Some companies may modify their brands in order to keep up with the current times while other create a nation-wide campaign. Creating a campaign for your brand helps to bring it more to life. That campaign will do wonders for the story you are trying to present to your audience. People always love a good story to hear, so its important to write up a great one to tell.
Earlier this week, IHOP unveiled their PR stunt with International House of Burgers. This PR stunt presented a new story for the IHOP brand with some tasty burgers on the menu. Meanwhile, Dominoes initiated an interesting campaign for their brand. Domino’s newest brand campaign involves the work of…filling potholes?
That’s right folks – Domino’s Pizza is paving potholes all across the country. It’s all under Domino’s newest ‘Paving for Pizza’ campaign that initiated on Monday. The campaign allows customers to nominate their town for pothole repairs.
Customers can nominate their town by entering pavingforpizza.com and entering their ZIP code. If your town gets picked, then you will be notified about your city receiving extra funding to fix the potholes. While you won’t see the Domino’s branded trucks coming by to do the work, your town will get some much needed essential resources. So far four towns were provided with the funding which include Bartonville, Texas, Milford, Delaware, Athens, Georgia, and Burbank, California.
The gist of Domino’s PR campaign is so that pizzas can safely make it from their locations to their destinations. As simple as this idea seems, it also makes for a great strategy to advertise their carryout service. By scoping in on one downfall about delivery service (with this case, it’s the potholes!), Domino’s seized this opportunity to highlight the option of carrying it out with you. So not only did Domino’s create a brilliant campaign, but they also showcased their carryout option during the process.
This says a lot about American businesses when a pizza company is offering road repairs for certain towns. It’s a bizarre look into how our society is run. Politicians usually deal with things like fixing up potholes, yet a popular pizza chain like Domino’s is easily providing the funding necessary to do just that. Who knew that a pizza chain would be fixing up potholes all across this nation.
Nevertheless, Domino’s brilliant PR campaign already has a huge following on the internet. Many customers are taking to the site to have their roads paved, all in the name of pizza. Your pizza will be saved, but your roads will be improved as well.
This is the kind of campaign we need here in America. Businesses like Domino’s are solving some the country’s major annoyances, one day at a time. They may not be catastrophic problems, but they still need to be fixed in the long run.
Time to start being like Domino’s and pave for pizza.