High Times from running into more political PR nightmares.

MakeSandcastlesNotWar – Two Years Later

Ladies and gentlemen… today is a VERY special day.  No, it is not about PI day nor will it be six days until Spring (but THAT’S exciting too!).  Today is… wait for it while you hold my beer…
THE TWO-YEAR ANNIVERSARY OF MAKESANDCASTLESNOTWAR!            `Image result for Surprise crowd gif

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I…just…WOW.  Two years.  It already has been TWO years full of PR nightmares, TV criss-crosses, business WINS, Netflix/TV binge-watching reviews, philosophical journeys and many other crazy shenanigans.  We’ve dived into some intriguing ideas as well as some of the most twisted PR stories that would affect audiences for years to come.  While some businesses crossed the line, others formulated a unique product or service to offer.

Just think that we have covered a span of these topics in just TWO YEARS.  My mind is still boggling even as I type this two-year anniversary post.  After being away on vacation for a few days this past weekend, it’s finally time to celebrate this special day.

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So last year we dived back into the first blog post topic about Jonathan Blow’s The Witness.  Ironically enough, it was a blizzard outside (like the one that is currently happening now!) and it was the perfect day to celebrate.  It was already a year since MakeSandcastlesNotWar was created, so we entered the time warp (*Swoosh*) to see how it all started.  This was a fantastic voyage of nostalgia about a dreamy puzzle adventure game.

Image result for Time Warp gif

Image result for Time Warp gif

But for today’s anniversary, things are about to get weird…and I mean, REALLY WEIRD.  This will be a post like no other.  Today isn’t just an ordinary nostalgic post looking back in time.  We are in the midst of a…BLOGCEPTION.

Image result for mind blown gif

Image result for mind blown gif

We’ve finally done it folks – a blogception has occurred on MakeSandcastlesNotWar.  There has been some strange topics popping up here and there, but this is where things will get really bizarre.

It’s about time I explain – a blogception is when a blog post is written up about a previous blog post relating to a post that was written before.  The blogception consists of only one post, BUT it becomes tethered to other similar posts from history.  There are two or more subjects happening at once, but yet they still become connected to construct a concrete story.  With all of these subjects floating around at once, your mind can’t fully grasp around the mere fact that it actually WORKS.

Hold on folks, because things are about to start…NOW.


March 14th, 2017 – it was the day we were exploring a post about the first video game topic about The Witness.  There was so much to celebrate that day – more followers, increasing number of views, many widespread topics stemming from major categories, and even other surprises that were in stores.  I had to kick off the celebration by introducing the story of how this blog came to be.


After studying PR in Salem State University, I was enthusiastic to continue my blog work.  I truly enjoyed the writing work I completed, so I took it upon myself to build this magnificent creation that would become MakeSandcastlesNotWar.  This sandcastle would become filled with various content – reviews, criss-crosses, PR nightmares, philosophical journeys, field trips.  Every new topic was a new adventure into another world.  Even when diving back into a familiar subject, there was always a new gem waiting to be discovered.


And if you’re wondering…YES, there were still more topics to discuss from The Witness.  Months (even YEARS) after playing The Witness, I found so many aspects I enjoyed about it.  From the challenging gameplay to the philosophical wisdom from the audio logs, The Witness offered so much as a puzzle adventure video game.  It was these strings of posts that would lead up to the blogception that we have discovered today.

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Here we are folks – a year later after traveling back into time to discuss the first post the year before.  It’s truly a mesmerizing and glory idea to behold.  This blogception has truly given a sense of how far things have come.  What was once a small experiment on writing about some of my favorite things has blossomed into a fully-grown entertainment PR blog.  Two years later and I still gain the satisfaction of writing about more incredible ideas.

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What makes this even better is that the adventures still continue.  We still have SO much to discover in this thriving and chaotic world of entertainment PR.  There’s always another philosophical journey to write about or some TV criss-cross waiting to be found.  Who knows, there may be another flourishing business that starts sinking due to a PR nightmare.

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Times have truly changed since creating this blog post; what hasn’t changed is the initial ambition for discovering new and exciting ideas.  Whether we go forward or backward, we’re always connected one way or another.

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Writing this blog has truly been a blessing.  It has been a crazy journey since launching onto the WordPress platform.  Two years later and I still enjoy writing posts each day.

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Two years later…and the journey still continues.  What new adventures awaits us?  Who will we discover in the next TV criss-cross? Where will the next PR nightmare happen?

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For now, we can just remember this one thing… Make Sandcastles, Not War.

Final Thoughts on Nostalgia as Idea

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This week’s main idea that has been floating around lately is NOSTALGIA.  Nostalgia…a way of twinging at an idea from the past.  It’s a character, a setting, a theme, a period of time.  Whatever it may be, that concept was borrowed from something that was so timeless.

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Joel McHale’s series The Soup may have been cancelled on E!, but he returned hosting his own series on Netflix.  Everything Sucks! was a nostalgic 90s series that proved that historic ideas still work in the 21st century.  It was the perfect 90s teen comedy parody that melded together contents from Freaks and Geeks and Stranger Things to create an amazing new series.  Celebrities may be retiring from their previous career, but their brands continue to flourish by tapping into the booming cannabis industry.

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And the one conclusion from all of these events is that they ACTUALLY work.  Even when original ideas become more like needles in a haystack, sometimes utilizing nostalgia will lead you to find other needles you never thought to find.  Why look into the future when you can dive back into the past, only to unearth a truly fascinating story?

Image result for american crime story the assassination of gianni versace

Stories, or ideas leading into stories, can be influenced by both our past and future.  There are still some disturbing tales that have yet been told for the public audience.  Ryan Murphy’s American Crime Story: The Assassination of Gianni Versace dives viewers into the gruesome murder of Gianni Versace, all while taking them into the eyes of serial killer Andrew Cunanan.

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As we keep working in our present time, we keep discovering more entertaining and unique ways to tell historic tales from the past.  Many viewers, like me, are unfamiliar with many disturbing events in history.  It’s the people of Hollywood that are drawing these stories to life for audiences everywhere.

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Sure some of these ideas aren’t seen as being ‘original’, but throw in a few twists into the mix and you got yourself an intriguing and entertaining story.  Not only will it bring the story to life, but you may end up creating an original series in the process.

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It’s concepts like nostalgia that will only drive ideas even further.  As time goes on, we will see more dark and disturbing tales from the past.  Someone somewhere will add an interesting plot twist that will make the tale that much more intriguing to hear.

Celebrity-Branded Cannabis!

Image result for Mike Tyson

With cannabis legalization unfolding around California, many celebrities are looking to get into this flourishing industry.  They worked hard in the entertainment industry and now they are looking to make their mark with cannabis.  Celebrities like Mike Tyson are breaking in by building a 40-acre ranch to grow cannabis plants.  Over time, many celebrities are shifting towards a new industry to rejuvenate their brand.

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Image result for Snoop Dogg

Nowadays, many celebrities created their own branded cannabis products.  From Snoop Dogg to Whoopi Goldberg, all sorts of celebrities are striking it rich through the industry.  Here are a few celebrity-branded cannabis products around:

Tommy Chong – Chong’s Choice

Image result for Tommy Chong Chong's Choice

The first pick goes to one of the most notorious cannabis consumers of all time, Tommy Chong.  Chong launched his brand Chong’s Choice to showcase some of the industry’s highest quality buds.  These strains were cultivated by artisan farmers in California and Colorado.  He was diagnosed with colon cancer earlier and credits cannabis for eradicating the disease.  Look for Chong’s Choice if you want to smoke high-quality doobies from Tommy Chong.

Willie Nelson – Willie’s Reserve

Image result for Willie Nelson Willie's Reserve

Image result for Willie Nelson Willie's Reserve

            Willie Nelson was never shy about his abundant cannabis use.  He launched Willie’s Reserve back in 2016 to share his love for cannabis with his followers.  You can find some of his products over in Nevada or Colorado.

          Snoop Dogg – Leafs by Snoop

Image result for Snoop Dogg Leafs by Snoop

Even as he continues making music, Snoop Dogg has also been playing a heavy part in the cannabis business.  Other than his digital news business Merry Jane, Snoop Dogg also released his own line of cannabis called Leafs by Snoop.  These are crafted by Snoop himself, so you know that you’ll be consuming some HIGH-quality product.  Fo’ shizzle, ya’ll!

          Melissa Etheridge – Known Label Wine

Image result for Melissa Etheridge Known Label Wine

Etheridge is a strong support of medicinal cannabis after being diagnosed with breast cancer in 2004.  She fought off the nasty side effects of chemotherapy with cannabis and emerged from her battle cancer-free.  After fighting a long battle of breast cancer, Melissa Etheridge ventured into the industry by creating Know Label Wine.  She used the wine during her battle and now you can pick from one of many offered flavors to choose from.  If you’re a daily wine drinker, be sure to pick up a bottle in California.

          Whoopi Goldberg – Whoopi and Maya

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            Other than being a co-host of The View, Whoopi Goldberg has also been busy with her own cannabis business Whoopi and Maya as well.  Whoopi and Maya offer cannabis products specifically created for relief from menstrual discomfort. She is vocal about her medical cannabis use on the show and promotes legal cannabis use for everyone.  You can find some of Whoopi’s products in California and Colorado.

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Those are a few of many celebrities breaking into the cannabis industry.  Their brands were already flourishing in their line of entertainment (whether they were an actor or musician) and now this industry gives them a chance to push their brand out even further.  These celebrity brands are being taught new tricks in order to make it further in business.  Snoop Dogg continues to make music, but he also shifts his focus on his cannabis product lines as well.

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As time goes on, we will see more celebrity-branded cannabis products and services created in California.  Who knows what other celebrity brands will go to pot this year.

            Until then, be sure to pick up one of many celebrity-branded cannabis products featured in the legal states.

Countdown Till Recreational Cannabis Dispensaries

4 Months