Corporate CBD Cookie PR Miracle

CBD is being infused within many snack items these days.  Gummies, chocolates, and even honey sticks are some of many tasty treats that can be found here in Massachusetts.  With cannabis laws becoming more relaxed around the nation, CBD products have been popping up in many places.  Businesses have been real creative with their line of products by adding CBD to the mix.

One such company that is looking to get into the CBD market is responsible for products such as the Nutter Butter, Oreo, Cadbury Chocolate, and even Chips Ahoy.  That company is none other than Mondelēz.

Mondelēz is looking to add cannabidiol (CBD) into some of their cookies and snacks.  They will release a new line of cookies with CBD as one of their key ingredients.  While you won’t find any CBD-infused Oreos or Chips Ahoy anytime soon, other CBD cookies and snacks are in the talks.

Here we are in 2019 and a big food company like Mondelēz is looking to add CBD into their line of cookies and snacks.  CBD has really become more and more mainstream, with various companies looking to get their share of the pie.  Whether it be big or small, every business has been looking into the cannabis industry for further innovation.  In this case, CBD is the hottest ingredient being infused into many food products.

This is the start of yet another amazing chapter for the cannabis industry here in America.  Through companies like Mondelēz, CBD continues to be become more mainstream in our society.  Different audiences are discovering the rise of cannabis in their own ways.  CBD-infused cookies or snacks are just some of many ways cannabis is becoming more normalized in our ever-changing societal landscape.

It is then that we can only hope that we will be consuming CBD-infused Oreos made by Mondelēz in the near future.

Advertisements

Stop & Shop Strike PR Nightmare Ends

Over a week ago, Stop & Shop workers went on strike.  Tens of thousands of employees marched out of their stores, picketing their company for the next few days.  High health insurance premiums and unfair wages were a few of many issues that employees protested about.  This news got so big that Stop & Shop stores were closed in areas of Massachusetts, Connecticut, and Rhode Island.

The Stop & Shop PR nightmare hit hard in various ways.  Both employees and customers alike pondered if a solid deal would ever be negotiated… until now.

This past weekend, about 30,000 Stop & Shop Workers reached a final agreement that met their demands for better pay and health care coverage.  The other benefits that were provided include maintaining time-and-a-half pay on Sunday and retirement benefits as well.  After protesting for over a week, employees will now get what they picketed for and more.

It was great to see that this PR nightmare blew over so quickly.  Visits by the local Stop & Shop customers declined by about 75%, losing more than half of their audiences.  Stop & Shop stores also lost thousands upon thousands of dollars in the midst of the protests.  The PR nightmare may be over now, but the damage was still done in the process.

Alas, another frightful PR nightmare finally put to an end.  Stop & Shop employees across New England got their demands at last.  Not only that, but the stores will be fully up and running for the week.  Both parties got a win for solving the PR nightmare.  All it took was for some meaningful negotiations to meet the various demands.

With that, the Stop & Shop PR nightmare has finally come to an end.  Stop & Shop has been fully operating since Monday and customers all around have been doing their daily shopping.  Solving this PR nightmare was a win for Stop & Shop, its employees, and their local audiences.

The Stop & Shop Strike

If you have been shopping at Stop & Shop these days, you may notice that the stores are almost empty.  There are little to no employees that are helping out around the supermarket.  With no cashiers or sackers around, you have to scan and bag your groceries at the self-check-out lines.  I have seen this happening nearby while I am doing my rounds of grocery shopping.

So where exactly are all of the goodhearted employees of Stop & Shop?  They are all currently on strike.  In fact, over 30,000 employees are still remaining on strike to this day.  Some of the reasons for protesting their company included unfair wages and high health insurance premiums.  This strike has even caused some stores to close down around Massachusetts, Rhode Island, and Connecticut.

This strike is causing a major PR nightmare for both Stop & Shop and its customers.  Stop & Shop employees are on strike due to various economic problems, which means they aren’t adhering to the customers coming into the stores.  Those customers will end up shopping elsewhere until the strike is over.  In the process, Stop & Shop will only lose more money since their customers are shopping elsewhere.

Some fair negotiations need to be made as soon as possible in order for the strike to end.  Stop & Shop, as well as its customers, will be are being affected by the PR nightmare in the process.  No one will come out a winner unless it is solved.

With that, the Stop & Stop strike is still affecting people around New England.  Both the company and its customers have been heavily affected by this PR nightmare.  All it takes is some fair negotiations and intriguing PR tactics for Stop & Shop to turn this nightmare into a miracle.

Bong Appetit Season 3 Cook-Off

It has been quite a while since new episodes of Bong Appétit aired on Viceland.  The 4/20-friendly cooking show featured Abdullah Saeed, Ry Pritchard, and Vanessa Lavorato as they dine through various cannabis-infused cuisines.  Abdullah hosts guests at the infamous Bong Appétit House for delightful cannabis-infused dinners.  Vanessa helps out with the cooking while Ry pitches his infusion ideas for the dishes.  Different chefs from various backgrounds enter the Bong Appétit kitchen to cook their own cultured dishes that are also infused with THC and CBD.  The last episode that aired was back in April 17^th 2018.

Bong Appétit was a unique cannabis cooking series that showcased all of the steps and ingredients necessary for a 4/20-friendly meal.  All types of foods from different cultures were infused with cannabis one way or another.  The show took cannabis edibles to the next level each time.

After merely a year in hiatus, Bong Appétit will be back on Viceland this year.  Bong Appétit will kick off its third season with a unique twist.  The third season will be hosted by Miguel Trinidad, Vanessa Lavorato, and B Real.  This season will have three chefs competing head-to-head to create the best infused dishes.  Each episode will showcase different chefs cooking different sets of food.

            I am definitely pumped for new episodes of Bong Appétit.  Bong Appétit is one of those intriguing cannabis cooking shows I can definitely get into.  Rather than be all silly and cliché (like Cooking While High), Bong Appétit gets to the science part as well.  There is a whole science that goes to the infusion of THC and CBD within certain meals.

Be sure to check out season three of Bong Appétit tonight on Viceland!

The Orange Dinosaur’s Sweet Treat

Anyone who has driven south down route 1 of Saugus would be familiar with the infamous orange dinosaur.  The orange dinosaur was one of the main attractions for the Route One Miniature Golf & Batting Cages.  This pudgy, safety-orange T-Rex stood on a mountain side near the golf course.  It was a popular destination for a long while until they closed their doors back in September 2016.

The orange dinosaur was temporarily removed to make room for the construction of an apartment and retail complex called Essex Landing.  They may not be any miniature golf or batting cages present, but the orange dinosaur will still be present on Route 1.  Massachusetts residents and tourists alike can catch the orange dinosaur on their way south going towards Revere.

But the Essex Landing isn’t the only attraction coming into the area this year.  Kane’s Donuts recently opened up a third shop right in the area as well.  Better yet, they utilized the orange dinosaur for an interesting publicity stunt of their own.

To celebrate their third store opening, Kane’s Donuts provided the orange dinosaur with a donut of his own.  The orange dinosaur was seen holding a honeydip donut, one of their famous donuts from the menu.  Kane’s Donuts released an Instagram post with a caption that read, “Announcing our latest Kane’s Donuts on RT 1 is Open 7 days a week 5am to 9pm!!! Even our beloved Dinosaur knows Kane’s Honeydip Donuts are the best in the Country!! #donutsarelove #kanesdonuts #thebest #dinasour #tasty #yelp #localfood”.

While this PR strategy ended up being the talk of the town, not everyone was impressed by it.  The beloved orange dinosaur had his donut removed due to the fact that there was no permit created for the addition.  That illuminated donut was meant to be a temporary promotional advertisement rather than be a fixated sign, so it had to be removed.

Don’t fret though – the dinosaur will be getting his donut back after the company gets the permit together.  It was a minor oversight on Kane’s part, but it can be quickly fixed.  The dinosaur has already been hungry, so hopefully the donut will be returning sooner than later.

Even with the small mistake regarding the lack of permit, Kane’s Donuts’ PR stunt was really creative.  The orange dinosaur is an iconic landmark for citizens in the Greater Boston Area.  Adding the donut only enhanced the dinosaur even further.  It’s a cute addition to a historic attraction in Route 1 of Saugus.

Kane’s Donuts and the orange dinosaur are some of just many famous attractions here in Saugus, Massachusetts.  It’s what gives the town of Saugus its own unique brand that differentiates itself from border cities such as Revere or Lynn.  Adding the honeydip donut will only flourish both brands even further.  Once the permit has been approved, the orange dinosaur will have his donut again and all will be normal here in Saugus.

Let’s hope the honeydip donut comes back sooner than later.  Both the orange dinosaur and customers are getting hungry.