It seems as though Rob Gronkowski’s PR stunts can be heard of everywhere – a party bus, a book, his own flavor of Monster Energy, a photo shoot with cute kittens, and even singing tunes with David Ortiz about Dunkin Donuts Iced Coffee. As one of the most favorable players of the NFL, Gronkowski continues to extend the story of his personal brand. Earlier he released his Instagram account to connect with millions of his followers on social media. His next brand story involves a different kind of sport – Kanjam.
That’s right folks! Rob Gronkowski released his own version of the popular partying game called Kanjam Gronk. Gronkowski released a Kanjam Gronk game set on the website kamjamgronk.com. The kanjam Gronk game set features 2 official goals, 2 custom designed Kanjam flying discs, a commemorative Gronk locker nameplate, and instructions for how to play the game.
Kanjam is one of the most popular partying games among college kids in the United States. The object is to score points by throwing your flying disc and hitting or entering into the goal. Your opponents will try to deflect the disc from entering the goal. Players must get exactly 21 points in order to win the game. Any throw that takes a team over 21 points would be subtracted from their score.
As mentioned earlier, this is just one of many ways Gronkowski’s brand continues to flourish. He connects with his fans any way possible and now he dipped his toes into one of the most popular party games in America. Rob Gronkowski is more than just an incredible football player; his ‘box of rocks’ personality makes him one of the most relatable athletes of the NFL. Whatever stunts he pulls during his off-season schedule, he is sure to reel in another niche audience that will love Gronkowski even more.
Rob Gronkowski continues to be my favorite athlete of the New England Patriots. Other than being one of the best tight ends of the NFL, his silly antics makes him more than just another great athlete. While I don’t watch football as much as the next guy, it is always hilarious to watch what Gronkowski does off of the football field. I am always eager to see what humorous PR stunt Rob Gronkowski will be involved with in the future. Props to Gronk for branching out his brand into another product line! If Kanjam was his latest product launch, who knows what’s in store for us Patriots fans? We’ll just have to sit and wait for the next chapter of Rob Gronkowski’s life.