So other than American Horror Story rolling out their new season in the fall (which I have some REAL juicy updates about for later!), the other amazing series that’s coming back is Stranger Things! The nostalgic sci-fi 80’s themed Netflix show will be back for its second season where we see what lies next for the kids. Teasers/trailers have been promoted all across the social media platforms; but the real talk of the town lies within the newest poster.
Netflix unveiled their newest poster for Stranger Things season 2, which will air on October 27th. The poster depicts the gang (Dustin, Eleven, Will, and Lucas) on their bikes in an endless road as the watch the sky turn to chaos. As the sky turns demonic red, a new monster is spurring out from the darkened clouds. Beneath the clouds sheds a myriad of colors from a light bright orange to a midnight blue. All we know for sure is that the gang will heading back to the upside-down world next season!
Rather than ponder about the clues for the next season, I really couldn’t stop thinking about how amazingly creative this poster was! One of my favorite features has to be that spread of colorful light underneath the demonic-red clouds. That endless road dividing the line really captures that symbolism between light and dark. It’s interesting how closely it resembles the retro 80’s movie posters. Whatever the advertising pros were drawing up for the promotions, they definitely hit the nail on the head (they deserve a free round of drinks for how AMAZINGLY AWESOME the poster looks!).
Stranger Things was a whole new nostalgic-80s idea I really got into last year. As short as the first season was, it definitely grabbed my attention from the start. It really is a great nod to how they advertised movie posters during the 80s (like for E.T. or Star Wars!). I definitely dig a good nostalgic series and Stranger Things is really the way to go!
In the end, the advertising pros knocked it out of the park with the Stranger Things posters. All it takes is one beautiful promotional poster to get the social media folks talking (a picture IS worth a thousand words you know!). All it takes is for a unique grabber within the image to capture your audience’s attention. Whether the focus is towards the actor/actress or the action happening within the background, something must be the point of focus within the whole image. This is the kind of secret that separates a good poster from a bad one. If you’re sending mixed messages within your promotional poster, then your audience will be turned off from the whole idea.
And yes, Netflix’s newest Stranger Things poster is one of the good ones. It obviously did well by grabbing lots of attention among the social media realm. These are the promotional posters that aspiring marketing/advertising/PR pros should all pay attention to in the years to come. Even if you’re not an artist yourself, the hidden trick you must learn is how those features will snag your target audience’s attention towards the product or service.
Take notice, people – THIS is one of examples of marketing promotion success!