Tag Archives: Social Media

Kevin Hart’s Academy Awards PR Nightmare


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Within the past few years, Hollywood award shows have been spurring up lots of controversy these days.  The Golden Globes, Oscars, Emmys, Grammys, and many other award series featured some form of mishap or shocking message that dragged many names in the mud.  One event featured a crazy blunder with the name flop during the 2017 Oscars (read more on that here).  It just goes to show that any PR nightmare during the award shows will spread for quite a while.

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Image result for kevin hart Tweet

Image result for kevin hart Tweet

But one PR nightmare has already sparked on social media before the 2019 Academy Awards even started.  Famed comedian Kevin Hart has stepped down from hosting the Academy Awards after controversial jokes resurfaced from his past.  He announced as the Oscars host on December 4th, but was soon booted from his title.  Hart later apologized, confirming that he will not be hosting this year.

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Image result for kevin hart Tweet

Image result for kevin hart Tweet

After that, Nick Cannon showed support for Hart and went on various Twitter rants re-posting old tweets from other comics.  Such comics he name-dropped include Sarah Silverman, Amy Schumer, and Chelsea Handler.  Cannon would be just one of many figures supporting Kevin Hart.

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Nick Cannon wasn’t the only celebrity in this social media feud.  Comedian Michael Che utilized the news for his ‘Weekly Update’ segment Saturday Night Live.  Rather than tearing Hart down, Che defended him for his actions.

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Michael Che and Nick Cannon were just a few of many celebrities backing behind Kevin Hart.  Others include Kevin Kline, D.L. Hughley, Michael Blackson, and Andrew Schulz.  Billy Eichner was even another member taking to Twitter on this controversy as well.

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At this point, everything has become one big circus.  One shocking tweet from the past resurfaced and a bomb went off all around social media.  The real victim of this nightmare is Kevin Hart and these comments from the peanut gallery are only propelling this train wreck even further.  For the record, this circus act will continue as we see who will become the next host of the 2019 Academy Awards.

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One thing’s for certain – Kevin Hart will not be hosting award shows anytime soon.  His PR nightmare will blow over eventually.  It just takes one hidden tweet from the past to completely remove Hart from hosting the Academy Awards.

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In the world of social media, nothing stays hidden forever.  There’s that one tweet, one picture, one idea that could put a serious damper on things.  If only Kevin Hart knew of that fact before he were to suffer in the hands of his own PR nightmare.

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Google Santa Tracker 2018


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Image result for Santa Claus

Image result for Google Santa Tracker

If there are two things Google can prove in December, its this – they are one of the most innovative technology companies in America and that Santa Claus is very much real.  Google showcases that second fact with their Santa Tracker page they launch every December.  Santa Tracker is an interactive Christmas-themed tool where users can track Santa Claus during Christmas Eve.  Users can wait for the countdown by playing fun games, watch entertaining videos, and even learn through various activities they go through.  The Santa Tracker tool was launched back in December, 1st 2004.

Fifteen years later and the Santa Tracker program is still going strong.  Better yet, Google definitely kicked things up a notch this year.  The US North American Aerospace Defense Command (NORAD) and Google teamed up this year to start the Santa Tracker websites.  Google’s updated online event has been released since Tuesday, with much more entertainment than ever.

Image result for Google Santa Tracker

Image result for Google Santa Tracker

Google’s new Santa Village allow users to play educational games and even learn how to code.  Create some colorful artwork or take some time to learn about different holiday traditions all across the world.

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For those who don’t enjoy arts and crafts, the Santa Village has plenty of games to play.  Craft your own elf in the North Pole in ‘Build an Elf’.  Better yet, learn to make him dance in the ‘Dances with Elves’ game.  There are various games to choose from in the digital library.

Image result for Google Santa Tracker Games 2018

Image result for Google Santa Tracker Games 2018

Google has definitely proved one thing through this marketing strategy – Santa Claus is REAL.  But more importantly, they went above and beyond the call of duty when it comes to producing Christmas-themed content.  They didn’t just create some cutesy holiday design to spread some Christmas cheer; better yet, Google created their own virtual winter wonderland for millions of viewers to visit.  Users all around the world can join in on the fun, learning about other holiday customs.

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Technology has this magnificent way of bringing human beings together.  Google’s innovative Santa’s Village program is an example of just that.  People use Google for their own personal or professional reasons, so it only seems fitting that Google connects its audiences in the best way possible.

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Some businesses chose to create decorative artwork to acknowledge their audiences.  Google decided to create an updated Santa Tracker program chock full of games and activities.  Fourteen years later and the Google Santa Tracker is still going strong.

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With that, Google’s intriguing marketing strategy worked wonders for the company.  Many users are digging the new features within the program.  All of these entertaining aspects will keep people even more excited about the Christmas season.

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Check out Google’s newest Santa Tracker program if you are excited about Christmas this year.  Just remember that there are only nineteen days until Santa makes his way around the world!

Kareem Hunt’s NFL PR Nightmare


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PR nightmares come in many forms.  Some nightmares happen after a bold moment with a certain character or a tragic mishap from a big company.  Nevertheless, any PR nightmare is the worst kind of thing to deal with.  People can recover after the damage happened, but it may last longer than they think.

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Image result for PR Nightmares

In some cases, PR nightmares share similar stories but with different characters.  They become part of this ever-growing horrific theme that comes out of the end of each story.  Many of them come with unexpected consequences, but some may come with a beacon of hope at the end; that is, IF they settle the score the right way.

This past week, we are dealing with a shocking PR nightmare that shares a familiar background story with other characters.  It’s a nightmare that features an NFL’s violent altercation with a woman at a Cleveland hotel.

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A video resurfaced from February 2018 featuring former Kansas City Chiefs running back Kareem Hunt.  Hunt was engaging in a verbal altercation with a woman at a hotel in Cleveland.  He was seen fighting with the woman, shoving her away from him.  It got even worse as he was even seen kicking her while she was on the ground.

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Just for the record, doesn’t this PR nightmare sound too familiar?  It should.  NFL fans would remember the infamous Roy Rice beating back in September 2014.  A video resurfaced of Rice beating her former fiance Janay Palmer in an elevator.  Rice got in major trouble with the NFL, causing quite a stir throughout the year.  This became one of many PR nightmares that ignited the conversation about domestic violence.

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Here we are four years later – same PR nightmare, different characters.  Hunt’s video is just as disturbing as Roy’s candid scandal.  He has already been spreading his apologies all around the media.  Even still, Hunt is still facing a six-game suspension this year.  It hasn’t been a week and the PR nightmare has already been blowing up in his face.

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With that, Kareem Hunt’s shocking video created another PR nightmare for the sports community.  This act will send shock waves among Hunt, the Kansas City Chief, and even the NFL as well.  Who knows what strategies the NFL will unfold to salvage themselves from this mess.  Social media is only making it easier for horrific videos of Kareem Hunt or Roy Rice to surface onto the internet.

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Kareem Hunt becomes another character in the ever-growing PR nightmare clouding around the NFL.

It’s a Bird, It’s a Plane, It’s Super Drags!


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Image result for Netflix

When it comes to Netflix, there are a vast amount of creative shows out to watch.  Netflix has looser guidelines than other networks and it only makes the TV series/movies that much more original.  That raw content only builds the story further, providing more intriguing insight into the characters.  TV series are still being released on various networks, but Netflix has been showcasing shows that really push the boundaries.

One new controversial series can only be described as Powerpuff Girls mixed with some LGBTQ flair.  This is Super Drags.

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Image result for Netflix Super Drags

Image result for Netflix Super Drags

Image result for Netflix Super Drags Lady Elza

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Super Drags is a superhero action series involving three gay co-workers at a department store who lead double lives as superhero drag queens.  Ralph (Safira), Donizete (Scarlet), and Patrick (Lemon) join forces to fight the evil Lady Elza and conservative politician Sandoval.  The queens work under Champagne and love seeing their favorite performer Goldiva.  Some of the voices include Shangela, Ginger Minj, Trixie Mattel, Willem Belli, Rod Keller, and Jeff Manabat.

Image result for Netflix Super Drags Lady Elza

Image result for Netflix Super Drags Lady Elza

In case the message wasn’t clear enough, this is DEFINITELY an adult animated series.  The animation may look colorful and aesthetically pleasing; but don’t let the cutesy art fool you from the vast amount of crude content within this series.  Better yet, the title comes with a message that reads “ADULTS ONLY, HONEY”.

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For the record, Super Drags was one of the most controversial series announced on Netflix this past summer.  Just how provocative was Super Drags exactly?  Over 20,000 users signed an online petition demanding that they stop the show from being released.  Even still, those signatures couldn’t stop Super Drags from being released from the digital library.

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Even with its bold content, Super Drags makes for a hilarious superhero series.  It’s a modern twist on the crime-fighting animated cartoons we all grew up watching as a kid.  Just remember before watching the show – its NOT a kids cartoon!

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With that, Super Drags was hysterical and nostalgic throughout the first season.  I would definitely love for a second season to come out in the future, especially with that random cliffhanger near the end.

If your looking for a kickass superhero animated series with a little LGBTQ flair, check out Super Drags on Netflix.  Remember – these superheroes are for ADULTS ONLY, HONEY!

How The Grinch Modernized Christmas


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One of my favorite Christmas stories is Dr. Seuss’s How the Grinch Stole Christmas!  The Grinch was the ferocious monster that hated Christmas every year.  He glared towards the Whos down at Whoville whenever Christmas was coming around.  Throughout the story, he manages to figure out what the true meaning of Christmas is all about.

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Image result for how the grinch stole christmas

This book was published by Random House in 1957 and was adapted into a 1966 animated TV series starring Boris Karloff.  The story was adapted into a live action film over 30 years later with Jim Carrey starring as The Grinch.  Eighteen years later, The Grinch is now out in theatres nationwide.

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The Grinch adapts from the original story, with Benedict Cumberbatch as The Grinch in the newest film installment of the franchise.  The film ended up grossing over $91 million in the box office.  This was Illumination’s second Dr. Seuss film adaptation after The Lorax back in 2012.

But what’s intriguing about this adaptation isn’t so much the milestones it achieved this year; rather, it’s the clever advertising placements that was created for The Grinch.

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Image result for universal studios The Grinch Campaign

Image result for universal studios The Grinch Campaign

Universal had an interesting challenge for their marketing — how to convince consumers to see a Christmas-themed movie based on a familiar tale from Dr. Seuss.  One of their key components was creating snarky billboard campaigns tailored for individual locales and designed to separate The Grinch from other fall offerings.  In other words, The Grinch would mock events happening within the local town/city the advertisement was being placed.  Whether it was on a YouTube teaser or television ad, this modernized version of The Grinch was seen everywhere.

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In the end, the campaign was a major success.  Eighteen percent of ticket buyers were between 18-24.  There were more audiences that saw The Grinch than Despicable Me 3 on Summer 2018.

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It was another brilliant marketing and advertising campaign that worked wonders for America.  All Universal had to do was teach an old dog new tricks in order to have a wider audience range.  This movie was intended mostly for families, but they also wanted to target young adults as well.  There have already been a film and animated TV series created in the past, so this was something to really think about in this 21st century.

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Universal truly slayed it with their campaign, making The Grinch the number one movie in the box office this month.  They modernized The Grinch, as well as his characteristics, to fit into this digital age.

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If you are still seeing The Grinch all around your area, you can thank Universal for their amazing campaign.