Ever since Question 4 passed in Massachusetts, I have been so excited about the cannabis industry. It’s been such pleasure to learn, research, and even write about cannabis every week. The ‘4/20’ category has been so popular on MakeSandcastlesNotWar now that it’s becoming more of a regulated business. What I’m most enthusiastic about is the marketing, advertising, and PR plans that are in stores for the future!
Eight months have passed since the election and cannabis enthusiasts have already been mapping out their business strategies. Growers, budtenders, trimmers, managers, and other employees are riding the giant wave that’s hitting Massachusetts. While most people are praising the 4/20-friendly businesses, there are still people that are saying ‘NO!’ to pot.
This country has been divided on many issues lately and recreational cannabis use is one of them. Surprisingly enough, some people still believe cannabis is a “drug” and that legalizing it would peddle in more drugs that would increase the opioid epidemic (which has been REALLY bad in MA, but we’ll get to that in another post). Cannabis’s reputation is still damaged, so people still aren’t receiving the right information about the product.
Even though I’m feeling great now that I got this ever-expanding blog and job with the cannabis industry, I have gotten some…interesting comments, to say the least. I’ve had people give me dirty looks, question my choices in life, and even walked away from me just to end the conversation. Just last week, I had some friend’s parents give me dirty looks about where I work and stereotyped me as some lazy pothead (which is QUITE the opposite!). Quite frankly, I knew that this would happen ever since I dived deep into the cannabis industry. There was no turning back now that I was riding that wave. America is constantly changing and I was ready for the huge 4/20-friendly change hitting the streets of Boston.
At this point, you’re probably asking me, “Jon, do you ever care about what people say or what they will be saying about you?”. The answer to that question…ah HELL NAH! Absolutely not! As a matter of fact, I could honestly care LESS if people cut ties with me just because I’m working in the cannabis industry.
Let me tell you something, folks – people are going to criticize you for ANY kind of work you do. Whether you become a dancer at an exotic club or an accountant, someone will make some judging comment for some preposterous reason (either their ignorant or jealous!). Those jackasses that start those judgement calls probably hate their jobs, so they waste their precious time belittling other people to make themselves better.
If you absolutely LOVE what you…then KEEP DOING IT. Don’t ever let some random judgement call throw you off of your game just because you want to satisfy someone. One hard lesson I learned during my early 20s was that you can’t satisfy the whole goddamn world. Someone is going to make judgement calls over choices such as your career path, colleges, your sexual orientation, where you choose to live, and other frivolous things that isn’t anyone’s business but yours. People look over the other side of the fence to see if the grass is truly greener (SPOILER ALERT: It’s NOT that greener!).
In the midst of the 21st century gold rush that is occurring in America, I wanted to provide you some insight on my thoughts about the cannabis industry. I am SO excited about what’s to come in Boston and the lessons I learned in my PR classes will finally be paying off. Speaking of college, I know that my PR professors would be so thrilled to hear about my plans for the future. Life has been crazy since finishing school, but I’m really starting to see a clearer path as the days go one.
America is constantly changing every year and many people are scared of those changes. Some people are SO scared that they’ll become ignorant or clueless about what’s REALLY happening in this country. We’ve accomplished so much in this beautiful world and there’s more surprises in store for us.
To those people that make those judgement calls about the cannabis industry – WAKE UP. Open your eyes and wake up soon because there’s a whole new world waiting for us in the future. The cat has been out of the bag for YEARS and it’s not ever going back in. We are about to see a unique commodity bring about sweeping changes around Boston, New York City, San Francisco, Chicago, and other major cities.
It’s time to accept what will be known as…MARIJUANAMERICA!