Category Archives: Movies

Quid pro quo Philosophic Passage


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This week’s biggest life lesson was about quid pro quo, the infamous Latin phrase meaning ‘something for something’.  We have seen this business tactic popping up in two intriguing instances.  The first was through Sonic the Hedgehog’s PR nightmare over that laughable new live-animation for his new movie.  A day later, the strategy was found through Mondelēz’s announcement of CBD-infused cookies and snacks.

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Both parties heard what their audiences want in these ever-changing times.  They want a better design of Sonic the Hedgehog.  CBD-infused cookies and snacks made from one of the most popular food brands in the nation.  The audience asks the for the favor to make these ideas happen.

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That right there is the quid.  The businesses create the pro quo – something in exchange for something particular to happen.  Animators will work even harder to fine tune Sonic the Hedgehog before his movie releases in November.  In return, those audiences should watch Sonic the Hedgehog when it comes out.

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Circling back to the CBD cookies and snacks, Mondelēz will perform their own quid pro quo deals with their audiences as well.  They create their line of CBD-infused products for them; in exchange, they buy such cookies and snacks as well as communicate with their close ones about how amazing they are.

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While the two sources of entertainment may be different in various ways, the quid pro quo scenario are very similar.  Both required help from their audience to keep operations running smoothly.  They do this through meeting important demands from their audiences, no matter how preposterous or superficial the criticism becomes.

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Quid pro quo.  Something for something.  Nothing cannot be merely done without the exchange happening in return.

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It’s connections like these that strings this blog along other distinctive, philosophical topics.  The scenarios played out this week serve as great examples for the simplistic, yet deep marketing tactic that is easy to follow.  All of this is just part of the amazing journey here at MakeSandcastlesNotWar.

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Chambers – A Netflix Horror Series


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Even with Spring in full bloom, I do enjoy some horror series here and there.  There are great horror TV shows/movies that help keep me occupied while waiting for my favorite one of all time – American Horror Story.  I wait, both patiently and impatiently, for the newest season of American Horror Story to come out.  Each one comes with yet another horrific chapter even more twisted then the previous version.  The most recent chapter, American Horror Story: Apocalypse, woven together multiple elements from different story lines.

We still have four months until the newest season drops.  But for today, it’s time to discuss a bizarre horror show on Netflix.  It centers around an extreme obsession on a girl’s mysterious death in the suburbs of Arizona.  This is Chambers.

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Image result for Netflix Chambers

Chambers is the story of a teenager named Sasha who receives a heart transplant from Becky.  After her transplant, she is haunted by these unexpected visions.  As Sasha’s visions become more troublesome, she starts to dig deep about the donor’s mysterious death.  She then starts to unravel through the gruesome circumstances and wild conspiracy about her tragic end.

Image result for Netflix Chambers

Image result for Netflix Chambers

This story got twisted really fast.  There are various elements of psychedelics used within the story.  Cannabis, mushrooms, peyote, and even ayahuasca are mentioned throughout the season.  Interestingly enough, these all add to the increasingly bizarre events that happen each episode.  To put it bluntly, Chambers is a story wrapped in chambers of craziness.

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Psychedelics, a heart transplant gone wrong, crazed obsessions about the mysterious death of a young girl.  All of these help Chambers make for a great horror series worth seeing.  Various creepy elements tied together for one true horror fest.

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With that, Chambers is a great horror series worth checking out.  There are strange coincidences that happen within Sasha and Becky that only get weirder each episode.  For those who are impatiently waiting for the newest season of American Horror Story to drop, Chambers is a great horror series to watch this Spring.

Sonic the Hedgehog’s Classic Movie Makeover


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Truth be told, I am a fan of video games that are adapted into a movie.  Video games like Super Mario Bros, Tomb Raider, Street Fighter, and Mortal Kombat are just a few video game-adapted films I have seen as a kid over the years.  As badly as some of them were made (and they REALLY were that bad), I still appreciate the concept even happening.

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Hollywood utilizes concepts from all sorts of media, including video games, for their niche audiences.  Various franchise video game series become either a TV series or movie to drive brands even further.  Even in 2019, famous video game characters reappear on both the silver and big screen here in America.

One of those characters will be featured in its own film this fall.  Interestingly enough, he is entangled in his own PR nightmare months before the movie is even released.  Today’s PR nightmare is none other than SEGA’s Sonic the Hedgehog.

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Image result for sonic the hedgehog SEGA

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Sonic the Hedgehog will be featured in his own live-action film titled Sonic the Hedgehog.  The trailer dropped earlier last week, gaining shocking criticisms from gamers nationwide.  One of the biggest jaw-droppers was the look of Sonic the Hedgehog himself.

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Image result for sonic the hedgehog movie

Whatever this…THING is, it did NOT look like Sonic the Hedgehog.  Ladies and gentlemen, THIS is Sonic the Hedgehog:

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It is then that Sonic the Hedgehog is now entrapped in his own PR nightmare.  The beloved SEGA mascot got a bad makeover for his live-action film and audiences really aren’t happy about it.  Sonic the Hedgehog was a classic mascot for 90s gamers alike; like Mario was to Nintendo, Sonic was the quintessential character for SEGA in the early years of gaming.

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Image result for sonic the hedgehog Movie tweet

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But in a true MakeSandcastlesNotWar first, this PR nightmare is already due to being fixed.  A few days later, Sonic the Hedgehog director Jeff Fowler tweeted to the fans about immediate changes being made to Sonic himself.  The trailer dropped less than a week ago and Sonic is now getting yet another makeover.

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And just like that, a PR nightmare will turn into a PR miracle.  Sonic the Hedgehog will be freshly tuned up for his newest films.  Audiences spoke loud and clear that changes were to be made for Sonic the Hedgehog.

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While I wasn’t the biggest Sonic the Hedgehog fan (being that I was team Nintendo!), I definitely appreciate the PR miracle happening.  As a true 90s gamer, I would want the franchise films to utilize the original designs rather than rejuvenate it with a modern makeover.  Mario should always have his plumber outfit, mustache, and be fighting Bowser to rescue Princess Toadstool.  Anything even remotely out of the ordinary won’t make it work at all.

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With that, Sonic the Hedgehog will be getting made over to his traditional form.  His new transformation should be ready for when the film releases on November.

Avengers: Endgame Box Office PR Miracle


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Just last Friday Avengers: Endgame released in theaters worldwide.  After months of waiting for the newest sequel since Avengers: Infinity War, Marvel fans are finally getting to see the latest film in the Avengers series.  Millions of movie theaters have been packed the past couple of days since the latest Avengers film dropped.  In fact, the movie has already been so popular that spoilers are already being dropped around social media.

Luckily there are no spoilers from Avengers: Endgame that will be dropped here at MakeSandcastlesNotWar, but one exciting news that we CAN drop here is the PR miracle that happened with the film.  When it dropped in theaters, Avengers: Endgame made a ton of money in sales…as in A. TON. OF. MONEY.

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Since releasing last Friday, Avengers: Endgame already raked in $1.2 billion worldwide.  Not only that, but the film grossed $60 million in preview sales.  Both of these box office records were reached in less than a week.

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Avengers: Endgame was one of the most highly anticipated films of this year.  The film showcases the surviving members of the Avengers that work to reverse the damage caused by Thanos back in Avengers: Infinity War. It featured a large ensemble cast including Chris Evans, Robert Downey Jr, Mark Ruffalo, Chris Hemsworth, Jeremy Renner, Scarlett Johansson, Paul Rudd, Don Cheadle, Karen Gillan, Brie Larson, Josh Brolin, Danai Guirira, and Bradley Cooper.

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Months of patience and audiences worldwide finally got to see the latest Avengers sequel.  All of that marketing (about $200 million in campaign) was all for the greater good to showcase another amazing movie by Marvel, just in time for the Spring.

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Here we are in the midst of Spring and the blockbuster films are in full swing.  Summer is just around the corner, so we will see more films like Avengers: Endgames.

With that, I have no actual spoilers to reveal from the film.  I can only tell you that $1.2 billion in the box office is quite a PR miracle to behold.

            Be sure to check out Avengers: Endgame from Marvel!