Tag Archives: Beer

Rooftop Recreational Cannabis Events


Image result for rooftop bars boston

Image result for rooftop bars boston

Image result for rooftop bars boston

We are just a few weeks away from summer, being that the rooftop bars are opening.  Rooftop bars provide patrons with drinks up on the roof of a restaurant.  Once the weather gets warmer, employees open up the rooftop or patio area for the season.  This marketing tactic rings in tasty beers, more audiences, heavier foot traffic, and even some entertainment along the way.  It’s the perfect way to get the crowd together to drink some tasty brews all while enjoying the beautiful weather outside.

Image result for rooftop bars boston

Image result for rooftop bars boston

Days are getting much longer, so it’s a perfect time to take advantage of the rooftop bars.  But besides the minor benefits, the obvious one is the fact that you can consume alcohol outside.  While you can’t consume in public around the city of Boston, you can enjoy your drink on the rooftop deck of a restaurant.  That’s the intriguing loophole that helps both restaurants and patrons alike.  Customers want to drink outside on a lovely summer day and businesses want to offer those drinks as well.

But alcohol isn’t the only product we can offer for entertainment on a rooftop; with recreational cannabis dispensaries opening this summer, it’s definitely HIGH time to add cannabis to the mix of rooftop events.

Image result for rooftop bars boston

Image result for rooftop bars boston

Rooftop cannabis bars would make for an incredible and entertaining idea.  It would be a great social event where cannabis enthusiasts come together to consume cannabis out on a rooftop or patio.  Audiences from around the Boston area could come together to network about all things cannabis.

Image result for rooftop events Boston

Image result for rooftop events Boston

Best part about this tactic?  Patrons are able to consume OUTSIDE…on a glorious summer day while the sun is still out.  Whether it’s a pipe or pre-rolled joint, cannabis enthusiasts will appreciate the benefit of consuming cannabis within a confined space.  Consuming in public is still illegal in MA, but these rooftop cannabis events would create a safe and designated area for consumption as well as provide some outdoor entertainment.

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You are practically getting the best of both worlds with this nifty idea.  Add some cornhole toss or other activity into the mix and you got yourself a successful event.  Even when the sun goes down later on at night, there’s still some time to roam around the city.

Image result for Boston Rooftop

Image result for Boston Rooftop

This would make for an amazing idea.  I certainly would love to see cannabis-related events on a rooftop or patio area.  The weather is getting much nicer, so I would definitely take advantage of these outdoor events when possible.  Rooftop bars with alcohol are one thing, but cannabis-themed rooftop events would be a whole other level of entertainment.

Image result for Boston Rooftop

If we want to do more for the cannabis industry, we should definitely consider holding events on a rooftop or patio area.  Being outside is one of many components of the place within the marketing mix.  Rather than establish events taking indoors, we can hold them outside on a nice day during the summer.

Image result for Boston Rooftop

Let’s start establishing cannabis events on the rooftop for a HIGHER entertaining experience for everyone.

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Crackin’ Open A Cold Cannabis Beer


Image result for Alcohol

Image result for Cannabis

Alcohol and cannabis are the most consumed substances all across the United States.  Even when cannabis was heavily prohibited, it still remained popular among many audiences.  There are audiences that choose a joint over a beer (or a dab over a shot of Whiskey).  Either way, the same two products come into play.

But what if these two were to combine?  What if alcohol and cannabis fused together to some crazy product marketing strategy?  Could this duo morph together into one holy union?

Image result for Surprised gif

Image result for Surprised gif

Image result for Surprised gif

Well folks – THEY DID.  Blue Moon is releasing a THC-infused craft beer.  And yes… it DOES get you high.

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Image result for Ebbu

Colorado will be the first state to create craft beer infused with THC.  Blue Moon founder Keith Villa is working with cannabinoid research firm Ebbu to create a THC-infused beer that will have the same onset time as alcohol.  Only catch is that the beer will be non-alcoholic (due to the fact that beverages can’t legally mix alcohol and cannabis!), so you will only feel the psychoactive effects.  You may not feel drunk, but this beer will make for a HIGHER-quality experience.  These beers will be on the shelves later in the year and set to be released in Massachusetts the year after.

Image result for Cannabis Beer

It’s the perfect product combination we have been dreaming of for DECADES – cannabis-infused beers.  We have been enjoying both of them everyday and now its time to make the dream a reality.  This product marketing strategy could be the start of a whole new game for both the alcohol and cannabis industry.

Image result for Cannabis Beer

Ok…this idea is just absolutely GENIUS.  The future is finally here — CANNABIS-INFUSED BEER.  Two of America’s favorite substances, cannabis and alcohol, have finally morphed into one incredible product.  I’ve thought about this wacky idea before and now it’s so exciting to see it being brought to life.

Image result for Colorado

Image result for Colorado

While state like Massachusetts and California will have to wait a year until they start drinking cannabis-infused beers, we can still keep watch on the market out in Colorado.  Colorado has sprung so far ahead of the game that now they are creating beers to get high off of.  This stunt will definitely turn lots of heads for days to come.

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Blue Moon set the bar high as a beer company with their innovative concept.  This will surely cause other alcohol companies to conduct their own branding strategies.  Maybe CBD or another cannabinoid could be thrown into the mix for the next product line.

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Americans can truly have a brighter future ahead when you can drink cannabis-infused beers at the end of the day.

Colorful Craft Cider Breweries!


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Image result for Boston Fall Foliage

Happy October everyone!  The leaves are changing and the weather has gotten a lot cooler over the past few weeks.  This is the season that brings in major changes within the next few months.  Summer may be gone for a while, but now it’s time for the many holidays that are coming up.

Image result for Pumpkin Spiced Beers

Image result for Caramel-sugar coated rim

One of my favorite things I look forward to in the fall are pumpkin-spiced beers coated with the caramel-sugar rim.  I wrote about this intriguing drink combo last year (which can be found here) and I still order this drink every once in a while.  Other than the caramel-sugar coated rim, I have been really into hard ciders these days.

Image result for Cider

Image result for Cider

Image result for russell orchards ipswich

I’ve drank apple cider in the fall as a kid and these hard ciders certainly don’t disappoint.  Drinking cider takes me back to my childhood days in Ipswich when I would take trips to Russell Orchards with my family.  The warm, sweet cider tasted great to wash down those sugary apple cider mini donuts.  It’s these little things that made fall such an amazing season.  Even though I’ve grown up and moved out of Ipswich, I still crave for the taste of cider every now and then.

Image result for Hard Cider

Image result for Hard Cider

Hard cider is like the grown-up version of the cider I drank at Russell Orchards, only this time the cider is mixed with alcohol.  Believe it or not, there’s actually some cider breweries around Massachusetts.  Most of them are within the Boston area and one is right in the North Shore.  Here are a few notable cider breweries to check out in the fall:

Downeast Cider House

Image result for Downeast Cider House

Image result for Downeast Cider Pumpkin

The first cider brewery on the list is Downeast Cider House.  Located in East Boston, Downeast Cider House features various ciders with different fruit blend.  One featured cider to check out is the Pumpkin Blend, which features hints of chai tea and freshly-pressed pumpkin.  Downeast Cider House is a 12-minute stroll from the Maverick Station of the T.  Stop by Downeast Cider House Thursdays-Sundays if you’re ever looking for something around East Boston!

          Prospect Ciderworks

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Image result for prospect ciderworks paradise

Located in South End of Boston is Prospect Ciderworks.  While Prospect Ciderworks isn’t open to the public, they do offer private tours on a case-by-case basis.  One notable cider to check out is Paradise, a cider featuring orange peel and grains of paradise.  This cider is steeped with grains of paradise and orange peel after being fermented with a Belgian Ale yeast.  Be sure to look out for Prospect Ciderworks if you’re ever in the South End area of Boston.

          Far From The Tree Craft Hard Cider

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Image result for Far From The Tree Cider Apple of my Chai

Image result for Far From The Tree Cider Apple of my Chai

One cider brewery that is farther north of Boston is Far From The Tree Cider in Salem.  Far From The Tree Cider is just less than one mile from the Salem Train Station.  Apple of My Chai (black-tea cider with clove, cinnamon, cardamom, and an orange peel) and Ectoplasm (green bell pepper, jalapeno, and kiwi) are some notable choices to pick from.  Other than their flavorful ciders, Far From The Tree features weekly events as well.  Some of their daily events include Trivia Night w/ Captain Crew on every 1st/3rd Monday and even Video Game Night every Tuesday.  Swing by Far From The Tree Cider if you’re ever in Salem searching for a good cider and some fun!

          Bantam Cider Company

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Image result for Bantam Cider Company Rojo

Residing within the Boston neighborhood of Somerville is Bantam Cider Company.  Bantam Cider Company is open Friday-Sunday for tours and can be found within Somerville’s Union Square area.  One of their notable ciders include Rojo, a cider aged with sour cherries and black peppercorns to create a spicy fruity aroma.  Stop by Bantam Cider Company if you’re ever strolling through Somerville one day.

          Artifact Cider Project

Image result for Artifact Cider Project

Image result for Artifact Cider Project

Just west of Downeast Cider House is Artifact Cider Project in Everett.  Artifact Cider Project features six ciders to choose from that feature some funky designs.  One cider that got my attention was Perception Shift (both for its intriguing art work and the cider flavor itself).  Perception Shift blends American and European cidermaking traditions to create this bittersweet cider flavor.  You can find Artifact Cider Project on tap in various restaurants/bars in Boston.  Check out the Artifact Cider Project brewery in Everett.

That’s the list of cider breweries within the Boston area.  Those leaves aren’t falling any slower, so now’s the time to check out one of five cider breweries.  Whether you’re craving a cider with a summer feel or grabbing a cider while playing video games, there’s a cider brewery for everyone.

Image result for Hard Ciders

Check out these amazing cider breweries in the Boston area.  Happy Fall!

Get Your Craft on at DIY Bar!


Image result for Boston Bars

Image result for Boston Bars

One of the things I love most about Boston is the eclectic choices of bars around the city.  Some bars specialize on craft beers (my personal favorite kind of brews!) while others shift their focus towards a product strategy.  Either way, there’s always some random spot I haven’t drank at that I have to check out.

Image result for Four Winds Bar and Grill

With so many choices to choose from, the intriguing part is discovering what makes them tick.  Just a few nights ago I went into this awesome place called Four Winds Bar & Grill that had that neighborhood feel where the people would remember you.  Not only was the food amazing, but the bartenders were so friendly that I stayed a few more minutes after finishing my meal!  On a random note, I’ll post up a list of neighborhood bars around Boston if I find more.

Image result for Salem MA Bars

Image result for Boston Bars

Back to my point, cities like Boston or Salem have those unique restaurant or bars that customers remember.  Whether it is simply rotating drinks or having live music, there’s always some unique selling point that will keep your customers staying longer.  Audiences stay longer when there is an interesting theme within the bar.  Boston sure has some vivid bar themes, but a Portland, Oregon has a bar with a DIY theme.

Image result for DIY Bar Portland Oregon

Nestled on 3522 North Vancouver Avenue is DIY Bar, a joint specializing in beers and craft projects.  DIY Bar opened in Spring 2017, a place where customers can choose from a variety of craft projects to work on while sipping on their favorite wine, cider, or beer.  Projects range from easy to hard and take about 1-3 hours to complete.  It’s the perfect joint to get your craft on while sipping on your favorite brew!

Image result for DIY Bar Portland Oregon

DIY Bar definitely has a great unique selling point here!  The USP of providing fun crafts to do will pull audiences into the establishment, having them stay longer and drink more.  Other than the drinks, it’s a great craft place to socialize with other patrons about their work as well.  While the price may be high ($39 for each project!), it would definitely be worth checking out.

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We need more places like DIY Bar around this country.  What makes it so special is the USP of doing craft projects while drinking with your friends.  This is definitely a place I could see myself going with my friends in the future.

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Image result for Bitbar Salem

This sounds like an awesome place!  I’ve been to bars that had arcade games (BitBar Salem and A4cade in Cambridge!), but this idea sounds really captivating.  Not sure if something like this is around Boston, but this would definitely fit well with the city.  As a matter of fact, Boston should think about establishing a bar with a writing theme to it (lots of famous writers started in Boston, FYI!).

Image result for Unique Bar

Image result for Unique Bar

There’s always some grand idea that’s part of the USP for a bar.  Sometimes you have to think outside the box to pinpoint your main theme for your audiences.  A bar or restaurant isn’t nothing without some USP that would distinguish itself from the competition (otherwise it’ll become another monotonous chain restaurant!).

Image result for diy bar portland oregon

With that, I’m so grateful to stumble upon this awesome gold I dug up in the internet.  DIY Bar is definitely something to check out if you enjoy completing DIY craft projects.

Denver’s Restaurant/Bar Mile ‘High’ Club


win drama victory success entourage

There’s been a lot of excitement in the entertainment industry over the past few weeks.  Recreational cannabis use was made legal for 4 more states, the adult film industry protected itself against Prop 60 in California (more on their victory here), and many incredible video game titles are being released next year.  It may not have been a major victory for the democratic party, but the entertainment industry has certainly been gaining more victories.  Cannabis has been celebrating milestone victories this year, especially in the Mile High City.

Last month, Denver became the first city to allow cannabis use in restaurants and bars.  This a progressive move in for Colorado, a state that legalized cannabis use 4 years ago!  There are two catches to the law:  One catch is that smoking cannabis will NOT be allowed inside and the other is that the locations would have to get the approval of neighbors before anything happens.

So before anybody starts toking up before their meal, bars/restaurants would prove they have neighborhood support before acquiring a license for such use.  Another rule to be aware of is that patrons are required to bring their own cannabis with them at the bar or restaurant they dine at.  This is part of the state law revolves around banning pot, food, and drinks being sold at a single location.  It isn’t really a big hiccup because this law helps dissolve business brands from losing their core identity of what they provide for their audience.

Besides restaurants/bars, businesses such as yoga studios or art galleries would be permitted to allow cannabis use if they decide to do so.  These yoga/art studios would be able to provide pot-smoking areas or hold events where they provide food, cannabis, and drinks.  These systems will become much more restrictive than what we see with the alcohol industry.  Our only rule with alcohol is that there’s very few places to consume openly in public (some examples of places you CAN consume are New Orleans and Las Vegas).

This progressive initiative may provide some benefits, but it also comes with some challenges as well.  Colorado is one of the pioneering states (as well as Washington State!) that first made cannabis legal, meaning that all eyes are glued towards their social experiment.  Employees of the cannabis industry are walking on egg shells, keeping things in check to prevent a statewide PR nightmare from happening.  Favor of recreational use of cannabis in America may be at an all-time high, but there are still major opponents out to shut down the 4/20 parties.

Another challenge that comes into play is tapping into various audiences for businesses.  This initiative will cause businesses to be stuck between a rock and a hard place.  On the one hand, businesses will be pressured to allow cannabis consumption in order to tap into that niche audience.  That niche audience is essential for increasing awareness, profits, publicity, and other benefits to help drive their business further.

On the other hand, there are the patrons who enter the restaurant/bar that don’t want cannabis consumption around.  These people could take their business elsewhere, thus driving away those former customers that made the business what is today.  There has to be some line drawn where both audiences could be satisfied and minimal damage is done in the business’s representation.

In the end, what’s the solution to Denver’s PR dilemma?  Could 4/20-friends/enemies drink and dine harmoniously in the same place without any social controversy?  Would there be exceptions to consuming cannabis outside since using inside is still illegal?

I do think there is a way for Denver to have their cake and eat it too.  They can drive their business further by allowing 4/20-friendly audiences and still keep their former audiences from taking their business elsewhere.  If employees drum up a good strategy to allow fluent options for both audiences, then Denver can generate some good publicity for their city.  The Mile High city may be flourishing through the cannabis industry, but one wrong move could keep the state grounded from progressing any further.

It’s amazing how far we’ve come as a country after legalizing cannabis use in 2012.  We are progressing a new industry that is met with a large demand for these cannabis products and the supplies have been flying off the shelves.  Like I mentioned in the introduction, it has been a watershed victory for the entertainment industry within the past few weeks.  This is just the beginning of what will become a mainstream industry that will cause a major rift in how companies do business in the future.

I guess what they say is true: money DOES grow on trees!