Tag Archives: Future

Animal Crossing’s Gender-Neutral World


Image result for electronic entertainment expo 2019

Image result for electronic entertainment expo 2019

Image result for electronic entertainment expo 2019

So other than pride month, another major event happened in the entertainment industry – the 2019 Entertainment Electronic Expo, also known as E3.  E3 is the big celebration where cutting-edge video games are introduced.  Video game hardware, titles, and everything in between are presented by the biggest gaming companies all across the world.  Companies like Sony, Microsoft, Nintendo, Activision, Alienware, and many others attend the special event to drop their latest entertaining product or service.

One interesting title that is making a comeback in the future takes place in an area that involves human beings and animals coming together in the village, taking place in real time.  Better yet, you could even say they are CROSSING with each other.  The latest series that will be dropping a new game is… Animal Crossing.

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Image result for Animal Crossing New Horizon

Image result for Animal Crossing New Horizon

Brace yourself folks – Animal Crossing: New Horizons is coming to the Nintendo Switch!  This new installment takes your villager to a deserted island, all thanks to Tom Nook’s vacation package.  Just like the previous series, you roam around interacting with other animals in the game.  Players decorate their own house through furniture they buy or find within the area.  As you collect more money in the game, you can use that to purchases things (even a bigger home!).  Animal Crossing: New Horizons will be released on March 20th, 2020.

Image result for Animal Crossing New Horizon

Image result for Animal Crossing New Horizon

Here’s where it gets interesting – Animal Crossing: New Horizons will allow you to choose gender-neutral hairstyles.  Both facial hair and hairstyles are gender-free to customize your villager.  Other than that, Players can also choose their own skin tone as well.  Even better, the Nintendo Switch will also allow you to change up your character any time you want.  This will be the first game in the Animal Crossing series that allows for that much flexibility in character customization.

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This is quite an interesting and coincidental PR miracle for the Animal Crossing series.  Animal Crossing first came out on the GameCube in April 14th, 2001.  Six more Animal Crossing games have been released over the last eighteen years.  Providing more flexibility with customizing your character will be a really interesting feature for players alike.

Image result for Animal Crossing New Horizons

Image result for Animal Crossing New Horizons

But this PR miracle becomes more than just another unique element in the game.  Nintendo is really keeping up with these modern times with the gender-neutral hairstyles for Animal Crossing: New Horizons.  Gender has become a completely unique concept for many people, which is making a major impact within the video game world.  Modern gamers want things like gender-neutral hairstyles in nostalgic franchises like Animal Crossing.

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And ironically enough, this news was released during the middle of Pride Month.  LGBT gamers will be thrilled to have more customization options in the next Animal Crossing installment.  This is the kind of gaming features that will attract a wider range of audiences.

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With that, Nintendo was real smart to incorporate gender-neutral hairstyles for Animal Crossing: New Horizons.  Gamers all across the world will be able to create the villager that reflects their true self.

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Useless Recorder Meme PR Revision


Just over two weeks ago, we dived into an internet meme that was absolutely priceless.  This meme was so hilarious and relatable that there had to be a topic about it.  The meme I am describing is the useless recorder meme.

The meme revolves around the small flute known as the recorder.  It was the one annoying instrument that many elementary school kids came home with.  One of the most popular songs that kids had to learn was Hot Cross Buns.

This meme was created on Twitter a few weeks ago, sparking popularity all across social media.  It read like this:

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Me: how do I do taxes?

School: here’s a recorder

Me: what is a credit score?

School: just put it in your mouth and blow like this

Me: how do I choose the right healthcare plan?

School: HOT. CROSS. BUNS.

Taxes, credit scores, healthcare plans – all useful things I truly needed to know as a grown adult.  And yet, my public school decided teaching me HOT CROSS BUNS on the RECORDER was absolutely necessary for me.  After graduating from school almost nine years later, I still have very little ideas about how those three things work.

Here at MakeSandcastlesNotWar, we enjoyed the useless recorder so much that we decided to put in a PR spin on the popular meme.  Even after graduating from college for public relations, I still come out into the real world with many burning questions unanswered.  Some are small, while others play a major role for my career.

With that, here are my three biggest questions about PR I wished I learned over the recorder:

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Me: What are the best negotiation tactics to win over your clients?

School: here’s a recorder

Me: How do I create a fair pricing on goods and services to promote for my audiences?

School: just put it in your mouth and blow like this

Me: How do you advance further in PR?

School: HOT. CROSS. BUNS.

Image result for Mad Men Dinner

Image result for Mad Men Dinner

Our first question revolves around negotiation tactics with clients.  I have seen enough Mad Men to know that I will be doing a lot of negotiations with clients in public relations.  They will need to be wined and dined in order to feel enough confidence of your ideas.

What are some great negotiation tactics that will truly win them over?  How do you dive into the topic of business so easily?  Is there any type of alcohol you should have with your dinner?  Should you even drink any at all?

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Next question is ‘how do I create fair pricing on goods and services to promote for my audience?’.  I do have lots of great ideas for what to provide for my audience, but I now very little about the economics aspect of the project.  As creative as I get, I forget how much the cost would be to make it actually happen.

With that, what makes for a fair pricing for my good and service?  Better yet, how do you even know the pricing will be fair?

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Last question is about furthering my career in public relations.  In a competitive field like PR, there’s lots of ways to go about pushing for a bigger role.  What would make you stand out in front of the competition?  Experience in a job setting?  Personal projects you work on?  Networking?

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I don’t know the best negotiation tactics, what makes for a fair pricing on goods and services, or how to further my career in public relations.  And yet, I still know how to play HOT CROSS BUNS on a RECORDER.

Alas, those are the three burning questions I still have.  So much to be learned, yet very little room for that knowledge.  Instead, I used that time to use a RECORDER to play HOT CROSS BUNS in school concerts.  Hopefully I will have these questions answered out in the real world.

Image result for Mad Men Client Dinner

Maybe playing hot cross buns for my clients could win them over at during a business dinner.

Hemp-Flavored Four Loko


Image result for 4/20

Image result for 4/20

April 20th (a.k.a. 4/20) is coming up in just two days and many companies are gearing up for the celebration.  Dispensaries, smoke shops, hydroponics stores, other cannabis businesses are showcasing their latest marketing deals for their audiences.  4/20 is a big day for the cannabis community, so this is the chance for businesses to present the best of what they have to offer.

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Image result for CBD Infused Cocktail

There are more and more businesses getting into the cannabis industry these days.  Pharmacies such as CVS and Walgreens are rolling out their own CBD topicals.  Restaurants are offering CBD infused cocktails to celebrate the special occasion.  Even if they are not directly related to the cannabis industry, various businesses are still looking to jump in on the bandwagon.

This year, Four Loko is getting a modern makeover with an added flavor that contains… hemp.

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That’s right folks – Four Loko will release a hemp-flavored malt beverage.  The new Four Loko will contain 12% alcohol by volume.  It will come in a green camo color with a label declaring that it’s ‘best paired with junk food’.  Interestingly enough, this line of Four Lokos won’t contain hemp in them; rather, it will contain a hemp-flavor instead.  These beverages will be released just in time for 4/20 this year.

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Image result for CBD Infused Cocktail

Four Loko is following the latest marketing trend of CBD infused alcoholic drinks.  Mixologists across the country have been utilizing CBD into their infused cocktails for quite a while now.  It isn’t just the legal states that are pushing CBD-infused alcoholic drinks.  Restaurants in New York City and Florida have been offering drinks infused with CBD.

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With that, Four Loko is one of many alcohol beverage companies that is tapping into the CBD market.  As cannabis continues to grow in popularity, many businesses are brainstorming unique ways to use it for their own convenience.  It won’t be long until other alcohol companies infuse CBD into their own beverages.

Be sure to check out hemp-flavored Four Lokos at your nearest convenience store this year.

AHS: 1984


 

Image result for american horror story season 8

Image result for american horror story season 8

Here we are in the middle of April and we are half a year away until the newest season of American Horror Story.  Season 8 was quite explosive last year as American Horror Story: Apocalypse revolved around Michael Langdon, the powerful demon that was born in American Horror Story: Murder House.  From the very first episode, it has been a whirlwind of seasons crossing over upon each other.  There were many elements from different seasons that were wrapped into one amazing story line.

It may still be early in the year, but a MAJOR teaser was recently dropped last week.  The teaser dropped the newest season which will be known as… AHS: 1984.

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The teaser shows a young teenage girl running through the woods at night.  A tall, dark masked man slowly chases after her.  She finds shelter in an abandoned barn.  Even still, the masked man still catches up to her.  Seconds later, the teaser ends with the masked man driving a knife through the barn door.  With that, the scene reveals the season’s title ‘AHS 1984’.

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Interestingly enough, 1984 was quite a significant year for slasher movies.  Some infamous movies that came out that year include Friday the 13th, Children of the Corn, Nightmare on Elm Street, and The Hills Have Eyes.  All four movies gained nationwide success, creating a major cult following among horror movie fans everywhere.

With this new title released, what kind of story can we see this year?  Will American Horror Story become a slasher-themed horror movie for this season?  Could the season be set at summer camp?  Who is the masked man that followed the girl into that barn?

This one teaser already came packed with many unanswered questions to answer.  Will start finding out the answers soon enough.

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For now, let’s take the time to celebrate the revealing of this year’s season titled AHS: 1984.  Who knows what kind of adventurous ride we will be in for this fall?

 

Google’s Big Gaming Marketing Plan


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Image result for Google Play

Google is a great search engine for sharing content all across the internet.  Articles, videos, maps, news, music, and other forms of entertainment are generally shared every day.  People all across the world are able to share content efficiently with the help of Google.  With trends popping up every day, there is never any shortage of content to be shared among your friends and family.

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Over twenty years later and Google continues to be the quintessential search engine within the World Wide Web.  Many people, young and old, still enjoy using Google for a variety of reasons.  Whether the change be big or small, Google always surprises its audiences with their new features.

For this year, Google make a surprising leap towards one of the most popular industries on the market.  Other than videos and music, Google will be diving into the world of… video games.

Image result for Google

Image result for Google

Image result for Video Games

That’s right folks – Google is taking on the video game industry.  Google announced plans to release a video game streaming service at the Gamer Developers Conference in San Francisco on Tuesday March 20th.  It can be only described as the ultimate dream of a “Netflix for video games” type of streaming service.

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If you wanted to play the hottest games, you usually had to grab the console (PlayStation 4, Nintendo Switch or Xbox One) itself for the game.  Then you had to buy the physical game itself or download it through the consoles streaming service (which usually took HOURS).  Google’s idea is to allow users to stream top games to devices they already own such as a smartphone, laptop, or smart TV.  Video games were mostly played through arcade machines and home consoles, but Google’s plan is to modernize the gaming option.

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There will be some tough competition for Google as they will be competing with video game titans such as Microsoft, Sony, and Nintendo.  All three companies currently dominate the video game market with more exciting titles coming this year.

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Even still, this makes for a unique marketing strategy from Google.  Google already allows users to share music or videos with each other.  Pretty soon, Google will be adding video games into the mix.  It will be another one of many forms of mainstream media being shared everywhere.

Image result for Google Play

Image result for Google Play

It’s true that Google has some serious competition coming their way.  But if they manage to pull off this marketing tactic right, they will create a whole new way of playing video games.  Rather than buying the home console and the physical game itself, users could just plug in their controller and start playing games from the digital library.

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The future of video gaming is coming real soon.  All of the hottest titles may be on the digital library than at your nearest GameStop or Best Buy.  This so-called ‘Netflix for video games’ could soon be a reality right at your own homes.

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With that, 2019 could be a big year for Google.  Google could soon revolutionize the way we stream video game just like the way we share content nowadays.  You and your friends may be finding the hottest titles from the digital library rather than your local GameStop.

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Be prepared, folks – Google could soon revolutionize the art of streaming video games.