Great news, Sandcastle makers!
MakeSandcastlesNotWar just reached its 1,000th post today. 1,000 posts later and even more sandcastles have been made since. 1,000 posts full of reviews, PR nightmares, philosophy, PR miracles, marketing tactics, and all other sorts of craziness.
Stayed tuned for even more on the horizon (1,000 MORE posts, perhaps?)
Make SANDCASTLES, Not WAR.
~ Jon Carey, Chief Writer
Happy Valentine’s Day from MakeSandcastlesNotWar!
Congratulations to the Boston Red Sox for winning the World Series! World series champions for the 9th time!
As we head towards Fall in just two days, we enter into the next chapter for the cannabis industry here in Massachusetts. Some great events happened during the summer and we dealt with even more obstacles that caused minor setbacks. Years after passing Question 4 and we still have many kinks to work out. In the midst of all of this excitement over legalizing cannabis, some weren’t prepared for some shocking disappointments that came afterwards.
For the records, setbacks were going to happen one way or another. That’s the thing about being a PR pro – you knew it would come with complications, so you brainstorm ideas to help solve the problems. You ponder about the most creative and distinguished solution on how to prevent total chaos from happening. Whether it is dealing with financial issues or various political roadblocks, every angle of the business must be worked out.
But on the bright side, we have more time on our hands. We could utilize this time to prepare a better strategy for the recreational market. Medical cannabis has been flourishing over the past six years, so now its time for the recreational market to shine. Now would be a better time than ever to throw recreational businesses into the mix.
And yet, why stop there with just recreational and medicinal when you can mix cannabis with entertainment. 4/20 yoga sessions and cannabis cafes are just some of many amazing ideas that would thrive well with its audience. Cannabis can easily be incorporated with many fun activities, especially around the city of Boston.
So as we enter into the new season, it’s time for new changes within the cannabis industry. New changes that could bring about an incredible experience one couldn’t possibly have dreamed of. If we just go back to the source of the product itself, it is only then that we take full advantage of its magnificent effects.
Fall is a time of change, so be prepared for new and surprising changes here in Massachusetts.
Recreational cannabis dispensaries still haven’t opened in Massachusetts yet, but that isn’t stopping businesses from creating 4/20-themed events. Businesses are launching their own events to get their audiences mingling with each other. People gather together to these events to socialize, have a few drinks, and even conduct some business in the meantime. But the one main thing audiences are doing is consuming some cannabis.
In the past, I have attended various events where patrons consume cannabis during the event or after it is over. People huddled over in packs while joints were passed one by one. Not only was this practice acceptable, but it is being more encouraged as time goes on. With audiences discussing about cannabis during the event, it only makes sense to light up joint or two.
What makes this so interesting is how taboo this idea was over 20-30 years ago. You rarely heard of businesses easily lighting up a doobie during an event. Even before liability became such an essential issue, employees could easily get in major trouble for consuming cannabis (even if it was during their off-hours).
Here we are in 2018, where businessmen and women light up during cannabis events. Legal states like California and Colorado are reaping in the benefits of recreational cannabis use. As more states legalize cannabis, many businesses are finding it easier to provide cannabis consumption to make their events more 4/20 friendly. This will provide more success for businesses alike.
With more events planned in the future, many will be able to allow its patrons to consume cannabis with their peers. Not only that, but it also makes for great publicity in the long run. This is the kind of aspect for your event that will only propel your business even further.
In the end, providing patrons with the option to consume cannabis will make events even better. Whether it is a networking event or a social on a boat, cannabis goes well with any 4/20-themed event.