7/22 Saturday Quote Day!


Image result for Bobby R. Inman

One thing is that, unlike any other Western democracy that I know of, this country has operated since its beginnings with a basic distrust of government. We are constituted not for efficient operation of government, but for minimizing the possibility of abuse of power. It took the events of the Roosevelt era — a catastrophic economic collapse and a world war — to introduce the strong central government that we now know. But in most parts of the country today, the reluctance to have government is still strong. I think, barring a series of catastrophic events, that we can look to at least another decade during which many of the big problems around this country will have to be addressed by institutions other than federal government.

~ Bobby R. Inman

7/21 TGIF Quote!


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You will never have a greater or lesser dominion than that over yourself … the height of a man’s success is gauged by his self-mastery; the depth of his failure by his self-abandonment … And this law is the expression of eternal justice. He who cannot establish dominion over himself will have no dominion over others.

~ Leonardo da Vinci

Favorite Audio Logs From The Witness, Part 6


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Happy hump day folks!  We’re in the middle of the work week and we have a few days left until the weekend (just two more days till TGIF!).  Instead of generating a post today, I’ve decided to motivate you reader with…another audio log from The Witness!  It’s been a while since I posted more of my favorite audio logs and what better time to do it than on hump day.  Here is another one of my favorite audio logs from The Witness:

Audio Log #1: No Frames, No Boundaries

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Up there you go around every hour and a half, time after time after time.  You wake up usually in the mornings.  And just the way that the track of your orbits go, you wake up over the Mid-East, over North Africa.  As you eat breakfast you look out the window as you’re going past and there’s the Mediterranean area, and Greece, and Rome, and North Africa, and the Sinai, the whole area.  And you realize that in one glance that what you’re seeing is what was the whole history of man for years —the cradle of civilization….And you go around down across North Africa and out over the Indian Ocean, and look up at that great subcontinent of India pointed down toward you as you go past it.  And Ceylon off to the side, Burma, Southeast Asia, out over the Philippines, and up across that monstrous Pacific Ocean, vast body of water — you’ve never realized how big that is before.  And you finally come up across the coast of California and look for those friendly things:  Los Angeles, and Phoenix, and on across El Paso and there’s Houston, there’s home, and you look and sure enough there’s the Astrodome.  And you identify with that, you know — it’s an attachment.  And down across New Orleans and then looking down to the south and there’s the whole peninsula of Florida laid out.  And all the hundreds of hours you spent flying across that route, down in the atmosphere, all that is friendly again.  And you go out across the Atlantic Ocean and back across Africa.  And you do it again and again and again.  And that identity – that you identify with Houston, and then you identify with Los Angeles, and Phoenix and New Orleans and everything.  And the next thing you recognize in yourself, is you’re identifying with North Africa.  You look forward to that, you anticipate it.  And there it is.  That whole process begins to shift of what it is you identify with.  When you go around it in an hour and a half you begin to recognize that your identity is with that whole thing.  And that makes a change.  You look down there and you can’t imagine how many borders and boundaries you crossed again and again and again.  And you don’t even see ’em.  At that wake-up scene — the Mid-East — you know there are hundreds of people killing each other over some imaginary line that you can’t see.  From where you see it, the thing is a whole, and it’s so beautiful.  And you wish you could take one from each side in hand and say, “Look at it from this perspective.  Look at that. What’s important?” And so a little later on, your friend, those same neighbors, another astronaut, the person next to you goes out to the Moon.  And now he looks back and sees the Earth not as something big, where he can see the beautiful details, but he sees the Earth as a small thing out there.  And now that contrast between that bright blue and white Christmas tree ornament and that black sky, that infinite universe, really comes through.  The size of it, the significance of it — it becomes both things, it becomes so small and so fragile, and such a precious little spot in that universe, that you can block it out with your thumb, and you realize that on that small spot, that little blue and white thing is everything that means anything to you.  All of history and music and poetry and art and war and death and birth and love, tears, joy, games, all of it is on that little spot out there that you can cover with your thumb.  And you realize that that perspective …that you’ve changed, that there’s something new there.  That relationship is no longer what it was.  And then you look back on the time when you were outside on that EVA and those few moments that you had the time because the camera malfunctioned, that you had the time to think about what was happening.  And you recall staring out there at the spectacle that went before your eyes. Because now you’re no longer inside something with a window looking out at a picture, but now you’re out there and what you’ve got around your head is a goldfish bowl and there are no limits here.  There are no frames, there are no boundaries.  You’re really out there, over it, floating, going 25,000 mph, ripping through space, a vacuum, and there’s not a sound.  There’s a silence the depth of which you’ve never experienced before, and that silence contrasts so markedly with the scenery, and the speed with which you know you’re going.  That contrast, the mix of those two things, really comes through.  And you think about what you’re experiencing and why.  Do you deserve this? This fantastic experience? Have you earned this in some way?  Are you separated out to be touched by God to have some special experience here that other men cannot have?  You know the answer to that is No.  There’s nothing that you’ve done that deserves that, that earned that.  It’s not a special thing for you.  You know very well at that moment, and it comes through to you so powerfully, that you’re the sensing element for man.  You look down and see the surface of that globe that you’ve lived on all this time and you know all those people down there.  They are like you, they are you, and somehow you represent them when you are up there —a sensing element, that point out on the end, and that’s a humbling feeling.  It’s a feeling that says you have a responsibility.  It’s not for yourself.  The eye that doesn’t see does not do justice to the body.  That’s why it’s there, that’s why you’re out there.  And somehow you recognize that you’re a piece of this total life.  You’re out on that forefront and you have to bring that back, somehow.  And that becomes a rather special responsibility.  It tells you something about your relationship with this thing we call life…. And when you come back, there’s a difference in that world now, there’s a difference in that relationship between you and that planet, and you and all those other forms of life on that planet, because you’ve had that kind of experience.  It’s a difference, and it’s so precious.  And all through this I’ve used the word “you” because it’s not me, it’s not Dave Scott, it’s not Dick Gordon, Pete Conrad, John Glenn, it’s you, it’s us, it’s we, it’s life.  It’s had that experience.  And it’s not just my problem to integrate, it’s not my challenge to integrate, my joy to integrate — it’s yours, it’s everybody’s.

~ Russell Schweickart, 1975.

Boston’s GOT Night at Fenway Park!


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While I’ve been finishing up the newest season of Scandal on Netflix, a lot of people have been raving over the newest season of Game of ThronesGame of Thrones is the most popular HBO series that has won the highest amount of Emmy awards so far.  George R.R. Martin’s famed series has taken off since its start and fans are still reading his novel to this day.  Game of Throne (GOT) fans can’t get enough of the amazing fantasy series since it began in 2011.

Image result for Game of Thrones Promotional products

Image result for Game of Thrones Promotional products

It’s no secret that the GOT brand has been sweeping the stores.  Promotional products such as apparel, calendars, mugs, toys, posters, blankets, games, and many other items have been popular among its audience.  To think that all of this genius marketing promotion stemmed from Martin’s novel A Song of Fire and Ice that became a hit series on HBO.  Not only has the show gained so much popularity, but the GOT brand itself has spread to other marketing platforms.  One of those platforms hit one of the most famous landmarks of Boston.

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Brace yourself folks – Game of Thrones night is coming to Fenway Park tonight!  Fenway Park is promoting a GOT theme in honor of the latest season dropping on Sunday.  The Red Sox are facing off against the Toronto Blue Jays at 7:10 PM in this epic GOT them night.

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For an added promotional bonus, each ticket package through the special offer will include a Ser Andrew Benintendi bobble-head.  Other than the bobble head, fans will have the chance to sit on the infamous Iron Throne for a photo opportunity (which runs from 5 PM-5:40 PM).  The opportunity will be offered on a first-come, first-serve basis only.  Serious GOT who are in the Boston area should check out this awesome Red Sox game tonight!

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As a Boston PR pro, I have to say that this idea is GENIUS.  This event we have going on is what is known as a cross-marketing technique.  Cross-marketing is a unique form of cross-promotion where companies include extra appeals to the product or service they offer.  In short, it’s when one company works with another company to promote each other in one single marketing strategy.  The trick is searching for a product/service that would complement your work as well.

Image result for Mortal Kombat X Beers

Image result for Mortal Kombat X Beers

One great example I can think of were the Mortal Kombat X franchise beers that were released last year.  Sound Brewery in Poulsbo, Washington released three limited edition craft beers based on some popular characters from Mortal Kombat.  Raiden, Scorpion, and Sub-Zero were the main characters from the game Mortal Kombat X that was coming out soon; Sound Brewery cross-marketed their brews with the Mortal Kombat brand for an ingenious marketing tactic (you can read up more about that marketing miracle here).

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Image result for Boston Red Sox

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Today we have the popular HBO series Game of Thrones teaming up with the Boston Red Sox for an epic GOT theme night at Fenway Park.  The Ser Andrew Benintendi bobblehead and Iron Throne photo-shoot add to the interactive experience fans will have at the game.  This bold marketing move crosses the Boston Red Sox audience with the GOT audience together for one epic themed night.  It’s marketing ideas like this that help business reach a deeper connection with their audiences.  Boston is truly proud of the Red Sox, but some long for the Game of Thrones series once baseball season is over.

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I really like where Fenway Park is going with these theme nights!  While I’m not the biggest GOT fan nor do I have the time to check out a Red Sox game, I do appreciate these awesome marketing promotions they are hosting.  Sports marketing was a great class to take at Salem State University and I really got a lot out of the course (even though sports isn’t my major specialty!).  This is one of those instances where the skills and knowledge you learn in the communications classes apply to real world situations.

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Kudos to the Boston Red Sox for showcasing a great example of cross-marketing!  It’s nights like this that show where the true Sox fans are around Boston.

My last message to end this would be…GO SOX!