Ladies and gentleman…it has been QUITE a month so far for PR nightmares these days. Three different businesses from three unique industries have created such horrid PR nightmares. These nightmares are SO horrid that they’ll be suffering for quite a while before customers want to work with again. We have someone being dragged off a plane, a god-awful commercial from a popular soda brand, and a political statement SO idiotic that we have made America DUMBER again. These 3 PR nightmares have merged together to become what is known as…the PR Nightmare Trifecta!
The PR Nightmare Trifecta, consisting of three PR nightmares occurring around the same month, is what we have flying around social media these days. One PR nightmare wasn’t enough in Trump’s America, so now we got THREE nightmares happening (ONE of the businesses is STILL suffering from a nightmare that happened almost a month ago!). We will be revealing these three PR nightmares together in order because the shock waves they made were SO big that they couldn’t be discussed individually. These PR nightmares of the PR Nightmare Trifecta include Pepsi’s latest ad featuring Kendall Jenner, the doctor being physically thrown off an United Airline plane, and Sean Spicer’s most preposterous statement that will make even the youngest of children face palm. I hope you guys are ready, because the PR Nightmare Trifecta is about to begin!
Kendall Jenner’s Pepsi Ad: Pepsi thought they were being smart by utilizing Kendall Jenner as part of their new televised ad campaign. It shows the opulent Kendall Jenner walking past a group of protesters in order to hand a Pepsi to a police officer. A young Muslim woman smiles with glee, taking snapshots of the police officer quenching his thirst. The crowd cheers as the situation becomes less hostile and they are happy once again.
This may have seemed like an interesting idea for their audience, right? WRONG! Right after the ad aired, Pepsi was criticized for its trivial portrayal against Black Lives Matter. Thousands of upsetting consumers flocked to social media, ranting on about how it belittled the whole Black Lives Matter movement. Due to the controversy, Pepsi pulled the ad from TV shortly thereafter.
Pepsi may have cleaned up part of the mess by pulling their ad, but they still got some serious work to complete in order to salvaged their sinking reputation. In the growing PC-world, that shit just doesn’t fly with people these days.
I do believe that this was in such bad taste, but the real offensive part of this commercial? Knowing that Pepsi sunk so low on the celebrity endorsement concept that they chose Kendall Jenner out of all of the celebrities. How did we go from seeing gracious and sophisticated Joan Crawford as the face of Pepsi (true story!) to seeing “popular” celebrity Kendall Jenner, who is part of a Hollywood dynasty that made MILLIONS out of nothing? To this day, I have NO idea how or why this Kardashian Dynasty is still flourishing around Hollywood after being on TV 10 years ago (if someone has a concrete reason for WHY they’re so famous, PLEASE tell me!).
United Torture Airlines: Ah, yes… UNITED AIRLINES. Remember last month when those two girls were forced to don a dress before boarding one of their planes (which you can read about here)? Well now United Airlines has a bigger PR nightmare to wrestle with.
It was like something out of a ‘torture porn’ horror film: A United Airline plane was overcrowded with too many passengers. Airline representatives selected four random passengers to get off the plane when people refused to leave. What do the United Airline staff decide to do? Physically throw people off the plane, of course!
One of the four passengers David Dao (who was a DOCTOR that needed to see his patients the next day) refused to leave after being threatened of security being called. Three officers yanked him off as he screams of terror as his head bangs on the armrest. If that wasn’t sadistic enough, they grabbed his wrist and dragged him down the aisle on his back (while bleeding the ENTIRE time!). Passengers watched in horror as this beaten man (who was a DOCTOR, for God sakes!) get dragged around like some weak rag doll.
In response to this PR nightmare, United Airlines CEO Oscar Munoz released a formal statement apologizing for the incident. He is now working with his team to formally address the situation at hand, even meeting with the victim that suffered through this ordeal. To give some insight to his customers, a united spokeswoman remarked that all passengers will receive compensation that would be equal to the cost of their plane ticket.
Even though passengers will be compensated for the shocking incident, United Airlines customers (including David Dao) are looking to sue the company for what just happened. People may be getting their compensation, but that won’t be enough to fix what is MAJORLY broken at United Airlines. So not only are they disciplining women on what to wear on the plane, but now they are physically removing random passengers off of the plane. United Airlines has some SERIOUS work to complete on their PR part!
Sean Spicer Said WHAT?!?: Alright folks, the last (and most idiotic) PR nightmare is here. After the recent attacks occurring in Syria, White House Press Secretary Sean Spicer set off a horrific backlash afterwards. In his recent statement, he claims (NOT EVEN KIDDING when I say this) that President Bashar al-Assad of Syria was guilty of acts worse than Hitler and that Hitler had not used any chemical weapons years ago.
Oh my sweet Jesus…I need a minute right now. Just…the amount of STUPIDITY within that state is SO strong it’s physically hurting my insides. For the love of God, America…just…WHY?!? WHY?!?
Ok people… Adolf Hitler DID in fact use chemical weapons for the gas chambers at the concentration camps. What were those gas chambers a part of over 70+ years ago? THE HOLOCAUST. Ah, yes… one of the most sadistic events of the mid-20th century in Nazi Germany. It was those chemicals that were used as part of the nation-wide Nazi propaganda agenda during World War II.
And on a somewhat-related note, the US Army was studying chemicals that were related to mustard gas to develop more effective agents for war and defensive measures. The army discovered a unique compound called nitrogen mustard, which was discovered to have other unique chemical properties. Many other discoveries led to the beginning of CHEMOTHERAPY (the therapy we use now to treat cancer!). So yes Sean Spicer, Adolf Hitler DID use chemical weapons for his agenda during Nazi Germany.
There’s my scientific rant about chemicals. I am still dumbfounded that our White House Press Secretary would be that ignorant. If he’s the White House Press Secretary, then that should make me CEO of a Fortune 500 Company (like MakeSandcastlesNotWar!).
Either way, these businesses really need to clean up the mess they caused. Three companies, three PR nightmares, and many problems have risen. They pretty much made their bed and now they must lie on it. My advice for these companies would be to wait for their BS to blow over and start anew. Even though these PR nightmares were horrific, they CAN come back to fix things.
That concludes my discussion of the PR-Nightmare Trifecta. Who knows what other PR nightmares will be bubbling up to the surface in the near future? Let’s hope for a PR miracle here in America!