Tag Archives: Social Media

Pride Month Brand Philosophy

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Pride month has been quite eventful so far for both audiences and businesses alike.  Businesses, whether they be big or small, are showcasing their true pride colors everywhere.  Gilead Sciences, the pharmaceutical company responsible for Truvada, is sponsoring the New York City Pride march once again.  LGBT-themed shows like Pose are returning for yet another season.  Literary classics like Armistead Maupin’s Tales of the City are making a splash on Netflix, with new and old audiences seeing yet another chapter of the story.

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Rather than marvel over this range of corporate social responsibility, now is the time to stop and think about how far we have come in this world.  Its shocking to think that there used to be a world where very little or no companies would adhere to the LGBT community.  That kind of support only grew within the first few years of the 21st century.  It only flourished further, with the help of social media.

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Nowadays, there is no turning back.  That rainbow flag is flying higher than ever with the help from both businesses and its audiences.  Even when pride week concludes in one city, another weekly celebration begins.  That corporate support spreads throughout the nation.  Boston, New York City, Seattle, San Francisco, Dallas, Los Angeles, and Denver are just some of many cities that celebrate their own pride week each year.  It’s through the help of businesses, both local and national, that help get pride month in full swing.

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As support for the LGBT community grows even further, so does the need for bigger and better pride events.  This is the sort of public relations that not only benefits businesses, but also strengthens the world in the long run.  We live in a completely different world that we would have never imagined back in the 20th century.  No one would have thought that a beer company like Bud Light would be selling rainbow-colored beer cans at pride events.

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This is truly a PR miracle for both businesses and its LGBT audiences.  Pride month will only get even bigger and better as time goes on.

All with the help of the audiences and the businesses they choose to support.


Business-Branded LGBTQ Pride

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Pride week is officially over in Boston.  After a mere week of rainbow flags and parades all across the streets, Boston concludes yet another successful event.  Parties were held all across the neighborhood, with lots of people dancing the night away.

While pride week may be over in Boston, other cities within the nation are starting up their pride events as well.  Some are just concluding their pride month celebrations while others will be starting within the next week or so.

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What’s interesting is that it isn’t just the people within the community that celebrate pride month.  Businesses, both big and small, are showcasing their true pride colors for their audiences.  IBM, Microsoft, McDonald’s, Nike, Nordstrom, and Absolut are a few of many companies that are proudly displaying their pride within various communities.

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There is this unique corporate social responsibility happening within businesses during pride month.  Diverse groups of audiences within the LGBTQ community have been doing businesses with companies for decades.  As the community grows bigger every year, the need to cater towards that niche audiences becomes more critical than ever.

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In this case, this corporate social responsibility also acts as a PR miracle for audiences nationwide.  Businesses celebrate pride month each June as part of their strategy; in return, their niche audiences continue to come back to them for their products or services offered.  There is this healthy competition spurring among nations, encouraging each other to promote pride month.

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And that healthy competition has only help pride month grow even further as a special holiday.  Any competition, whether it be healthy or not, can sometimes help both parties in the long run. Weeks before summer starts and pride month has only gotten people more excited about the new season.

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With that, pride month is a special holiday celebrated by both businesses and audiences alike.  The modern-day consumer either recognizes pride more often or they may also know someone who is celebrating as well.  The increase of pride month awareness only fuels more creative strategies among businesses to keep their audiences and gain new ones in the process.

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Kudos to both small and big businesses who help support pride month each year.  It is this kind of help that paves the path for more niche audiences.

Black Mirror Season 5

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Afternoon sandcastle makers!  We are at just a month away until summer begins a.k.a. my favorite season of all time.  The weather is getting a lot warmer, flowers are blooming everywhere, and the summer blockbusters are playing in theaters.  Summer may be on the slower side in terms of PR nightmares and other shenanigans, but there is still always amazing content here at MakeSandcastlesNotWar.

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One other major event I am super pumped about is the newest season of Black Mirror.  A recent trailer just dropped for season five.  And folks… let’s just say we’re in for some MORE bizarre sci-fi technological nightmares.

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Three different stories will be told this season.  All three featuring eerie technology and a slew of famous actors/actresses.  Some notable stars include Miley Cyrus, Topher Grace, Damson Iris, Andrew Scott, Anthony Mackie, and others as well.  Season five of Black Mirror drops on June 5th.

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Black Mirror is an amazing sci-fi anthology TV series from the United Kingdom.  It’s a trippy, horrific look into a modern society that uses unique technology that comes with tragic consequences.  Some stories were so brilliant that they received nominations (even awards!) years later.

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While summer isn’t the season for American Horror Story (that comes in the fall), Black Mirror is still entertaining to watch.  As short as the episode lists are, each one still comes packed full of action.  What makes up for its short list is the augmented timeline of the story, which helps create more horror and realism for the audience.

With that, the newest season of Black Mirror is coming real soon.  I personally am very exciting to hear about the new season coming out in just a few weeks.  The trailer looks incredible, showcasing three new glorious stories on the creepy side of technology.

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Be sure to check out season five of Black Mirror when it releases on June 5th.

Longplay Video List

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There are a lot of unique categories of videos to choose from around YouTube videos.  Entertainment reviews, how-tos, and music playlists are just a few of many types of videos I watch on a weekly basis.  Whether I just want to kill a little bit of time or have something on when doing writing work, I can always find an assortment of videos on YouTube.

Lately I have been getting into a new subcategory of YouTube videos out on the internet.  They have become my new favorite types of videos to watch every so often.  It takes one of my favorite hobbies and augments the experience even further.  I am talking about… Longplay videos.

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A longplay video features a video game being entirely played out to the very end.  Each video showcases the player going through every and any aspect of the game for 100% completion.  Every objective, item, and bonuses are collected throughout the game with barely any mistakes made.  The longplay video is a smooth sailing throughout the entire journey of the game; it is opposite of a speedrun video where the player beats the game as fast as they can.

This year I have watched through great longplays featuring some of my favorite games from childhood.  Here are a few great longplay videos I watched through:

Super Mario All-Stars

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The first longplay video I watched was from one of my favorite video games of all time, Super Mario All-StarsSuper Mario All-Stars was an all-in-one bundle featuring Super Mario Bros., Super Mario Bros.: The Lost Levels, Super Mario Bros. 2, and Super Mario Bros. 3.  The longplay clocks in at over four hours and fifteen minutes, going through each game.  It was nostalgic and heartwarming to watch one of my favorite childhood classics being played out to the fullest.  

Paper Mario

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Next longplay on the list was Paper MarioPaper Mario was a CLASSIC staple for the N64, being one of the best Mario games around.  I have certainly beaten this game multiple times, but it was great to discover the hidden treasures I missed beforehand.  This longplay clocks at over nineteen hours and eleven minutes showcasing every battle, bosses, badges, star pieces, quiz shows, recipes, letters, and any other small tasks were deemed necessary in the game.  While it was one of longest longplays I have ever been through so far, it certainly was quite the trip down memory lane.

Donkey Kong Country

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It was time to move away from Mario and into Donkey Kong with Donkey Kong CountryDonkey Kong Country was one of the first (and greatest) games of the Donkey Kong series.  Donkey and Diddy battle through baddies in order to fight K. Rool.  This was one of the shorter longplays of the game itself, clocking itself at over an hour and fifty-one minutes.  I have personally beaten this game more times than I can count, but it certainly was enjoyable to watch it played out this way.

Donkey Kong 64

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Last, but not least, is Donkey Kong 64.  Donkey Kong 64 was one of the best 3-D platformers I played for the N64.  Donkey, Diddy, Tiny, Lanky, and Chunky band together to defeat King K. Rool.  Currently I have started a little over an hour of this longplay that is over thirteen hours.  Even after just one hour alone, I have already been enjoying this longplay so far.

Those were some longplays I have watched over the past months on YouTube.  They may be long (some VERY long), but they are definitely worth the nostalgia trip.  Longplay videos are worth checking out if you want something casual to watch.

Quid pro quo Philosophic Passage

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This week’s biggest life lesson was about quid pro quo, the infamous Latin phrase meaning ‘something for something’.  We have seen this business tactic popping up in two intriguing instances.  The first was through Sonic the Hedgehog’s PR nightmare over that laughable new live-animation for his new movie.  A day later, the strategy was found through Mondelēz’s announcement of CBD-infused cookies and snacks.

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Both parties heard what their audiences want in these ever-changing times.  They want a better design of Sonic the Hedgehog.  CBD-infused cookies and snacks made from one of the most popular food brands in the nation.  The audience asks the for the favor to make these ideas happen.

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That right there is the quid.  The businesses create the pro quo – something in exchange for something particular to happen.  Animators will work even harder to fine tune Sonic the Hedgehog before his movie releases in November.  In return, those audiences should watch Sonic the Hedgehog when it comes out.

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Circling back to the CBD cookies and snacks, Mondelēz will perform their own quid pro quo deals with their audiences as well.  They create their line of CBD-infused products for them; in exchange, they buy such cookies and snacks as well as communicate with their close ones about how amazing they are.

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While the two sources of entertainment may be different in various ways, the quid pro quo scenario are very similar.  Both required help from their audience to keep operations running smoothly.  They do this through meeting important demands from their audiences, no matter how preposterous or superficial the criticism becomes.

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Quid pro quo.  Something for something.  Nothing cannot be merely done without the exchange happening in return.

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It’s connections like these that strings this blog along other distinctive, philosophical topics.  The scenarios played out this week serve as great examples for the simplistic, yet deep marketing tactic that is easy to follow.  All of this is just part of the amazing journey here at MakeSandcastlesNotWar.