Tag Archives: Social Media

Social Media Superstar McKenna Meets Timberlake!

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Here we are at the beginning of February and another Super Bowl has ended.  It was a tough game, but the New England Patriots lost to the Philadelphia Eagles 41-33.  The Patriots may have lost, but the amount of delicious food I had was definitely a WIN in my book.  We’ll have to wait months later for the 2018-19 season to start.

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Other than the insane number of amazing appetizers, there was another WIN that was entertaining for me during the Super Bowl.  This event took place during Half-Time Show that Justin Timberlake was showcasing.  During Timberlake’s music number, he walked over to a section of the seats to sing near the people.  One lucky teen took a snapshot of the moment, only become the newest viral sensation.

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

Meet Ryan McKenna – Thirteen-year-old seventh grader from Hingham, Massachusetts.  McKenna was the lucky teen seen trying to capture the epic moment on his phone.  He was seen on the Jumbotron busy fiddling with his phone (which it turned out, he was trying to get the camera going!).  After capturing the moment, McKenna sent out his picture to his friends and family.

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

And just like that…Ryan McKenna’s phone exploded with messages.  Messages from friends, families, acquaintances, and other people continue to flood his phone.  He became the talk of the town, even making an appearance on Good Morning America.

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

Both parties of this fun PR story got something out of it – Ryan McKenna got his famous snapshot with Justin Timberlake and Timberlake helped McKenna with that picture.  On a random note, it amazes me that thirteen-year-olds still know who Justin Timberlake is (Fun Fact: McKenna would have been at least 1 year old when ‘SexyBack’ was released!).  NSYNC may not have reunited during the Super Bowl, but we got this cool PR story out of it instead!

Image result for super bowl Ryan McKenna

Image result for super bowl Ryan McKenna

I’m usually not a fan of the Half-Time Shows during the Super Bowl, but this was definitely interesting to catch!  It’s always fun to see random people gain their share of fame within the social media realm.  Better yet, social media is being used more and more to spread awareness of what is happening in your life; that’s not really surprising, being that this has been going on for quite a while.  Nevertheless, it still makes for a great sports/music PR story.

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Ryan McKenna is one of many personas hopping in on the social media fame craze.  He is just one of many notorious social media stars here in America.  Social media stars come in all forms and each one presents something amazing.

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That’s all for today’s sports PR story.  For now, it’s time for the New England Patriots to prepare during the off-season.


Harambed: The Bed of your Memes

Image result for Harambe

Image result for Harambe

It’s been more than a year since Harambe’s untimely death (#RIPHarambe).  Harambe was shot in the Cincinnati Zoo, in what would follow as one of the most bizarre PR nightmares in entertainment history.  The scene made nationwide news everywhere, with many bold responses from professionals in the environmental industry.

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Years later and Harambe is still remembered in the internet.  He is a lovable meme brand that got his own song (#DicksOutForHarambe), t-shirt designs, and even an emoji.  It was shocking PR nightmare that was brought to better light by the social media community.

What’s most surprising for Harambe (and his global brand) is his newest product line – a bed.

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Image result for Harambed

That’s right, Harambe fans – the HARAMBED has arrived!  Harambed: The Bed of Your Memes.  It’s the newest product line released by the Harambe brand.

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Image result for Harambed

Image result for Harambed

The Harambed features 10 inches of ‘meme-ory’ foam that is covered by 100% faux fur.  You can snuggle up with the realistic life-sized arms; it also includes a matching pillow and sleep mask as well.  This meme-sensationalized bed can be yours for the price of… $1,000,000!

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Only a cool million dollars for a bed from one of the most notorious brands from the internet.  This bed will truly help you be the bed of your memes.  If you feel as though your losing your primal instincts, take a walk on the wild side with the Harambed.  You’ll surely feel like a true ‘King of the Jungle’ in both the morning AND night!

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Seriously guys…this idea is just pure GOLD.  The ad slogan alone sells it – the Bed of your MEMES.  It’s the perfect word twist for selling a relaxing bed to your audiences.  Every audience (including the Harambe fans) are going to flock to this product; not just because of its sheer comfort, but also because of the notorious internet reference.  Harambe’s brand was already flourishing within the social media community, which will definitely be a major help for this colorful product.

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This is the kind of products that turn heads – its new (yet references a classic meme), got a catchy slogan, and provides some interactive accessories to use.  I’m not one of the Mad Men like Don Draper, but I definitely see how it ties in well with advertising the product.  Catchy slogans like ‘The Bed of your Memes’ will go help you go far, in terms of selling it to your audiences.

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And so, Harambe’s brand lives on years later.  The genius ad campaign for the Harambe only flourishes the PR miracle of his brand.  Public Relations and adverting bounce off of each other in the business world – public relations tinkers with the product or service’s reputation while advertising caters towards its image.  Thanks to good PR and advertising, Harambe is still remembered around the world.

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But the most special (and most ironic) thanks goes towards the PR nightmare of Harambe’s death.  Harambe’s legacy still lingers on years after that tragic tale.

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If you’re still reminiscing about Harambe, it’s time to get The Harambed.  Harambed: The Bed of your Memes.

The GOAT Vs. Time – By Facebook Watch

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With all this talk about game (The Guy’s weed game and Nintendo’s Labo game idea), I completely forgot to mention the most important game happening soon – the Super Bowl!  It will be just FOUR days until the New England Patriots face off against the Philadelphia Eagles.  All of the 2017-2018 football season comes down to this final showdown.

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Every Patriot team member is preparing themselves, both physically and mentally, for the 52nd Super Bowl.  Each team member is building up their strength for the big game; Tom Brady on the other hand has been revving up the audiences with his special six-part documentary.

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Image result for Tom Vs. Time

Facebook released a six-part documentary series called Tom Vs. Time on January 25th.  Dubbed in social media as ‘Patriot Porn’, Tom Vs. Time chronicles the life of Tom Brady.  The six episodes takes viewers into the life of one of the greatest New England Patriots quarterbacks of all time.  Hailed as the greatest of all time (#TheGOAT), Tom Brady continues his winning streak five rings later.

Image result for Tom Vs. Time Facebook Watch

Image result for Tom Vs. Time Facebook Watch

Each part chronicles a different aspect of his game plan.  Other than his football strategy, Tom Vs. Time focuses on his personal life as well.  It’s definitely the kind of ‘Patriot Porn’ that Patriot fans can enjoy.

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Tom Brady’s brand has been flourishing since his winning streak with the New England Patriots.  He endorses many various brands (Aston Martin, Uggs, Movado), launched his own brand of vegan snacks, voiced in shows like The Simpsons and Family Guy, made a guest appearance in Entourage (both the show and movie!), and was even a cameo on Ted 2.  Brady’s legacy continues to flourish in the social media universe even when he’s off the field.  Even though the New England Patriots is one of the most hated brands of the sports business, fans all across the country still can’t get enough of Tom Brady.

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Audiences only get to see Tom Brady when he plays for the Patriots, but this documentary shed a humanistic side of the Brady brand.  You get to see the Tom Brady off of the Gillette Stadium field and into his home/office.  It’s the kind of sports documentary where Brady looks back at his winning seasons and reflects upon his football career.  He’s come so far since starting with the New England Patriots and he isn’t slowing down anytime soon.

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So far I have been enjoying this documentary series.  I love Tom Brady as a Patriots player and it was great to see another side of him.  This is one mini-series I will follow while waiting for the Super Bowl.

If you can’t wait for the Super Bowl this Sunday, check out Brady’s new documentary series Tom Vs. Time.  You will get a glimpse inside Brady’s personal world.

And with that… FOUR days left until the 52nd Super Bowl!

Weed Moms > Wine Moms

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TV series set in the suburbs usually contain the typical clichés — fancy cookie-cutter houses, fresh-cut lawns, family-friendly neighbors, block parties held on the street, and other things.  It all meshes together to set the family-friendly mood within the series.  And yet, there’s one cliché character that stands out in many of these TV shows.  I’m talking about the Wine Mom.

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Meet Wine Mom – the hardworking mother figure who rewards herself with a wine at night.  After a day of work here and a PTA meeting there, she looks to come home to a glass of wine right at home.  There’s many examples of the ‘Wine Mom’ culture springing up in many of these shows set in the suburbs.  The Neighbors, American Housewives, Suburgatory, Modern Family, and even The Middle a few examples of where you can find the Wine Mom cliché.  These shows were set for networks catering to more family-friendly audiences (ABC, NBC, CBS are a few examples!).

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As family-friendly as these shows make out to be, there’s no shame or taboo in mothers drinking wine every night.  They openly drink wine (as well as even discuss their longing for the product!) both day and night.  Wine continues to become a more popular hand prop for many of the female characters.

Hidden within the tall shrub of the suburb culture, there’s one underrated figure that is goes unrecognized in the story.  The one character that is rarely drawn up is…the WEED MOM.

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Image result for Mom using weed

Image result for Mom using weed

Weed mom is similar to the Wine Mom figure – only instead of drinking wine, this mother smokes cannabis.  The weed mom chooses to smoke a joint, light a bowl, vape, or even do bong rips at the end of a hard day at work.  She openly smokes cannabis and is not afraid to discuss how it helps with her daily errands.

Image result for Mom smoking weed

Image result for Mom smoking weed

So where are these ‘Weed Mom’ characters?  Why aren’t there as much weed-consuming mothers in the TV world?  With legal cannabis use on the rise, shouldn’t we see an increase of these Mary Jane figures in the fictional suburban culture?

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Image result for Nancy Botwin Smoking weed

Image result for Nancy Botwin Smoking weed

Unfortunately, folks – pot parents are still a touchy subject in the 21st century.  As diverse as our TV families have become, there still doesn’t seem to be room for the Mary Jane mothers out there.  It seems as though the fictional cul-de-sac streets aren’t 4/20 friendly yet.  The only great example I can come up with is Nancy Botwin of Jenji Kohan’s Weeds.

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On a better note, our suburban characters ARE becoming more diverse — gay couples, mixed-raced couples, single mothers, and other differentiated characters have made their splash onto the silver screen.  Cam and Mitchell make excellent fathers for Lily on Modern Family.  Penelope Alvarez raises two children on her own for the remake of One Day At a Time.

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Sure there’s much more diversity and inclusiveness within many new TV series, but pot’s damaged stigma is still lingering on.  If these ‘Wine Moms’ can become a staple character on a network like ABC, then a Weed Mom shouldn’t be a problem.  It really is ironic to see family-friendly networks showcase hardworking mothers downing glasses of wine a night, yet they shy away at the sheer idea of a mother smoking a bowl.

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What does this say about our culture when downing wine glasses is acceptable and lighting a joint is not?  Why is there still so much shame over pot parents?  Is there still hope for the ‘Weed Mom’ vaping in the suburbs during her day of errands?

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With cannabis legalization becoming more popular among all residential cultures (including the suburbs!), it’s time we start re-shaping the characteristics of the suburban housewife.  We’ve moved past the 1950s housewife that has dinner cooking for her hardworking husband and now’s the time to showcase the busy mother stopping to rest for a joint.  Times have CHANGED…which means these characteristics have to change as well.

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Instead of this growing ‘Wine Mom’ culture, I suggest we flourish the culture of the Weed Mom.  Weed Mom would make a better parental figure, as well as generate more trending memes on social media.  Hopefully we’ll see the ‘Weed Mom’ trend starting within these new suburban-style series this year.

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It’s time for soccer mom Pamela to put down her wine glass and light up that doobie with her friends Jessica and Claire.

Go Family Guy Yourself!

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Image result for Family Guy

          Family Guy has been a timeless American animated comedy series for decades.  Millions of Americans tune into Fox on Sunday night for another rowdy adventure with the Griffin Family.  Peter, Lois, Chris, Meg, Stewie, and Brian Griffin go through one crazy story after another in the colorful town of Quahog.  Sixteen seasons and hundreds of episodes later, Family Guy is still a favorite among viewers.

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It’s still amazing to think that Family Guy was once cancelled by FOX over a decade ago.  With skyrocketing DVD sales and Cartoon Network’s strategic PR move to air repeats, Family Guy proved to be a major hit amongst many audiences.  There’s no slowing down this animated comedy series from its tracks (it’s just moving towards more hysterical jokes!).

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As silly as the show has gotten, there’s one serious milestone for the series – Family Guy reached its 300th episode on January 14th!  That’s right…there are now 300 episodes of Family Guy that have premiered on television.  Just…wow.  Kudos to the employees of the Family Guy series for bringing a show up for THAT long!

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Image result for Family Guy gif

Image result for Family Guy gif

The Griffin family have been at it for almost 19 years.  300 episodes of hilarity, nonsense, shocking humor, gruesome battles, and just pure silliness.  Whether it was another one of Peter’s jackass antics or Brian and Stewie taking another road trip (my personal favorite sub-stories!), there was always another incredible adventure to enjoy.

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To celebrate Family Guy’s 300th episode, FOX launched a website called Family Guy Yourself (familyguyyourself.com).  Family Guy Yourself is an entertaining interactive site where you can create a Bitmoji style avatar from Family Guy.  The generator allows you to customize a series of body types, eyes, skin colors, faces, hairstyles, noses, lips, and clothing to create your own avatar.  Once you’re all set creating your character, you can choose from a list of frames to put your character in.  You could choose to place him in a plain colored background or have him on the streets of Quahog.

Being that I love Family Guy, I decided to have some fun with this dress-up game.  I decided to create a personal avatar that reflects who I am as a professional writer.

Here’s the set-up:

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First, I had to choose a specific body type for my avatar.  I choose the thin male body type.

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From there, I looked through a series of skin color to choose from.  The colors ranged from white to black.  I decided to just leave it as it was.

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Next it was time to choose a hair piece.  You could choose from a variety of hair styles that were short or long.  There was even an option to go completely bald as well!  With that, I chose to have a short blond hairstyle.

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Chin structure was next on the list.  Many chin shapes were available to choose from.  Other than chins, you could also give them facial hair if you wanted.  I went with the blonde beard-mustache combo.

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Now I had to give him a pair of eyes (literally!).  You can choose a set of eyes to give your avatar.  Glasses are even a option for him or her as well.  I thought my avatar would be too cool for glasses, so I gave him a more animated look.

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After the eyes came the nose.  Many noses, big and small, were available to pick from.  Noses weren’t that important for me, so I just left it alone.

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You can’t have a nose without a mouth!  Mouths or lips are options as well.  Whether you want them cheerful or look serious all day, that option is all up to you.  Since my avatar is a happy and adventurous guy, I gave him a stiff upper lip.

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Fashion is extremely important for my character.  I really wanted my avatar to look hip, so I dressed him down as casually I could.  The large variety of clothes will help you style your man or woman the best way possible.  To keep him casual (yet professional), I dressed my avatar with a T-shirt and a sleeveless button-up shirt.

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Avatars had fashion choices for bottoms as well.  I wanted my avatar to be in a warmer climate, so I gave him shorts.

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Once you were done creating your avatar, you get choose an image format to save the file in.  Image formats come in tall, square, round, or wide.  Then there’s the image backdrop to put your character in.  There’s four backdrops to choose from as well as background scenes from the TV series.

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I wanted my character to stand out in a nice portrait form, so I placed him a blue backdrop.  The fourth selection really came out nicer than the other choices.

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And… voila!  There’s my amazing avatar, all dressed in red and black.  He’s ready to get some professional writing done, yet he’s daydreaming about his next trip to the beach!  This Family Guy avatar would definitely live well on the west coast.

This was a lot of fun to play through!  I really enjoyed the wide selection of choices to create your character with.  They really help provide enough selections to really pinpoint my idea for the character.

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An interactive avatar game where users could share their character on social media is absolutely genius.  PR stunts like this really help FOX draw in more audiences to tune into Family Guy.  Many other series like South Park or even Powerpuff Girls (read about that stunt here) created their own avatar games for their audiences as well.  It’s not like a video game with any enemies, but it was meant to serve as an interactive piece of the show.

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FOX definitely struck gold with this PR stunt and many people are getting in on the action.  Family Guy aired their 300th episode, which was fantastic news to hear about beforehand.  It still amazes me that Family Guy have captivated audiences for so long.  Ever since they landed on Fox back in 1999, Family Guy continues to flourish throughout the years.

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That’s all for today’s PR miracle by FOX.  Be sure to tune in on Sunday nights at 9 PM to see another one of Peter’s wacky antics or another misadventure featuring Brian and Stewie!