Super Mario Brothers: Rio Olympics


  The Rio Olympics came to a close a few days ago and it has been an incredible ride.  United States competitors took home more gold medals, Usain Bolt proved himself once again to be the fastest runner in the world, and Michael Phelps gave the ultimate glare that broke the internet in just 24 hours.  With all of this excitement this summer, the Rio Olympics came to an end with the traditional closing ceremony.

After all of the Olympics event, the hosting country puts on their closing ceremony show for their audience.  All of the competitors are tired out from their performance, so a good show is in order to celebrate their hard work!  Rio put on a colorful display of dancers, performers, and singers that was accompanied by music and lighting effects.  Once Rio completed their ceremony, they passed the torch over to Tokyo for hosting the summer Olympics in 2020.  Tokyo put on a dazzling show with anime characters appearing around the city, but the real star that stole the show was Mario.

Mario, the superstar of the Super Mario Brothers series, appeared at the closing ceremony!  The beloved mascot of Nintendo jumped into a warp pipe from Tokyo to enter another pipe leading into the Olympics in Rio.  A man climbed up the pipe dressed as Mario, only to reveal that he was Japanese Prime Minister Shinzo Abe.  Prime Minister Shinzo Abe as Mario…no words could describe how EPIC that performance was!

This colorful reference spread through social media like wildfire, with viewers freaking out about Japan’s Prime Minister dressing up as Mario.  Rio put on a colorful theatrical performance, but Shinzo Abe stole the show when he appeared from the pipe.  Audiences can definitely look forward to more animated theatrics when Tokyo hosts the Olympics in 2020.  In the meantime, Olympic athletes will take this time to train harder for the next summer games.

Mario has become the quintessential brand for Tokyo.  Mario was one of many Nintendo characters created by Shigeru Miyamoto, releasing him for the home consoles with Super Mario Brothers for the Nintendo Entertainment System in 1985.  It sold millions of copies worldwide and aided in resurrecting the American video game market when it crashed during the 80s.  Both in reality and in the virtual world, Mario is considered a hero for gamers worldwide.  While he is busy saving Princess Peach from the castle, Mario is saving millions of people suffering from boredom on a daily basis!

I watched the closing ceremony for Rio and was amazed to see Mario making an appearance!  Japan is widely famous for their video games, so it was great to see a video game superstar like Mario pop up the warp pipe for the Olympics closing ceremony.  Choosing Mario as part of the ceremony was a brilliant strategy for marketing Nintendo.  While Nintendo won’t be sponsoring the 2020 games, it was a great move by Prime Minister Shinzo Abe to appear as Mario.  Not only did the publicity stunt raise awareness of Mario, but it showed Abe’s comical side to the audience.  Kudos to Japan for their strategic business move to announce the Tokyo 2020 Olympic games.  With a colorful and animated display like that, we can only expect more exciting performances in the next Olympic opening ceremony!

 

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