Category Archives: Social Media

Domino’s Paving For Pizza


Some companies may modify their brands in order to keep up with the current times while other create a nation-wide campaign.  Creating a campaign for your brand helps to bring it more to life.  That campaign will do wonders for the story you are trying to present to your audience.  People always love a good story to hear, so its important to write up a great one to tell.

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Earlier this week, IHOP unveiled their PR stunt with International House of Burgers.  This PR stunt presented a new story for the IHOP brand with some tasty burgers on the menu.  Meanwhile, Dominoes initiated an interesting campaign for their brand.  Domino’s newest brand campaign involves the work of…filling potholes?

Image result for Domino's Paving for Pizza

Image result for Domino's Paving for Pizza

That’s right folks – Domino’s Pizza is paving potholes all across the country.  It’s all under Domino’s newest ‘Paving for Pizza’ campaign that initiated on Monday.  The campaign allows customers to nominate their town for pothole repairs.

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Customers can nominate their town by entering pavingforpizza.com and entering their ZIP code.  If your town gets picked, then you will be notified about your city receiving extra funding to fix the potholes.  While you won’t see the Domino’s branded trucks coming by to do the work, your town will get some much needed essential resources.  So far four towns were provided with the funding which include Bartonville, Texas, Milford, Delaware, Athens, Georgia, and Burbank, California.

Image result for Domino's Paving for Pizza

Image result for Domino's Paving for Pizza

The gist of Domino’s PR campaign is so that pizzas can safely make it from their locations to their destinations.  As simple as this idea seems, it also makes for a great strategy to advertise their carryout service.  By scoping in on one downfall about delivery service (with this case, it’s the potholes!), Domino’s seized this opportunity to highlight the option of carrying it out with you.  So not only did Domino’s create a brilliant campaign, but they also showcased their carryout option during the process.

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This says a lot about American businesses when a pizza company is offering road repairs for certain towns.  It’s a bizarre look into how our society is run.  Politicians usually deal with things like fixing up potholes, yet a popular pizza chain like Domino’s is easily providing the funding necessary to do just that.  Who knew that a pizza chain would be fixing up potholes all across this nation.

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Nevertheless, Domino’s brilliant PR campaign already has a huge following on the internet.  Many customers are taking to the site to have their roads paved, all in the name of pizza.  Your pizza will be saved, but your roads will be improved as well.

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This is the kind of campaign we need here in America.  Businesses like Domino’s are solving some the country’s major annoyances, one day at a time.  They may not be catastrophic problems, but they still need to be fixed in the long run.

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Time to start being like Domino’s and pave for pizza.

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IHOB: International House of Burgers


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Brands are being modified every year with unique changes.  Sometimes they merge with other companies or other times they alter their name to introduce something eye-catching for their audience.  Companies must adapt to the ever-changing landscape every year if they want to stay ahead of their competition.  In some cases, these changes revolutionize the brand in an entirely new way; but in other cases, the change falls flat and ends up becoming a PR nightmare for months to come.

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One prime example that happened recently involves the famous breakfast chain restaurant IHOP (International House of Pancakes).  IHOP underwent a major brand change in the past week, changing their iconic brand name to IHOB.  What’s the new name change, you might ask?  International House of Pancakes is being flipped to become… International House of Burgers.

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Image result for IHOP IHOB Tweet

Image result for IHOP IHOB Tweet

IHOP is temporarily changing its brand name to International House of Burgers.  A tweet was released yesterday to reveal the answer to the question that was on every fan’s mind.  Many fans speculated that the ‘b’ would stand for ‘bacon’ or ‘breakfast’.  One user joked about how it should stand for ‘International House of Brunch’ so that they would start serving mimosas.

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The idea was a PR stunt to showcase the line of burgers being released for the menu.  Specifically, the IHOB campaign is for the ‘ultimate steak burger’ product.  Not only that, but a burger-themed IHOP will be opening in Los Angeles this year.  While a new IHOB restaurant will be opening, this PR tactic won’t be applied to all 1,700 IHOP locations.

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A major reason for this plan was to capture customers for the day and early evening.  Almost half of the customers enter IHOP during breakfast time than any other time.  There is a typical lunch/dinner menu for IHOP, but most customers come in for breakfast.

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Image result for IHOP

As intriguing as some of the fan’s guesses were, International House of Burgers seemed like a great name idea for the PR tactic.  IHOP was always known for their various pancakes and now they are promoting more burgers on their menu.  The company has been in business for 60 years and it was about time they start shaking things up with a funny name change.

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This right here is a prime example of a company shaking up their brand in an interesting and entertaining way.  IHOP took to social media to create this ‘IHOB’ campaign where users had to guess what the ‘b’ would stand for.  Many users didn’t get the right answer, but they were still impressed with the new roll out happening in the future.  It was an entertaining PR tactic and we even learned about a few releases coming from IHOP.

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If you want to learn about how to revolutionize your brand in unique and entertaining way, look no further than IHOP.  IHOP successfully flipped their branding name all while keeping their audiences in the loop during the process.  All it takes is a fun guessing game and you have thousands of twitter users by storm.

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Whether you are for IHOP or IHOB, one thing is for certain– IHOP flipped many heads through their incredible PR tactic that was launched on their social media.

Roger Waters’ ‘High Hopes’ for Assange


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Image result for Pink Floyd

Pink Floyd is a timeless band that has been around for decades.  Founding members like Roger Waters continues to tour around the world.  He plays his familiar tracks, both from his Pink Floyd days and his solo albums, for the Pink Floyd Fanatics throughout each of his concerts.

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Waters was always vocal about his political views throughout his work.  Albums like The Wall and The Final Cut played on themes about the harsh realities of war.  He even showcases these themes during his worldwide tour.  Just recently, Waters put on quite a light show for the audience in Berlin.

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Before the concert started, a neon red text was projected onto a black backdrop.  The text read, “Resist the attempted silencing of Julian Assange”.  Many fans took to twitter to discuss Roger Waters’ stunt before his show.

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This text refers to Julian Assange, the man who created Wikileaks back in 2006.  Wikileaks dealt with a political PR nightmare in 2010 when it published a series of controversial leaks from Chelsea Manning.  Ever since then, Assange has been living in the Embassy of Ecuador in London.

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Roger Water always admired Julian Assange and it was an intriguing way of showcasing his political views.  Years after making music with Pink Floyd and he still has a large audience base.  It goes to show that classic bands like Pink Floyd still have a place for the modern world.

Image result for Roger Waters

Image result for Roger Waters

Musicians like Roger Waters are important in the entertainment world.  They help create a revolution that help make a difference in the world.  Roger Waters certainly isn’t just ‘another brick in the wall’; rather, this noise he makes ‘Echoes’ on this very earth.

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This ‘Fearless’ PR stunt went well with the audience, being that they are tweeting about this electric show he put on.  Any buzz generated about Pink Floyd is astonishing after establishing themselves decades ago.  He certainly gives us ‘High Hopes’ about where our world should be heading in the near future.

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Kudos to Roger Waters for that intriguing performance.  It certainly is a show worth remembering for years to come.  Who knows what other messages Waters will showcase for his audiences at his next concert.

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We will have to find it over at ‘The Dark Side of the Moon’.

Saluting Kanepi’s Cannabis Flag


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The cannabis leaf has become a staple image for brands all across the nation.  It has been used in branding for dispensaries, tv series, movies, apparel, internet memes, and even on the packaging for cannabis products as well.  Businesses are finding it much easier (and much more useful) to utilize the leaf as part of their branding strategy now that the laws are becoming less strict.  Using the cannabis leaf was always an obvious choice, but legality issues created many roadblocks before making that happen.

Here in this 21st century, there is no limits as to what the infamous cannabis leaf can do for businesses.  Its continuing to be utilized in more innovative and creative ways every day.  As a matter of fact, the cannabis leaf is even being used as a new town logo.

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In Kanepi, a small town in Estonia, citizens voted to adopt the cannabis leaf as its new symbol.  The results came from a landslide vote within an online poll.  Since then, the town council approved the image; it will appear on government stationary, signage, and even on the municipal flag.

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Ironically enough, kanepit is the Estonian word for ‘cannabis’.  It’s actually no coincidence because the town was named Kanepi because its fields used to produce a lot of hemp for rope, oil, and even canvas.  With its long history of growing hemp, it only makes sense that Kanepi adopts the cannabis leaf for their town logo.

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What we have here is a unique take on branding strategy.  Kanepi is looking to flourish their state brand by incorporating the cannabis leaf as their logo.  Cannabis use continues to flourish around the nation and that includes Estonia as well.  While cannabis still remains illegal in Estonia, influence from social media persuaded Estonian citizens to adopt cannabis use into their society.  They opened the poll to non-residents, which was how they were able to rack up tens of thousands of votes.  Good to know that Estonia got a little help from the world of the internet.

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If there’s one lesson to take away within this PR miracle, it’s this – cannabis is here to stay on this planet.  Not just on the nation of America, but for countries all across the world.  It won’t be long before other countries create major changes to adopt cannabis into their social culture.  While states in America are already (or will be) enjoying consuming cannabis from recreational shops, countries like Estonia start to see it more within their society.

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When you have the cannabis leaf being branded for a town’s flag, the sky’s the limits for the cannabis industry.  The industry will only flourish HIGHER from here.

Beating the (Analog) Clock


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Reading Analog clocks were one of many skills I learned back in Kindergarten.  My teacher would explain how the big hand of the clock points to the minutes while the small hand points to the hour.  Each number on the analog clock is a multiple of five and the dashes represent each minute the small number lands on.  If it were 10:35, the small hand would point between the ten and eleven while the big hand points at the seven.  The easiest instance to remember was 12:00, which is when both hands point directly at the number twelve.

Image result for Analog Clock

Image result for Analog Clock

Everyone in my class were familiar with analog clocks by the time Kindergarten was over.  Reading analog clocks was just another skill teachers were required to teach to kids in grammar school.  It was just another lesson we were taught as kids, just like learning how to draw or get along with others.  But just like cursive writing, analog clocks are starting to become a thing of the past.

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British schools have been replacing analog clocks with digital clocks.  The main reason?  Kids these days are finding it hard to read them during tests.  They are unable to read analog clocks properly, causing them to become stressed out about running out of time.

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Image result for Analog Clock

But it’s not just British children who are struggling with this skill; American kids also have a hard time understanding analog clocks as well.  Back in 2014, a teacher in Arizona discussed whether or not it was time to retire the analog clock being that everything has become digital.  In the age of smartphone and smartwatches, the time has run out for analog clocks.

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Image result for Smartphone Clock

As shocking as this news is, there is one shocking revelation as to what is happening.  We basically have a whole new generation who grew up on smartphones and digital clocks.  They have become so used to the digital world that they find it more difficult to read analog clocks than the older generation.  With smart technology on the rise, analog clocks are reaching the end of time.

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Is this the end of era?  Could we be living in a world where analog clocks cease to exist?  What’s the next skill to be diminishing soon?

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Whatever the case may be, I am scared of even finding the answers to these questions.  We will find the answers to theses questions soon enough, but they will be much more disturbing than we can ever imagine.  Analog clocks seem to have a bleak future ahead.

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Earlier we diminished cursive from the school curriculum and now we are replacing analog clocks.  One timeless skill set is disappearing after another.  It may be just a skill, but it’s one of many important ones that so many kids will be missing out on.

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For now, we must see if analog clocks will still be able to stand the test of time.